What Is Brand Essence (And How To Create It)

Learn what brand essence is and how to use it to align your brand strategy and connect through emotion.
#brandessence #branding #brandstrategy
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By the end of this video, you’ll know what brand essence is, what it’s not, and how to instill essence in your brand to drive decisions and actions.
First, you’ll learn how the game of branding is changing and how consumers are more selective with the brands they do business with.
Next, you’ll learn what brand essence is and how it works on a deeper level to dictate the appearances, behaviors, and values of a brand.
Then you’ll discover the human brand philosophy and how brands are evolving into living entities that consumers can feel connected to.
Next, you’ll learn the definition of brand essence, how it compares to the DNA and soul of a person, and how it can be used to influence perceptions.
0:00 What Is Brand Essence (And How To Create It)
1:03 What is Brand Essence?
1:59 Brand Essence Influences Perception
2:43 What Is The Definition Of Brand Essence?
3:18 Corporate Branding + Product Branding
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[@ladymoxieco]

This makes me think my niche audience could be those that are more spiritually inclined since they grasp the concept of brand essence -- even though they may not know it had a name -- when I describe my service to them. My favorite part of brand strategy is uncovering the purpose/WHY behind the brand because it influences everything else (the how, the what, the who). Thanks for helping me frame this abstract concept into something more articulate so I can better market my own services. Always great content, Stephen!

[@BrandMasterAcademy]

It sounds like you could be on to something there... There is a strong bond between people who are spiritual and when they hear their own language in another they often feel a kindred spirit... If that's how you lean it would be a great way to resonate

[@flowersafeheart]

I really like how the email for this and this video takes branding to an even deeper level. The use of the words "soul" and "spiritual" resonate with me here, and the acknowledgment that soul and essence can be hard to put into words or explain. The intersection of personal brand and business brand really interests me.

[@BrandMasterAcademy]

It fascinates me... My philosophy is, the business brands we build are human... As strategists / brand managers / brand builders... we need to do the thinking and make the decisions for that human to come alive

[@leonarduchamp]

you're a true master, stephen! thank you so much for all your awesome videos!

[@BrandMasterAcademy]

My pleasure!

[@dhessb7779]

Keep posting content like this! 😊

[@BrandMasterAcademy]

thank you 🙏

[@wilfredalfred6335]

Always valuable content

[@BrandMasterAcademy]

Great to hear 👍😀

[@Mehta9876]

Great content💯

[@BrandMasterAcademy]

Much appreciated 🙏

[@kolacao8134]

Difficult sounds like the mission because it give the why

[@BrandMasterAcademy]

Purpose is the why... Mission is the commitment to be