How To Create A Brand Strategy [Proven 14-Step Framework]
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- čas přidán 29. 07. 2024
- In this video, I’m going to show you a 14-Step brand strategy framework used by some of the biggest and most loved brands in the world to build their strategic brands.
#brandstrategy #createbrandstrategy #brandstrategyframework
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So you’re building a brand, you want to do it right, so you want to know how to create a brand strategy right?
This framework will show you the exact steps that you need to take to build a strategic brand to connect and resonate with your audience on a human level so they choose your brand over your competitors.
Each and every step represents a critical phase of the brand strategy development process and brands built in this way have a huge advantage in the market.
By the end of this video, you’ll have a proven formula for success that you’ll be able to use to build strategic brands for yourself or for your clients.
Want to dive deeper? Check out the full article below.
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0:00 How To Create A Brand Strategy [Proven 14-Step Framework]
1:40 Step #1 - Develop Your Internal Brand
2:30 Step #2 - Define Your Target Audience
3:08 Step #3 - Map Your Market Landscape
3:47 Step #4 - Uncover Your Market Position
4:33 Step #5 - Shape Your Brand Personality
5:31 Step #6 - Identify Tone Of Voice
6:29 Step #7 - Develop Your Messaging Strategy
8:04 Step #8 - Craft Your Brand Story
9:01 Step #9 - Develop Your Name And Tagline
10:24 Step #10 - Design Your Brand Identity
11:44 Step #11 - Craft Your Brand Collateral
12:34 Step #12 - Devise Your Brand Awareness Strategy
13:46 Step #13 - Launch Your Brand
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![Brand Strategy Deliverables [The Definitive Guide]](/img/n.gif)
1 - Develop your internal brand. Purpose, Vision, Mission, Values. This comes from the leadership of the brand.
2 - Define your Target audience. Demographics, psychographics, their emotions, pains, dreams, desires, fears etc.
3 - Map your marketplace landscape
4 - Uncover your market position
5 - Shape your Brand personality. What you say and how you say it.
6 - Identify your brand's tone of voice.
7 - Develop your messaging strategy
8 - Craft your brand story
9 - Develop your Name and Tag line
10 - Design you Brand Identity
11 - Craft your brand collateral
12 - Devise your brand awareness strategy
13 - Launch your brand
14 - Analyse Optimize Evolve
I've been an advertising and marketing professional for nearly 30 years and I have to tell you that I have never seen a more rich and concise presentation on brand creation. This is many years of study and about seven texts distilled into a 17-minute video. This is literally all you need to know to develop a successful brand strategy. Actually doing it is another hill to climb... Bravo, sir.
Thanks Jim 👍👍 Much appreciated from someone with such.experience 🙏🙏
I've been struggling with my niche / message / market fit for years and have spent a small fortune on "courses and experts" to help me, to no avail. I've learned more in binge watching your videos in the last week since finding you then all of them combined. Thank you from the bottom of my heart for sharing your knowledge, insights and passion on this topic 🙏♥️
Thank you Megan 🙏 That message made my Friday 😊
I would also specifically add "Analyze & Adapt." As in measure data, page views, social media engagement, clicks from newsletter, customer satisfaction etc. Try to integrate that into a dashboard (there are different services for this, like PowerBI etc.) If necessary adapt your strategy.
Great videos, straight to the point, you rearely see this nowadays. Everyone thinks that dropping 3 tips that everyone already knew and then talk 15 minutes about their services and courses is the way to go, so this channel is really refreshing, thanks! New sub!
Cheers Thomas... 👍👍👍
Anything I've learnt? There are 14 steps of things I've learnt! I'm a motion designer and have been self employed for 6 years now and as you said, I knew a brand wasn't just a logo but not to this u derstanding. This was so valuable and helpful to learn. Inspired to learn a lot more about each point! Really grateful that you made this vid. Thank you.
Most welcome
Man your videos literally uncover paths in my brain and helps me understand where I'm headed with my business it's crazy, exactly the content I was looking for.
Much appreciated
This channel is going to blow successfully! The knowledge we gain from listening your videos is priceless!
👍👍🙏🙏
Dude - you don't stop and are so clear on this sh*t. Well, well, well done. Providing me a ton of value and your style and how you break it down simply, is some of the best I have ever seen. Keep it up!!
👍👍🙏🙏
You really know how to put a message together with your words. Great video man 3 years later!
Thank you
By far the best and most organized branding video I have watched. Good job. Thanks for your work
Wow, thanks!
I pray for your omnipresence on the internet Stephen!! 🙏❤️👍👍👍
Much appreciated 🙏
Man ur content is a treasure for free , i can't wait to afford ur masterclass
Cheers Oussama
Can't wait to have you on-board - Enjoy the free stuff for now and we'll see you on the inside later :)
Really amazing! You so perfectly summed it up in a 17 minute nutshell. Now the hard part, finding the branding agency that you really connect with and that fits within your budget...
👍👍👍👍
I have an interview coming up for brand strategy research position.. I got the research part but needed some brushing up on branding and I must say .. this was EXTREMELY helpful and concise. Thank you so so much!
Glad it was helpful!
Talk about value! This video is one of the best pieces of content on brand strategy that I have seen. Well done!
Glad it was helpful!
Love it. You could break that all down for each platform.
Great to hear 👍😀
This does not seem like a 17 minute video. There is more valuable information staked into this vid than many others that go for over an hour. I like that! Thanks for posting 👍
Great to hear 👍😀
I loved this format of delivery. Very digestible for everyone.
Great to hear 👍😀
You gave me clarity, so grateful for this video.
Glad it was helpful!
My mind is blown. Awesome content. Will hv to watch this a few times more. 👍🏼
🙏🙏 Delighted you got value 😀
Very insightful, love this and looking forward to learn more from your content as a prospect brand strategist starting out
Plenty to learn on the channel and BMS will give you the systems tools and structure 👍😊👍
Great video, just what I needed. Thank you very mich for this
You're very welcome!
Great video thanks for the deep-down explanation. I will now follow these steps in my process.
Excellent!
Great video! More content in 17 minutes than I ever hoped for!
More to come!
Thanks for a complete list of how to grow my business brand. It's interesting and educational.
Glad it was helpful!
Thanks a lot. Cleared a lot of things for me. The step by step approach was the best. Thanks for detailing everything out!
Glad it was helpful!
Thanks a million I haven't words to say that your content is amazing
Much appreciated 🙏
Wow you deserve so many more subs and views. Pure value
Xhoni Bora the subs and views are coming 😀 you’re early to the party 🎉👍
Thank you for this wonderful session. It gave me a much required kick start towards forming a framework for my brand strategy. Also, now I am quite confident and well informed with the concept if and when I talk to a brand strategist.
Fantastic!
The Irish Chris Do. Nice one man. Subscribed and wishing you all the success. Great, great channel.
😂😂😂 - Love that Ian... Big fan of Mr Do right here 👍
This information is pure gold ! Thank you so much
Glad it was helpful!
Amazing and helpful content (all of your videos) thank you.
Thanks Kane 🙏
we apperciate all these efforts..huge thanks
It's my pleasure
I don't know what else to say other than thank you!! i learned a lot from this video!
👍👍👍👍 Glad to hear
Man that's good! Thank you Brand Master!!
My pleasure!
This video is so good! I wish I had this video 3 years ago!
Mari Polyglot 😁 This information has been too hard to come by for a long time.
Stephen, YOU GENIUS!
👍👍👍👍👍👍👍👍
Thank you you explain everything with very clear steps!! Ready to apply!!
Glad it was helpful!
Wow! Super amazing content. Thanks for sharing.
Minali Rajapakse Most welcome 🙏
Excellent presentation with amazing simplicity. Thank you so much.
Glad it was helpful! 👍👍👍👍
This was great! Thank you for all this information, great way to learn all this.
Glad it was helpful!
Dear Susan maam, Plz promote this video more & more. Underrated channel. Good Job Brand Master Academy...
👍👍🙏🙏
Wow, this was a priceless session man. So inspired to save up for the masterclass
Awesome - See you on the other side Godwin 👍
I'm learning more and more each and every day
great to hear!
Excellent video. Some great insights here - thank you. 😀❤💝
Glad you enjoyed it
Thanks for this great information, you deserve to present this nationally and internationally to live audiences.
Wow, thank you
Sou do Brazil e estou amando seus conteúdos, são sensacionais! Obrigada! 🇧🇷
Que bom ouvir, obrigado 🙏
This is so impactful!
👍👍🙏🙏
Really really good information. I have come back to this video 2 times and taken notes. Thank you
Glad it was helpful!
phenomenal inputs on the brand strategy .... keep rolling mate...
Thanks
So grateful to have found you. I am freelance designer exactly at that point of inflection where I have realized I have ignored Brand Strategy completely 🤯 I am honestly scared but I will make adjustments to my game. Question: how do I go about “convincing” clients that Strategy is important. As you say, they normally go for a Brand Guide a the most. Thanks so much, I am officially a fan 👊
Don't convince them... ask the right question for them to question their own logic about what they really need - check out this video - czcams.com/video/SD62W0zC0Xk/video.html&&ab_channel=BrandMasterAcademy
Amazing as an artist my musics evolved and so had my brand. Now going back to the drawing board this makes me feel way more confident in myself and my brand. Your amazing bro 🖤🤘🏻
Cheers my man... Well done pursuing your passion 👍
Hey Brother!
Im keeen to know how and what your brand is about. And if its around music, it would be super kind of you to tell me how you promoted music using these handles/websites.
Hopefully i get a reply
I am going to use this as a starting point . Thank you so much
You're so welcome!
Thank you so much for this in-depth video. It was so insightful.
Glad it was helpful!
Thank you for the knowledge. Just subscribed!!!
Awesome, thank you!
Man, amazing video, great value! Thanks!
My pleasure!
It was nice listening to you. Thank you for this video and everything you shared.
Glad you enjoyed it!
Amazing information, I'm doing online marketing and looking to add some branding principles into my work, thank you
Awesome... This videos on this channel will help you out for sure
Sir, listen...If you didn't break this down the way my mind needed it to be broken down! LOL This was so good and makes so much since to me now. Thank you & as soon as my budget allows, I definitely will sign up for your courses. This was amazing!
Glad you enjoyed it!
Great Information!! I am pursuing a career in Brand Strategy after I graduate in May! Your information is so valuable!!
Great to hear... good luck 🙏👍
Great times and great job Sir ..
Much appreciated 🙏
Thanks, man
Love your teaching style
Happy to hear that! 👍
Great Insights!
Glad you think so!
Thank you so muchh
Most welcome 👍👍👍
I wish I could get my boss to listen to this kind of advice 😓
😂😂😂 love this comment. Subtly share some videos with them 😁
Thanks for this upload. Really great content.
Glad you enjoy it!
Really helpful video 👏🏼👏🏼
Glad it was helpful!
My Monday refresher - Thank you Stephen, you’re becoming my virtual coach!! - Jason Lennie
I’m taking my most difficulty client through the brand strategy process - he’s really hard to pin down… being me of course! But this simple refresher is helpful, as once you dive deep the shutter do close in to help you focus, so this 10000ft overview is helpful to get that broader perspective again.
My pleasure!
👍👍👍 Glad you enjoyed
Really great content. (Also, true)
The Palmerston Group cheers 👍
Remarkable content, thank you!
Glad you enjoyed it!
I hope to meet you one day. This is a thankless job. God bless! Thank you so much!
Your welcome
This was absolutely brilliant
👍👍
Gives me a clearer idea how the brandimg works and the strategic relationship with marketing
Cheers Sheena 👍
This was an excellent overview and valuable to for my business which is called the Silicon Valley Tech Hub. You gave me a lot to think about, but you have also provided me now with a reference that will help me work through the process of analyzing and building my brand strategy. Thank you. Tom Tafolla, J.D., Professor of Business and Technology Management
Cheers Tom... 🙏 Delighted you got so much value... Good luck with your brand :)
this is brilliant
Glad you like it :)
I have to do this for work. Thanks man
Any time
Great video!
Thanks!
I can't explain how helpful this s
Great to hear
Thank u ❤❤❤❤❤❤
You're welcome 😊
I am very appropriate that you have experimented 🔬 in commerce and deep knowledge 📕 at this young age, that's the attention to me
So you always connect with my channel thanks for sharing your experience with me.
👍👍
I love this
Glad you enjoyed it!
Thanks bro
Most welcome
Too crisp and yummy.
Means it is just to the point and is very very beneficial...
Thanks
Thanks Naeem... Crisp and yummy us exactly what I was going for 😁😁. Did it give you anything new to work with?
it's very useful for me to achieve my assignment hahahaha thank you sir
Most welcome 👍
This was super helpful
Glad it was helpful!
u a g, thanks buddy
Happy to help
Awesome content
Glad you’re enjoying it Joao
My question was too long, I sent it via LinkedIn. I love your work
thank you 🙏
Great session
thank you 🙏
Awesome
👍👍🙏🙏
💪💥thank you
Your Welcome
Well crafted video my friend. I think these 14 steps can be summarized to WHY, WHAT & HOW.
Keep posting....
We cant forget WHO 😀👍
@@BrandMasterAcademy Oh yes!
Very informative! New subscriber :)
Great to hear thank you 🙏
This is very informative. It can really help me in my branding business. I really want to enroll in your course someday 🥰
Hi Marielle... I hope to see you in there 😊
@@BrandMasterAcademy looking forward to it 🥰
Thank you Steven for this valuable guide. I did have a few questions that came to mind after watching this. The first one being, can this be applied to an individual / freelancer offering themselves or do you think something would change ? As a freelancer, I definitely would not have the awareness budget of larger organizations.
When developing the brand collateral, where do I stop ? For example photography, website, brochures, social (YT, IG, FB etc) - because there can be so many touch points potentially.
Finally I wanted to ask about step 3, map your market landscape - you mention a good concept of being different to your competitors, I am in the design and development business and the competition is high, would it be too much to ask to get an example of how would one position themselves as something fresh / unique to their competitors ?
Thanks !
Yes it can be applied to and individual / freelancer. You need to identify your capabilities to determine the services you offer. This video will help you identify your position / niche within branding czcams.com/video/8VO76beCNR4/video.html&ab_channel=BrandMasterAcademy
Great insight 👍👍
Glad you enjoyed it 👍🙏
Brilliant thanks! Learned a ton!
great to hear!
@@BrandMasterAcademy coincidentally I also stumbled upon your 2-part course on Udemy. About to sign up. And will be saving for your brand strategist course. By the way, your freebie doesn’t seem to work. I signed up a couple times but didn’t receive it and no working link on your website. Not a biggie, just mentioning
This is an absolute goldmine.
Much appreciated
@@BrandMasterAcademy Stephen, just to check. Is your 21-step brand building video the updated version of this one? Should I follow that one instead?