How To Use Color Psychology In Marketing And Branding (Choose Your Brand Colors)
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- čas přidán 5. 08. 2024
- Learn how to use color psychology to pick the best colors for your brand personality, strategy and marketing
First, we’ll break down what color psychology is with an overview and how it applies to marketing, branding and consumer behaviour.
Next, we’ll break down each color, their psychological meanings, the attributes and personality they communicate and how they’re used in the world of branding and marketing.
For each color you’ll discover color psychology examples in branding and how the world’s biggest brands communicate through color
Then, you’ll learn how to use color psychology to pick the best color for your brand personality and strategy with step-by-step processes.
0:00 How To Use Color Psychology In Marketing And Branding
1:28 Brand Color Psychology: An Overview
2:32 Red
3:43 Blue
6:21 Yellow
7:49 Green
9:32 Orange
11:14 Black
12:32 White
13:39 Purple
14:48 Magenta
16:11 How To Use Color Pyschology In Your Brand Strategy
16:56 #1: Understand The Audience
18:30 #2: Define The Brand's Position
19:41 #3: Craft The Brand's Personality & Attributes
21:04 #4: Match Attributes To Colors
21:49 #5: Create A Color Palette
25:21 #6: Apply Your Brand Colors Consistently
#colorpsychology #colorpsychologyinmarketing #colorpsychologyinbranding #marketingcolorpsychology #brandingcolorpsychology #colorpalettes #colorpallette #colorharmony #colormeanings
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Even if it's tempting to choose colors based on personal preference, colors are a strong part of your marketing & brand image. Thanks for going in depth with this topic!
Much Appreciated
Yes!! Needed to hear this!
🎯 Key Takeaways for quick navigation:
00:00 🎨 *Color Psychology Introduction*
- Choosing brand colors is a strategic decision.
- Colors impact emotions and perceptions.
- Overview of the psychological impact of colors.
01:19 🔴 *Red: Passion and Power*
- Positive: Power, passion, excitement.
- Negative: Anger, danger, aggression.
- Examples: Coca-Cola, Netflix, Levi's.
04:22 🔵 *Blue: Trust and Calmness*
- Positive: Trust, loyalty, serenity.
- Negative: Coldness, unfriendliness.
- Widely used in various industries.
06:32 💛 *Yellow: Optimism and Fun*
- Positive: Optimism, warmth, creativity.
- Negative: Irrationality, fear, caution.
- Brands: McDonald's, Best Buy, Nikon.
07:53 🟢 *Green: Nature and Growth*
- Positive: Health, hope, prosperity.
- Negative: Envy, stagnation, blandness.
- Associated with eco-friendliness.
09:45 🟠 *Orange: Warmth and Innovation*
- Positive: Courage, warmth, innovation.
- Negative: Deprivation, immaturity.
- Used for a youthful and fun vibe.
11:30 ⚫ *Black: Elegance and Sophistication*
- Positive: Sophistication, power, elegance.
- Negative: Oppression, coldness, heaviness.
- Common in luxury brands like Chanel and Nike.
12:48 ⚪ *White: Purity and Cleanliness*
- Positive: Innocence, purity, simplicity.
- Negative: Emptiness, plainness, caution.
- Often used in combination with black.
13:44 🟣 *Purple: Luxury and Sophistication*
- Positive: Wisdom, wealth, sophistication.
- Negative: Decadence, excess, moodiness.
- Historical luxury association.
15:02 🟤 *Magenta: Comfort and Innovation*
- Positive: Passion, creativity, innovation.
- Negative: Outrageousness, impulsiveness.
- Used to break industry norms.
16:22 🌈 *Applying Color Psychology in Brand Strategy*
- Understanding the psychological associations.
- Steps to integrate color psychology:
*- Understand your audience.*
*- Define your brand's position.*
*- Craft your brand's personality.*
*- Match attributes to relevant colors.*
*- Create a comprehensive color palette.*
22:47 🎨 *Understanding Color Wheel and Harmonies*
- The color wheel represents color harmonies geometrically.
- Complementary colors are direct opposites on the wheel, e.g., purple and yellow.
- Analogous colors are adjacent on the wheel, creating a cohesive scheme, like green and yellow in John Deere's branding.
23:15 🌈 *Exploring Color Combinations*
- Monochromatic palettes use shades, tints, and tones of a single hue (e.g., Twitter's use of various blues).
- Triadic colors are evenly spaced around the wheel, offering balance.
- Split-complementary involves a base color and two adjacent colors for complementing the primary color.
24:06 🎨 *Understanding Tints, Shades, Tones, and Saturation*
- Tints: Adding white to a color.
- Shades: Adding black to a color.
- Tones: Adding varying grays to a color.
- Saturation defines the color range, from grayscale to full intensity.
25:04 🖌️ *Creating Your Perfect Color Palette*
- Over a million possible colors detectable by the human eye.
- Importance of spending time to find colors representing your brand identity.
- Consideration of shades and complementary counterparts.
25:33 🔄 *Applying Brand Colors Consistently*
- Brand consistency increases revenue over time.
- Injecting brand personality into consumer touchpoints is crucial.
- Building brand recognition requires sustained application of your brand's color palette.
26:30 💡 *Final Thoughts on Branding with Color*
- Reflection on the psychology of color choices.
- Different tints, shades, and tones have varying effects on consumers.
- Importance of finding the right color combination for emotional brand investment.
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Thank you tenfold! This is great!
WOW...
... WOW
WOW
This is as good as the video and it was GREAT....
Thank you so much for sharing this...
BEAUTIFUL job.
Thank you for creating this channel. Every videos I watch is very helpful. Clearly you are very knowledgeable and experienced in every topics you teach and that helps me a lot by not needing to find other sources of reference or classes as you provide enough and the best at it.
You're most welcome!
LOVED YOUR VIDEO, IT REVOKE MANY MEMORIES WHEN I WAS A STUDENT
Wow, this video is a goldmine of insights into color theory! It's incredibly informative and presented in such an amazing way. Definitely a must-watch for anyone interested in understanding the fascinating world of colors!
Wow, thank you!
This video is literally amazing! So happy that i found it
Thank you so much!!
This was the best video I’ve found on colour phycology in marketing so far! Thanks
Glad it was helpful!
I agree...
Stephen, your content never ceases to amaze. Thank you!
Glad you enjoy it!
As a new digital artist, i appreciate you sharing your knowledge and helping people like myself hone their skills. I love your background shades or 'color' combinations, they make you the vocal point and the white is a nice accent to add to various colors. likewise with black. i think a big part of learning all this is to also observe people and brands who are successful and or have the knowledge. 😊
Great to hear, Sweet Art! Delighted you got value 👍
this is the best ever tut i heard about colors thanks man
Most welcome
Great video, thank you..
Wow really went in depth with this. Just started my agency and was looking for something like this... thumbs up
Great To Hear 👍👍👍👍
Accidentally found this video, such a helpful information on the entire part.....
Glad it was helpful!
EXCELLENT VIDEO
I came here because of filmmaking/Stage presentation... etc.
Every minute was fantastic.
Thank YOU so much for sharing this GREAT video.
"Bravo Darling ... Bravo"
Wow, thank you!
I really needed this. Thank you
Glad it was helpful!
Very informative thank you so much!
Glad it was helpful!
wow it is amazing vid, i watched the whole video and it is very valuable, thanks
Glad you liked it!
Context is everything!
👍👍👍👍
Thank you for this informative video.
Most welcome 👍
Thank you for this !
My pleasure!
Very informative thank you 🙏
Glad it was helpful!
Very helpful videos.. want to comment to help with reach. This has to be found by the people looking for this!
Thanks for that!
brilliant!!! thanks
Glad you liked it!
I just found your video amazing, and very informative in a way that I can fully understand and appreciate. Thank you!
I'm struggling with what I like and what my customers might like, somehow they seem too different. I like multicolored brands and I find it difficult to select just 2 or 3 colors.
I'm currently at 6 (various shades of orange, green, reddish brown, and earth tones mostly). I would love for my brand to reflect energy, drive, being ahead of the time, being globally minded, trustworthiness, success, and spanning multiple cultures.
I don't know, maybe I have to think about it, as my target customers are mostly 35-45-year-old women, that are in a transition from working for someone, to start their own business in the interior design market.
I find my preference for multicolored brands very interesting, as I'm not like that when I'm working with interior design projects, I'm usually more controlled with my use of color, neutrals with a pop of brighter color here and there.
How can I choose only 2 or even 3? Any tips?
Yes.. get clear on who you actually want to serve...
If you enjoy the clients you're working with now and the work you do for them... and you want to continue to serve them... then step out of your own shoes and into the shoes of your clients...
This is what you do for them, so you should be able to do it for you...
If you continue to struggle, outsource the work to an independent designer
@@BrandMasterAcademy Thank you! 😄
Bravo professore di colore
I love all your content! I do have to say that "clashing" colors aren't boring and I believe marketers should rethink the boxing in that comes from the classic color wheel combinations. In 2023, the culture realizes more than ever that the entire spectrum is connected in complimentation and contrast. Evoking emotions in combinations that are new and exciting could be one way a brand stands out to stop the stroll or stop the stroll! A beautiful, fully saturated set of purples and green, for example, is quite stunning and most certainly memorable. 🌹
Love your perspective... Have you seen anything specifically you like?
Great teaching video
Glad it was helpful!
From a personal taste perspective, I like my current color scheme and find it both unique and "friendly". However, plum and beige on black can be incredibly difficult to work with, especially given the types of work I produce. This video helped me come up with a new strategy that I expect will yield more success in representing my brand. Thank you!
Glad it helped!
What did you finally decide on?
@@judichristopher4604 For my current logo, I increased the saturation of the plum color to get a dark magenta, and lightened the beige lettering for more contrast, to arrive at what you see on my pfp now. I find it much more legible and striking than it had been previously.
For other projects, I looked at some corporate logos that I find the most appealing & decided the best color scheme is that of Dunkin Donuts.
For the first project, I "remixed" that aesthetic by swapping the white for black (or dark charcoal gray), which gave me a really interesting and unique look.
For the second one, I inverted all the colors/values (like a film negative) to get a cyan, lime green, and black color scheme & then just added white borders around everything, which also looks very vibrant and compatible with marketing materials, such as easy/cheap printing.
Awesome tutorial
Glad you liked it
misspelled words, and most helpful vid so far
Thank you for pointing it out!
WHAT misspelled words?
If you're going to embarrass someone by pointing it out...
Tell them WHAT word was misspelled.
Very detailed video, thank you :) what would you say the best Color for Business Transformation is? So far we have been using dark blue for Business Transformation, which I finally have the chance to change it, I never was happy with it, any suggestions?
There are many factors that should be considered including the competitive landscape…
But transformation signals rebirth - teal or vibrant green, symbolizing growth and renewal might align well if you want that meaning in the colour
Dont forget to align with your brand role and personality considering the competitive landscape
Possible to further explain when one would consider one type versus another palette type (complimentary, analogous, monochromatic, etc)? ie after having selected the main brand color.
It's a combination of strategy and design. Different strategies and different environmments call for different choices. Eg, A Brand might be so aligned to a certain attribute and color, that they don't want to be aligned with any other color and therefore may choose monochromatic... then of course the style of the design at this stage also plays a role
*I like blue* :)
Why you choose pink ahah!! 2 tone ???
So I am a traditional painter and I'm struggling to chose a color palette for my art brand
Yeah, a slight problem, as black is the absence of colour, but white is every colour. otherwise, excellent. thank you.
So, is it different shades of the colors that invoke the negative effects, and if so, then do you have a video on that?
No, but here’s a rule of thumb,
The more black you introduce to a colour, the darker it gets and the more it impacts the mood.
I know you can only cover so much, will you say a few words about silver/grey?
A useful and flexible neutral colour to slot into many different palettes... can be used as a primary for associations of luxury
@@BrandMasterAcademy thank you! I am considering pairing silver with one of the medium shades of blue!
What if you want to use a more specific color like lime green or safety yellow?
t’s a good way to achieve differentiation. Remember, colour psychology should be used as a general guide. There are many possible colours and we don’t necessarily need to look for meaning in every variation.
Which colour is best for For a Healthcare product (Millets Health Drink) branding
consider colors that evoke feelings of health, vitality, and nature. Greens are often associated with health and organic products. Blues can convey trust and dependability. However, the best color really depends on your brand's personality and your target audience's preferences.
Seafoam Green
👍
👍👍👍👍
What about brown?
For a home improvement and Handy(wo)man company, I am having a hard time choosing my two colors, I do like red and or yellow but they are too bold. I have senior citizens as clients now, but I am getting younger couple now since everyone seem to be home-bodies more, help please...Thank you in advance.
For your brand colors, try softer shades of red and yellow. They're warm and friendly but not too bold. Consider pairing with a cool grey or soft blue for a modern touch that appeals to both seniors and younger couples. Test a few combinations to see what works best with your audience.
We often forget about muted versions of colors.
A good rule of thumb is to have just one intense, dominating color. Then pair it with a less intense (less saturated) supportive color.
That way we avoid creating competing statements inside our own visual identity 👍
A thing a don't get is why Toyota, Honda, Tesla, Saturn, Kia and Suzuki are RED..... it's like all the car brand are red.
But shouldn't they distinguish themselves???
Toyota = security = ....
Any opinion on that?
Yes, especialily in the Asian market… however, it’s important to understand cultures and the emphasis they put on different elements
In asia, red represents:
long life, happiness, celebrations, prosperity, joy and good luck
Is there a reason why you didn’t cover the colors brown and gray?
There is an interesting video I saw that considers brown is not a "real" colour, long story short it a type of dark orange, why is that different? Because you can't turn down an orange light source. The same might be applied to grey - just white turned down a bit. czcams.com/video/wh4aWZRtTwU/video.html
Can only cover so much in a single video - there were many more colors I didnt cover :)
He did mention brown
What about the color brown?
Brown represents stability and reliability, evoking warmth and comfort. In branding, it can signal trust and dependability. Just ensure it aligns with your brand's personality.
Louis Vuitton & UPS good examples using brown effectively.
At the end they all use black 😊
😊
Orange is a cheap color. Hermes have left the chat 😂
😂😂😂😂
Good... Bye Bye...
Use none of these colors. Go with the "Transparent"
I can see through that strategy 😁
I'm in the lawn care business.... Have you ever felt with any companies looking to brand or rebrand themselves. I'm my business... Green is everywhere. I'm staying to think YELLOW/GREEN .... Aqua/teals with yellow or 🧡 & 🟡 Etc...
There are no rules... If you find an alternate colour that works well with green, you could use green elsewhere in your palette and have your unique colour as the primary to stand out... explore how to use the color wheel to align with green in alternate ways
Great idea... Aqua/teal/ TURQUOISE
What did you decide??
Always good stuff Stephen thank you. 🟪🪙
My pleasure!!