Personal Branding-Most Important Thing You Do. Full Video AdobeMAX 2023
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- čas přidán 28. 05. 2024
- Are you ready to discover the untold power of personal branding?
Join Chris Do at Adobe Max 2023 as he delves into the art of building a personal brand that resonates and stands out.
In this engaging talk, Chris delves into the art of creating a brand that truly resonates.
🤓 Here's what you'll learn:
🧠 The psychological appeal behind personalities vs. corporations.
💡 How to identify and harness your unique superpowers.
🌟 The importance of vulnerability in a strong personal connection.
🚀 Leveraging life experiences and community for cultural impact.
🛡️ Utilizing 'enemies' in your narrative to define what you stand against.
🎨 Developing a distinctive style and identity.
🔄 Transforming weaknesses into strengths for a compelling brand story.
Whether you're an entrepreneur, marketer, or simply curious about personal branding, this talk will equip you with the tools to craft a brand that's uniquely you. 🌈
#personalbranding #adobemax #branding #brandidentity #brandstorytelling
00:00 - Introduction to Personal Branding
01:58 - Discovering Personal Branding Through Influencers
05:27 - Framework for Personal Branding Development
07:12 - Building a Powerful Personal Brand: Key Goals
11:24 - Irony in Human and Corporate Branding Approaches
14:11 - Branding as Public Perception
17:11 - Concept of Karmic Equity in Brand Building
20:26 - Leveraging Personal Brand
23:32 - Personal Branding as Self-Discovery
27:44 - Shadow Work in Personal Branding
33:26 - Learning from Criticism in Branding
36:10 - Simplifying Your Personal Brand
42:04 - Storytelling in Branding: Superhero Analogy
51:39 - Role of Style in Personal Branding
57:10 - Conclusion: Essence of Personal Branding
🔎 Get access to more for FREE here: thefutur.com/free-resources
🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
thefutur.com/accelerator
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
thefutur.com/pro
✍️ Other Courses, Templates, and Tools:
thefutur.com/shop
🎙 The Futur Podcast:
thefutur.com/podcast
Recommended books, tools, music, resources, typefaces & more:
thefutur.com/recommendations
Music by Epidemic Sound:
share.epidemicsound.com/thefutur
Shorts Playlist:
www.youtube.com/@thefutur/shorts
We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media
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Please, for love of Christ, guys... If you're ever considering dropping CZcams because you're not getting the engagement you want (and deserve), just don't.
Don't ever stop. The amount of value you give to those of us who watch is immeasurable.
I have spent my first 40 years not being authentic, trying to hide my autism and adhd. I diluted all the things that make me great but in order to please a 1/3 of people who might not connect with the real me. Now, pivoting into a design career midlife (although I swear to god my brain thinks it’s 30) I have made a commitment to spend more energy on growth and less on masking. Thank you for laying down the foundation for discovering who is truly there and finding a balance in the duality.
Good luck on your journey.
This is beautiful
This is the best video.
1. I learned some useful/helpful information.
2. It was calm, which is a more conducive environment for learning. I wasn't riled up and stressed out by background noise and hype forcing me to work harder to pay attention, but then I get so ill I give up and get out.
"Personal Branding is a process of Self-Discovery." This is my second video about Personal Branding from Chris Do and I have already learned so much. It is really amazing to how much complex it can be and how much easier it could be if you discover yourself; on my path to Self Discovery to build my personal brand.
Thank you very much for the video. 👏
Dear Futur Team…
I did it.
I did this exercise as honestly as I could, and it was beautiful.
I thought Chris was tripping when he said people usually get to tears,
but 2 hours later, discussing everything I wrote, and getting genuine feedback from my closest friend,
I was forcing tears back, and evening my voice out so the shaky breath wasn't audible.
Laugh - out - loud . . .
I feel equipped.
I'm glad I put in the work.
Can't wait to see what I'll do next.
Thank you.
Let it out. It can be cathartic
Did you come to a [Shadow word + Transformer]?
@@thefutur what a beautiful and kind thing to help people with :)
Hey! You NON Designer watching this!
I see you, I see you. I am not a designer, probably never will . I am a Chief of Staff to the CTO in a tech department and still Chris keeps inspiring and teaching me after years. This the most comprehensive presentation on personal branding I have been ever able to find.
Chris has this gift of taking all the BS out of concepts and processes and making them relatable, easy to understand and highly actionable.
Thank you Chris Do!
Thank you CZcams for starting to recommend Chris Do/The Futur content again. Watched chris religiously for 6+ years (back in the Jose days, he even did a website desing critique for me back in the Skool days).
I took my learnings from that era and went deep into my own journey, moving more away from the branding/design space.
But here I'm back as a content creator/CZcamsr, and building our site up, and here Chris and The Futur is again at the time in my career that I'm ready for it again!
Chris, you are one of my mentors from afar. The same way that Jose got you infront of the camera as an introvert, you helped me do that as a fellow introvert. Seeing the evolution you went through to be now who you are completely owning the stage in one of the most engaging presentstions I've ever seen, gave me permission to also create, talk, and become that extroverted introvert.
Going to go binge more content on your channel to catch up, it has been too long
This was Alex (me) by the way, not Andra. That said, Andra and I connected early on with your content, one of your talks on Ikigai, we did all of the workbooks together. So Chris Do was a mutual mentor for both of us literally the first 2-3 weeks of our relationship (we're now married).
I can see now why you wanted to hold on speaking in personal brand at our strategy workshop. This is a golden follow up, thank you!
Exactly what I thought. 😂
@@JZBZACK😊❤❤
Personal branding is the cornerstone of compelling content. It's all about showcasing your unique identity and values. Great tips to follow for growth!
How would you recommend an artist/producer growing a personal brand from 0 in 2024?
It's all fun and games until you come to confronting your shadow word. Insightful, yet deeply unsettling, but you can see why it would be so powerful.
Thank you for making this available for free.
Chris Do is fast becoming my favourite guy to be inspired by. It's almost like he's me in Asian skin!
Check this: We started our careers almost in the same way, we have the same design skills and type of creativity, the same desire to lead people creatively, seemingly wanting to influence society in exactly the same way, and... get this... we were born in the same year!
It's surreal.
I have followed Chris and TheFutur for a few years, but it just hit me now that he is moving in the same direction as me, just many miles ahead.
Wow. What a coincidence
The best brands tell the most compelling stories. You want to be a great brand, tell a great story.
I think I am realizing the gap that is closed for me as an Asian solopreneur with Chris Do's approach. He understands the struggle of perception, image, inner drive and heart in a way thar white, male Creators don't.
I just found your content this morning. It is so very very binge worthy and powerful. Thank you!
So glad I’m not the only one on the planet that just recently discovered him 😆
@@juliejabs_ his perspective is so incredible. I would love to have lunch with him someday.
@@dillonreedofficial for sure!!! That would be something 🤩🤩🤩
What a Masterclass !!!! Si much value !!!!
Amazing that I found Chris a few days prior to 2024 while I am in the process of tapping into my personal brand and turning up how I add value to the world as a “Creative Chaotic”- my two world brand 😁
Thank you brother and I look forward to tapping into more of your content!
Welcome to the Futur
This video is gold. I've been working on a self evaluation to develop my personal brand, but I've still found it difficult when diving into my vulnerabilities. This video really helped me understand how to frame that process and leverage it for my branding. Even though it gives me more work to do, I know the payoff will be worth it. Thank you for sharing this value Chris, cheers to the long game. God Bless
Thank you. Cheers. Happy holidays.
How would you recommend an artist/producer growing a personal brand from 0 in 2024?
This channel is an absolute gold mine. Thanks so much for the value you've put on CZcams!
This was outstanding! Thank you, Chris. I learned a lot from this video.
Thank for this video I had a lot of breakthroughs. My transformation name is ACCEPTionally Different. I’ve struggled with always being different and the lack of acceptance from my peers. I’ve always struggled with understanding how it was going to empower me after watching this video I learned all these years were preparation for my entrepreneurial endeavors. In entrepreneurship you can experience a lot of rejection when you are creating something new.
Wonderful!
I have discovered your channel recently. Currently I am stuck and was looking for personal branding videos. This video is great, as it asks the questions which usually don't come to the mind for clear picture and puzzle solving.
Thanks again.🌸
So inspiring, wonderful presentation! thank you so much for uploading this!
Amazing that I found Chris a few days prior to 2024 while I am in the process of tapping into my personal brand and turning up how I add value to the world as a “Creative Chaotic”- my two world brand
Thank you brother and I look forward to tapping into more of your content!
The best almost one hour I’ve spent on CZcams! Chris Do, you are genius. I have been struggling to understand who am I until I watch this and found your framework! Will have to rewatch it a few times to learn it, just like you..
“Karmic Equity” is a genius, fun and adaptable way to describe the magic of the compound effect! Bravo 👏
Chris, words fail to describe the incredible value you are bringing to peoples lives and the world! Don’t ever stop!
Me encanto! excelente masterclass! thank you!
I am so greatful to see, understand, feel and experience this! Thank you so much Chris! I hope life keeps on blessing you! You are a pro, teaching by example! Chris the Doer! Thanks man!
That’s gold, Chris. Karmic equity.
So insightful. I'm going to have to rewatch and make notes
This might be one of the most valuable videos I've come across in a long while. As always, thank you, Chris!
Honestly. This is a free masterclass on branding. I will have this on repeat. So much to absorb.
Thank you. What did you find most helpful?
I will have to re-watch this. I just watched a video from 3 years ago, and this completely matched and complemented what you said. mind-blowing!
Glad it was helpful!
Ohhh.I have to thanks CZcams for popping this up.This is GOLD.Thanks The Futur team,Chris Do and etc.Extremely helpful and inspiring. Again...., thank you!
Thank you 🙏
Thanks
so many great take-aways! Thank you for the gift you bring to the world!
You are so welcome!
Love it. That was a real session. We are all born as who we are. The geniuses meet that person and share that talent.
Thank you for opening your heart and sharing your experiences.
Glad you enjoyed it!
Set the intention and DO it.
Lots of value. Thank you
Thank you thank you this is GOLD! I got so much clarity. Blessed to have listened and learned 💛🙌🏽
A new opportunity to learn and increase your knowledge. Thank you 🙏🏻✨💙
You are so welcome!
This video is my favourite Christmas gift in 2023. Thank you! Sending regards from Malaysia
Happy holidays!
Such an exceptional workshop! Chris, thank you for continuing to bless us with priceless tangible tools that really produce results.
My pleasure!
Chris, you've become my wannabe Aaron Draplin. Not quite as unhinged. But totally committed to being and sharing awesome. Thanks for your badass content and insights. You make design worth obsessing about.
Love that! Thank you.
Lots to unpack but will enjoy the process. Cheers mate
for me is value in the job please
Thank you for the great videos. I still have a lot of learning and discovering to do. So will subscribe and watch more of your videos. 😊
I really enjoyed this video - awesome presentation and thank you so much for the exercise prompts and examples.
Best one so far at the MAX! Killed it
Thank you
If i watch one video a day with the same amount of value of this one, i will be rich in a year. The question is... where are the others 364 videos ?
Such a great and creative speach. Knowledge for your own worth. Thank you.
This was so good. Saving it to watch again and again.
Great brand schooling thank you
Thank you!
Loved it !! Thank You so much & always the best to You & Everyone.
So take care Everyone 🍃
I saved this to watch later, on my quite time. Really amazing .Thank you. I though I had found my personal brand , grove and story but this!? Means I have to change it again. So I am changing again?🔥🔥🔥
can't believe we get this info for freeeeeee, thanks so much!
Our pleasure!
Thank you for the content. Has helped to keep me focused on the important aspects of digital marketing ❤
Glad it was helpful!
Great video , I had to put my phone away to pay more attention💯💯💯💯💰
I appreciate that!
Really enjoyed this, thanks for sharing!
2:36
Ive loved Field Notes for more than a decade now. Only into my later years as a designer did I find out who Aaron Draplin was as an individual. But knowing he's behind field notes makes him a legend in my book (literally 🤓)
Excellent video! Took so many notes watching this!
Glad it was helpful!
Excellent presentation, and might I add- excellent fit, I’ve been digging Acronyms approach towards clothing design since I first discovered Errolsons work in the early 2010’s🔥 you know, I’d PAY to see you, Errolson Hugh, and David Rudnick on a panel together-
I did host Errolson at an event
This is so helpful! The framework is genius!
awesome! Chris, thank you very much.
Such an interesting talk!
This is absolutely BRILLIANT 🙌🤩
I’ve been binge watching all your branding videos and hands down the most helpful ones I’ve ever seen!!!
Anyone know of a resource or other videos, ways to learn more about this process?? I’ve been trying to write all my many shadow words and none of them are really usable like “introvert, people pleaser” type 😬
Most were health related, feeling like I don’t belong or relate to anyone, etc. no idea how to come up with a word or 2….. it’s always a lot more 😆
The best way to understand personal branding. Thank you So much! So much eye opening. So much value in simple applicable way. God bless you! ❤
Glad it was helpful!
How would you recommend an artist/producer growing a personal brand from 0 in 2024?
You are my hero! Thank you so much for all your content, it saved my life!
Dope content!! 🔥 Thank you for sharing this! 🙏 I have my homework…
Chris is dropping value bombs after value bombs (as always)… Thank you for sharing this! 🙌🏻
Thank you 🙏
Helpful and appreciate it👍👍😃🙏🏻🍎❣️
thumbnail looks clean!
Once again thanks for the inspiration!
wow! that's so good Chris! Thank you
Thank you agaun Mr. Chris Do
so good!!
Extremely helpful and inspiring. Thank you.
Glad it was helpful!
Do Fu! 😂 My man priceless 🚀 Always giving so much value, thanks you! 🙏
I appreciate that!
thank you so much for this. this is gold. Love from Vietnam
❤️
I’ve struggled with identity my entire life and now I’m sinking from a lack of knowing myself and having direction.
I’m beginning to understand your concept of reframing here, I’m just trying to figure out how this would play into my life as a cinematographer who wants to do more than just light and shoot videos. I want to bring value to peoples lives but have too many limiting thoughts.
Absolutely in love with this talk. I’m bookmarking this so I can watch it multiple times again. Thanks so much for this.
Limitless Light Creative Studio...transform what limits you into the power of cinematic masterpiece masterpiece masterpiece
this was an awesome presentation
So good!
Almost like personification, personified!
Another banger, thx for the gift
Excited to watch this one!
We're here for it :-)
Unbelievable value here!
Thank you!
How would you recommend an artist/producer growing a personal brand from 0 in 2024?
Amazing talk. Thanks Chris!
My pleasure!
Happy to know I’m on the right track ! Thank you 🎉
You're welcome.
Love this!!!
Thank you
Mannnnnnn another banger lecture
👏✨ GOLD ✨👏
Man ! You just gave a hole therapy session! Love you Sir Do
Thank you. Glad to hear.
Nice acronym gear dude! Great Talk!
Aaron draplin is just awesome!
Love it. Grandmother
When I was 7 years old, I needed to have a signature for school. So I tried copying all the signatures of famous presidents from my dad's paper money bills collection. I made my own signature and I haven't changed it since. [and now I have OCD when it comes to which pen I use for signing :D :D]
I really loved this...
There was so much truth in your message and it openned up my mind alot. Thanks very much.
Here's my question, the ideas you brought up seems to give mostly with those who have already establish themselve financially to certain level, and wish to grow their personal brand, and even for those that have enough experience in their domain.
But am abit confused on how to apply it in my case. I am a Graphic designer with less than 3 years experience (started late).
I have learned everything i could in order to survive here home, but in truth, i don't know how i can go further with either only one domain or area of expertise. Also can you help me with other related videos i can use to grow?
My head got mixed even trying to think about how to develop a 2 word brandm but since am still starting in this milieu, i don't know what step to take next. Can you help me with some advice please?
I have many other videos that you can watch. Maybe it’s not time for you to start your personal brand.
Thank you, Chris.
My pleasure!
🔥🔥🔥
Thank you very much ❤
You're welcome 😊