How To Define Your Core Brand Values (Steps + Examples)
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- čas přidán 2. 08. 2024
- Learn how to define your brand values with actionable steps and inspirational examples.
#brandvalues #branding #brandstrategy
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By the end of this video, you’ll understand the strategic role of core brand values and the steps required to develop them.
First, we explore how human psychology and DNA leads us to brands that feel familiar and how values are a signal for safety.
Next, you’ll learn what brand values are, how they’re used, and the important role they play in how a brand is perceived by its target market.
Then, you’ll learn the brand values mistakes to avoid and the traits of effective brand values.
With Zappos, we’ll explore an excellent example of effective brand values before diving into the step-by-step guide on how to develop brand core values for your business.
0:00 How To Define Your Core Brand Values (Steps + Examples)
1:12 What Are Brand Values?
1:38 Why Are Brand Values Important?
3:15 Traits Of Effective Brand Values
4:40 Brand Values Examples
5:32 Who Defines Brand Values?
6:28 #1 Define What Is Important To You
6:55 #2 Define What You Your Customers Should Say About Your Brand?
7:25 #3 Define The Nature Of Your Brand Experience
7:51 #4 Shortlist Most Important
8:14 #5 Expand To Unique Sentences
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I've watched this 3 times already, it's LOADED with content
Make it 4 😂
@@BrandMasterAcademy Already on it, working on the values for the company I work for.
Love from India
**Request**
Hey buddy, great video. I felt that your videos' volume are of a bit lower than the standards which make it difficult to listen without any earphones or headphones. So it's a humble request to make slightly louder videos.(Also if viewers want they can reduce the volume, but it becomes difficult to exceed the highest volume limits in case it is still inaudible.)
Noted on that!
@@BrandMasterAcademy Thnx mahnn 😊
Hey Stephen👋,Awesome work brother👏. Thank you for providing so much valuable information for free.
Your videos are straight to the point very easy to understand 💯.
I have a suggestion regarding the step by step videos, could you try to give examples for each step? Though it ain't necessary it'd be really helpful in our learning experience.💗
What do you say?
It is of course a good suggestion... I provide examples where I can though each video already takes considerable time... For free content I need to have a balance. For premium content I tend to go much more in-depth because I can afford to... (But will try to provide more examples where possible 👍) Thanks for the support, glad you're enjoying the content
I think it's great how you are putting visual separators, or key frame like indicators (I"m not a video guy) in the video so we as the viewers can see where each new point begins and ends! Nice work.
Cheers... I teach in the way I like to learn 😊
Thank you! Brilliant tips and knowledge
My pleasure!
Thank you.
You're welcome!
I'd love to see content related to communication strategy. I couldn't find any good content related to it.
As in how you shape your content to fit within your communication strategy... or how you develop a communication strategy?
Can you make a similar one for brand purpose?
Noted...
Ok, either you speak up and turn down your introduction music... Or turn down your introduction music?!!
recent videos has been updated for that problem