Brand Strategy Explained & The Process Revealed
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- čas přidán 9. 10. 2019
- What is brand strategy and what does the process look like when working with clients? How much does brand strategy cost? How can you get brand strategy clients? Fabian Geyrhalter reveals all.
Fabian Geyrhalter (not Gay-rhalter 😅) and Jacob Cass discuss all that is “brand strategy”.
Learn for the master himself! Fabian has been a brand strategist for a number of years and has conducted hundreds of workshops with brands all over the world, including for Fortune 100 companies. He the founder of the brand consultancy FINIEN, an author, a podcaster and is a regular on The Futur.
I recently completed his Brand Strategy course (justcreative.com/go/eresonaid) which includes worksheets and videos to help you conduct your own brand strategy sessions.
In this video we discuss:
- What brand strategy is and what the process looks like when working with clients.
- How much does brand strategy cost?
- How can you get brand strategy clients?
If you want to learn brand strategy, check out Fabian's excellent Brand Strategy course:
» justcreative.com/go/eresonaid
It’s quite the commitment and is tiered towards designers who want to take the leap from designer to brand strategist.
Follow Fabian's agency, FINIEN:
@_finien_
finien.com/
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![10 Critical Brand Strategy Elements For Your Process [In 2023]](http://i.ytimg.com/vi/G38bYqGdYUQ/mqdefault.jpg)
Fabian is the next Marty Neumeier. I say Marty Neumeier as a top reference, I say next just because Fabian is younger, and what's coming is bigger. We are safe with this kind of communicative, experienced leaders like Fabian. Thanks for this video bro. I am following.
Thanks Sid, glad you got value from it!
Big compliment, thank you, Sid!
amazinglyyyy said hahahaha "go in, solve a problem, leave as a friend" :D :D staying for long has its downsides of course
Cool. Fabian is privileged to talk like he does, that's an achievement indeed.
amazing interview! pleasantly surprised that Fabian is running FINIEN lean and nimble with just 2 people in the company! thank you two for making my morning
Thanks, the interview was quite off the cuff but sometimes informal just works. And yes, quite a nimble way to run a company heh! You're welcome!
Lean = stress-free. Absolutely loving it! Glad you enjoyed the interview.
@@FabianGeyrhalter one quick question. At the end you said it took you a long time to become a strategist. Until you were ready, did you stick with the title "designer"? Thanks
@@ThisDesignLife Here is how my title journey was: Creative Director > Creative Lead > Creative Director > Principal (I describe myself as brand strategist, but my title is Principal of FINIEN) - definitely do not call yourself a brand strategist unless you are 100% convinced that it is what your clients come to you for and you are solving business problems.
Great interview and questions! Felt really good about some of the advice here. Thank you
Glad it was helpful! Thanks Charley!
Very informative
Thank you both for a brilliant thought share! Very inspiring, loved it
Glad you enjoyed it!
Thanks, Lidiya!
Awesome interview expect more :) just subscribed
Thank you, more in my channel and podcast!
I would love to hear more about specific exercises to do with clients to help along the brand strategy process.
You can find them here: justcreative.com/go/eresonaid
That's really what Fabian's eResonaid course is all about, it has all the worksheets and videos to guide you through the brand strategy process.
Really interesting approach in terms of get in, get out
Loved the podcast, so this course, is suitable for a creative director, wanting to start running strategy sessions with clients?
Hey Timothy, I've revised a number of brand strategy courses here... you can choose what works best for your team: justcreative.com/2020/01/25/best-brand-strategy-courses-resources/
JUST Creative awesome is there one you would suggest as being best for a creative director wanting to learn to run strategy sessions with new clients
@@timothykavermann3911 This depends on your knowledge. If you're up to speed with strategy in general then eResonaid is a great choice but if you need the background knowledge, tools, processes and more content, then Brand Master Secrets. eg. eResonaid is about 12 or so videos vs 120 in Brand Master Secrets.
@@JUSTCreative Brilliant thank you!
Do you have a link to the course?
justcreative.com/go/eresonaid
I don't understand what Fabien meant when he said about strategy that it's "nothing based on value".
Did he say strategy isn't valuable? Or did he mean that he doesn't charge based on value based pricing?
22:20
I meant that the money they spent is nothing compared to the value they will receive.
I'm a bit confused regarding the (3 monthly payment)! is it $319 divided by 3 installments, or is it $319 x 3 times which is $957 in total?
$957 in total
Hey Mohamaed, it is the latter. $319 x 3 times which is $957 in total
He charges that for strategy?
You look like long lost brothers.
Sounds like Elon Musk 😅
I do? That's a first! 😅
@@FabianGeyrhalter Jacob sounds like Elon 😅😉😅
@@bannacis Phew 😁
@@FabianGeyrhalter you're so well spoken, learned so much from this and i would love to listen to your process and brand strategy more why not post videos of your own on your channel? im subscribing incase you decide to post, you have my support 👍🏻