Research for Designers: Where to Start

Before you design a logo, you need clarity on the brand identity, target audience, and competitive landscape. In this introduction to design research, Shantanu Kumar shares where to start. For more on logo design, join Shantanu on Skillshare: skl.sh/3HSMRUa
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RESEARCH FOR DESIGNERS QUICK JUMP MENU
00:00 Researching: Where to Start
00:43 Organizing and Expanding on the Client Brief
02:11 What to Ask Your Client About the Brand
03:45 Creating a Timeline for Your Project
04:45 What Is a User Persona, and Why Are They Important?
05:38 Diving into Deeper Research
06:34 Competitive Analysis
08:11 Next Steps
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ABOUT SKILLSHARE
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Subscribe to Skillshare on CZcams: skl.sh/yt-subscribe​
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ABOUT SHANTANU KUMAR
Shantanu Kumar is a brand identity designer & CZcamsr based out of New Delhi, India. He melds his engineering background with his art to guide his style and has a passion for building brand materials and guidelines. He has designed logos for Sikkim Coffee, Prospeer, and SmartGreen AquaCulture. His unique perspective along with his love for minimalism help him come up with aesthetically appealing logos. With a camera in his hand & editing software at his disposal, he loves making CZcams videos about his design process, too. In Logo Design Basics: Develop a Memorable Brand Identity, learn how he develops memorable logos using symbolism, color theory, and typography-and how you can, too: skl.sh/3HSMRUa

[@Skillshare-com]

Shantanu uses Milanote to keep his projects organized. What system do you use to keep a project organized, and why does it work best for you?

[@siddharthjr4088]

I have been a part of his channel from the start and from a designers perspective his videos are aesthetically pleasing and fun to watch.

[@helloazam]

Shantanu you are the best inspiration for all graphic designers. 👏

[@ShantanuKumar]

😊

[@satyam100c]

I love this guy.... He and his work both r so charming 🤩

[@Hehehaha926]

Amazing content ❤

[@Stawb10]

Great course..just one thing skillshare....the monestry shown on the left is in Bhutan and not Sikkim and is called the Tiger's Nest.

[@knowledgezoidhub9255]

Thanks 👍 Shantanu for this valuable content awesome 👍❤️🔥🔥🔥

[@ShantanuKumar]

✨

[@danishchief1078]

WOW THIS IS AMAZING

[@ShantanuKumar]

🙌✨

[@afanofpurpleocean7339]

It's awesome bro.❤❤❤❤
it's very informative

[@ShantanuKumar]

😊✨Thank you

[@bisiosindero831]

Inspiring

[@ShantanuKumar]

Thank you 😊

[@developermaruf8133]

Tnx bro

[@ShantanuKumar]

👍

[@kongkonbora7925]

My God he is too energetic

[@serajussabber5084]

I love you man 🤍

[@TheShikhaSri]

Sir plz provide in Hindi or hinglish language.. .. i want to learn it.

[@okechukwuanudokem2060]

Figma > Milanote

[@ShantanuKumar]

🥲