What Is A Brand Portfolio (Models, Types and 6 Top Examples)

Learn what a brand portfolio is and how brand architecture models and types help to manage structure and meaning.
0:00 What Is A Brand Portfolio (Models, Types and 6 Top Examples)
1:46 What Is A Brand Portfolio?
3:05 What To Use A Brand Portfolio?
3:52 Brand Portfolio Case Study
10:23 Advantages Of Brand Portfolio
13:06 Uniliver House Of Brands
13:27 Nestle Hybrid Brands
13:51 Pepsico House Of Brands
14:10 Johnsons & Johnsons
First, you’ll learn what a brand portfolio is and how and how it’s often used interchangeably with terms such as umbrella branding and brand architecture.
Next, we’ll discuss when to use a brand portfolio strategy and how smaller brands can use it too.
Then, we’ll explore a case study including an example from Toyota before we explore the different brand roles and types within brand architecture including flanker brands, cash clow brands, entry level brands and prestige brands.
Next you’ll discover the advantages of a brand portfolio strategy with references to Virgin, FedEx, P&G, Unilever, Nestle and Kellogg’s as well as brand architecture types such as a Branded House and a House Of Brands.
Finally, we dive into some of the best examples of brand portfolios and their brand architecture types with Unilever, Nestle, Pepsico, Apple, Johnson & Johnson and FedEx.
#brandportfolio #houseofbrands #umbrellabranding #virgin #pepsico #fedex #johnsonsandjohnsons
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[@mungumiyoenock6503]

From Uganda and am learning from every single video of yours

[@annadiciero]

I love your video's ..thank you for the clarity!

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Glad you like them!

[@fortunekolawole8587]

Thanks for this video man, brought me a lot of clarity

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Glad it helped!

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who is watching the night before presentation morning

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A small business owner here learning something

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