I cracked Netflix's RECURRING REVENUE model and make $100,000/day..
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- čas přidán 8. 07. 2024
- Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
I feel like I have been matched with the smart guy in a class project that tried Red Bull for the first time. There is no excuse not to make it with all these amazing successful people sharing their thoughts.
*pre workout. Nah but for real this guy is a genius.
That’s hilarious and I agree!
Hahaha totally - Love you Alex!
He’s a smart guy….smart guy…lol
If you’re in your late 30s you get it. If you don’t I’m old. But I level up with this young mastermind and I appreciate it.
Well said
"its not about what you know, but who you know!"
Increasing your businesses "continuity factor":
- consumption
- collateral / "loss" when switching"
- Cost of Switching (money/time)
- Choice / minimising alternatives for your customers
- Controll of money flow
- (good) Cause (of your business/product)
- Community (within your business/product)
- enforceable contracts / minimum extend of contract
I love your channel brother! Been learning & benefiting so much! Keep shining your light & encouraging others to shine their own💡I’ve been feeling like I’m a hair away from everything I’ve ever wanted, & your videos are helping me remove that hair!
Perfect! I have been contemplating over the Cycle of Consumption v/s the Cycle of Purchase and how these are correlated. Understanding these "cycles" helps a lot with increasing the LTV. Absolutely awesome!
This is your best video. This needs to go viral for entrepreneurs and business owners. Powerful man. Thank you
Thank you Alex, BTW love the book, until I read your book I had always thought I was odd. Now that I read your book I realized I have been operating like you but was just missing a few small pieces, with that said you and your wife have enspired me to finally unleash and stop holding back......brilliant book
I'm a simple man.
When Alex teaches, I listen!
that sound like me too!
Dude Alex Hormozi, you read my mind our company was shifting into these pivots just of yesterday. GOLD GOLD GOLD. This was worth at least $10K for my business. Much respect. Our Channel will pivot into more of a community model. 3 Birds one stone.
Totally stoked and agree.
Checking in, brother. How has the pivot been going?
I found you last night randomly, you added so much value to my life literally overnight. Amazing role model for young entrepreneurs!
As a SaaS business owner this is absolute gold. Cost of switching and collateral are by far the key areas you helped me realize I need to improve with my service. Keep the fire coming! 🔥
Gave me some good ideas for my saas software, thanks ! Great work as usual packed with value !
I also work in saas , would love to connect if you're interested
Anyway ,all the best 👍
This was absolutely gold in value!!!!! Thank you sir!!!
Great great great. Just discovered you recently and am very impressed. This is awesome content. Thank you!
Just so much good info in here, thank you!
This is a great blueprint, thanks Alex! 🙌🏻
Appreciate the deep dive in recurring revenue. Great examples, Alex! Gotta focus on increasing the consumption. 😉
These are 30 minute expert level classes taught in 15 minutes
Amazing , i learn something new everyday and your channel is so useful
Alex giving us all something better than an MBA
community is seen in gyms .. you dont wanna cancel and lose all your buddies. great video man!
I noticed this when a relative got really into crossfit. Crossfit gyms try hard to create a welcoming and friendly community to increase inelastic demand of their good through comradery . They are also specialized gyms so they can charge more than a regular gym (e.g. gold's gym)
@@IsaacJrDevelops yeah good point. cross fit hgyms can be very expensive also other niche gyms as well like powerlifting gyms or boxing mma gyms
Hey Alex, my Son and I love to learn from you! Thank You So much for your education on CZcams. I'd like to give you one suggestion, to solve your video focus issue, switch your camera to a manual focus mode rather than the Auto Focus mode. If you don't have that option with your current camera, get a different camera. Keep up the great content, in the end I really just come for the lessons learned... Thanks again!
Crazy that this is free. Thank you, Alex.
This guy is a national treasure
Must save him at all costs!
Recurring is getting a lot of attention in the last months, this is super helpful
Thank You 😊 🙌🏾
Thanks bro, keep dropping jewels💎
The bigger the head the longer the tail frame work is great! I’m going to test that out! Alex what soft are you using fir this hand written slides?
I Appreciate your content.
Best business/entrepreneur channel on the internet
wow this is really nice explanation thank you
Just started a physical products business - this was much needed.
Thank you Mr Hormozi, see you at 3 million
I just met a group of 80 ++ year old people traveling throughout so east Asia. We met at the Cambodian customs while we were all awaiting a stamp. I was on a bicycle, they were in a group. I asked ‘wow you guys are surely motivated… “ some of them were walking with help of a cane… one of them said “ we surely are not going to sit at home and watch Netflix”…. I know the point of this CZcams is different, but in fact the motivation and drive of these older people is the point. Sitting and watching makes revenues for others. I’m with Alex here to say… let the watchers create revenues for us, those who take the risk.
Creating products and services is a strategy one has to think about over and over until it provides a value for your consumer’s.
Great value. Thanks for another gem. Please keep them coming
Great share Alex.
Control of money flow, I love it.
What’s your take on a one time 100miles offer as opposed to a membership recurring model. I am thinking of this as a way to increase LTV.
phenomenal video !!!!
Hey man! Great video! Which tool are you using to display 2 screens at the same time like you do?
2:43 - love those tiny jokes in between :-D "that's what she said" :-D
How can a video like this is available FREE on CZcams 🔥
This video is lit man! Thank you Alex for sharing this with us..... Really appreciate your efforts ❤
Crazy value as always.
I haven’t even fully listened yet but I can already tell the amount of substance he will give us in this video is more than you would get in a college class
i second that
Jay Abraham pointed these things out years ago: There's only 3 ways to grow your business.1) Get more customer 2) get these customers to pay more, 3) get the to buy more frequently.
Just finished 100M offers! Amazing. When is the next part coming out?
Brilliant Wow. Thanks man
Thank you
Dude god bless a real hard knocks entrepreneur be successful and share the TRUE story. Thank you man 🤟🏼 I’m in it for the long difficult game I need long difficult game education.
Damn, opened my eyes and mind. Yes had me at real estate. This is frickin brilliant 👏 content.
This guy is gonna make me rich! Knowledge every second every video.
This guy is on a different level man
Summary for those who watched:
Consumption
Collateral
Cost of switching
Choices (fewer)
Controlling the flow of money
Cause
Community
Contracts
🔥🔥🔥... so good!
Your ability to simplify alone will make you one of the 🐐 🔥🔥🔥✍🏾
Alex, can you put all these learnings in a book, we will pay whatever for it.
Need all of this in a compiled place to access and come back to
I often hear the email marketing experts speak of "nurturing sequences", specifically designed to foster retention when they are operating on a subscription/recurring revenue model. This appears to be the rest of the story.
They should add this to MBA curriculums.
That's what she said.... Lol 😂👌
And yet again another great vid Alex 👏👏👏
We need a stache growing routine
That thing has its own net worth
Dan Kennedy made his Kennedys American barbershops only membership based. :D
I see art in the background there, is that part of a tax strat? Lol😂 great stuff in these videos🔥
I can’t believe this is free
My favorite philosopher 🧘♂️
small suggestion can you put that notes link so people can download it
Holy Smokes! A lot of what he mentioned explains the stickiness of crypto!
So basically you’re at Jordan Belfort status. Almost a million a week. You can buy a yacht man!
How can you keep on generating this high value content? 🤯
Campaign - marketing tactics
What notepad program is Alex using?
powerful
9th Compound, mix two or more 😁🔥💎👍
Word has it that camera is still trying to find focus.
You are a beast
Haha! 😂🤣😂
I clicked because I thought this was one of the village people...
YMCA!
The Cause part reminds me of Ten Trees business when I was looking for a hat to buy in a sports store, they had a good looking hat that caught my eye and the Cause that buying a hat will contribute in planting 10 trees. Bought it, didn't even look at the rest of them, it stood out. Good principal to go by.
Fire 🔥
Great stuff, but why the 1.5-2 times speed?
I do not have time to let your information sink into my brain. 🤯
I own a sign company (manufacturing). How can one create a recurring revenue structure for such company as everything is custom for my clients??
I’ve thought of a flat monthly fee for unlimited signs (the higher margin lower cost signs) but other than that no other ideas. Is unlimited the way to go or will clients order excess signage that will create waste / profit loss??
Thank you,
A new fan of your content! ✌️
Recurring doesn't necessarily mean more signs. It could be a service contract that fixes it when it breaks, replaces lightbulbs, etc.
Someone name his top 3 businesses
This is the Jesus of marketing
Hi Alex, the point with controling of money flow is not clear. please elaborate. thank you!
^
How to work under you ? Do you mentor ?
Are you like a Tai Looez buy and fix corporations?
Millionaire driving lamborghini 3 Million views ----------------Millionaire giving expensive knowledge 10k views Conclusion ?? Poeple are addicted to instant gratification
No entiendo alguien me podria explicar
Hey Alex Future Multi-Millionaire here.
1000mph talking alert! 0.75 playback speed or pay extra attention.
alex hormozi goat
:) awesomeness
What's your profit
This is profit.
people will believe anything
Haha! Self proclaimed genius has "cracked" every obvious business model in the known universe. He's so freakin' rich he needs to hawk his business on YT. Now go to his website and buy him another starbucks. He needs it more than you do.
Zero people understand this.
🤯
This is my ultimate goal in the next 5 years 3 Mio/month
Bruh first watch the video
@@camus1446 🤣
As they say now days "common sense ain't common". How gullible must people be to think that someone making 100k a day would try so hard growing a youtube channel selling courses and 1$ book to you all.
He's just another self proclaimed millionaire like Dan Pena.
I own two businesses and since acting upon advice he's given in other videos, I've more than doubled my revenue. I've been in it long enough to know that he knows what he's talking about. Have you put forth the effort to apply some of his techniques or are you just espousing beliefs with no supporting evidence?
@@dalemyers9045 you got no supporting evidence, about any of this guys claims. People make money of Dans Penas advice allegedly also, but it does not change the fact, that the guy is self proclaimed bilionaire. A con artist..
@@innerwisdom5015 I do have evidence but that's not enough for you. Totally fine. We each can choose what we want to believe. My business is growing. I'm constantly working on it and myself. Alex has helped me to connect some dots that were missing. Seth Godin and Miles Beckler connected some others. I apply pieces to find what works for me. Your mileage may vary. Goods luck in your business. We don't have to agree.
2 more C’s:
Compounding - Build once, serve 1,000, as much as possible
Continously add/improve service - it should be virtually impossible for the customer to run out of service. Reduced rate extra consultancy/dev/product/training/add-ons.
Good. And I'm hoping that youwillgetgroundedandstopracingthroughryourspeechjustbecauseyouknowsomething. If you'd like human to human communication please contact the Goddess. 💖