Business Plan Writing 101: Wharton Entrepreneurship Series

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  • čas přidán 15. 06. 2015
  • Wharton Entrepreneurship Workshop, “Business Plan Writing 101,” featuring Patrick FitzGerald, C’97, Managing Director of DreamIt Ventures. FitzGerald discusses what is required to write an effective business plan.
    #entrepreneur #businessplan #wharton
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    Founded in 1881 as the world’s first collegiate business school, the Wharton School of the University of Pennsylvania is shaping the future of business by incubating ideas, driving insights, and creating leaders who change the world.
    With a faculty of more than 235 renowned professors, Wharton has 5,000 undergraduate, MBA, executive MBA, and doctoral students. Each year 18,000 professionals from around the world advance their careers through Wharton Executive Education’s individual, company-customized, and online programs. More than 99,000 Wharton alumni form a powerful global network of leaders who transform business every day.
    Learn more about Wharton: www.wharton.upenn.edu/
    Subscribe to the Wharton CZcams channel: czcams.com/users/thewhart...

Komentáře • 561

  • @jose-fischer
    @jose-fischer Před 10 měsíci +442

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    • @Gladys_smith
      @Gladys_smith Před 10 měsíci +1

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    • @luis-gabriel1
      @luis-gabriel1 Před 10 měsíci

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    • @christianaemilio1
      @christianaemilio1 Před 10 měsíci

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    • @Gabrielle..
      @Gabrielle.. Před 10 měsíci

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      @andymarion Před 10 měsíci

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  • @emilybrown2719
    @emilybrown2719 Před 11 měsíci +477

    I came here to learn how to trade after listening to a guy on radio talk about the importance of investing and how he made 460,000k in 4 months from 160k. Somehow this video has helped shed light on some things, but I'm confused, I'm a newbie and I'm open to ideas.

    • @Gracej34
      @Gracej34 Před 11 měsíci +4

      Investing in stocks is a good idea, a good trading system would put you through many days of success..

    • @FeliciaJudge
      @FeliciaJudge Před 11 měsíci +3

      @@Gracej34 I’ve been on both end of the spectrum, I was investing on my own for about 3years, did my own study and analysis before actually buying, things became rather difficult after the pandemic which was right about when I reached out to a portfoIio-advisor for guidance, It’s been over 2 years and I’ve scaled up a stagnant reserve of $280K to $700k in just about 24months.

    • @jamesclay234
      @jamesclay234 Před 11 měsíci +3

      @@FeliciaJudge

    • @FeliciaJudge
      @FeliciaJudge Před 11 měsíci +2

      @@jamesclay234 The adviser I'm in touch with is ''Elizabeth Pan Holt'' she works with Merrill, Pierce, Smith incorporated and interviewed on CNBC Television. You can use something else, for me her strategy works hence my result. she provides entry and exit point for the securities I focus on

    • @margaritasbunny
      @margaritasbunny Před 11 měsíci +1

      @@FeliciaJudge I must say you are an inspiration because I started up investing and trading as a scared investor who doesn’t want to lose money, glad to say I’m very profitable now and bought my first house through it

  • @Jesus.Hernandez
    @Jesus.Hernandez Před 4 lety +341

    00:08 - Opening
    01:52 - Outline
    02:54 - 1) What is the company? (Intro)
    05:54 - 2) Who am I giving $$ to? (Mgmt Team/Bio)
    08:50 - 3) How does it work? (Operations/User Experience)
    20:10 - 4) Where does it belong? (Marketplace)
    29:29 - 5) Why hasn't this been done? (Competition)
    23:23 - 6) How quickly will I know if I will make or lose my money? (To Market Strategy/Roadmap)
    33:12 - 7) What are the numbers? (Revenues)
    37:55 - 8) How much do you need? (The Ask)
    40:11 - Questions

  • @SDRsUnited
    @SDRsUnited Před 7 lety +293

    FINALY, A VIDEO THAT REALLY EXPLAINS HOW TO MAKE BUSINESS PLAN!!! THANK YOUUUUUUUUUUUUUUUUUU!!!

    • @sigeroma6853
      @sigeroma6853 Před 5 lety +2

      Nice

    • @memefreak2738
      @memefreak2738 Před 5 lety

      THANK you!!!!!!

    • @amranow8783
      @amranow8783 Před 3 lety

      Is there a part 2?

    • @OLink9
      @OLink9 Před 3 lety

      thankl you samir

    • @Zo-hc2fn
      @Zo-hc2fn Před 3 lety +1

      there is the classic store
      let's call it 1.0
      products almost never change
      the owner chose the products
      it is boring
      now, there must be a new store
      let's call it 2.0
      products always change
      people choose the products there will be via an app
      on the app, there is a huge catalog, people choose the products that will show up in the store
      the store is constantly being supplied with the products people choose

  • @vladyslavleonov7873
    @vladyslavleonov7873 Před 4 lety +191

    God Bless the guy who came up with recording it!! By getting a degree in Business I still have never received such a good lecture. Thanks from the bottom of my heart!

  • @BizBob2
    @BizBob2 Před 2 měsíci +1

    Writing a business plan, plain and simple. An information video for those starting up.

  • @themultifacetedmami
    @themultifacetedmami Před 4 měsíci +4

    it's 2024 and I'm only 7 minutes in and I'm learning so much 💕💕 This is getting me pumped!

  • @SquatSimp
    @SquatSimp Před 4 lety +29

    "You are going to build it and no one is going to come. How are you going to get people to use your product/service?" This whole seminar was fantastic. I loved the audience engagement throughout- thank you a ton!

  • @tylerroe5175
    @tylerroe5175 Před rokem +9

    This video just helped me land a deal for larger manufacturing space, additional mid-volume manufacturing contracts, and 6 months of working capital in an equity deal. All in one day! Great work y’all!

    • @ginatembo8003
      @ginatembo8003 Před rokem +1

      Congratulations Tyler. That's amazing stuff. All the best!

  • @MrY4li
    @MrY4li Před 3 lety +9

    This was perfect. This guy can start an online class he would kill it.

  • @jasoncuza9180
    @jasoncuza9180 Před 5 lety +9

    An important aspect of entrepreneurship that tends to go undiscussed. Thanks for sharing.

  • @jackiechan6460
    @jackiechan6460 Před 8 lety +113

    This is awesome. Thank you. I will probably watch this video several times over as I write my business plan.

    • @sourabhparit5491
      @sourabhparit5491 Před 3 lety +2

      Have you completed it by now?

    • @jackiechan6460
      @jackiechan6460 Před 3 lety +10

      @@sourabhparit5491 Yup. And I live in a different state now. I have one of my very good friends help me run it. He's my manager.

    • @sourabhparit5491
      @sourabhparit5491 Před 3 lety +2

      @@jackiechan6460 Good for you👍👍

    • @jackiechan6460
      @jackiechan6460 Před 3 lety +2

      @@sourabhparit5491 Thanks. Put in the work and you'll eventually enjoy it.

    • @manuvies
      @manuvies Před 3 lety +1

      Did u finally write your business plan?

  • @ProfGregJones
    @ProfGregJones Před 8 lety +6

    This was FANTASTIC. Thank you for sharing this high-level knowledge and experience.

  • @mehmetakifberber1017
    @mehmetakifberber1017 Před 4 lety +19

    I guess "a student surfing on facebook" is a must for these kind of educational videos.

  • @benjaminmones7192
    @benjaminmones7192 Před 3 lety +6

    Best presentation ever. Experience was priceless. So helpful. Amazing!

  • @manujagro
    @manujagro Před 3 lety +9

    There are so many different variables in running a business. One of the biggest issues is how diverse that business may be with the people/employees and how they can make up a solid foundation for any type of business.
    Strategies, meetings, decisions, etc… All of this comes from a group of individuals that have their own way of viewing and doing business.
    Their diversity is what makes them strong.
    Thanks for sharing this amazing post.

    • @mikemoore2119
      @mikemoore2119 Před rokem +1

      diversity is not a strength. this is a b-school platitude. businesses require 100% alignment of vision.

  • @simonettezulu6576
    @simonettezulu6576 Před 4 lety +5

    The diagram has life u see everything a business need to come alive, genius work done by a genius. Thanks

  • @Christimony222
    @Christimony222 Před 2 lety +3

    This guy is a great teacher. He gave me the same feeling that I get from watching Shark Tank.

  • @skcollins1212
    @skcollins1212 Před 8 lety +16

    I answered the opening challenge question successfully. It gives me confidence knowing that I am on the right path to financial security combined with being of service to others with my new business venture. This is a phenomenal video for all. Thank you Patrick.

  • @shwanbrusso7626
    @shwanbrusso7626 Před 8 lety +3

    Massively helpful information. Thanks!

  • @EspertoBusinessPlan
    @EspertoBusinessPlan Před 7 lety +13

    My compliments to Wharton School for this concrete video related to business plan writing, that touches all main aspects of business planning

  • @ILovingItMyWay
    @ILovingItMyWay Před 3 lety +4

    Comprehensive. Educational and effective planning. Thank you 🙏🏼 for this.

  • @SuperTimawa
    @SuperTimawa Před 4 lety +2

    How are you going to make money?
    What are your costs?
    How are you going to grow?
    How are you going to take your company to the next inflection point?
    Deceptively simple questions. Thank you for this insightful video!

  • @martintumwine507
    @martintumwine507 Před měsícem

    Hoo.This is it.Bring it on.Let’s learn.

  • @nditzify
    @nditzify Před 8 lety +24

    Wish all my teachers were like this guy

    • @amol12011982
      @amol12011982 Před 7 lety +1

      hjjjkkoppppp

    • @ogdumplings8196
      @ogdumplings8196 Před 3 lety

      Teachers who really know their xxxx usually go to the business, "no one has time to repeatably comfort that ignorant teen." as one of my favorite lyrics goes.

  • @ponnokutir3436
    @ponnokutir3436 Před 5 lety +14

    Is it me or he looks slightly like Chandler?
    Great video anyway. Very informative, real life example but yet not boring. That's exceptional. Plus he looks really a humble guy. Like if i meet him and ask "Sir can you help me with this busniess plan, he will actually sit and help me write it."

  • @waltondornisch7662
    @waltondornisch7662 Před 4 lety +3

    This is incredibly helpful and precise. Thank you so much!

  • @lee-annegovender9584
    @lee-annegovender9584 Před 4 lety +22

    what a brilliant presentation! Wow! i've been looking at samples for the past week but the way he explains it is so simple and easy to do. Thank you

  • @CebiGreen
    @CebiGreen Před 4 lety +5

    I wish I could have watched this video 10 years ago. However, I hope it will not be too late. Well explained!

  • @DH-ej2sf
    @DH-ej2sf Před 5 lety +1

    Great video! Thanks for posting this wonderful classroom lecture.

  • @chrystalSexydiabetic
    @chrystalSexydiabetic Před 6 lety +19

    I wish there was a microphone to hear the student questions and responses..

  • @lbyd874
    @lbyd874 Před 5 lety +3

    Love this video it really helped me set up my steps and cut it in half my top 500 start-up is close to being finished thanks to your video

  • @BlogginBrandi
    @BlogginBrandi Před 6 lety +8

    I feel like I'm back in school :) Great advice and ideas to start off with.

  • @greatbilby
    @greatbilby Před 3 lety +2

    A lot of great info they NEED to teach in school.

  • @ceciliakim8025
    @ceciliakim8025 Před 6 lety +25

    Very, informative. Suggestion- I would love subtitles for the questions from the students or raise up the audio volume for their voice.

    • @anncazares111
      @anncazares111 Před 5 lety +6

      Cecilia Kim I appreciate speakers who specifically repeat the entire question prior to answering it.

  • @davegustavo4726
    @davegustavo4726 Před 3 lety +34

    Excellent advice, I’m actively involved in the financial market, since I got to understand how trading works better. I follow these general simply rules and this has worked amazing for me. Diversify, dollar or pounds cost averaging investing method, portfolio re-balance every quarter and I’ve found a mix of managed and index funds has worked out the best for me.

    • @andrescastillo2043
      @andrescastillo2043 Před 3 lety +2

      I’m aware it liquidates cash easily on different capital spreads, What are your thoughts on a developed market for long term growth potential?

    • @kimothyolsen3858
      @kimothyolsen3858 Před 3 lety +2

      Dave Gustavo these are suitable steps for seeking greater cash flow on long term trends but if things were that simple, one could just set their asset allocation variables and let it ride. Never forget all market commodities is as unpredictable as a sunspot and assets prices drives the economy.

    • @davegustavo4726
      @davegustavo4726 Před 3 lety +6

      @@kimothyolsen3858 about 78% of my portfolio is in passive index funds and ETFs. I’ve an account manager with a taxable brokerage that I invest in stocks and commodities. It’s comfortable for me this way, I made another purchase in September. We’ll see how it does over time I feel like even if 20% of my portfolio underperforms, I’ll still generate income from other spreads. Better than spending my money on an expensive car or vacation lol.

    • @tonydhaliwal989
      @tonydhaliwal989 Před 3 lety

      @@davegustavo4726 I have considered putting into practice this investing method. Without doubts i believe a financial consultant is preferred. How do I get to begin with your help?

    • @davegustavo4726
      @davegustavo4726 Před 3 lety +3

      @@andrescastillo2043 Don’t try to time the market, don’t think you’ll be able to sit in cash until stocks are a good buy. Just dedicate yourself to a managed service, stick with it, rebalance annually and get colossal profits.

  • @liverightcredit4734
    @liverightcredit4734 Před 2 lety +2

    Cant believe how greatly detailed this was. Simply Amazing. Thank you.

    • @K-WAYY
      @K-WAYY Před 2 lety

      I’m here too. Let’s see

  • @CBromfield
    @CBromfield Před 7 lety +40

    Thank you just wish the audio for question from the class was better it was hard to hear, but that's minor. Thank you again.

  • @michellenorleen3427
    @michellenorleen3427 Před 7 lety +1

    Thank you so very much! Very helpful as I write my business plan

  • @johnhall3787
    @johnhall3787 Před 8 lety +2

    Shared video with my college business class, this video was very informative.

  • @Raccoonov
    @Raccoonov Před 5 lety +3

    Awesome and very clear explanation of a topic! Brilliant! Thank you, Patrick!

  • @sharxbyte
    @sharxbyte Před rokem +4

    I'm in the process of doing this right now. This was super helpful!

  • @Eiledon23
    @Eiledon23 Před 7 lety +1

    Very Happy I came across this video. I am sure I will watch this more than once in achieving my written my business plan as well.

  • @reythejediladyviajakku6078

    This was great. I’d love to see a lecture on product pricing. What to consider in the price tag of your services

  • @kinsontheodoris420
    @kinsontheodoris420 Před měsícem

    "So, you're a serial entrepreneur....." I won't bother with the rest but VERY. GOOD. QUESTION by the black student at the end with the glasses.

  • @kamarunong3023
    @kamarunong3023 Před 3 lety +1

    Awesome lecture! Thanks for sharing!

  • @AtlasDawood
    @AtlasDawood Před 8 lety +2

    thank you for sharing this informative video would love to see the whole series on business 101 and advance level.

  • @philipdidenkov8923
    @philipdidenkov8923 Před 3 lety

    Wonderful workshop. Thank you.

  • @sallymogoatlhe6648
    @sallymogoatlhe6648 Před 3 lety +1

    Thank you very much. Very informative and helpful.

  • @siriankiptoo488
    @siriankiptoo488 Před 6 lety +1

    Thanks for the teaching

  • @melissalang78
    @melissalang78 Před 6 lety +1

    Awesome educational (simple) instruction. Enjoyed. My son wanted to watch too. I chuckled watching the late student in stealth mode with a few on Facebook during class, lol.
    😉 Facebook wasn't even developed during my college years, lol.

  • @TaruProductions
    @TaruProductions Před 4 lety

    Great video - You can tell the guy has had a lot of real world experience

  • @millaracing
    @millaracing Před 5 lety

    glad i found this. very helpful. especially being a philly resident it's nice to know Patrick is in the area. thank you

  • @vivekjadhav1477
    @vivekjadhav1477 Před 8 lety +3

    Learnt a lot..
    Thank you..

  • @wyattarent156
    @wyattarent156 Před 8 lety +2

    Super helpful, thank you :)

  • @gowildamit1463
    @gowildamit1463 Před 8 měsíci +1

    Thanks for a very nice lecture

  • @jcbecker7725
    @jcbecker7725 Před 8 lety +37

    Excellent presentation. Just wrote a business plan while watching this presentation. It is simple and has impact.

    • @imthebest7290
      @imthebest7290 Před rokem +1

      How’s the business going

    • @jcbecker7725
      @jcbecker7725 Před rokem +3

      @@imthebest7290 - Thanks for asking. I just saw this in my email and forgot all about this seminar. I have a business that I started in 2018 and last year we did 16 million in Revenue - currently facing some challenges and some great opportunities for new growth.

  • @Dreygoodness
    @Dreygoodness Před 3 lety

    THANK YOU! So much value :)

  • @johnmombay3566
    @johnmombay3566 Před 3 lety +1

    Great lecture! I wish I saw this years ago.

  • @EspertoBusinessPlan
    @EspertoBusinessPlan Před 7 lety +1

    Great video, you went in depth on the topics !

  • @vikasvarma29
    @vikasvarma29 Před 3 lety

    I was looking for this past month... nicely explained

  • @sinnahj
    @sinnahj Před 4 lety

    You can see this info bro! Clear and concise.

  • @nojokej
    @nojokej Před 8 lety

    Great video. Thanks for sharing.

  • @abbyb.2489
    @abbyb.2489 Před 3 lety

    This was excellent! Thank you

  • @Birenchettri
    @Birenchettri Před 8 lety

    Thanks for Sharing!!!

  • @TheGilayan
    @TheGilayan Před 6 lety

    Thank you! very helpful

  • @stardommansion6773
    @stardommansion6773 Před 3 lety +1

    6. Competition - Why hasn't this been done?
    - be careful, an idea without a competitor means there's not enough traction
    - try to find competitors even if it's loosely connected, highlight strengths+weaknesses, 4-5 max competitors
    - show that it's a healthy space, not a brand new space
    - what could be a competitor? try to find people you think could acquire you
    - industry competitors (not exactly what you're doing, but in your space, could do what you do with some capital)
    7. Revenue - What are the numbers
    How are you going to make money? - revenue stream: core/ancillary
    - core revenue stream has to be clearly defined
    What are your costs?
    8. The Ask - How much do you need
    X amount of money to do the things in the roadmap, to fund user experience,
    simple, basic BE CLEAR: ex) $400,000 for 18mths, looking to achieve 4 things in roadmap
    hire with equity and options, hire slow and fire fast. don't necessarily need to hire, can give options not equity.
    - don't mention the deal, (structuring) gotta get them excited, don't throw ppl off
    The ME Test: test it against yourself,
    The WE Test: go out into the world
    once you can nail the 2-sentence pitch, the rest you should be able to do in 8 sentences.

  • @Epicmikey9
    @Epicmikey9 Před 4 lety +1

    Thank you very much, great explenation.

  • @ms2990ms
    @ms2990ms Před 5 lety +5

    35:12 summarizes it perfectly

  • @MathewHeggem
    @MathewHeggem Před 4 lety

    Great workshop! Very useful.

  • @rogerkolsson7231
    @rogerkolsson7231 Před 8 lety

    Thanks for sharing!

  • @arronhyman9197
    @arronhyman9197 Před 8 lety

    Great video. Thank you

  • @malekmuhaisen312
    @malekmuhaisen312 Před 5 lety

    Thank you it is very helpful!!!

  • @zemzemtrade5844
    @zemzemtrade5844 Před 4 lety

    Thanks for the video. well done - i learnt a lot from it. Thanks.

  • @AILifeUpgrade
    @AILifeUpgrade Před 2 lety

    Thank you for this video. I got lot of value from it. Love from India :) Great proffesor!

  • @socorrocbenitez
    @socorrocbenitez Před 11 měsíci

    Even the student knew "Fiverr" was on to something special just by her mentioning the company in its infancy. Impressive on Fiverr's part & the keen "eye" of the student.

  • @HYPETALK
    @HYPETALK Před 8 lety

    thanks from ClipInMedia e commerce experts!

  • @anyazinn5862
    @anyazinn5862 Před 6 lety +5

    SO HELPFUL. Wish he didn't skim over sections that were relevant to launching a product as opposed to a tech-based business idea, but very valuable information with a lot of applicable ideas.

  • @tatumscott6170
    @tatumscott6170 Před 5 měsíci

    The girl with the Fiverr comment was ahead of her time. Big ups

  • @kanuamaka5792
    @kanuamaka5792 Před 2 lety

    Thank you for your insight.

  • @amilcrrr
    @amilcrrr Před 3 lety

    This is great material. 4 step process very good idea

  • @dashippo
    @dashippo Před 4 lety +5

    I could see this being helpful if I were starting a business with a product I created selling to a market I have to also create. If you're starting up a toy store in a city with no toy stores I dont know why you'd need a one sentance pitch or an advisory team

  • @BIZOFBUSINESSWITHKANZA

    Excellent explanation!

  • @buckledealer
    @buckledealer Před 6 lety

    great video, very helpful

  • @ReedoAce
    @ReedoAce Před 2 lety

    Well worth the watch

  • @benblack4337
    @benblack4337 Před 2 lety

    very excellent presentation for me!

  • @saladuit
    @saladuit Před 4 lety +3

    It really feels as if i'm in the classroom;)

  • @Bursadesain
    @Bursadesain Před 6 lety

    great content, thanks

  • @johannamonamamvp3945
    @johannamonamamvp3945 Před 3 lety

    finally i now know how to make business plan. thanks

  • @kahele808
    @kahele808 Před rokem

    Great info! Needs more views.

  • @SmartBusinessPlan
    @SmartBusinessPlan Před 4 lety +1

    Its very informative Post Thanks for Shearing this idea

  • @tsunghsiwu
    @tsunghsiwu Před 10 měsíci

    Wharton is the top in business

  • @AlexandrasPoints
    @AlexandrasPoints Před 2 lety

    I LOVE THIS THANK YOU

  • @gl5616
    @gl5616 Před 5 lety +4

    This video was well worth checking out for aspiring entrepreneurs, like myself.

  • @chinchorrero
    @chinchorrero Před 2 lety

    Great session!

  • @timtievangelevangel5891

    This is awesome.

  • @njugunahilary
    @njugunahilary Před 5 lety

    Great insights.

  • @jewishboi3384
    @jewishboi3384 Před 3 lety +2

    I’m starting a business while I’m in undergrad! Very helpful :)

    • @jamesward3529
      @jamesward3529 Před 3 lety

      I recommend charlhack on instagram. He helped me to get 50k instagram followers on my instagram business account. If you wish to get yours too. Dm charlhack on instagram

    • @user-zp6ff2gr4n
      @user-zp6ff2gr4n Před rokem

      How did it go?

  • @JayRellaPrincessBeauty

    Very good information, I didn't know where to start.

  • @Jwaynelebert
    @Jwaynelebert Před 5 lety

    Amazing!