7 STEPS to Buy a Rolex From the Authorised Dealer in 2024
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- čas přidán 9. 03. 2024
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Don’t go to an AD until they start showing respect, after all it’s we the customer who are paying out all this money so we shouldn’t be assessed or questioned if we’re suitable or not.
I agree but how will we know when they start showing respect if we're not going to the AD? 😂 The ADs truly are sleazy used car salesmen though when it comes to Rolex.
Fair point. Just walk in there and see how they look at you, if they look you up and down then walk straight out again 😂
LOL, you are completely correct. but some people just want their watches and unfortunately the company is so famous that they can just do stuff like this and never get punished for it@@Dave-zn3gf
Yes I agree completely,this guy is part of the problem
bro, AD be an empty place then.
Imagine going through all this, getting the watch and still being able to look at yourself in the mirror.
Dignity > wristwatch.
And why do you care? If you don't want a Rolex, don't get a Rolex. If you want one, then get one.
@@del1000005 Concerned citizen.
Yea nah i don't got the time or energy to play those games
wish i had just said this lmao.
Facts. I can see that you value your time.
agreed, I just got mine 2 days after 13 mo waiting period.
Same, and I have a Rolex and a Patek, and others. what utter BS.
The comments are far better than the video. I bought my Sub in 2009 when you could just walk into an AD and walk out with one. That scratched my itch. There is no way anyone should do these crazy steps - this is supposed to be a luxury buying experience, not a job interview. I am more than happy to give my business (and have) to Omega, Glashutte Original, IWC and yes, even Tudor. Rolex created this situation and now cannot get themselves out of it b/c of the grey market dealers.
Amen 5 digit era was the god era of Rolex, they've fallen a long way.
"Don't put the AD staff on a pedestal"...proceeds to tell us how we should twerk for the AD staff until they give us a watch.
Forget that! Customer is king and demand your dream watch as soon as you arrive at the store.
sucking up to sales staff to hand them over 10g's. what have we come to..
I’ll simplify this. I walk in and throw my card on the counter and ask for a watch. If they don’t get it, I walk out and never go back. Why? Because I’m not pathetic and have some dignity.
Got £40k spending and my AD is still laughing at me
4:44 🤣🤣🤣🤣🤣🤣🤣. If you have the means to spend 10s of thousands of dollars on watches, fairly certain that valuing your time was a key trait you had to use in order to build your wealth. Things like bringing in your family to make friends with a sales clerk so they can sell you an entry level swiss watch (Rolex).....really?
What a load of rubbish
LOL minimum wage worker judging me. that's funny
Never forget that the person deciding if you are eligible for this watch could never afford one - its like the waiter in a 3 michellin star restauraunt who has been taught to give you bullshit about what you are about to eat is the guy who invented and cooked the dish. So glad the grey market is now so close to the AD prices that you can bypass all that bollocks and pay pretty much the same as they are asking. The time is soon coming where the AD will show the buyer respect instead of distain.
This is not true at all. My SA owns and wears a root beer GMT. Several other staff in the AD also own and wear Rolex and Cartier. So......maybe you live in a small city in the midwest somewhere? Because in major cities , plenty of SAs have the means to own a Rolex.
@@mattlatorra264 Sales staff get it at 35-40% off
@@mattlatorra264 I guarantee you most customers make at least 5x what the sales rep makes lmao what a joke. I'm a fucking doctor, they're just salesmen unless I'm literally interacting with the owner. They need to know their place. No shit they can probably get a deal on a shit tier Cartier or an unpopular Rolex model, they literally work at the point of sale.
@@mattlatorra264
They wear them becouse they are store watches, and not their personal….
Step number 1 is wrong . I went and asked for a Rolex and got one. They have a lot of models in stock now. No more of those silly games!
what? where
@@justinliu1014 up the shaft and around the corner, in due time you hit the prostate and you get a zinc daytona.
😂
Sorry mate, people are sick and tired of dancing to the Rolex tune. Advising people to pay for other items to expedite a sale is especially a crap idea in the current climate.
Just ask for a watch politely at a number of ADs, and wait. There are many more watches out there now to buy.
all that bs just to buy a watch, damn
.why should you have to suck up to a dealer because of a Rolex watch that you are
Paying for,never heard of such Bollix..Get real man.
I said I’m going to the moon next month and the perfect watch for my expedition would be the new white Daytona.. they gave it to me straight away and wished me luck ! 😂 ..
Great video for repeating what we know and have watched 1million times before…
Last year (2023) I went into my local AD and had a great discussion with my rep. I was really specific on what I wanted and got "on the list". I got a call 6 months later and got offered another model and I did exactly what you mentioned. I said it wasn't my style and it probably wouldn't get worn. I thanked them and let them know I'd rather wait. 1 month later, I got a call for the one I wanted and accepted it. No prior purchase at the AD, jewelry, nothing. Very happy with them and my rep. Since then, I've purchaed 2 more from my rep. Patience is also key.
This is completely ridiculous. There is no way I am going to do all this to buy a watch that is at least 10k.
beyond ridiculous!
I’m just straight up with my AD. Get in. Get out. I do this before they upsell you. I know sales. I’ve been in sales for years. Customer is king. I show respect to everybody regardless of how they look because I have encountered people who looked like they can’t afford something yet were the biggest spenders. I approach people first and talk to them as good salesperson should. Find out who they are. What they like and so forth. Ask probing questions. I find it rare that a customer tells me about themselves and what they like. You as a salesperson should be the one who initiates. What I used to do in sales is I have a small notepad and when I initiate a conversation with a customer, I take notes so I can tailor to their wants. That’s how you show respect and established a huge clientele doing this kind of thing. Major repeat business.
tbh, some models are instantly available, was on holidays in Italy, just went into an AD store randomly - they offered me instantly a steel explorer + a steel seadweller. Wasn't interested in those models tough. So yeah - zero relationship, I just went in and asked straight away about the model i was interested in and got offered those.
Hi Phil . How do I check for verification of my Rolex warranty and purchase on line with Rolex (Official) website? Thx
Please! screw rolex... why subject yourself to the manipulation. I bought 3 rolex watches in the 80's. just walked in and bought what I wanted. $4,800 sub stainless and gold. GMT pepsi j jubilee. $2,800 And Explorer II. $1,800 They had to impress me before I bought.
Guy has 10 rolex boxes in the background but cant change the smoke detector battery so we have to sit here and listen to the beep.
I've bought mine without building a relationship, whatsoever.. just walked in told the lady which model I wanted and 2 weeks later she called me to pick up my watch 😃
Hahaha 7 STEPS.
There has always been ONE STEP: GO IN AND BUY.
If they won’t sell it to you, tell them to fuck off and move on.
I'll never own a Rolex because I'll never play these games. Shame because i would buy an explorer 1 if i could.
go to Rome - AD there - got it offered there instantly as a tourist by just walking in and asking for a particular datejust. Didn't take it tough since I don't like the explorer very much.
@@MagisterBoomslang not worth the additional cost of traveling and staying there.
Buy it second hand - they’re the same price as the AD
You may never own a Rolex but at least you will have always have kept your dignity. And there isn't one material object in life that's worth compromising that. At least not a stainless steel mass produced watch.
Hi Phil. That annoying ping in the background is your fire alarm telling you to replace the battery. Given where you live and Grenfell as a warning get it done please. We all love you and wouldn't want anything to happen to you. Love the podcasts. Howard
Q. I have a 2023 submariner bluesy that I bought on the grey market. I’m still interested in a watch (batman) from an AD, more for every day wear - Would you wear the bluesy in to an AD to try to better your chances at getting your hands on a Batman?
Without doubt, supply is increasingly hugely. My local AD 2 months ago had nothing but exhibition pieces . Two weeks ago, they without any exaggeration , 40% in the window were for sale as in walk-ins. OPs in black, various date just's, various sky dwellers, root beers, root beers, root beers all rose gold, and a few more. The increase in supply is being seen across so many ADs. Oh and numerous yachtmasters , in platinum, stainless steel, and rose gold. The flippers have all but dissapeared, grey market dealers are holding/cannot sell inventory they have had for a year or more. Their fault they are still asking for mad covid prices.
Please let me know the AD, I want to buy the black OP as a walk in (so far nothing but unavailable for me)
Don't play the AD game...
It's only a matter of time before you'll be able to buy the watch you want. Why would you sell your soul to a sales rep just to give them your money.
Prices are slowly reducing and it's only a matter of time before you'll be able to purchase the timepiece you'd like.
Playing the AD game and buying jewellery you don't want is a pointless exercise where the only winner is the AD.
Supply and Demand
what watch are you wearing? Tudor?
ironic right, chewda
Casio GSHOCK is the only watches to buy
😂 They are bloody good aren't they.
Love these videos! My only wish is that you posted 3x more!
Bring the family in to rolex ad and tell salesman how your trip was got me😂😂 that is really insane, sick even
I've only got five Rolexes, but I like their older vintage pieces that have that aged tritium markers on the dials.
All respect to your advice but until the AD shows respect to me as a customer without having to talk much I'm not in need for the Rolex watch. What's wrong with buying other beautiful Swiss watches like Omega or Longines without such effort. I buy a watch to enjoy wearing but will never beg to get a watch. Sorry this is sad.
Rolex is not even all that. I got a omega submariner and by far this watch is beauty.
When I go into my AD, the staff appear to be different every time……
This is the opposite of a luxury experience.
I went to a big dealer in England. I asked the price of a battery change and minor repair for a Swiss gold watch. He refused to give me an approxc figure. In fact he was on the phone to his mate and proceeded to wrinkle is nose and say "oh nothing just someone wanted a battery and repair". I then emailed head office, who refused to provide an email address for the director. Said I had to write. This was Goldsmiths ie Aurum group in England
Since then they have lost many thousands in business from me.
I won't deal with cowboys when spending pennies. So I won;t deal with em when spending small fortunes.
Rolex and Aurum have gone Gerald Ratner ie have destroyed their own credibility.
Rolex is building three new factories.. Soon..
Really link?
I went to Rolex store to purchase a Rolex they asked for a passport photocopy, proof of address and bank statements after providing all valid documents they refused to sell me Rolex I was shocked and confused it didn’t make any sense
First time I went into my local AD I got put on “the list” and never got the call. I did get a text asking if I wanted to buy Tudors… point 4 is very accurate. I’ll never be getting a call from them.
I called another AD and explained I live a few hours away but willing to drive and they put me on “the list.” However I check in with this AD every few weeks and he gives me an estimated timeline based on the current amount of pieces he gets in. He has even offered me several pieces that he has had in recently. I’m just not that interested in a MOP dial DJ 😂
Phil, thank you for the content and giving me the information to hopefully someday own a Rolex!
it depends on what country you are in. Where I am the AD's will sell you what theh have in stock. No game playing. Now if you ask for something very specific it can take 3-6 months to get but they will get it for you.
That’s ok, which country is that? I’m guessing in Europe
What country?????
Fantasy Island
Holy moly. That's way too much work to purchase a status trinket.
The ones in Montreal are pretty chill ! Twice I went to 2 different ad's and both had no problem taking my name and eventually one called me before the other. Then again I think my favorite model was easier to come by, which was a datejust 36
If you have to buy stuff you don’t want, you might as well go directly to the grey market. You will likely spend less money, and you can get the watch you want immediately without wasting time speaking to salespeople.
In most businesses, Rolex tactics would be called hustling or scamming. Maybe that's why the brand attracts so many undesirables and try-hards these days.
I’ve been on an AD waiting list for a GMT Batman since 2021. I’ve literally driven them mad and the Manager has told me that I will get a watch this year after September.
It's very suspect that he's so specific. Maybe he's planning on leaving that location sometime before September or is transferring careers or states or what not around July or August 😂. I wouldn't hold my breath man. Clearly they don't value you as a customer or your time.
@@mattlatorra264 Maybe they knew that by then the market would have dropped even further as they may now be noticing that the customers that were so desperate for Rolexes are few and far between. Do you know anyone in the last few years that have walked into an AD and have been welcomed and offered anything. Being a Rolex AD is known as a privilege and if you see that big green sign outside you take it that they are an upmarket jewellery business. So if Rolex is a brand that is keeping their business going Why are they still in business and not gone bankrupt because everytime you ask if you can buy a watch they say Sorry but we don’t have any for sale. It’s absolutely laughable.
If you don’t get it within 12 months you are never getting it in the rule.
Total nonsense from someone who’s never had a hot piece
I bought physical gold and silver instead of another expensive watch. Best decision I ever made.
Where I go on holiday is none of Rolex's business.
I have a tip that is as helpful as yours: make sure to wear a funny hat with an orange feather ob the sinde... May differ from country to country though..
Will they frown on taking in my other pieces? Should I admit that I bought them off eBay and watch-finder?
For now... with this policy... they just don't deserve our money.
Very nice tips!
My goal: Photoshop myself on top of the tallest hill in Florida.
This is all supply and demand, economy takes a dump and you can avoid all this stupidity and get the watch you actually want no play childish games. I’ve bought a GMT and a submariner walking into an AD in Vegas no games.
Step 8, don’t listen to any of this bullshit.
LOL this has got to be a troll vid. Prices will drop, be patient and dont fall for the fake scarcity act.
You don't really need these steps these days. I bought two watches off the same AD within a 10 week period. Bluesy and 36mm explorer.
I bought a Grand Seiko at an AD in Nagoya recently. I did not need to tell a compelling story that demonstrated my value and worthiness to the sales person.
Nobody is fighting for a Grand Seiko
And I’m not fighting to buy any watch. Also, not trying to impress a sales person for a watch, either.
Rolex make around a million watches every year, effectively mass-produced. Yes, they are good, solid, well-constructed watches. I bought a couple from my local AD a few years ago and the purchase experience was a simple and painless process back then. Would I go through this ridiculous bs to get one now? Absolutely not! The thought of sucking up to a salesperson so that they maybe, possibly, if I'm really fortunate, decide whether I'm worthy enough to be allowed to spend my money in their establishment borders on lunacy. They should change their name from 'AD' to 'MAD' (maybe authorised dealer). I'm quite happy with my Omega/Breitling/Longines/Hamilton/Seiko/Casio purchases. Thank you very much and goodbye.
I'm going to be real honest with you. If this "strategy" is the only way to get a Rolex from the AD, I'd definitely go for a Tudor, GS or Omega instead. Luckily I've got my Rolex Datejust before the Rolex rush began...
I hope more people agree with you, less competition for me!!
Phil Reid “I am buying watches and selling watches” ????? A lot of this advice seems shady and dishonest. There is no wait list and there will never be a wait list for watches that trade significantly higher than Msrp!!! Does anyone believe that a Rolex authorized dealer is going to sell a Panda Daytona that trades for double Msrp or a Gmt Batgirl or Pepsi that trade $10k over Msrp to someone that is not loyal to that authorized dealer and has no purchase history whatsoever???? One has to establish a relationship with the Rolex authorized dealer and have significant purchase history KEY PURCHASE HISTORY AND RELATIONSHIP PERIOD!!!!!! I am going to my local Rolex authorized dealer and ask for a Rainbow Daytona, a Panda Daytona, Batgirl Gmt, a Pepsi Gmt, a Sky-Dweller blue dial and one with a green dial and my local Rolex authorized dealer is going to laugh and so will I !!!!! KEY RELATIONSHIP WITH YOUR ROLEX AUTHORIZED DEALER AND PURCHASE HISTORY!!!
Don't, find a grey market dealer you like to waste your money with in the UK, the guy above seems like a nice chap or if you want someone with a bit more scale, (no offense buddy), I suggest GMG.
All the "big pieces" are trading below retail now anyways that will ever be able to be attainable to us...spoiled but still normal humans.
If you want to learn how to "sell yourself" do that in your career or somewhere useful...selling is a powerful skill but not with an AD, they generally aren't even particulary clever, i work in pretty high end sales, and i found trying to sell to them extremely dull lol.
No need to carry balls with the ADs. Time.has now changed. Pieces are more available and packages deal with rolexes are getting less stringent.
At the end of the day, either u need to be very famous, or spender at AD outlets. The rest of the tips shown dun matter.
Of cos one also needs to show respect and be humble in anything you do.
Buy grey instead of playing the AD games
Yeah the games suck but it is a fact,
Unfortunately. Several other high end brands do the same. However your dignity is worth much more, in my opinion. Move on to another brand. Plus many of us can only afford that 1 luxury watch purchase and cannot buy other stuff to move up in favor, for something that is not even a guarantee in the end anyway. Cheers.
I'll fix your fire alarm in exchange for a Sky Dweller ?
Groveling to a two bit salesman so you can pay them 30K for a watch is a new low. FYI- Never had to do any of this nonsense, and I have an impeccable watch collection with several grails. Yuck.
Sounds like a job interview or entrance interview to Harvard to have the “honor” to spend $$
It's amazing that you need to make videos about being a normal fucking person when you enter a store. I just go in and be completely honest as to who I am and why I want to buy a particular watch and how it will complement what I already have in my collection. I talk to them both in store and on events like a normal fucking person about watches and other stuff. If you have to make up a story why you want a watch you're probably looking to flip anyway. And last as a normal human being you don't go into a nerd rage when they can't offer you the watch that you want exactly when you want it. Patience.
Rolex really has shot itself in the foot with the way they’ve chosen to go to market with this crazy (And I’m going to say it) insulting and archaic sales tactics. I’m more than able to afford a 18k Rolex Daytona oysterflex, in fact I’ve visited several ADs over the last two months to do just that and each time I’ve been treated like something someone has trod in. For this reason I will never buy a Rolex.
What world is this guy living in? “Drag your family in to discuss holidays”. Really. Honestly, You and people like you are the cause of this mess.
People. Vote with your feet. When all these ADs have no outlets for their stock because all the grey market dealers are overstocked and no longer buying from them, Rolex will soon want the “normal” general public back into their “museum” ADs stores.
People will say you are correct to reduce the competition for watches lol
Bro ur video ideas r awesome keep it up.
gay cringe
Are we finding a mate or a watch? 😂😂😂. Just buy an omega and call it a day.
Just buy Grand Seiko or Zenith instead.
I can't believe I climbed Mt. Everest and didn't milk this for a Rolex! What a total waste of time and effort. Now what?? Now that I know that I have to leverage everything special that I do to get a watch, what am I supposed to do? You seem to have the marathon angle covered. Maybe there's a seat available on the next flight into space? Does anyone happen to have the SpaceX phone number? Anyone?
I was told I wasn't meant to be in a London AD? I was wearing shorts and an old t-shirt and was wearing a Casio Mudmaster. All I wanted was a Submariner. They made me feel well unwanted like an eggy fart. I did drop my Centurion on the counter, the man quickly gave it back to me looking at card closely as he probably never seen one, and then I was ushered away in a very fussy awkward manner.
I just sold a 1962 Explorer. It has the super rare black dial with gilted numbers. It has just Swiss NOT Swiss Made and has the exclamation dot under the No.6. What a super rare vintage watch.
Come on why would a customer be licking thier boots as if you’re doing them a favor. Then what’s the point of making watches if they’re controlling the sells like drugs.
Breitling ADs are the coolest, they treat you like the customer and not like you’re in for a job interview
This method is so outdated. This might work 3 years ago. The Rolex AD now will just laugh at you.
Try AP. AP still do this and more.
And this is the kind of bullshit that makes me glad the highest end watch I've ever wanted was the one I have now; a Seiko SKX009. There's absolutely no way in this reality or any other, I'm going into a store with thousands of dollars in cash to buy a watch, just to be expected to kiss someone's ass, or ask personal shit of someone I couldn't care less about. I'd rather scoot over to Wally World and spend 20 bucks on a cheap Casio. Yes, it's a Rolex.. you're buying the name and the imagined prestige... not quality. People forget, it's a watch. All it does is tell the time. Hell, even Apple treats their customers better. Rolex is dogshit. Overpriced, overhyped, steaming dogshit, and people need to let them go bankrupt like we're doing with Starbucks and Kellogg's.
I don't want to build a relationship with the seller... I want to buy a watch... if they don't have it... no problem, I will spend it in the casino.... I don't care...
Might as well go in get on your and beg, better advice. Really don't think they care if you run or not.
I think Rolex is a great watch brand, but because of all this nonsense, I won't be wearing a Rolex again anytime soon. I'm not looking for a relationship with my AD, I like to wear a nice watch. The pretense that Rolex has been displaying for years is unprecedented. I think there are many beautiful niche watch brands that do not need these strange practices and are even less bling-bling. Win win.
Not playing stupid games to get a watch, Rolex can keep their watches,I'm going to get a Tudor simple
Wait, who’s impressing who, I thought a company, selling ME the CUSTOMER, is that they had to impress so I can open my wallet and pay them? This is BS
I just can't imagine auditioning to be chosen to buy an expensive watch. Absurd.
Joke, just avoid the AD tons of Rolexs are easy to find. Get a watch guy.
It’s all a con….collected my lads datejust Wimbledon after waiting a few months, to then get a call 2 month later for the same watch again🤷🏼♂️ they prefer to sell to flippers
7:48 why would ANY customer want to "pitch" the seller?
Fxxx them.😕😕
go grey guys
You just need to be genuinely interested & focused on 1 watch & be human/correct with the staff ;) Keep networking & in contact via mail+dealer events+show up on a sunny day. You also need patience & luck haha
All that to have the same watch as recruitment consultant of the month. Nope
Just say no to wait list or flipped price! Simple as that😊 they scam you
I bought my OP 41 silver dial from an AD in NYC that only sells Rolex (or Tudor which is attached to the same store). I can't buy anything other than another Rolex. But I do go in every other month or so say 'hi'. Spoke with my AD about the new releases from Watches and Wonders. Smooshing I think it's called. Talk about anything but another watch and in conversation because I'm lefty I was able to try on the GMT II Sprite for lefties. I mentioned that bonuses is coming up in a few months and my AD said just text him and let him know when I'm ready for the Sprite. And just like that I've built a relationship where within a span of a year and half I may very well have bought two Rolex's from the same AD without any nighmarish experiences. I've found Rolex to be very nice and welcoming to me. I'm not a 'rich' man. I work in IT for Sony Pictures and just enjoy Rolex watches.