Audio-Visual Illusion in Speech Perception: McGurk Effect | Psychology 101

The McGurk Effect is an audio-visual illusion that is created by a mismatch between what is heard and what is seen. This illusion is of great benefit for psychology and neuroscience to study audio-visual integration.
When a video is shown of someone who says 'fa', but the accompanied audio says 'ba', many people end up hearing something else entirely. Often it is perceived as 'va'. Showing this illusion during a brain scan can help us identify which brain areas are related to multisensory integration. Previous studies have shown that audio visual integration happes in the superior temporal sulcus and superior temporal gyrus.
Reference:
Tiippana K. (2014). What is the McGurk effect?. Frontiers in psychology, 5, 725. doi.org/10.3389/fpsyg.2014.00725
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[@samanthasemi8398]

I heard Va initially, but when I closed my eyes I realized that you indeed said Ba😆

[@real.psyched]

Nice!

[@ThadshaChandrasegar]

Wow

[@otwjadisultanaamiin]

Psi. Faal 3E / 2021