How Blinkit Is KILLING Swiggy & Zepto | A Masterclass in Product & Marketing Strategy | Case Study
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- čas přidán 10. 07. 2024
- In this episode, we discuss Blinkit's marketing, growth & product strategy that has helped it stay ahead of players like Zepto, Swiggy & Dunzo Daily.
*Correction: The Zomato X Blinkit billboard got 100k likes, and not 900k likes as erroneously mentioned in the video.
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00:00 - Blinkit Bigger Than Zomato?
00:45 - Blinkit AOV, Retention & User Base
1:55 - Blinkit's Product Strategy Teardown
4:13 - Blinkit Repeat Rate Strategy
9:35 - Product Search Strategy
10:12 - Cow Dung Spike Story
11:00 - Dhanteras Coin Story
12:20 - Blinkit's Abnormally High AOV
18:22 - Blinkit's Marketing Teardown
19:12 - Grofers to Blinkit Rebranding
19:50 - Rule of 7 In Branding
21:10 - Targetted Marketing Vs Brand Building
22:45 - Blinkit Billboard Strategy
25:02 - Blinkit's Social Media Game
26:45- App SEO
30:00 - Blinkit Performance Marketing
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If you're listening to our podcast for the first time, allow us the chance to introduce ourselves.
Dhruv is a lead marketeer at an insure-tech start-up. He possesses over 4 years of experience in building & scaling marketing teams with a strong base in social media, lead generation & management.
Rakshit is a product manager for a large FinTech startup. With 4+ years of experience, Rakshit has diverse skills ranging from content & CX, to building major fintech products. He has a powerful foundation in analytics, product management, & growth.
Dhruv & Rakshit have known each other since their school days, and enjoy discussing interesting insights from their day-to-day lives.
With @Perspectify-Podcast , they aim to demystify marketing, product, tech & growth topics for you, and help you achieve the best outcomes in your field.
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*Correction: The Zomato X Blinkit billboard got 100k likes, and not 900k likes as erroneously mentioned in the video.
Very Informative.The Billboard strategy was quite a revelation. Nice going guys. Keep it up. Nice shirt Rakshit.👏👏
You are doing a good job brother. Keep going
Thanks a ton
This was so well crafted, I personally remember the first time I downloaded Blinkit, it was to check if they sell hair brush, have been a loyal user since then. The SKU game is on a whole other ballpark, brilliantly explained by Rakshit.
From Grofers to Blinkit, the rebranding journey has been one for the books, fantastic research and output, thank you Dhruv for explaining this so clearly!
Thank you Jitesh!
Very insightful! I always find these videos related to product strategies fascinating. Keep it up Rakshit & Dhruv :) Liked
Thank you Nisheeth!
Amazing and super informative video!
Glad you liked it!
Loved it! Subscribed
Thank you Shree Raj!
good luck rakshit 💯
Thank you sir!
in India, it's widely recognized that only 2 to 3% of individuals are paying taxes When you mention that we have 30 lakhs people earning ~ 15k$ , which constitutes approximately 20% of our total population
Current population of India is 140 crores. 20% would be 28 crores. 30 lakhs is 0.2% of the total population of India.
Yes that's what the blume report said, maybe a lot of it is undisclosed income
woah found a nice channel
Thank you!
So Zepto is 4 times bigger than Blinkit ?? As Zepto has 4 million Zepto pass users while you told that Blinkit has 1.4 million customers
Will have to check this. But Blinkit has the highest number of registered users for sure