Why Flipkart Can't Copy Zepto: Co-founder Reveals Secrets

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  • čas přidán 27. 09. 2023
  • Watch the full episode - • Ep #10 | WTF is the Ne...
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    Nikhil Kamath - Co-founder of Zerodha, True Beacon and Gruhas
    Follow Nikhil here:-
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    #nikhilkamath #WTFiswithNikhilKamath #trends #youth #entrepreneur #entrepreneurship #consumption #ecommerce #groceries #zepto #marketing #socialmedia #influencer #millennials #genZ

Komentáře • 137

  • @amangarge
    @amangarge Před 9 měsíci +48

    There's something about Quick Commerce and the small token size that quite doesn't sit right. Either the brands have to raise the retailer margins significantly so that QCs have room or that the deliveries become ultra efficient and cheap. Ideally, both will be needed.

  • @rizwankhan9282
    @rizwankhan9282 Před 9 měsíci +68

    Why Tara is there 😂😂😂😂

  • @maheshshelar5086
    @maheshshelar5086 Před 9 měsíci +153

    I am really happy to see that.. two girls are doing roles exactly similar to Bollywood actresses. Just to be in the film.

    • @Brodragon2225
      @Brodragon2225 Před 9 měsíci +29

      navyas family is crazy rich bro she will marry someone handsome ofc and tara maybe a bit gold digger

    • @studyAt6
      @studyAt6 Před 9 měsíci +19

      this is a clip , watch full episode, both girls have significant screen time

    • @akshaytakkar6747
      @akshaytakkar6747 Před 9 měsíci +12

      @@studyAt6 yea but honestly, they didn't have anything interesting to say

    • @theyogicbharat9403
      @theyogicbharat9403 Před 9 měsíci +3

      ​@@Brodragon2225 so what brother she also wants a luxurious life unlike the other girl she doesn't born with silver spoon ...nothing for nanda also

    • @vipulsonawane7508
      @vipulsonawane7508 Před 5 měsíci

      😂😂

  • @Deetupartysupplies
    @Deetupartysupplies Před 9 měsíci +100

    Bringing companies/startups that are actually serious and focused on profitability would be nice to watch and learn from.

    • @hrp4566
      @hrp4566 Před 8 měsíci +8

      True. Quick commerce appears to be a bubble

    • @AnshulM
      @AnshulM Před 8 měsíci +5

      if there are any (that started less than 5 years ago) 😂

    • @manavjain9648
      @manavjain9648 Před 7 měsíci +1

      bro you can just try to make it if it is a joke and i can understand your point that the investors sitting with wharton/Harvard/insead employees dont understand business.

    • @saurabhb1041
      @saurabhb1041 Před 4 měsíci

      But then, there aren’t startups in India that are run with discipline and built for sustainable growth.

  • @saravanaub
    @saravanaub Před 9 měsíci +73

    I liked how he said don't give it away and gave the generic answers and didn't really gave it away.

  • @BhideSvelte
    @BhideSvelte Před 3 měsíci +8

    From Developer point of view
    1. Should add Dark Mode .....Please
    2. Add Short widgets at Main page & Cart Page rather than adding Plain Images
    3. Simple SVG Animations would help a lott for good UI
    4. Locations are kind off wrong ....i felt
    5. Monthly Products should be introduced for Users - like a pouch of products orders by many households based on area they live... on monthly basis
    6. Timming Orders can be good Like send orders at : date and time -pre book kind off -- to reduce the working load -
    example send so and so orders at night - 9pm - then would lead to less charges ...

    • @entztanu
      @entztanu Před měsícem

      Brother, loved the dedication 😂

    • @hemanth3931
      @hemanth3931 Před 9 dny

      Last recommendation is basically big basket. Have you used that?

  • @darshitasingh5579
    @darshitasingh5579 Před 9 měsíci +77

    Bring some generic industry experts also for such round table discussion really would be great to hear from them and there thoughts

  • @mihirajgaonkar4411
    @mihirajgaonkar4411 Před 9 měsíci +24

    Please try to bring someone from amul and balaji would love to hear their conversations

  • @checkpeck
    @checkpeck Před 9 měsíci +20

    overthinking at its best ! What problem is Zepto's USP ? Time and convenience. Can it be copied? yes , if provided deep discounts you can sway Customer loyalty in India

  • @aryansoni6179
    @aryansoni6179 Před 9 měsíci +12

    Generic Answers - "Growing Faster". India market is different than US. Grocery delivery is something that will take a huge time for success. Most people still like to go to kirana store and buy stuff.. Getting funding does not necessarily will give you a guarantee that it will succeed. Economics do not make sense, for example someone even bought 500 inr worth groceries you will get merely 10 to 30 inr profit or maybe no profit. In India there is MRP concept, IN USA there is no MRP written on Packages so pricing can be set dynamically giving them an edge. If they launch overseas then I could see it succeed, and overseas people are ready to pay more for a product

  • @venkideshs5105
    @venkideshs5105 Před 9 měsíci +32

    Yaar zepto wale ki baat sunkar samajh aaya ki mujhe bhi dandha kar sakta hein, lekin shashi tharoor wale english pata hona chahiye bas.😂😂😂

    • @prabhatchauhan5565
      @prabhatchauhan5565 Před 8 měsíci +3

      Dude speak as much you can that's gonna make u more elegant in such langauge

    • @uttkarshsuri553
      @uttkarshsuri553 Před 4 měsíci

      Just look at the CEO of we work you just know how to twist words and manipulate them

    • @ShivamKumar-bt9nn
      @ShivamKumar-bt9nn Před 3 měsíci

      😀😀 No bro its not easy to generate revenue worth 2k crores.

    • @rebelyt203
      @rebelyt203 Před 2 měsíci

      Bro he is Stanford Dropout 😅

  • @ArifMujawar14
    @ArifMujawar14 Před 9 měsíci +12

    Wow amazing! Liked the way conversation goes! No drama 🎭 ❤

  • @hiralbhatt4687
    @hiralbhatt4687 Před 9 měsíci +27

    @nikhilkamath GE didn't`t create six sigma. In 1986, Bill Smith and Mikel Harry, two engineers at Motorola were accredited to having developed “Six Sigma”, and in 1995, Jack Welch made it the central business strategy of General Electric.

    • @ackshayshukla
      @ackshayshukla Před 4 měsíci

      They are thinking about the Lean or the Lean Six Sigma method of Toyota coined by Krafcik. 😅

  • @pgc6290
    @pgc6290 Před 8 měsíci +4

    The question always is, why isnt someone else doing this.

  • @dhaval1122
    @dhaval1122 Před 8 měsíci +25

    Loved the zepto brothers... they are talking big words that make no sense have no insight and I am sure they will thrive because venture capitalist uncles love to hear these big words

    • @Anonymous-ho1mt
      @Anonymous-ho1mt Před 6 měsíci +3

      Correct like six sigma stuff, I am sure he doesn't have any depth on it, was just saying to look cool.

    • @tiger10149
      @tiger10149 Před 6 měsíci +1

      @@Anonymous-ho1mt Agree fully. You can feel the haughtiness.

    • @binaysharma9853
      @binaysharma9853 Před 5 měsíci +1

      😂😂😂😂😂😂🎉🎉🎉😂😂😂😂😂😂

    • @Themystery321
      @Themystery321 Před 4 měsíci

      So you have all the answers billionaire ji?

  • @nikhilbhadke4965
    @nikhilbhadke4965 Před 7 měsíci +4

    Great Content!! BTW it was Motorola who came up with Six Sigma. GE adopted the methodology.

  • @Reetu.TaxVic
    @Reetu.TaxVic Před 6 měsíci +9

    Zepto is undoubtedly a non profit making entity. It may venture into something else later to be profitable. However this current structure of superfast delivery isn't going to make good profit.

  • @shirish1812
    @shirish1812 Před 7 měsíci +5

    The number of bikes in front of Zepto stores which is right opposite my house have reduced by a factor of 5 atleast. The riders were a nuisance but thank god that’s reduced after they increased prices of vegetables. I feel a lot of startup founders misrepresent facts. See what happened to Pharmeasy.

  • @vegesh
    @vegesh Před 9 měsíci +7

    Hey Nikihil , You should have asked them when Zepto will start delivering the goods with drones!!!

  • @user-cy5bb4zo1p
    @user-cy5bb4zo1p Před 9 měsíci +15

    Answer samajh mei nhi aaya

  • @binitjain3511
    @binitjain3511 Před 8 měsíci +1

    Nikhil can you bring some.. Fashion retail expert and talk about their economics

  • @gokuljs8704
    @gokuljs8704 Před 7 měsíci

    even amazon ceo also told fastest deliverey is the next big thing

  • @AlwaysIdleton
    @AlwaysIdleton Před 7 měsíci

    Amazon has fresh now, similar to big basket/ milk basket

  • @kiranjtmk6500
    @kiranjtmk6500 Před 3 měsíci +1

    i don't think quick commerce is not a market for world. Jio mart doing because they serving more region but 1 day delivery. they are doing well.

  • @rajsingharora26
    @rajsingharora26 Před 9 měsíci

    fascinating conversation

  • @gopalkalra7720
    @gopalkalra7720 Před 9 měsíci +10

    Sorry to say but Zepto promotors themselves don't know, what's there business model, it's a delivery in 15 minutes, when consumer need things faster quicker.
    Flipkart is not competition exactly, if they can give better price with faster delivery business model and still profitable, then sale can increase.

  • @iasokg
    @iasokg Před 9 měsíci +7

    Consumption is down because there is unemployment and corporates does not pay good enough salaries to the lower level employees. The economy is not providing good paying jobs to the majority of graduates in India.

  • @prabhubhojan6595
    @prabhubhojan6595 Před 3 měsíci +1

    "A good high quality service at a budget cost" is achievable only when you treat your employees like shit and that's what food aggregators, new logistics start ups etc are doing, they only focus on customer satisfaction,investors and stake holders satisfaction, India is abundant in population and getting cheap labour is not difficult and these start ups foundations are based on this. Amazon was the first to build this model, in fact Amazon was built keeping customer satisfaction on top of the chart which is good, but treat your low level employees well.

  • @154paridhinag9
    @154paridhinag9 Před 9 měsíci

    gods work ,so much to learn

  • @KnowYourself06
    @KnowYourself06 Před 9 měsíci +5

    Wow, Zepto has no business value at all. A simple street end Kirana shop will solve it. Wondering the thinking aspect of VC's when they invest in PPT's like this.

    • @retrogaminghd3300
      @retrogaminghd3300 Před 8 měsíci

      Will the kirana guy come to your house when you are showering for office and keep the package on your door ?
      Will the kirana guy deliver the food at night to woman who can't go outside due to restrictions in pg?
      Will the kirana guy do a 15 minute delivery in less than the delivery fee of zepto also having the convenience of customer support on chat whenever there is any dispute?
      That's the quick commerce play. Don't you wish whenever you browse Amazon that it could just come in a minute to your home ? Zepto does that with Grocery, expanding to more categories.
      That's the value that zepto offers and thats why they are growing , cuz people have busy lives and some are lazy.

  • @mallarchakraborty6521
    @mallarchakraborty6521 Před 4 měsíci +4

    Out of the 2 co-founders, the guy in white absolutely doesn't know what he's talking about. He is just giving the most generic ans to actually very interesting qs. That's what happens when ur dad is the one running the shop and u are happy to have a name title.

    • @tapashchoudhury8896
      @tapashchoudhury8896 Před 3 měsíci

      He is just the face, just like disha patani is for Kelvin Klein 😂

  • @Sharmalogy_thoughts
    @Sharmalogy_thoughts Před 4 měsíci +1

    Why are we ignoring the unit economics? Why glorify those start-ups that just burn VC funding?
    Are any of the new start-ups Zerodha-like ?

  • @alexfrancis3581
    @alexfrancis3581 Před 9 měsíci +2

    Name of the game valuation, valuation and valuation.
    But source of the word is value which is the least understood word.

  • @gauravadlakha9174
    @gauravadlakha9174 Před 3 měsíci

    Dryfruits in packaging now we have hapilo

  • @santhoshsagar7482
    @santhoshsagar7482 Před měsícem

    Nikhil make Podcast Sweet & Short. Direct to the Point. Everyone doesn't have time to go through long hour spending on Podcasts.🙁🤔

  • @Ashallmusica
    @Ashallmusica Před 9 měsíci +6

    Apart from a ego-driven and self-obsessed guy like Ashneer grover who always brag about HOW he created a Unicron of this and that and make others under him. These are real entrepreneurs, knowing about their creations. Legit talks no bullshit

    • @lindltailor2299
      @lindltailor2299 Před 5 měsíci

      not saying that ashneer grover is a saint either but these two arent any humble either. if u haven't watched the clip where Mr. Kamath gives them advices, you should... and you'll know what I'm on about. Also unlike them Ashneer Grover wasn't from a rich family.

    • @Themystery321
      @Themystery321 Před 4 měsíci

      Why do middle class people always expect everyone to be humble. Being humble is weak no rich person believe in that middle class shit. Get over ur normalcy bubble

  • @ashoktaral2908
    @ashoktaral2908 Před 9 měsíci

    Nikhil bhaiyya you r my bro

  • @the_sambar_vada
    @the_sambar_vada Před 6 měsíci

    Where is the guy pulling these numbers from?

  • @saranshparimoo4245
    @saranshparimoo4245 Před měsícem +1

    Flipkart is now venturing into quick commerce.

  • @legendaryentrepreneurs9386
    @legendaryentrepreneurs9386 Před 5 měsíci +1

    The biggest problem with this generation entrepreneurs is that they believe that the giants won't do it. 😂

  • @Lucifer-hm2sz
    @Lucifer-hm2sz Před 20 dny

    There are lots of dry fruit brand there like happilo

  • @ANANTmittal100
    @ANANTmittal100 Před 7 měsíci

    Wat makes the different is I guess they being young ready to take decesions really fast and ready to take risks and in other companies it usually take 6 month and so many discussions to take any decesions

  • @gauravkaushik211
    @gauravkaushik211 Před měsícem

    Amazon is not doing quick commerce because they are waiting for who survives and just buying that company rather than going through the process.

  • @pushparajshetty7545
    @pushparajshetty7545 Před 7 měsíci

    You know you know you know!!!

  • @soumyadbanik
    @soumyadbanik Před 4 měsíci

    I'm not able to "Sit tight" anymore. Please start the service at Banashankari

  • @vasiq100
    @vasiq100 Před 9 měsíci +6

    Tara has no idea.she will be wise when she walks out of this room😂

  • @alanpinto2977
    @alanpinto2977 Před 5 měsíci

    Tough biz to make money

  • @sayyamaneja1990
    @sayyamaneja1990 Před 5 měsíci

    Arshirwaad is lower price?

  • @shaikadnansaleem
    @shaikadnansaleem Před měsícem

    Tara is looking so adorable.

  • @180190ful
    @180190ful Před 3 měsíci

    Any new age start ups create a whole lot of knock on effects positively for the start up eco system. But only those start ups which solve an actual problem sustain themselves in the market and get profitable. I’m sorry to say this., But quick commerce isn’t an actual problem that neeeds solved and hence I don’t see Zepto scaling up with their current business model. They will either pivot or perish.

  • @tiger10149
    @tiger10149 Před 6 měsíci

    Don't be like Toyota. They are being caught cheating terribly on their products.

  • @lavanyajain2722
    @lavanyajain2722 Před 4 měsíci

    i just wanted to know why tanya was in the podcast? I watched the full video and found little to no reference to tanya. The whole Bollywood angle could easily have been understood by Navya. I don't know, is it because tanya is dating one of the Kamaths?

  • @iamabutalha
    @iamabutalha Před 5 měsíci +4

    Bro 1 question what the f these girls are doing there? 😂

  • @HarshGupta-tp1oz
    @HarshGupta-tp1oz Před 9 měsíci +8

    Bilkul bacho Wale answers diye h zepto founders ne

    • @prabhatchauhan5565
      @prabhatchauhan5565 Před 8 měsíci +2

      Putting a company in market which has market cap of 1.1 billion is not an game of small unsound minds

  • @paliarun
    @paliarun Před 4 měsíci +1

    Bina VC funding ke 7-8 quarters nikalo .. and try growing. Fir baat karte hai.. dudes have raised truckloads of money from foolish investors whose only aim is to pass on the buck to the next fool in waiting.

  • @akhilmohandas4799
    @akhilmohandas4799 Před 4 měsíci

    I am still scrolling through the comments to understand what the two girls are there for.

  • @aniruddhamukherjee6146
    @aniruddhamukherjee6146 Před 2 měsíci

    In the beginning of it - Nikhil be like "I will not be asking questions.....Its a conversation" and then few minutes into the conversation he keeps interrupting the person who is talking at almost every wtfing second

  • @rohanseth8943
    @rohanseth8943 Před 9 měsíci +8

    All is good but why these bollywood star kids are here? How can they talk about such topics? They don't know the ground, do they?

  • @AbhishekYadav-jt5jp
    @AbhishekYadav-jt5jp Před 8 měsíci +2

    Why are traders who are already millionaire are creating youtube podcast channels .
    Please react on this comment

  • @binilt2231
    @binilt2231 Před 9 měsíci +5

    Who uses Zepto…these chaps barely own 1% each and the rest is all fkin VC money..and they are really so much deluded ,caught up by the vanity metrics associated with running a startup in india .

    • @spare1233
      @spare1233 Před 9 měsíci +2

      zepto brothers own 25 percent lmao

    • @irfan.al1
      @irfan.al1 Před 9 měsíci

      More on this man!! Explain this whole startup vc money ecosystem ?

  • @arghyamitra3281
    @arghyamitra3281 Před 3 měsíci

    Zepto doesn't even have a live tracking, nd we r taking about experience 😀 ( maybe now it has it idk not using zepto anymore)

    • @GAURAVV7
      @GAURAVV7 Před měsícem

      It makes no sense to have live tracking for 5_10 mins

  • @satishtorgal7050
    @satishtorgal7050 Před 9 měsíci +151

    Nikhil u r unnecessary breaking ur head, they have little knowledge. Zepto is sinking ship.

    • @Reetu.TaxVic
      @Reetu.TaxVic Před 6 měsíci +4

      I have a similar opinion

    • @shetty494
      @shetty494 Před 6 měsíci +2

      Very true. It's not gonna sustain in Indian market

    • @irishabhsahni
      @irishabhsahni Před 6 měsíci +4

      This exact notion will keep other players out of the park and through their discipline, they'll build it even bigger. Thier edge lies in the optimised execution.

    • @dreameroldsoul
      @dreameroldsoul Před 5 měsíci +1

      Who is the hottie in the panel?

    • @sahithreddy9688
      @sahithreddy9688 Před 5 měsíci +10

      Here's the thing let's say it's a sinking ship.
      Even then being a 21year old raising that kind of money and making it a unicorn that talks something

  • @bharathbaskaran94
    @bharathbaskaran94 Před 8 měsíci +1

    Bro what's happening @ 2:16?😢😂

  • @GauravGupta-009
    @GauravGupta-009 Před 9 měsíci +1

    Yes, there's been a slowdown in consumption, especially in discretionary categories but I believe this slowdown isn't primarily due to inflation but largely due to the following factors:
    People have made substantial investments in real estate and automobiles.
    Real estate prices have nearly doubled, yet house sales remain at an all-time high.
    Automobile prices have also almost doubled, but car sales continue to be at an all-time high.
    A common aspect across these high-value purchases is the utilization of loans. Discretionary expenditures now often take the form of EMIs.

  • @darshanthacker773
    @darshanthacker773 Před 2 měsíci

    I somehow think Tara sutariya is into Aadith 😂

  • @suryasatish5581
    @suryasatish5581 Před 4 měsíci

    Zepto has superb UI but it is sinking...and it should sink...

  • @fifagoalstv2667
    @fifagoalstv2667 Před 9 měsíci +4

    This zepto founder thinks he’s cracked some algorithm to a parallel universe and started something new there’s confidence and arrogance
    Starting zepto where you copy your models based off the existing models and thinking you’re doing something different.This generation is the softest 😪😪😪

  • @user-lc8uq4yv2b
    @user-lc8uq4yv2b Před 9 měsíci

    Come to goa just with camera wil hold disaster podcast

  • @AkshatPaul
    @AkshatPaul Před 9 měsíci +8

    Most useless podcast episode ever

  • @unicorndiva1357
    @unicorndiva1357 Před 9 měsíci +1

    I use zepto and I love it

  • @Ben12433
    @Ben12433 Před 7 měsíci

    Zepto is not in bihar so sad

  • @AdityaChandrakar948
    @AdityaChandrakar948 Před 9 měsíci +2

    Dobega bhai zepto

  • @dv-ep4kz
    @dv-ep4kz Před 9 měsíci

    Hindi mai bhi bnaye video

  • @BeingUnkown
    @BeingUnkown Před 9 měsíci +4

    2 bandariya kya kar rahi hai hya pe 🤷

  • @gajrajsingh6124
    @gajrajsingh6124 Před 9 měsíci +5

    How lazy are these people cant even go to market buy the market stuff.

    • @uk94791
      @uk94791 Před 8 měsíci +1

      You go to Street shop/ market?!! How lazy are you that you can't grow or produce or hunt the things/animals you need on your own?
      #backwardthoughtsreflection

  • @singh_isking
    @singh_isking Před 8 měsíci +5

    English me kuch bhi bolo cool lagta h😅

  • @kshitizaggarwal1
    @kshitizaggarwal1 Před 3 měsíci

    What a bunch a jokers. Feel sad for Kamath

  • @user-tm7er2zh9x
    @user-tm7er2zh9x Před 9 měsíci

    😢 adopt me 😢

  • @smitshah605
    @smitshah605 Před 6 měsíci

    That's so stupid

  • @tiger10149
    @tiger10149 Před 6 měsíci

    First earn cash profits consistently and then talk about all this... these are big pocketed kids who act like they are very smart but they are not. Time will tell.

  • @dhairyagupta
    @dhairyagupta Před měsícem

    Easy to talk big as you burn investor's money. Comparing themselves with Toyota 🤦‍♂️. But I understand. I would've been this arrogant at this age if I had a unicorn.

  • @suryasatish5581
    @suryasatish5581 Před 8 měsíci

    I have a prophecy here...this Zepto is going to fail unless pivoted...esp tgat white shirt fellow is all talk no stuff..just puff..

  • @Anonymous-ho1mt
    @Anonymous-ho1mt Před 6 měsíci

    Ye bc ne six Sigma pda b hai

  • @gitansh9053
    @gitansh9053 Před 9 měsíci +6

    Bhai hindi ma karwa do...
    Enki English nahi samaj a rahi...
    Except yours .
    ( you speak slow and clearly)

    • @RP-kr2mg
      @RP-kr2mg Před 9 měsíci +3

      he doesn't need to fake it like the rest

  • @suchitranag5198
    @suchitranag5198 Před měsícem

    That hypocrite face !!!!!! @ Kamath

  • @yalayala3121
    @yalayala3121 Před 6 měsíci

    All are Indians and know Hindi but still talking in English 😂