Nike's disappearing boot deals
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- Äas pĆidĂĄn 8. 05. 2021
- Nike's disappearing boot deals
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The football boot scene is changing. Increasingly more and more players are appearing in blackout boots, older models, or brands they arenât normally associated with.
Big brands, like Nike are stripping back their player endorsements.
But why? What impact will this have on other brands? What impact will this have on the players?
Written by Adam Crafton, illustrated by Craig Silcock.
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#Nike #NewBalance #Puma - Sport
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This wouldn't have happened if Nike got the 30 day free trial with the athletic
Damn straight
đđ»đđ»đđ»
HAHAHAHA
Lmao
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Therefore, Tifo recommends Nike to sign Ibrahim Sangare to boost their marketing efforts for their signature boots
Never gets old đ
đđđđ
Only the real ones know đ
Overused and unfunny meme đ
đđ
It all fun and games until "Blacked Out" becomes a real brand
Is it me or "Blacked Out" really sounds like a cool company name
blacked raw boots
@@purolanpastori
Hahahaahahahaha
Ohh,that'll put a spanner in the works for sure...introduce some chaos.
@@nykytamcdonald I think it sounds alright but knowing how crazy people are nowadays you'll prob be called a racist for using the name. lol
Meanwhile Toni Kroos is still wearing his trusty Adidas 11 Pros. What a legend đđ»
If you find a pair you like, just buy 10,000 pairs
Explains why he got dumped outtq the UCL
@@drex5160 after winning 4CLs tho.
Legend for wearing shoesđđđ
@@drex5160 đ
I think the inflation in salaries, sponsorships and other player demands have become unrealistic and fans will pay for it. As of now, there are footballers that make more annually than entire clubs. The ironic thing is that the commercial bodies that caused this inflation are no longer able to sustain it such as Barca, Madrid, Nike, Adidas, broadcasters... etc.
Barca and Madrid... bad business
@@manolo9eleven23 "bUt ThE sUpEr LeAgUe WiLl SaVe Us" "iN a CoUpLe oF yEaRs FoOtBaLl wIlL dIe"
-Florentino PĂ©rez
This people are like little kids playing monopoly, since its not their own money they'll treat 100 million the same way they treat 500 million, most of them dont even think in tomorrow but only in today.. Look for example Eden Hazard, 160 Millon for a player that only had 1 year of contract just because he wanted him THAT year lmao..
@@davidvalencia129 the Super a league will never happen, the English clubs won't take part and without them it won't matter. It's time for the Spanish clubs to dwell under the shadows of English teams, 4 a long long time... Juve collapsing too, it's funny the clubs that have been mismanaged and are struggling financially because of the mismanagement are the one advocating 4 the ESL.
Man city and psg caused this inflaftion when psg bought neymar for 222 and mbappe 180, ( still a record ) we never had this typ of inflation during madrid and barca era yes madrid paid alot of money for players but they were the only who could that, the inflation started as soon as oil money came into picture.
@@manolo9eleven23 I am a Barca fan, but I was grossed out by the approach Real and Barca had to this entire ESL thing. They mismanaged their funds, bought expensive players who demand high salaries as opposed to homegrown players that cost much less and fans generally love, their deals are shady... and now that they're exposed, they complain about the unjust distribution of funds in Europe. The funny thing is, Barca, Real and Juve are humiliated in their own leagues. How will they ever win a Super League? đ
As an American, this channel has made me such a fan of world football
You should check out another channel called Athletic Interest
@@lancinekeita4823 I'm already subbed! He also makes bangers
Which club do you support bro?
Just call it soccer if you are american. It's honestly not an offensive word.
r/soccercirclejerk get a hold of this one right here
The good old days when Nike ads were best with Rooney Ronaldo. Man Utd vs arsenal ads
World cup ads
Classic 07/08 jersey of man utd
That 2010 Worldcup ad was one of the best ever. Rooney in Trailer and Ronaldinho becoming a meme. Love the storytelling.
I remember that cage and with figo, Ronaldinho and other ppl legends
Nike is to woke for that nowadays, when politics mix with football things go to the drain
Good old days....
Cantona, flipping his collar and striking a ball through the 'keeper.
The Hackney Marshes, to Blur' s Park Life.
The Brazil national team, Ronaldo Lima et al through the airport.
The 3 vs 3 campaign for the original Total 90 line....
Then, I realise I'm old đ€đ€Ł
âJoga Bonito.â
- Eric Cantona
Nike is not losing footballers. They just simply don't need them.
'One city, one iconic footballer' - still works so well.
I wear what I feel good in and what catches my eye and personal preference,not what neymar or Messi wear. I wonder if thatâs just me ? Or do more ppl think like me?
I pick out the first pair that fit
Same but for me it's a case of durability and I think nike for me has last longer than other brands
I generally select a pair of all brands then just go with what I think is better value
For me it's what fits, I have a broad foot and Adidas seem to be the only brand that can accommodate for that, I can barely fit in a Nike or Puma without having to buy a size too big
If you're bombarded with ads you'll eventually prefer a brand you are familiar with, maybe unconsciously. Or if not you, at ton of people does hence why they choose to pay Neynar 30 millions per year and the whole marketing industry exists...
When I was younger I bought what my favourite player wear, which was nike. I then got used to it and itâs what Im most comfortable in, so Iâve used it ever since. Player sponsorship does work
3:31 man Arsenal just canât seem to get a break lmao
Have any idea who he's referencing?
@@Flinstone_Edible probably David Luiz
@@omkarbhosale8196 could be. I was thinking maybe bellerin, because he's wearing black out boots recently.
Catching stray shots left, right and center these days
Glad that Puma is getting more exposure, they are the only brand seeling reasonable priced cleats.
@GreedKills Grew up playing in a pair of black Puma Kings. Gorgeous boots, pure black with gold trim and logo, and comfy as hell.
exactly! Nike and Adidas be charging $300+ a pair and then sit there asking "why no one buys our boots?" while Puma is $199 for Kings which are terrific boots!
$300 a pair is an average monthly wage in some countries.
Joma...
For now đ
@@FreeZDen 300? if youâre buying the real ones i get it but the football boots i see are like ÂŁ50-100
SocialJustice; brought to you by a 10 year-old with 7 fingers in a Chinese sweatshop.
and supported by the media, hollywood and the dumb lefties
I was thinking the exact same
@@XgiannettoX I haven't seen any left-wingers supporting this. They're the ones laughing in the comment section whenever a corporation tries this lol
@@intotheverse3363 they support it. what are you talking about.
they scream then against "right wing" and how important this is.
@@XgiannettoX I have never seen this. Everyone highlights how Nike, Adidas and Puma were founded by people who became part of the Nazi Party and they're a corporation that supports capitalism so why would they support them?
It's because footballers have made honest and moral decisions to leave these kind of contracts behind.
Nah I'm just kidding. They're doing it because they want more money and attention.
Are you implying poor folks are not allowed to make money? If someone wants to live in a good house, buy a car, PC and play games, have better insurance and Healthcare and set up Retirement fund when someone retires from their job, are you implying those things are free?
If a poor person say they want to make more money, is that a bad thing?
@@robert2690 Youâre looking way too hard into this.
@@robert2690 I think there's a balance between securing wealth and prosperity and being absurdly greedy and arrogant.
@@mullenio4200 Exactly 100%. When the rich compete with the rich, that leads to where we are now with players.
The way the Athletic was so sure on the sacking of Lampard caught me by surprise, really ahead of everyone. Worth the subscription đ
Nike wants to focus more on elite senior talent.
*Lets Neymar and Lewandowski go*
Then hangs onto Rashford, Mbappe and Sancho. None of those 3 have the talent of Neymar or Lewandowski. When their speed goes, they'll be nobodies.
@@Monaleenian sure, Kylian "World Cup winner while still a teenager" Mbappe will just turn out to be a nobody....along with Marcus Rashford MBE
@@jmckendry84 Nothing without his speed. Same with Rashford.
@@Monaleenian this is gonna age well in a few years loll
@@Monaleenian Phil foden , Mason mount, Erling haaland, rashford, mbappe, sancho , greenwood , fati, felix etc..
All those are young talents represented by Nike.
I'm a football fanatic for 20 years, never have I bought a boots just because a star uses/endorses it. The closest I've come to that was when Ronaldinho used the Tiempo R10 but never got them because i was very content with Nike's T90. Sadly, no shoe matched T90 till today.
i think the closest I've had an influence was ronaldos mercurials, every other stars boots are pretty much irreverent like you said
@@sigfigronath Yup, 1998, after I saw those I HAD to have a pair(sorry dad, expensive I know now lol), but I was like 11 so...plus they were so lightweight, the only boot like that before the others followed suit.
Why has Sergio Ramos been reimagined in The graphics? He's a bright pink man irl
Lowkey looked like Hakimi lol
@@edlerkrieger8045 hakim?
1:56 when you expect Neymar jealously to Messi but Mr.X actually appear
I'm a footballer and I just find Adidas boots better for me, technically I've never had a bad game with my Adidas boots on... The last Nike boots I had were Mercurial boots and I used them for training and Adidas boots for games.
You and I both.
I've had my best games with Adidas F50s. Blue ones to be exact đđ
It's gotta be money, they'd wear bin bags on their feet if you paid them enough.
Tifo has helped me understand other aspects of football too
Thanks!!!!
It's not always about the creative talent tho. My school and the neighbor school just bought out Adidas X Ghosted for both male and female teams, not because kids admire Salah or Benzema or Bale, but because every kids here dreamed to be as valuable, unplayable and dependable as N'golo Kante.
Soo, from the consumers' perspective, the best shoes are the ones the player black-painted, not the colorful one. Because the first are what they really pay with their own money and the last ones just an endorsement.
It seems like that in a couple of years star players will be allowed to choose their own shirt sponsors. Bloody money is ruining the game.
Yeah, they'll have shirts like nascars
-I'd love to see a footballer come out in a pair of those old 80s Cruyff boots with the spinning disc on the bottom lol
The closest anyone's come to that is the reboot (pardon the pun) of Stylo Matchmakers. Christian Fuchs wore them at Leicester City. Stylo were huge in the 1960's and 70's, not only sponsoring the likes of George Best and Pele, but entire teams wore their boots - Leeds United, Arsenal and Sunderland being three.
I'd like to see more media coverage in FM that detail sponsorship deals for players in this fashion.
hi Tifo, do you have the background music link? itâs so relaxing
Nike don't need to sell boots. They just keep on pumping the Jordans, SBs, and Dunks.
Either you die a hero,
Or live long enough to become the villain.
Interestingly seems the same thing is happening in regards to Nike's skateboarding program, many high profile skaters have not had their contracts extended.
"You can sign my player but what will you do for him?" Have these agents forgotten about the $30m/year? For that much he can stand at the back.
âNeymah left for Pewmahâ lmao đ he really called Puma âPew-mahâ
these videos are so well done
Nike clearing the way to sign Mike Dean
Does this count for sneakers, cleats, or overall product? I feel like a lot of basketball players get sneaker deals because they can be worn casually or during sporting events. I havenât really seen anything regarding them losing basketball players but it could be something that players may want to keep an eye on before choosing who they sign with.
they appoint as the brand ambassador meaning they wear tha brand product head to toe apart from their team jersey
Just use your 200k/week to launch your own brand. Hire R&D guys and everything. Would be a fun pet project if nothing else
the other Brazilian has to be coutinho right? he's the only other Brazilian i know that has promoted and starred in a Nike advert
Doubt it apart from being childhood friends with Neymar, it seems out of character for him. Probably David Luiz
this is happening in skateboarding as well for NIke SB
This is happening in skateboarding too Nike dropped a lot am and flow skaters and even some pros
Australian football next! love the channel!!
these visuals are amazing
Please do a video on Terry Smith! He's the guy that Ted Lasso is based on and he's a pretty fantastic guy!
It all just makes sense for the companies and the players
Poor defensemen. I still understand how important you are even if no one else does.
Hi from skateboarding. We noticed the same thing going on with Nike riders too. Lots of quiet cuts. Also, every single SB Dunk that came out in 2020 sold out at the presale level. The Covid related downturn excuse is hogwash.
The old Hypervenoms were the best boots I ever wore. They just fit my foot perfectly.
2:44 internal or international?
Still it looks like Nike will still have all the big superstars in the future with Mbappe, Haaland, Sancho, Rashford, Foden, de Jong, Vinicius etc etc
Tifo, I sincerely request you to Fire/warn the guy who drew neymar.
1:24 He looks more like Marquinhos than Neymar đ
Iâm fairly sure itâs Joeâs wife/partner who does the images and animations...
Not sure that will go down well at the dinner table.
@@tomralph8540 Oh lol
They are known for how bad some of their likenesses are
@@tomralph8540 His sister I believe
They aren't drawings. They are photos put through filters to defeat copyright claims. It's similar to the posterise filter in Photoshop, but I don't know if that's exactly what they use.
Nike be like: We only Need CR7
True. Nike signed life long contract with Cristiano
He will get his own boot line from Nike
@@marcelanoryadi9110 he won't nike football not like basketball arm they want ronaldo same as R9 they'll be linked in all the marketing for the Mec cuz it's the best selling boots in football buy a long way
@@sherqyanstromain9580 are you dissing basketball? You do know nike loves the Chinese market and nba is there most popular league in China with 300mill viewers sometimes and nba has 2 lifetime athletes
I guess Nike is more investing in the future I guess as they are leaving older players who may fade away in the next 5 years like Ramos, Neymar etc and now are getting young players who maybe the stars in the future like Sancho,haaland,mbape and rashford
thank you but sr4u already informed us of this!đ
Wow new balance is gonna have so many players at least all there post wouldn't be about saido mane (every second post)
Less about "Losing" more about targeting the next generation
Hey Joe Could you talk about the dram team of 92
One point Nike market study one can never guess even FedEx left them for UNI QOLO
I kinda miss the âMEGA dealâ thing đ
Just going back to old days players without sponsors would wear Adidas World Cup boots or Puma King or tear the badge off or black them out most of the lower leagues used to it
I really just got a 14 second unskippable ad on a 7 second video
I always had this question. What about the players that have no such deals in place? They too are seen wearing branded boots.
Players who aren't signed to any brand can wear whatever boots they want, but very few pros don't have brand contracts. Players who are in the process of switching from one brand to another wear blackout boots.
See a Tifo video, Just do it âïž
Is this a Tifo collarb with Footy Headlines, the title show be called Tifo x FootyHeadlines
When did yall make this video? Because Puma announced their partnership with varane back in February.
Yeah i was thinking same thing, saka's been partnered with new balance for ages now
Athletic Interest did a similar video earlier
Nice graphics. The trees made of shoes. Lol.
Remember 2014-15? Defenders wore Tiempos, midfilders wore Magistas and attackers wore Mercurials and Phantoms.. If I remember correctly everybody wanted the boots cuz the big names so no suprise why Nike wont give Saka 6 figures..
My love for nike football boots made me click on this very fast
Watch the Athletic Interest video about this its really good
Hadn't really thought about his before but in the US people might wear Air Jordans despite not playing a lick of basketball. Do fans of football wear non-cleat versions of boots while out on the town? If not, can you really justify these mega contracts as a way to build and maintain the brand?
Other brands are cool and all and I'm all for players getting paid and being stars of their brands however there is simply something special about being a Nike Athlete. Jordan, Kobe, LeBron, Cristiano, R9 Ronaldo, Ronaldinho, Tiger, Nadal, Serena, etc.. GOATs are on this brand and its special to be a part of it
I think Nike didnât offer Sterling a deal he believed he was worth because Raheem has similar marketable characteristics to Rashford.
I also remember reading that Nike have always planned on cutting their menâs football budget to diversify into a hugely growing female football market.
Be honest now..who watches female football
@@sunritroykarmakar4406
females lol
I know itâs not huge but itâs about growth. Menâs football growth would be tiny, female football would be huge especially in countries like China & America.
@@btb3614 where do people even watch it..i live in india i dont think i can watch female football legally even if i want to
@@sunritroykarmakar4406 Why do you care then? Seriously. If you don't want to watch it, and you can't even watch it, why get so triggered at the mere mention of it?
@@jmckendry84 are you crazy or what?
Whats the different adidas and nike got the same shareholder and are 1 and the same
When I was a kid, I always favoured Umbro boots because they were wider than most (my feet were average length but wide). So I find it bizarre that players could randomly change boots for money. In all seriousness, maybe this is why Sterling's had a disappointing season? Maybe he should just cancel his current boot deal & buy his own Nikes before the UCL Final! :D
RIP to iconic commercials like âwinner staysâ then?
I wonder what the best blackout brand is? since they are not receiving cash to promote the shoe , they are free to wear the one they like the most.
What's with neymar and shadows? . Man's always tryna run away from one
one brazilian player is unhappy - "coutinho in background"
It was broadcast that Nike have recently lost all trading rights in China for criticism of the sweatshop factories and reportedly lost 40% of their annual income! No wonder they are making cutbacks in player merchandise deals.
Mizuno is the only brand that needs no marketing. Quality over all . Stopped buying any other brand after getting them
1:28 Neymar indeed looks an awful lot like Marquinhos these days...
That pic was ney in 2018
Nike have also seen a large shift in their customer trend of who they find inspirational. Young buyers who drive change, are disinterested with sports starts and look towards entertainers and style icons. Nike have successfully transitioned from a sports shoe brand to lifestyle.
Why sign Neymar and pay him millions, when a collaboration with an up coming designer will sell out instantly and generate a tone of interest and hype.
Was it the same reason oezil and pogba left nike? @tifo
A couple of players will come together and launch their launch a company and wear their own shoes market it themselves and live off it after retirement
Can you share the name of software you use to create this video?
Mostly we use the Adobe suite, and the hand of our talented illustrators.
Why does Thumbnail Neymar look slightly like Joelinton!
Lol
I'm in NO WAY a pro so my opinion is as good as any but having said that. Never managed to find a Nike boot that fit me. I've worn other brands not just adidas but with Nike can't do they simply don't fit. I also find that only a specific crowd tends to gravitate towards Nike as compared to other brands. As a bran however, I think Nike is just switching to different markets and finding a different niche.
As an American i really appreciate Joe pronouncing Nike correctly
Bike
like
Mike
Mice
Nike-eee
@@ulrichleukam1068 its pronounced differently than those words because Nike a greek word, the word "like" is germanic for example. also its an american company so brits really have no say in the matter
I had no idea Neymar was a puma athlete.
I honestly don't notice what boots footballers wear. I think colourful boots have gone out of fashion in the last 5 years or so. 2014 WC had crazy-looking boots on so many players. Now the trend is just sleek and black, with leather-bound boots becoming popular again.
Sane is still with Nike. When you think about it, Nike still has the biggest upcoming talents, Rashford, Sancho, Halland, Mount. It is a futuristic view.
4:27 swoosh, not tick
Athletic interest covered this kinda well
I don't wear boots because Messi or Ronaldo wears them, I wear them if they look cool, feel comfortable & are good value.
It isn't fair that Neymar gets so much money for just wearing boots.
3:32 - you wont get anything if an Arsenal defender is wearing your boots.
Luiz lol
It's never going to be the same for football as is it for basketball just because it's a shoe that can be worn anytime. Spikes/cleats/studs not so much.
Iâll be down if Nike wants to sign me lol
Please do an arsenal who tk sign first this year
Internal or international?
Nice... But you didn't mention the crazy story behind Ozil's boot changes..
I keep forgetting the name of the brand! It's Australian, and Hulk is also sponsored by them too.
Concave shoes indeed
That's it. Cheers.
Why does neymar looks like a happy silly disney characterđ