Writing + Producing Jazzy Lo-Fi Hip-Hop Beats (the HARD way!)

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  • čas přidán 12. 05. 2024
  • The Chord Progression Codex is NOW AVAILABLE! shorturl.at/bouLV
    My pro theory + songwriting course: bit.ly/2J2Nctn
    Enroll in my Rhythm Training Course at ANY price! bit.ly/3wDacU4
    The whole song/music video is here: • Seventeen Days - Jake ...
    This video is a guided tutorial through writing and producing a lofi hiphop beat to study chill or smoke to. I say it's jazzy cause it has saxophone and some extended chords :P It actually can be thought of as 33/32 though I wouldn't notate it like that - you'll hear how and why it came together that way as the song progresses.
    Special thanks to my Patreon subscribers, they are my favorite people on the whole planet and this video wouldn't exist without them. Additional thanks goes to Mike Muggli (Moog Lee) for his added keyboard line, Mark Kahovec for his Government Subsidized Saxophone, and Jeff Schwertfeger for sending me a bunch of random clips.
    www.patreon.com/signalsmusicstudio
    If you were confused at the theory in this video you should check out these other lessons I did:
    Writing with 7th chords: • How To Write Progressi...
    Motifs and chords: • Motifs and Chords- The...
    Hemiola: • HEMIOLA: What It Is & ...
    Table of contents:
    00:00 Intro
    00:48 The Sloppiest Rhythm Ever
    05:25 Writing a Melodic Theme
    09:02 Adding Vocals
    09:46 SAX
    10:38 Creating Ambience and Atmosphere
    11:34 Production Notes
    13:40 The FINAL step to LoFi Goodness
    15:06 Music Video "Seventeen Days"
    18:06 Final Comments

Komentáře • 604

  • @MKSilverSax
    @MKSilverSax Před 3 lety +458

    Government Subsidized Saxophone approves of this message. Thanks for letting me be part of this. It was fun!

    • @SignalsMusicStudio
      @SignalsMusicStudio  Před 3 lety +42

      THE SAXMAN COMETH. Thanks so much for playing on this track man!

    • @candormind3159
      @candormind3159 Před 3 lety +10

      your line is my favorite part of this lofi

    • @MKSilverSax
      @MKSilverSax Před 3 lety +7

      @@candormind3159 Thank you!

    • @Jonpoo1
      @Jonpoo1 Před 3 lety +3

      Best use of taxes

    • @telecoustic000
      @telecoustic000 Před 3 lety +3

      No more government subsidizing for active basses!

  • @MarceloHenkin
    @MarceloHenkin Před 3 lety +564

    the amount of knowledge this guy has and the way he is able to express and communicate it is almost frightening. brilliant video, by the way.

    • @seiph80
      @seiph80 Před 3 lety +3

      Agreed

    • @awakelingsignals
      @awakelingsignals Před 3 lety +6

      My appreciation for him doin his thang and every patreonsupporter he has ever and ever will have ... is enormous.

    • @Dariocomposer
      @Dariocomposer Před 3 lety +1

      This type of communication is definitely an amazing skill

    • @Dariocomposer
      @Dariocomposer Před 3 lety +1

      and he looks like Shazam!

    • @kazvanrooij
      @kazvanrooij Před 2 lety

      But he gets some things wrong. His way of making the last beat late is redundant. You CAN tell a computer to be late. Groove settings are a thing computers can do.

  • @hahayes7205
    @hahayes7205 Před 3 lety +301

    "We could write this as a measure of 33/32"
    Me: **master of puppets flashbacks*

    • @Wind-nj5xz
      @Wind-nj5xz Před 3 lety +14

      @Hidde Veldkamp 21/32

    • @blackcitadel37
      @blackcitadel37 Před 3 lety +2

      Lmao I knew someone would remember that

    • @DuNkGoW
      @DuNkGoW Před 3 lety

      Is that the A part? I count like two 4/4 bars and a 7/4 bar

    • @Roboprogs
      @Roboprogs Před 3 lety

      Hmmmm. So, a 33 beat long pattern in my Model Samples??? Maybe.

  • @simonbelanger1046
    @simonbelanger1046 Před 3 lety +328

    This whole channel is the definition of quality content.

    • @cory8242
      @cory8242 Před 3 lety +6

      I don't think ive come across anything similar to how quality this guys channel is in any field

  • @TheKnicks2012
    @TheKnicks2012 Před 3 lety +126

    Only thing you missed was a “Jake Studying” character loop

  • @ThatOtherRaccoon
    @ThatOtherRaccoon Před 3 lety +227

    I love when Beardstank is involved in projects. He's like, "You want elevator? Boom I got you. You want cityscape sounds? Boom I got you."

    • @SignalsMusicStudio
      @SignalsMusicStudio  Před 3 lety +51

      and to think you haven't even seen him in his final form yet...

    • @ThatOtherRaccoon
      @ThatOtherRaccoon Před 3 lety +2

      @@SignalsMusicStudio nothing short of majestic I'm sure!

    • @MattyWhens
      @MattyWhens Před 3 lety +4

      "The Sample Pack!" "The Sample Pack!" "Unbelievable Sample Pack!"

    • @zachr5779
      @zachr5779 Před 3 lety +2

      You can’t escape the ad. Ever.

    • @rx456
      @rx456 Před 3 lety +1

      im preety sure the city sound is him humping his bed or somthing

  • @dylanduke1075
    @dylanduke1075 Před 3 lety +111

    Getting a notification saying “Signals Music Studio has uploaded a new video: Writing & Producing Lo-Fi Hip Hop” was literally like a god send

  • @TheGlitterMovement
    @TheGlitterMovement Před 3 lety +250

    Everything about this makes me realize how much I don't know.

    • @poppavee
      @poppavee Před 3 lety +36

      Keep pushing forward and learning! Learning never ends and no matter how much you know you can always learn more. Having said that, limitation breeds creativity, so you’ll be fine with what you already know!

    • @SignalsMusicStudio
      @SignalsMusicStudio  Před 3 lety +70

      Sounds like a huge opportunity :)

    • @KyAnnZorain
      @KyAnnZorain Před 3 lety +5

      You and me both. And I studied music theory for more than 4 years. I don't know anything.

    • @ricardotmc
      @ricardotmc Před 3 lety +8

      @@KyAnnZorain If u studied music theory for 4 years and don't know nothing , u are doing something wrong

    • @yessir6427
      @yessir6427 Před 3 lety

      @@KyAnnZorain lul

  • @_wayneman_
    @_wayneman_ Před 3 lety +199

    "So you have a new music production video for me?"
    "Yes Sir, I do."
    "But you just released another good video a couple of days ago. Isn't it hard to come up with new ideas that fast?"
    "Actually no. Super easy, barely an inconvenience"
    "Well, if you say so... I'm gonna watch, like and comment for the algorithm"

    • @SignalsMusicStudio
      @SignalsMusicStudio  Před 3 lety +65

      for the record I don't find this very easy lol

    • @_wayneman_
      @_wayneman_ Před 3 lety +27

      @@SignalsMusicStudio Mom get the camera! He answered to me!
      On a serious note tho: I DO think you make some of the finest videos on this platform and if I wouldn't be that chronically broke student, I'd totaly support your work besides sharing it with friends. Hope you never stop doing this and all the best wishes from Germany!

    • @NoName-fc8cq
      @NoName-fc8cq Před 3 lety +20

      @@_wayneman_ "Is it going to be difficult to put in a ryan george reference?"
      "Actually, no. Its super easy, barely an inconvenience"

    • @KyAnnZorain
      @KyAnnZorain Před 3 lety +1

      Well said.

    • @jimBobuu
      @jimBobuu Před 3 lety +14

      "Lo fi hip hop is tight!"
      "Sir, no. It's the exact opposite of that so I'm going to need you to get all the way off my back on this one."

  • @pdreding
    @pdreding Před 3 lety +49

    But where's the studying anime girl and/or raccoon?

  • @imslicc
    @imslicc Před 3 lety +171

    you're actually a music theory youtuber that can make nice sounding music. ridiculously, this is never the case..

    • @induhgo_
      @induhgo_ Před 2 lety +9

      Hahah I was just watching some tutorials and all the music sounded lame. The instrument choices weren’t it. He’s def got it

    • @emapage8914
      @emapage8914 Před 2 lety +14

      You should check out Adam Neely then :)

    • @induhgo_
      @induhgo_ Před 2 lety +3

      @@emapage8914 thanks! Will do!

    • @johnrushton3426
      @johnrushton3426 Před 2 lety +1

      @@emapage8914 I second this comment!

    • @tfwnoyandere
      @tfwnoyandere Před rokem +1

      @@emapage8914 yes

  • @dissinyosandwich7548
    @dissinyosandwich7548 Před 3 lety +158

    Honestly one of your best vids so far. The 4/4 + 9/8 slowed down trick was HELLA smart.
    The slowing down and chopping up of samples funnily enough reminded me of Ben Levin's amazing "fakerwave" video. A lot of these tricks could be applied to an 80's pop context instead of hip-hop and you'd get some classic vaporwave in the vein of Floral Shoppe or Eccojams.

    • @SignalsMusicStudio
      @SignalsMusicStudio  Před 3 lety +35

      If someone says my video reminds them of Ben Levin I take it as an enormous compliment :)

  • @mokrodrigues4515
    @mokrodrigues4515 Před 3 lety +103

    This is exactly what is was looking for: Lofi without using samples. Thanks a lot! This sounds beautiful!

    • @JayOneAlumni
      @JayOneAlumni Před 2 lety

      Most of it isn’t Cos clearing samples is too much money usually so people just make their own stuff

    • @isaacthecorncob
      @isaacthecorncob Před 2 lety +1

      @@JayOneAlumni No a lot of it is just stolen. Not the officially released stuff because legal reasons, but there is a LOT of lofi that is just completely ripped

    • @JayOneAlumni
      @JayOneAlumni Před 2 lety

      @@isaacthecorncob its not stolen (as a music producer) a lot of people sample in lofi, the people who make money usually use sample packs (different thing) or make them themselfs/get people to play parts and then sample that and manipulate that.
      its not hard.

  • @Hexenhammer
    @Hexenhammer Před 3 lety +84

    Great song, btw. I usually can't stand disjointed rhythms, and my brain wants to "fix" them. This hits exactly where you wanted, and as an educational piece, it is super functional. Bravo, sir.

    • @SignalsMusicStudio
      @SignalsMusicStudio  Před 3 lety +18

      It's funny, the whole song is kinda off the grid but just implies a grid, and that's close enough. there's also a randomly generated hi hat that appears at the silliest of times, and even that's not enough to ruin the 4 4 vibe

  • @BenRobsonMusic
    @BenRobsonMusic Před 3 lety +42

    The polymeter is a cool idea to get that "drunk" rhythmic feel. I also like the "quintuplet/septuplet swing" method, where what sounds like inaccurate timing is actually just a weird, sparse -tuplet rhythm.

    • @cherian5700
      @cherian5700 Před 3 lety

      Can someone explain how he did it? I’ve rewatched the rhythm part for about 3 times, and I still don’t get it. I’m not too familiar with time signatures and all that, so any help would be appreciated.

    • @BenRobsonMusic
      @BenRobsonMusic Před 3 lety

      @@cherian5700 each "beat" you hear in the final song is actually a full measure at a really fast tempo - 4 times faster than the "real" tempo of the song. The first 3 "beats" are full measures of 4/4 (4 quarter notes, or 8 eighth notes, per measure), but you hear them as beats instead of measures because they go by quickly and there's only one point of emphasis in each. The last "beat" is a measure of 9/8, which is one eighth note longer than the other 3. This makes it sound like the music is skipping or stuttering because the rhythmic loop restarts slightly later than it would if all 4 beats were the same length. In short, the last beat of each measure that you hear is intentionally "too long."

    • @BenRobsonMusic
      @BenRobsonMusic Před 3 lety +1

      @@cliffpinchon2832 yeah this is an unusual method as far as i know. I can't argue with the result though!

  • @morethen9000
    @morethen9000 Před 3 lety +29

    It's so funny how the harmony changes how we feel a melody. The melody alone gives me a dark and unsettling vibe, probably because it finishes in the 7th degree. But when you add the I-V progression it kinda sounds resolved when the F# kicks in, sounding like F# is our I chord actually.

  • @gemmachaos
    @gemmachaos Před 3 lety +29

    These are the most empowering music videos around. Everytime I watch one of Jake's videos I feel like I've learned something I can just immediately apply to my own music.

  • @dylanduke1075
    @dylanduke1075 Před 3 lety +38

    Jake any chance you could do something on jazz noir?? Your new track seems to hit on that vibe a little

  • @DDRseagull
    @DDRseagull Před 3 lety +23

    Speeding up the song and using each measure for a single beat... That's brilliant

  • @darshankumar2717
    @darshankumar2717 Před 3 lety +24

    I shall be eternally grateful to this channel.

  • @dimasarya1624
    @dimasarya1624 Před 3 lety

    Brilliant! Nice works as always!

  • @user-ff1ez5sy5h
    @user-ff1ez5sy5h Před 8 měsíci

    Very creative. I really enjoyed this. Thx. ...and it sounded good 👍

  • @vRoMe0
    @vRoMe0 Před 3 lety

    Brilliant video as always Jake !

  • @kenkaniff2071
    @kenkaniff2071 Před 9 měsíci

    Love the tune. Hope it wins the contest

  • @jmusick848
    @jmusick848 Před 3 lety +9

    that polymeter technique on the drums is a pretty unique to get that off the grid rhythm for sure

  • @DreadedEntityMain
    @DreadedEntityMain Před 2 lety

    Amazing! The final note in the melody right on the long beat hits sooo good!

  • @DavidSmith-ne1zp
    @DavidSmith-ne1zp Před 3 lety

    Cool song breakdown. Love what the sax riffs add to it.

  • @victorNDSL
    @victorNDSL Před 3 lety +4

    YES!!! I'VE BEEN WAITING FOR THIS VIDEO FOR AGES! THANKS JAKE!

  • @ashopeofficial
    @ashopeofficial Před 2 lety

    sick track! love the journey here!

  • @leandrogomes7738
    @leandrogomes7738 Před 3 lety

    Oh man, this sounds just amazing, really nice work done here.

  • @joeeeee8738
    @joeeeee8738 Před 3 lety +2

    This is just beyond amazing in many ways

  • @braveitor
    @braveitor Před 3 lety

    Really nice. It's always interesting seeing the creative process from start to end, and the results is a very soothing and interesting song. Congrats.

  • @rebeccawhite5333
    @rebeccawhite5333 Před 3 lety +1

    Great video. Love the track! Those descending guitar lines fit perfectly.

  • @aocplusme5676
    @aocplusme5676 Před 3 lety

    Love your channel, always varied and interesting stuff.

  • @Telee_Pawt
    @Telee_Pawt Před 3 lety +2

    The fun is infectious. Loved it. Couldn't keep the smile off my face. Thx!

  • @Wouterferdinand
    @Wouterferdinand Před 3 lety

    Good to still see new videos!

  • @jamesrobinson529
    @jamesrobinson529 Před 3 lety +17

    Hands down, this is my favorite tutorial that you've ever produced! You should definitely consider making an entire lofi album.

    • @psychonavi
      @psychonavi Před 3 lety +2

      why dont you do it, ill be pleasedt to hear it, no jokes

    • @jamesrobinson529
      @jamesrobinson529 Před 3 lety

      @@psychonavi I should probably do that. One of my problems is that I get deep in production. Then I'll start to feel like I'm neglecting my guitar technique. One of my biggest hurdles is mastering the 9/8 feel. To me, it's a must have to authentically nail the lofi sound.

    • @isaacthecorncob
      @isaacthecorncob Před 2 lety

      I second this. I normally don't like lofi or hip hop, but I really, thoroughly, enjoyed his track here.

  • @wondervalleyexperimental
    @wondervalleyexperimental Před 3 lety +1

    Really digging this episode! I loved the way you pushed the beat off the grid. Inspiring!

  • @blurryvisionsanimations3716

    YESS!!! finally this is the the subject I’ve been wanting from my favorite CZcams teacher

  • @misterhiggledypiggle
    @misterhiggledypiggle Před 3 lety

    Jake, your videos always inspire me to play and write music after watching them! Thank you!

  • @mram6311
    @mram6311 Před 3 lety

    These are my favorite videos on CZcams. Your explanations, although far advanced for me, are interesting and educational.

  • @ItsPBUH
    @ItsPBUH Před 3 lety

    Your channel is amazing, loved the track, you nailed it :D

  • @crackerjacksimpson5839

    Yet another amazing video! Thank you

  • @austinsmithcomposer
    @austinsmithcomposer Před 3 lety

    Cool tune! I really like how you tackle a wide variety of genres. I find it really interesting/helpful.

  • @asherdaniels9466
    @asherdaniels9466 Před 2 lety

    Wow. That was absolutely beautiful.

  • @darkvalkyrie5366
    @darkvalkyrie5366 Před 3 lety +1

    You are such a genius and I'm literally in love with your voice 😍

  • @michaelsmusic3532
    @michaelsmusic3532 Před 3 lety

    Thanks for the inspiration to get my own instructional channel up and running
    You rock Jake !!!

  • @-JohnGalt-
    @-JohnGalt- Před 3 lety

    Jake, love you brother! Always get me inspired to create, and I thank you for it!

  • @molhammaki9908
    @molhammaki9908 Před 2 lety

    wow ... this was beautifully done!

  • @heyiplaybassguitar
    @heyiplaybassguitar Před 2 lety

    Love your approach! Really liked the "call and answer" saxophone + guitar melody nearing the end of the song. Great work!

  • @rodneymunch6441
    @rodneymunch6441 Před 3 lety

    I love it! Your scientific approach really helped me to understand how to produce Lo-Fi. Your channel rocks!

  • @kiah.bender
    @kiah.bender Před 3 lety +1

    ive learnt more from your videos in the past few days than i have in years. absolutely love your work. you're the man :)

  • @yapha3284
    @yapha3284 Před 2 lety

    Yooo this is sicc Jake 💯💪🏾🔥🔥🔥🔥

  • @bicho5925
    @bicho5925 Před 3 lety

    the groove, melodies, and even to the visuals this was heat 😭🔥🔥. thank u for the information and insight into ya brain sir

  • @moenesbenfradj7462
    @moenesbenfradj7462 Před 3 lety +5

    This is the best lofi beat i've ever heard...
    Goosebumps 🎷

  • @franciscolanza3121
    @franciscolanza3121 Před 2 lety

    This video has been...enlightening. Thank you for the great content, as always.

  • @DarkSideofSynth
    @DarkSideofSynth Před 3 lety

    Outstanding work!

  • @lllTinyDancerlll
    @lllTinyDancerlll Před 3 lety

    Incredible inedible as always! 👍❤️

  • @davidaa9238
    @davidaa9238 Před 2 lety

    please make more videos like this, ive watched almost all of your videos in the last week or two and this is by far my favorite. i love your channel, keep creating

  • @guadalupeeg5034
    @guadalupeeg5034 Před 2 lety

    I really enjoy your videos. Thanks for sharing your knowledge and expertise.

  • @galupa518
    @galupa518 Před 2 lety

    I thrive on the music theory elements and your approach to creating great music. Genius.

  • @g.mantua1195
    @g.mantua1195 Před 3 lety +4

    Signals Music Studio has quickly become my favorite CZcams channel. Great groove and thanks for the teching.

  • @shandani7215
    @shandani7215 Před 2 lety

    Man, you blow out, man! This is awesome. You are very talented.

  • @williamconnolly2152
    @williamconnolly2152 Před 6 měsíci

    Please keep posting videos. You helped me understand modes!

  • @joshuavelazquez8303
    @joshuavelazquez8303 Před 4 měsíci

    Dope tutorial!! Thank you!! 🎼🔥🔥🎸

  • @adanos2006
    @adanos2006 Před 3 lety

    greate stuff Jake

  • @andreas6298
    @andreas6298 Před 3 lety

    the song if AMAZING, and the process is just right and so inspiring. Thank you. And just keep writing lo-fi.

  • @johnathanbufford644
    @johnathanbufford644 Před 3 lety

    This just became one of my favorite videos 🔥

  • @humblegeorge
    @humblegeorge Před rokem

    Another amazing production ,,,and I liked it a lot.

  • @steevothaman
    @steevothaman Před 3 lety +7

    Excellent content. Your musical range and talent for teaching makes for one of the best music instruction channels on the web! Also if I close my eyes and listen, it’s like Jeff Goldblum is teaching me about music theory. And that is awesome!

  • @DopamineOverload
    @DopamineOverload Před 3 lety +1

    Still the most informative and most underrated music channel on CZcams, by far. You need 2 million subscribers, man. Another superb vid!!

  • @Hexenhammer
    @Hexenhammer Před 3 lety

    Agreed about the timing. You have such a way of slimming things down to the straight facts. Thanks, man. I am always recommending you to people. You're in my top 10 for all content (not just for music).

  • @kartikxramesh
    @kartikxramesh Před 3 lety

    Incredible stuff

  • @NickCincottaMusic
    @NickCincottaMusic Před rokem

    This video is absolutely amazing

  • @DonnieWittNow
    @DonnieWittNow Před 3 lety

    I love this channel!

  • @bumhollow
    @bumhollow Před 3 lety

    Wow! This is great information with a smooth groove.

  • @funi-so8067
    @funi-so8067 Před 3 lety +1

    You've inspired me sir, I'm definetely going to write some lo-fi. It seems really fun and a good way to put my theory knowledge to the test

  • @alexisalvarez6336
    @alexisalvarez6336 Před 2 lety

    Your channel is chock-full of music genius!

  • @ireneletitout
    @ireneletitout Před rokem

    Song beautifully done from scratch. Melody stays with me. I like how you used sounds and music from other artists too.

  • @england101510
    @england101510 Před 3 lety +1

    I have been listening to a Lo-Fi Beats playlist pretty heavily for the last few months, and you absolutely nailed it with this track. I really enjoyed seeing what a complex process it is to make these "simple" songs. I had no idea!

  • @rswatzl3
    @rswatzl3 Před 3 lety +3

    Dude, was that hypnotic vibe done on purpose? Good job, man!

  • @KutayYavuzMusic
    @KutayYavuzMusic Před 3 lety

    You make everything clear everytime!

  • @Outside998
    @Outside998 Před 3 lety +4

    Here we go! Insight into a genre I am unfamiliar with. Nice.

  • @lanegibson5926
    @lanegibson5926 Před 2 lety +2

    This helped a lot. I’m working on a Lofi EP and I realize I’ve been overthinking a lot of it tbh. Your creativity in this inspired me to just have fun with my songs and throw in random sounds and see where it goes from there!

  • @tayo6882
    @tayo6882 Před 3 lety

    Real nice! Thanks for sharing!

  • @carolday3381
    @carolday3381 Před 2 lety

    Just discovered your channel and this is the second video i have watched, you have some very cool and varied topics for videos in your line up. Thank you, and i am a new subscriber. Cheers. 😄

  • @nalsk
    @nalsk Před 3 lety

    This is just awesome!

  • @SteffenThole
    @SteffenThole Před 3 lety +1

    "Slow it down by a half step" astonishingly makes a lot of sense.

  • @user-xk3ky4cb4e
    @user-xk3ky4cb4e Před 2 lety

    Beautiful work sir ...

  • @mikkoiranen
    @mikkoiranen Před rokem

    One of the best beat producing videos I've seen. 😯

  • @pablozaid6078
    @pablozaid6078 Před 3 lety

    I stumbled onto your channel when I began playing guitar, and your videos helped me a lot. Now that I've been dabbling in music production, videos like these are equally helpful! Good stuff

  • @erzloh
    @erzloh Před 3 lety

    I loved the video, very well done and paced, amazing job! :D

  • @briansumanofficial
    @briansumanofficial Před rokem

    Your content is so solid and I appreciate all you do. Since I am just getting into lofi, you already have me inspired to use my guitar to add some melody and non-midi samples into the mix. Thanks!

  • @staglee234
    @staglee234 Před 2 lety

    Beautiful!

  • @awakelingsignals
    @awakelingsignals Před 3 lety

    Yessahhh..so glad y o u did one of these.

  • @mahnickaah
    @mahnickaah Před 3 lety

    Knowledgeable and talented! You make awesome music.

  • @raphaelbiazotto
    @raphaelbiazotto Před 3 lety +2

    I like how Jake can interest me in the process of creating a song of a genre that I wouldn't normally listen to. It is a nice learning experience.

  • @julioxstaticv3782
    @julioxstaticv3782 Před rokem

    That final product was fire dude!! Also very descriptive and follow-able production video. Thank you Signals/Jake

  • @Vivek2062
    @Vivek2062 Před 2 lety

    Goddamn Jake, your videos are always insanely informative and really helps me out keeping up with my guitar journey!!!

  • @frankjager1647
    @frankjager1647 Před 3 lety +6

    I highly encourage you to consider making some "lofi guitar chord progression" sample packs. There is a HUGE market for it, and not that many people who know theory are in it.