AI vs. Graphic Designers - The Battle for Creative Jobs
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- čas přidán 17. 04. 2023
- For graphic designers and creative professionals, generative artificial intelligence is both amazing and terrifying. AI has the potential to be a powerful new tool for innovation, but currently many of us can’t see that potential and are living in fear and anger that AI will kill our profession and take our jobs.
It’s clear that the landscape of the creative professions are changing due to this landslide of new technology. In order to stay relevant, creatives are going to have to evolve, adopting these new tools and learning to use them, taking our work to new heights. Or we can dig in our heels and be left in the dust.
#graphicdesign #artificialintelligence #AI #careeradvice
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This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses.
Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.
![[June 2022] Will AI really make graphic designers obsolete?](http://i.ytimg.com/vi/LMT-RO-_TbA/mqdefault.jpg)
My fears aren't about the existence of the AI itself or a creative's ability to use it as a tool, but that the companies who hire us will see it as a replacement for creatives and act accordingly. Maybe in a few years it will level out, but I think that fear of the market's response is entirely valid.
DEFINITELY worth familiarizing yourself with AI instead of being left behind by it, though.
Right! And you better believe that with the help of AI by our side, they're going to pay us less!
I completely agree. We can either stick our heads in the sand like an ostrich and try to wish it away, or we can get in front of it and find out how we can use it.
Hi @PhilipVanDusen Thanks for your video. I've worked in design for a number of decades and have had to up-skill whenever new ways of working became the standard. AI threatens to drive down the credibility of design as a profession because most people will think "the machine is doing all the work". Just like when Photoshop etc. was released. The next generation may well be less inclined to pursue design as a credible career as a result. Most people want to be respected for their career. Family, friends and people we meet all can have an influence on our self esteem when we declare we are Designers. However, if they think we are now just "Prompt Engineers/Prompt Smiths" how will this come across? Especially when they think they can now do the job themselves armed with Chat GPT and Stable Diffusion. It's bad enough trying to explain what we do today, spending more time explaining our profession than on the work itself. Career respect is not to be forgotten about in the AI debate. I'm interested in your thoughts on this specific point.
I think we're probably going to end up like the Disney movie. Wally where AI does everything for us and nobody needs to work anymore. Like probably 80% of jobs besides physical labor will be replaced. And they're probably won't be money anymore since it won't be needed either. That being the perfect utopia or the world will be completely destroyed like Terminator.
3:04 the strong difference here is while back then you still needed a good designer to work with these tools. The AI is now the designer, it knows what 'Good' at least looks like.
Non-designers are now able to just look at these AIs and make things that are good enough, perhaps even better, for the price they're paying.
The worst part of this is going through university like 10 years ago and being told about all these amazing designers, their skills and the work they produce.
We look at them and aspire to be that good, we work tooth and nail to get to where they are and suddenly that gap has been closed... Being "Good" at something doesn't seem to matter any more because of this.
Right!!! Exactly!!
That is the looming threat. But how much of that perceived threat becomes an actual reality in everyday practice is anyone’s guess. Listen to the podcast I mentioning in the comment above on Chris Hayes podcast. It’s amazing.
Bang on
Now any idiot can do what we put our soul into doing
I'm a game programmer, I need art for the games I make. The main thing I'm looking for from the artist isn't really creating art, it's knowing what looks good and particularly what works well together. AI art doesn't help me solve that problem, but it may make it cheaper.
Thanks Dr. Jack. I agree. There are problems AI won't solve - or can't (strategy for one) and it still requires an expert to translate and refine the output.
What games have you made? Poser
Will soon
@@accountaccountNIKE Correct. It's learning with every search and click
So would you still need a designer or someone else to help you decide what looks good for the characters? And design? Like use A.I to help you decide what looks good?
Thank you for your take - your videos have helped me learn a lot. Please do talk about the nostalgia!
Hey Bats! Thanks so much for checking out my video! I appreciate you taking the time to leave a comment. Keep tuning in!
The difference with anything in the past is... just like we are, AI keeps learning and self improving (100x or more, times faster). So we have no way to really know what the future holds. It could be good or bad. I would like to be optimistic, but it's most likely going to be bad for jobs. Imagine an AI that keeps self correcting and just does the whole Marketing process without needing a writer, a graphic designer, a content planner, social media management, the AI can print if necessary or do various task using smart products, etc. They already have AI god mode to loop and automate work that would normally take hours. ChatGPT is to Python how Canva is to Photoshop
I agree -and I'm not Nostrodamus so I can;t see the future. But I've been around since the literal dawn of computer tech and have seen many many hair-on-fire technologies and doomsaying news cycles to know that the freakout phase we're currently in usually doesn't end up being where we land.
I'm glad that I got out of doing standalone graphic design before the AI thing emerged. I've been doing aerial and FPV photography/ videography along with studio production work. I incorporate my graphic design skills with those projects. A key for the future is to do things that AI and unskilled people relying on AI cannot do, or do well.
Well said...and congrats on the successful pivot.
No, AI hasn't [yet, if ever] replaced my job. But, yes, with now incorporating using the tools of AI, I most definitely find myself using my own _mind_ much, much LESS!!!
I feel like more of an Editor now (of whatever AI spits out at me) than an Original Creator of my own work, own sensibility, own creativity, own humor, own everything.
I may still be able to be employed, because so far these AI tools do need babysitting, but the REQUIREMENT to use them?? I absolutely hate it. You just have no idea just how much I do.
Yes, some can look at it as "help". But the shortcuts it creates for me take away MY ability to use my own mind, start to finish. I already miss doing that. Heavily.
The projects don't even feel fully like mine anymore. And I'm not even as proud of my "work". After almost a decade of being a designer and copywriter and working in the digital marketing space, I don't need or want the "help".
This is exactly what I think about it, but no one seem to really get it, they say "it's a tool, it will speed up designing process" etc. but actually I don't fucking want that help and who cares if it speeds up the process of designing if you will be paid exactly the same money but for much more meaningless done project - fucking great. I know it can't be stopped, I don't even want to stop it, just saying that in my opinion it's not going to be all that sweet and we will loose much of meaning and satisfaction of out work sadly.
@@patryk9806 Exactly!!
Hi how you doing..!! Well we should always be learning, but I understand why ppl are totally freaking out. It's very scary that's why you should learn about this stuff. When photoshop came out I was literally worried about someone stealing my work. Just about 3-4 years I was designing my fashion label on Adobe & I said " This is so hard, I have know clue how to use this software." Photoshop is easy for me cuz I learned that in college. It's kinda similar to Inkscape. I like change, but I see your point. Great video..!! I love your content. Please keep bringing us these helpful videos. Have a great day.
Thanks alot..🙂🙂
😎 Thanks Dashia, I will!
THANK YOU!
Fashion and Travel by Donika, Thanks so much!~ Can you do me a favor as a small thank you? Please share my video with a friend or two! I'm trying to build my subscribers. More to come!
Eh, well yes there's more graphic designers than ever before but also the work pays less for most than ever before. I don't think generative AI is going to help with that.
Let's be honest, you'd probably not have gotten into all the coaching stuff if your design work had been covering all the bills on it's own
@@Salgood I've been a non-designing creative executive and leader for 25+ years. I did more than my share of designing - and still do. If I was happy only designing, and not using my coaching, teaching, strategy or leadership skills, I could easy make a living doing only design. I'm just not that excited by it anymore. So I do less of it.
I disagree that design is pay less than ever. I know dozens of recruiters and hundreds of people in the agency and client worlds and salaries have kept pace in growth with other industries.
Who remembers Aldus PageMaker?
And Quark XPress!
I used all of those, and they required skill to develop good layouts. They were nothing like the "set it and forget it" AI stuff today.
The only job they hurt were the typesetters that gave you strips of text that you had to cut, wax, and physically create layouts on boards. All that needed to go away! LOL!
Thank you.
You rock shadie designer!
I agree EXCEPT for the fact that you aren’t taking into account exponential growth. Technology increases at a curve. Yeah we might’ve had 20 years of the computer in design, but now we are in a new realm. The rate of improvement is compounding.
yes, we are in a new realm. But were were also in a new realm with the introduction of the personal computer (yes, I'm that old, I remember before we had them) and everyone was crowing that they were going to destroy everything and everyone would be out of a job...and it actually created more jobs in the long run. We are ( as I said int he video) in the 'freakout phase' which will likely last a few years. Then, the dust will settle and we'll really see what is up.
The real problem here is a temporary one - the bad clients who think why pay us, when Ai can do plenty of generic solutions really quickly. Those who know they need design to stay in business but don't value the skill of it. When all these businesses, stop seeing the gains they've had from short termism, it may be too late for them, or we as designers will spend alot of time re-educating them on the value of real design and strategy, to help turn their fortune by not blending in.
I might add, its always a pain in the ass for designers - hopefully playing the long game is the right way
I'd also remind everyone (I wish I'd mentioned this in the video actually) about the explosion of the 'solution' of 'crowd sourcing' about 10 years ago when 99Designs came on the scene. I had even Fortune 100 clients trying it out thinking it was going to save them all this time and money from working with their agencies. Then they found out it was a sh*t-show and they couldn't manage it...and came running back to us to fix it all and get them back on track.
Well I think alot of freelancers are in the compare prices to prices model witch is a sure way to a race to the bottom! Not where you want to be business wise if you want to be wealthy. It fare better to compete on value and speed. So i say its a great thing that those kinds of customers are out of the race because you don't want them anyways. They are a pain in the butt and they don't value your time or efforts. 10x your prices and all your problems goes away. Never compete on pricing onless you like being broke.
Amazing Video Sir 😎👍👍. I'm a Crazy Fan Of Change & Loved How the Web 3.0 and AI Changing Everything 😇🙏
Wajahat, Great to see you!
@@PhilipVanDusen Same here Sir 😇🙏
Here's the thing... I think that everyone gets confused as to what a "Graphic Designer" is and what a "Graphic Artist" is. They are actually different. 23+ years as a Professional Designer.
Adapt, Evolve or Go Extinct.
I couldn't agree more.
@@PhilipVanDusen what you think about gpt 4 + midjourney v5
or next year (2024) gpt 5+ midjourney v10
What will you evolve when AI will take over all roles ? 🤡
@@carkawalakhatulistiwa I'm using ChatGPT 4 and it's very useful. I'm not using Midjourney - I have no need to develop visuals with AI - as I do mainly strategy.
@@blackwolf6719 If AI takes over all roles, then we have bigger problems. But I don't think that is going to happen.
As a graphic artist or someone who creates designs in general for clothing/canvas/product is an iPad Pro and Apple Pencil valuable tools still since AI is doing most of the creating ?
It's just another tool. As a friend of mine called it all years ago, "enabling ineptitude." I'm glad I came up before all this... the art is being lost. But hey, enjoy your AI, web templates, stock photography/illustration, and small-space digital "ads." I can't wait to retire at this point.
Hey @EDOGG62, Thanks for watching and taking the time to comment. I appreciate your sharing your POV.
Very fresh green ))) 🔥🔥🔥🔥
I'm workin' it man. At least I'm trying to...😎
Great video and discussion👍 I agree and remember the freakout when Photoshop and Adobe softwares were new to the industry.
Kaveh, Thanks for your comment. I'm going to be really curious to see what my community's reactions are to this video. It is a VERY touchy subject right now, for good reason. But as I was writing the script I was reminded of the designer freakout back in the day...I'm glad I'm not the only dude who remembers it. Do you think the evolution will be similar (like I proposed in the video)?
@@PhilipVanDusen As you said it is impossible to predict. I think the question goes beyond our profession. I do admit that when I delved a bit deeper into some of the new possibilities I did freakout way more than I did during the early days of PS. That never really worried me to be honest, but AI does. The problem is we as a species, will always find ways to abuse new tools to the point of obscuring the positive aspects of it. look at internet, mobile phones and social media. I guess many still find them more positive than negative. I personally think the negatives have taken over. What is different about AI is to the level it will be affecting the job market. I am no expert, but I think that will cause major changes in our society, and requires ingenious solutions to avoid even a bigger gap between the rich and poor, which is already pretty bad today!
I felt the same way in the day! (Going back to your first comment).
I believe many are concerned with the changes (the negatives) as a society. I cannot guarantee it, nor do I want it to be so, but I can see AI creating more of a robot-type world than we already are.
@@kavehchini3773 "The problem is we as a species, will always find ways to abuse new tools to the point of obscuring the positive aspects of it" this is unfortunately often true. As you said there are certainly downsides to smart phone, social media, the internet, etc. But will they go away? No. We have to learn to use them, and manage them and how they impact our society. The timeline for paradigm shifting innovations like these are long - and TBH all of them are still under 30 years old, which in the scheme of things is a blink of an eye. We, as humans, just expect things to 'iron themselves out' in a few years, but it hardly every does.
@@PhilipVanDusen True. I always use the example of cars. I wish I could ride a horse to wherever I go, enjoying the nature and my surroundings, but it is simply not compatible with the modern way of life, so we accept the loss and move on! But the key point is what you brought up, the pace of change. The advancements in technology are moving at an insanely fast pace, and it is accelerating every year, that has made it impossible for humans to catch up. So the questions is how big do our losses have to get for us to be alarmed? I tend to agree with "L L63" that AI is "creating more of a robot-type world" and that doesn't sound appealing to me! I do tend to have a more pessimistic view of the future, so anyone with more of a positive outlook is appreciated :)
What you are saying seems to be true for top-tier professionals, but I imagine a large number of people who watch your (Philip's) videos on CZcams are entry-level. I foresee A.I. decimating people entering the creative fields-mid-tier professionals. Yes, you are correct, people like you will be fine and most likely maybe even flourish.
Sorry, we don't live in a Star Trek world, just yet.
I have to disagree. I don't think it will decimate early or mid-career designers. I think they will actually the ones who will embrace and prove these new tools value (and really show what they can do) better than anyone.
@@PhilipVanDusen Thanks for the pushback, I think the graphic designers will do better than some of the other creatives (or at least better longer). The more I think about it the more I agree with you. Sadly, I am more of an illustrator who wanted to do more graphic-designy work (that's how I came to subscribe to your channel).
@@feefawfern8240 Then, yes. I think that you (and your illustrator colleagues) will feel it more than many - as the off-set printing people did in the 90's. But I think your realism about what is happening - and your being open to learning and exploring new avenues will be what help you survive and thrive.
Agree! I remember traditional artists calling digital artists "cheaters" because they depended on the tech vs the skill. Glad those days are behind us.
I was an animator when the advent of 3D computer graphics animation came about, I was sure that it would auomate so many jobs and kill the industry with mediocracy. I was half-right; animation inbetweeners were no longer needed, but look how the industry boomed with the new tech! I was anti-CG for a few years, but now I thrive in the CG animation field. As new as AI is, I see things changing for the better.
(Ps. Quark Xpress was the best!!)
I'm cracking up at your Quark Xpress comment!...Thanks so much for sharing your story. It illustrates the point I was trying to make perfectly. Great to hear you are thriving!
LOL on QuarkXpress!!! But you are right in your perspective of the techs influence on the industry and what we do as creative professionals in it. I think this time it will be different though. I think AI is not a ‘tool’ per se. It is becoming the tool and the creator. So my thinking has been evolving a bit since I recorded this video…
Challenge Accepted!
For me personally, I realised at some point with a smile that the desire for a secure, stable life always needs a willingness for change.
Because we humans are capable of learning, things will never stay the way we have come to know them. A look at biology also helped me to remain open to change.
Because: My body has to produce new cells every second, otherwise I rot. So my body changes every second so that I can live. Nevertheless, my brain wants to use as little energy as possible. But that only happens when I face the unpleasant and acquire it. That means learning for me. Mastering the uncomfortable so that it becomes second nature and no longer consumes so much energy.
I don't have to go along with every hype. But to examine everything and keep the good.
You rock Tillustrator! Love your POV.
@@PhilipVanDusen Thank you Philip! Always a pleasure to learn from you :)
I’m here a year after the creation of this video lol AI is taking many jobs and it’s just getting started 😂
I want to work with your agency as a Designer, I need to to do for this?
Step 1: learn how to use it.
The easy is not eye bleeding now. Less designers will be required.
What you think about universal basic income ?
I'm all for it, if we can just stop giving tax breaks to billionaires, it could pay for all of it and have $ left over. 75 years ago the tax rate for those who made millions was 75%. Now it's 15% (maybe if we're lucky). All that lost tax revenue could change literally EVERYTHING.
The advent of computer use to design is not even remotely comparable to what AI is capable of doing to invade the creative space. The delegation of decision is not creation nor creativity, it is consumerism.
I'm a Printing Machinist by trade however I also learnt pre press. AI will never have the human emotion. I began in the industry in about 1982 with work experience from school. I started my apprenticeship in 1985 so IV seen the old manual processes change to digital ad IV seen Offset printing change to Digital speed us the issue however lithography has a certain quality that can't be matched just as letterpress has its own. Niche markets are being created letterpress is one as Lithography took it over so relax I don't think designers are going anywhere embrace the tech makes for much faster productions without loss of quality 😂😅❤❤
Aussie, us dinosaurs who have seen a thing or two have a little more perspective to draw on than many. I can't say I have all the answers, but I can reflect on what I've seen happen in the past, as can you. Time will tell if this time it's different. All I can say is about 4 years ago NFT's were going to disrupt EVERYTHING. and now where are we...meh.
The designer will probably still exist, but its prompter will be the marketing guys and not the designers.
AI is not a tool…. It’s a replacement of entire process and industry
Hey @purplehayes33, Thanks for watching and taking the time to comment. I appreciate your sharing your POV. Some industries, maybe, but not all. And IMHO it is a tool. I'm using it as one, as are dozens of my creative pro community members. But you are certainly entitled to your POV! Time will tell I guess. It's so early.
I have to say for now, AI is shite as a graphic designer. If you are top of your game then AI is not an issue for now. I'm training A.I models to do my packaging design work, I'm embracing it, but it'[s not achieving what I want. It's really just an aid or a way to not pay for stock photos. It's good at illustration so artists in this field could get problems, but I feel the the styles are quite generic. Humans still have the creative edge!
Agreed.
AI helps with the outputs whereas we still hold the power in directing the outcomes. There is a stark divide in value between outcomes vs outputs, especially in higher billings and impactful work.
Dude, absolutey brilliant comment. But I'd expect nothing less from you.😉
Is that a joke? Because i didn't laugh
Flashback to 1436, when monks started grumbling about losing their jobs due to Johnny G's new toy. :)
4:33 An entire generation of designers trained on AI prompts alone and staying creative? Can't help but hard disagree on that.
Being creative is a scary process already when you're fresh out of the nest. Why would any new creative want to put themselves through that when they can just ask an AI to do it.
Right on brother, embrace the new hammer.
Hey Rick!
I’ve used Chat GPT. Excellent tool. I’m not giving it up. Profoundly, because AI is here, it’s telling me, “Get Better NOW! Push yourself, or I’m coming for you.” Challenge accepted.
Now we're talking. I agree. Bring it on.
This video is simplistic and naive. Tools don't make creative decisions based on influences, trends, real-world examples and demonstrated outcomes from other campaigns. AI can not only do exactly that, but will do it better than humans.
Hey Gef the Talking Mongoose, Thanks for watching and taking the time to comment. I appreciate your sharing your POV. I'm happy to receive the push-back on opinions - maybe you're right (but maybe not about the naive part - I ain't a newbie at this), time will tell.
Finally some common sense.
Let's see AI spec paper for a print job! I think an embedded graphic design professional with intimate knowledge of the company brand will always be valuable. Art/design direction will always be required to "prompt" (hate that word!) the AI. But in the beginning of this, the bean counters and executives will salivate at the idea of outsourcing creative to AI. Soon to find that their work looks bland and repetitive. Agree with other comments that this rhymes with the advent of Macs in the early 90's. I've been in this biz for 30 years, and I ain't going to go quietly.
Damn straight Paul. Me neither.
Graphic design and advertising are DOOMED. We are just seeing the beginning of what AI is capable of. As it gets more and more powerful and automated it will completely wipe everyone out especially considering the mediocre, boring, copycat content being put out now. Humans don't stand a chance. Sorry but that's the truth.
How old are you? 100 years? Did you even listen to what Geoffrey Hinton had to say? This is not just game charging, its an existential threat for the whole humanity? Comparing it to the advent of computer assisted design is a total misunderstanding of the current situation.
Bigor, I'm just discussing AI as it relates to graphic design...not AI controlling our missile systems and battlefield technologies, or our stock market trading automation used by banks - where AI could pose a SIGNIFICANT problem...on that we are agreed.
3.04 th
Why AI feels dangerous is because of their capability, but in the hindsight, it's just a different art form...maybe we can even categorize them as an artists...since they indulge in creating art...
Hey ananth narayan, Thanks for watching and taking the time to comment. I appreciate your sharing your POV.
I think I've never seen such a naive argument, with all due respect. It's like seeing a tsunami in front of you and saying it is nothing.
The reality is that none of these other tools were able to create images. Additionally, they were hard to use, and people had to dedicate a lot of time to master them (like Photoshop).
AI will replace at least 90% of graphic designers in the next 5 years, I have no doubt. But they can rest assured they won't be alone.
Hey Data Insighter, Thanks for watching and taking the time to comment. I appreciate your sharing your POV.
graphic design is dead for those who want to land a career/seeking job
Cool? "Corporate" will pay us even less, as everyone could "direct" those "cool designs". I'm sorry dude, you are really wrong in this issue. One thing is using tools like Illustrator, the other is giving up our God given talents because AI is faster, easier, etc. AI is dehumanizing our society even more. Faster doesn't mean better. Easier doesn't mean better. Singularity, transhumanism, nothing sounds more evil than this, but you have to be a spiritual person to realize that, not "cattle".