My Blunt Opinion On The Future Of Graphic Design (18 Years Of Experience)
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- čas přidán 28. 06. 2024
- In this video I give my blunt and up-front opinion on the future of graphic design. After almost 18 years of experience in this industry, I have seen a lot of change over the years. But I think there are far bigger changes coming for the world of graphic design, and they likely will be here sooner than. a lot of people think.
With the ever-increasing approach of artificial intelligence within the design world, we are seeing a shift in the way designers conduct themselves in workflows, with clients, and their final design solutions. But what does the future really hold for us, graphic designers? It's going to be an interesting future that's for sure..
If you found todays video on the future of graphic design enjoyable or useful, let me know in the comments section and drop a like on your way out. Subscribe to stay updated to all of my uploads and until next time, design your future today, peace ✌️
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• My Blunt Opinion On Th...
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In all honesty i have been a designer for over 20yrs and in that i have transitioned from hand design to computer to (now) AI assisted designs. I keep having to refresh my thinking in terms of psychology and basic trends, the whole social networking thing helps narrow much of what i do but still its like the tide its relevant today and then not tomorrow, while making sure i ignore the noise. AI will find a place but cannot replace human thought anytime soon as it is like the Ouroboros that uses what it has been given to make new while we (as humans) try and deviate and explore even more to come up with original ideas. In short as artists we learn to adapt because nothing in life ever stays in one place or the same.
💯
Well Said
Don't you think that social media is also providing that feedback loop - all inspiration and admiration generally focussed in a narrow field. Seems to me like innovation is a rare commodity.
Check back in 5 years time tops 10 & all but the 5% will be replaced. Once it hits AGI most jobs will go least as we know them now.
Unfortunately, I don't think that that's how it works. See, we think the standards will remain at the same level. As AI generated art and design becomes more common place, lower quality work will become the norm via ubiquity. And while we think that that is fine because we can produce work at a higher quality, the public's appreciation of quality will also diminish. There are examples everywhere where technology diminishes our abilities and craftmanship for those old enough to recognize them. Music lovers know this well. Eventually those of us with skills will be pushed aside over time. Some will last longer than others. Like stone masons, at some point paying them to do their work became cost prohibitive. Now it is a hyperspecialized field. So, it will be with art and design.
the problem is, many people despise artists for some reason. So the artists probably wont get as much support in that matter as they should.
It’s difficult for people who do not practice creativity to understand the value of it, because they don’t know how nuanced it is.
It’s not despise but more apathy. People are busy with their lives and it’s irrational to give something a lot of attention when it does not directly benefit or harm you.
@@ABC-jq7ve Art is a part of every single aspect of our lives. Test that theory by trying to find something that isn’t
I am a graphic designer but in the last 8 years i am doing a lot of video editing / motion and illustration. Cartoons, whiteboard animations etc all made by hand. What i can say.. i start to use A.I to speed up some things, like using some pre made effects, adding furniture in a 3d photo (just imagine doing this by hand) and to make some compositions using A.I + photoshop. I am loving the results but my concern is that as i live in brazil, people here always want the more cheap methods. Today i have a good job where i can do many things, so i do not cost that much for my boss. But in the future? I do not know...
11 years this year as a graphic designer and I love how things have been made simpler over just a decade. In 2010 we had Adobe Flash and now Animate and now I can finally use Adobe products like Fresco on an iPad to create 2D animations and a comic book and comic strips. I am adapting to the changes and loving it because it was a dream to be where I am now a decade ago. I'm looking forward to what's coming next. I am grateful to be part of this important career and it's challenges. It's a blessing as well that I can still use my hands for traditional craft and design. To many more years in GD.🍻
Tbh my only concern is clients / agencies that try to cut corners and think that since AI can 'do my job' then they don't need to pay me as much, or just skip the designer all together. This comes from paying hourly wages, which now means if something takes me 1 hour instead of 5 hours then I get 5 times less money for the same job. I personally think hourly payments need to go, but some clients have hard time underdstanding that.
This is where the divide will occur in the better more efficient designers getting the higher paying jobs, and the lower tier designers losing to Ai. The brands who want to cut corners will often be the ones who do not understand the value of say for example, a brand identity that is well thought out and crafted through the eyes of psychology and a target audience.
@@SatoriGraphics Thank you for the reply. How do you get to the point of being a better designer though, if you can't be a lower tier designer anymore? Nobody's born with 15 years of experience. Also a lot of European markets are much smaller, and you kinda have to work with clients who want to save money, and in my experience even huge namebrand representatives in certain European countries would prefer cheap over well-thought out. My overview might be one-sided, of course, because I have only worked for big agencies so far and have not tried freelancing - maybe otherwise I would have had a different experience.
@@SatoriGraphics But most clients will always look at efficiences and their bottom lines.
I really needed to hear this message man, thanks so much!!🙏🏻
The biggest difference between AI and other technological advancements in the past, is that AI is a self learning and self doing tool. It’s designed to do what people do and do it better. It won’t just be graphic design that gets effected by it. Every thinking job on the planet will be effected at an exponential rate. Studying people and demographics will be automatic, as well as generating targeted personal ads and imagery for any user. Typography will be bunched into more specific caregorues and similar to how ai generation gives 4 image options to select from… that’s pretty much the extent of what people will be doing. Even the motion graphics and commercial market is effected already (though that’s the farthest behind). Ai is designed to get exponentially better at an astronomical rate, and now that the public has its hands on it, it’ll be everywhere. Though I do think there will still be an audience who is sick of ai and supports classic human design, tho it will be smaller and more related to artistic statement and personal brand, than related to business promotion and advertising. I give it 10 years max before 90% of design jobs in most companies are gone.
The way people who were left behind in the 40s and 50s as mentioned in the video is quite different from the change that is happening right now. Back then people who didn't adapt to digital forms of art might look like they were left behind but eventually, they got back in with the boom of social media where they regained their popularity for still being the same. Manual artists (like sculptors for instance here) might look like they were left behind but with the help of social media they have regained their audience by still being manual artists, but that is not the case here with AI.
I see a future for experienced designers and not for beginners or people who are just starting out. I see so many job openings asking for 2 or 3 years of experience for entry-level jobs and because of this the opportunity would make sense only for the experienced person over a beginner and it would keep revolving around them. And yeah now you may tell me to upskill myself but that doesn't work that way for a person with a lot of responsibilities on top of his/ her head. Even if a person would try and upskill themself it would still be too late to get in for a decent pay. This is exactly what I tell so many people AI might be a friend to the experienced person but it is purely a villain for everyone who is just starting out.
Art and design are different things. Ai is a new technology that is revolutionising the design workflow both in terms of efficiency and time. It's a tool that will only become more and more useful with time. Those who cannot see that and who do not accept it, will simply lose out on jobs more and more as time passes by. It's akin to somebody rowing a boat down a river and then someone else using a motorboat. The latter is faster, easier to do and more efficient.
There will always be people who are against new technology for whatever reason; the luddites spring to mind.
It may be useful and convenient now for established designers and digital artists but the problem, or concern lies to how long will an experienced artist remain relevant?
Midjourney makes strides with every iteration where the work generated is approaching "good enough". Why us creatives look at intricacies and detail/ photographers pixel peeping their work, the average person or client doesn't care about all that and "good enough" is okay for them. Why employ or out source work to an artist, agency etc if it can be done fast and cheap in-house or at home.
People can learn and produce prompts all by themselves with no design background, they have all the resources online to learn and produce works that look good at a glance for little investment/a subscription. No need for a designer, when a computer is now smart enough to become a generator and not an aid.
Imo this time it's different than just being left behind or learning to adapt.
@@Sh4un1r1k I understand where you are coming from, I entertained that argument for awhile. Though I completely disagree now, look around at what most people are making with AI... mostly utter garbage, or just plain meaningless. However, I've seen some of the *coolest art ever* created with AI too... but EVERY time I've looked deeper into the person behind really well done and creative AI creations, I've found that the human being was already a creative before AI came around.
Sure, some random hypothetical people *could* learn to make "good enough" designs... but those of us who are "real designers" will always deliver a FAR superior outcome than "dude with AI." My longtime clients know I'm using AI to assist in my design work, and they have been blown away by my work lately. They are fairly young and in a creative field themselves. They are brilliant, and I'm sure they could come up with "good enough" designs with AI... yet they continue to pay me because of the results I deliver. Remember, AI can't actually think - it's not sentient, but it is an incredible creative 'partner' and workflow enhancement tool.
@@SatoriGraphics Thanks for the reply! will try to understand and adapt to the change!
@@mattmarket5642 I'm aware this "AI" is just a smart algorithm, similar to that of the Deep Blue a super computer capable of "learning, iterating moves" to beat chess masters. So it's a really powerful tool.
Don't get me wrong, I do admire the technology (although I've not used it) and fascinated from results people get out of it. The works generated just from people using prompts via chatgpt, the output is very near (with errors) comparable to digital artwork you'd see on Deviant Art etc from manual or hand drawn works.
I know that businesses and their bean counters will abuse it for increase profit and/or savings potential at the expense of lowering wages or workforce.
It can be beneficial for a small run/self employed business/freelancer.
I will remain skeptical on where this may lead.
Things will definitely change,
Please start making tutorials on AR/VR experiences, interfaces and such designs. thanks
Always loved you big brother 💚
I think people seem to forget that the insane software advancements that we're seeing now with AI are just baby steps. Imagine how advanced AI will be in just 2 years from now. 🤯
IKR, things are ramping up fast
I'm pretty apprehensive about Adobe and it's AI endeavours. I think once they manage to marry AI with Indesign it'll be somewhat questionable if my careers worth it. A big part of my job is design in magazine layouts and other documents. Imagine when the user just clicks a button, pastes the text and AI creates an entire layout that they can edit and easily manipulate. Not saying that would be anytime soon, but it's almost guaranteed, canva already is nearly there. I enjoy AI and the time it saves me on certain projects but I'm ever so cautious (and starting my personal trainers qualification just in case lol)
Good move. Better options is always better.
Hello Satori pls I want to ask you a question
Can I combine both centered and edge alignment in just one design. Is is recommended or not
I totally agree. World will still need humans to make decisions and give sense to even most exotic Ai productions.
Like you I've see all these changes. I'm currently using AI (Regenrative Fill) to correct 17 images in a book I'm working on. This will save me hours. On a side note I noticed you showed Apple Vision glasses at the start of the video. When these become affordable I can see desktop computers (for me, my iMac) being phased out. Why would I need a physical device when I can have the equivalent in a virtual format in front of me and importantly with any size screen I want. This will open a whole new experience. Thanks for this video!
A true visionary comment. Desktop computers may very well be a thing of the past, but it won't happen overnight, likely a generation away or something like that. Thanks for the refreshing input from a real designer.
Great vid Tom. I honestly see both sides of this, but personally, I think that like other advances in technology, AI is a TOOL, and it's about being able to adapt it to our current workflow. Whether people like it or not, it's not going to go away. I think the most important thing about it all right now is issues and hurdles when it comes to copyright; those are things that need to be adressed. Whether its implementing certain guidelines or restrictions, it needs to be clear what can and cannot be used. It's going to be interesting to see what happens in the next 5 years honestly. No matter how much it advances, like you said, I don't think Ai can replace the human aspect and art of psychology... At least not anytime soon.
I've been doing thus 20+ years, and things keep changing: Photoshop used to have one undo! Its all good. What has been apparent is that more design is needed than ever before. There's plenty to keep us busy, do not work for lowballing clients, Ai will replace them :)
I forgot about the one undo those were savage times lol
hI Satori
your big fan from Pakistan
I've a suggestion for you to make a video about how to make an affective thumbnail and what principals of graphic design makes it most likely to be clickable
Thanks❤
I actually did make a video about this some months ago, but i forget the title now.. If I find it I'll reply here 👍
@@SatoriGraphics Thanks i would love to watch it
you really care about your audience don't you ❤
yes :)
change is inevitable and constat, move or get left behind
💯
Hey Satori, do you think there will be a renaissance of hand crafted, hand made objects and design in the future? Perhaps people will get fed up with AI design solutions after a while.
I think that AI will end up adding more value to handmade goods as they become less and less the norm.
Handmade goods (as in handcrafts) are not the same as designing a sign or a brand by hand. Don't confuse consumer goods or art with graphic design. I don't think graphic design will see a resurgence from handcrafted resources, but people will always want to buy handmade goods and buy handmade art, alongside digitally made versions.
The Metaverse is the most depersonalized thing I can think of ^^
what about cults?
Cults try to make sense of reality and give purpose to your life, in a way we are all part of a cult, because of our beliefs. The Metaverse detaches you from reality into an alternative Universe the "Meta" universe, which is at its best an artificial projection of our desires unactualized in reality, therefore personal growth becomes impossible and the whole thing depersonalized.
Can you give me any advice, I just started to learn graphic design and I don't know how and where to learn, please help me.
CZcams has basically everything you need. But this playlist will prove to be helpful: czcams.com/play/PL-c9Rq56P4KmK4sVH49C4rjYh5VH6uK4o.html
@@SatoriGraphics thank you 🌹
Exactly what I was discussing with a friend today😂
😅😅🏅
@@SatoriGraphics Context was, at a job interview, a friend openly told them they used a 3D AI generative tool and made the elements for a white board challenge. On basis of that, the recruiter said it wasn't original content and hence they're declining the application.
We thought it wasn't fair and people who adapt AI will be at the front of the line going forward.
Watched this video and I'm glad my idol agrees! 😭❤️
I AM CURRENTLY LEARNING THIS SKILL , AS WELL AS CODING , SO TELL ME CAN I BE A FINANCIALLY FREE BEING IN NEXT 3 TO 5 YEARS ? AS OF NOW I'M 18 ..
you can, if you learn how to add value to people, know how to demonstrate you can add value, and sell that value properly. I suggest also reading/watching things based around marketing.
Hey man, great video as always. But you need to color grade your facecam. Its hard to watch that lack of contrast
I actually prefer that style, and it's done on purpose :P
To each their own I guess 👀
Everything is over for literally everyone.
I think you nailed it when you said that low-tier fiverr type designers are going to be hit the hardest. You're right about that. But another class of people that are going to be slapped around by AI are the overcharging mediocre designers. Most of them charge way more than their work demands and for those people, the simple run to an AI to create something equivalent to what they could get from someone who wants $100+ for a comparable design is a no-brainer. Those people will see their grift go away.
Talented designers who understand how to deliver for clients aren't going to have an issue with AI, and if anything, their workflow will accelerate and be more productive. I have found my design work has flourished with the help of AI in some areas. People are worried about a world that doesn't exist; where AI can do automated work without intervention, and while I do think that's coming eventually, there's no reason to think that it's happening soon OR that when it does people will prefer it over working with a human who responds correctly and professionally to their needs.
Well said 👏
We will perish between our beautiful, graphically designed piles of stuff while we finally realize that we can't survive without a solidly designed world ecology. We should have designed our future a long time ago.
I’m going to start this skill? Is it worth it?
It is worth it. I suggest also studying marketing and if possible, learn to code as well.
❤
I guess as designers, we tend to romanticize a bit over design as it is a HUGE part of our soul. We love our craft and go nuts over sharp skills and perfection in every corner... BUT the reality is clients/businesses/etc want results and want them as fast as possible, and don't care too much about our passion (and shouldn't). So my answer is... find a way to be a friend of these new tools or better be the one who creates them))
you are right, AI is not to replace humans in decision making. but it actually can, if we let it. using AI to guide us to the quickest path by letting it do the heavy loads will add to our productivity, in this fast paced life we live in, that's a big PLUS. anyway, that's why we embraced computing..... right?
If we use all machine done versions we will loose our human touch, eye sensitivity, cognitively and believe in what we see and create. As a result human will not be creative any more. I am sure that humans made is more valuable.
Aside from the fact that AI will be able to do in less than 1 second what it takes a person 8 hours to do, AI doesn't need PTO, sick days, complain, whine, have ego or need a raise. This why AI will win.
"at least for the next decade or two ...". This is the issue. All prior innovations were a point in time. The innovation came and we adapted. AI is perpetual exponential progress. We humans are very bad at comprehending exponentials. If AI progress continues at an exponential rate, nothing relevant today will be so within a decade, likely far less. All the AI tools are essentially making what you did just a few months ago obsolete. This will only continue and accelerate.
Believe me, but coming future is for Graphic Designers* (* Creative Graphic Designer)
My opinion is that with AI growing it would be great for designers productivity. Someone needed to operate AI
The things is non designer using AI vs designer using AI ,
Second one would be better as there would be someone to supervise the work and see minute details
AI will help many like coders , copywriting, editing.
Also , with AI I can multitask in design for eg.
I can create content script using chatgpt
Generate Reference images faster
Things which use to take time would take less time
edit videos
Add music
Seo,keywords
And even if all the jobs would be taken by Ai and replaced ,
Then all become content creators, entertainment .
50s?
What?
We were pasting and gluing on drafting tables through the 80s.
Macs didn't come out till 84, and even on Mac OSX (2001) was very limited.
50s?
Doood.
In my view, AI-generated designs don't match up to those crafted by professionals - probably because AI's creative capacity still lags behind our human ingenuity. However, I'm sure that the future holds great potential for AI to surpass us in both speed and innovation, potentially impacting the graphic design industry profoundly. It's unclear which industries will thrive amid AI's expansion; its versatility seems boundless. We might even revert to a more hands-on approach to work, just like how our work-life as humans first started -that is, unless machines can replace us entirely. Fields like medicine, sales, and manufacturing might withstand the AI shift if machines can't replicate our physical skills.
It appears that AI is progressing toward a level of meta-learning, research, and knowledge discovery. This advancement hints at the possibility of AI fostering new scientific insights by conducting experiments and analyzing data independently. Such collaboration between AI and human-driven progress could lead to unprecedented breakthroughs.
Its a simple concept u have nuclear button in your hands but where to fire, when to fire and whom to fire its depends on your intuition and knowledge!! Note* Nuclear button is a design software and AI 😁😁
2005 bro
I am one of those who can't wait to be able to have a virtual meeting on the metaverse. I am not afraid of AI and use chatgpt on a daily basis as a brain extension, or a very knowledgeable virtual assistant.
I can't help but think we as designer, will be needed to design everything in the meta world, and the ai opens a new world of possibilities.
My only frustration is that I am not smart/visionnary enough to envision right now the extent of it, but I know we will have lots of opportunities. Different, but interesting ones, for sure.
But I am very adaptable, I am not afraid of change, that may be why.
Great points. The thing about the future is, it's very difficult to predict. Look back at past predictions, most of them are wrong to some extent :P
But the technology we are seeing emerging today WILL be a huge part of the design process tomorrow. And not knowing how is fine, we just need to be open minded and adaptable, ready to go with the flow.
In all honesty i hate the fact that AI is developed for almost everything, like you said, you could get help on some few things using AI but not totally rely on it
Makes you think if one can really call themselves an artist or designer if they don't make use of all the tools they have at their disposal. I don't think tools should ever worry a master crafter
awesome viewpoint, thanks
AI can't replace human's but a designer who uses AI in his design process can replace you, if you don't take AI seriously.
absolutely
The reality is - the bread and butter clients that are the backbone of most graphic designers client base, are happy to accept the results of AI generated designs.
This results in a general lowering of expectations. This is the real enemy of graphic design, not AI itself.
Top tier clients will never risk their brand by using AI to generate their designs, but top tier clients are too few to support the graphic design industry as it stands.
As designers we have to change our strategy. AI takes time to master for clients and we all need to offer to do the AI generation for them. AI is only crap when people who accept low standards generate inadequate results.
The Graphic Design as a career for the average human was already dying since 2000s.
Today younger can do content creation "about" Graphic Design without doing the real job, which is 80% disappeared
Whoever made such a statement was very immature in my opinion and maybe a bit impulsive. What must adapt to new things.
Today: "I cannot believe you're using AI to do your work nore efficiently. That's cheating and not natural!"
Neolithic: " I cannot believe you've made a wheel to move more efficiently. That's cheating and not natural"
2.5 million years ago: " i cannot believe you've sharpened that stick to hunt more efficiently. That's cheating and not natural"
Rip Designers and Artists, welcome new ear of boring generated content. Copy paste stuff based of masters of the past. Yea we got the couple of years before full immersion, but at least it was a fun ride.
in 25 years will still be using these stupid digital banner formats.
Graphic design and advertising are DOOMED. We are just seeing the beginning of what AI is capable of. As it gets more and more powerful and automated it will completely wipe everyone out especially considering the mediocre, boring, copycat content being put out now. Humans don't stand a chance. Sorry but that's the truth.
Oh really? You believe in this metaverse sht? 2 minutes before you talked about psychology. Tbh ... IMHO nobody want to wear such head sets. I would argue that only lonely and sad people would go into a 3D world to meet someone. And this personal thing with this Google glass like glasses ... well I think here are also psychological barriers against a wider adoption of that technology. Not everything you can see in SciFi will be reality at some day (I hope a Star Trek transporter will be real some day in the future).
This 3D world crap is out there for years and nobody want that yet.
But mostly I agree with you. This neuronal network technology (i don't call it AI) is only a tool for get some work done nobody really like.
you sound like a sellout, Mr Ex-Artist.
not an artist or a sellout.. a designer and realistic
Bro all is fine. But your latest thumbnails are just cringe ur face must be stand out. It's ruin your branding
Thanks for your opinion
...
CTR is up ✅
Tommy My old phone broke so I bought a new one but I don't remember your WhatsApp number.
you should send an email to me thomascargill555@hotmail.co.uk 👍