Can AI Replace Our Graphic Designer?

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  • čas přidán 5. 06. 2024
  • DALL-E 2 from OpenAI can create shockingly impressive images from complex prompts in a matter of seconds - but luckily for Tim, it still isn't as robust as a real graphic designer.
    ~
    Chapters:
    00:00 Intro
    00:20 Preamble
    01:59 Tools and Setup
    03:17 Prompt #1
    08:29 Prompt #2
    10:34 Prompt #3
    12:24 Side-by-Sides
    18:28 Reveal
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    Music licensed from Epidemic Sound:
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    Equipment used in this video and others:
    Canon EOS R5: geni.us/zn01xl
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    Canon RF 15-35mm f/2.8L: howl.me/chHqd63eV8A
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    Unsplash artist credits:
    Jeremy Manoto - unsplash.com/@jmanoto
    Joshua J. Cotten - unsplash.com/@jcotten
    Mehtab Farooq - unsplash.com/@mehtabfarooq94
    Xu Haiwei - unsplash.com/@mrsunburnt
    Pablo Martinez - unsplash.com/@pablomp
    Erol Ahmed - unsplash.com/@erol
    Ave Calvar - unsplash.com/photos/NqXqLPhdbvU
    Thomas Jarrand - unsplash.com/@tom32i
    Magda B - unsplash.com/@magdablw
    Europeana - unsplash.com/@europeana
    Savannah Wakefield - unsplash.com/photos/6PWSRcq3v_Q
    Shot and edited by Hayato Huseman
    Graphics by Tim McMahon and Michael Emerick
  • Věda a technologie

Komentáře • 2,2K

  • @Blate1
    @Blate1 Před 2 lety +3431

    Tim: “So what are we doing for a video today?”
    Marques: “You are re-interviewing for your job.”

    • @BevansDesign
      @BevansDesign Před rokem +4

      John Henry comes to mind...

    • @khrisbymforgod7093
      @khrisbymforgod7093 Před rokem

      🤣🤣🤣🤣🤣🤣

    • @kangtheconqueror8359
      @kangtheconqueror8359 Před rokem +15

      Fucking cruel. People’s jobs are nothing to make light of. AI needs to be stopped...but it won’t :/

    • @karenreddy
      @karenreddy Před rokem

      @@kangtheconqueror8359 How would you stop it?
      It will replace us all, and any countries which decide to stop development will simply be rendered obsolete by other countries which will continue.
      The only solution is to change our socioeconomic structure to allow for us all to benefit from the technology, rather than simply benefitting a very small subset of the entire species.

    • @kangtheconqueror8359
      @kangtheconqueror8359 Před rokem +4

      @@karenreddy Gather a large group of a resistance to sabotage and destroy all AI servers and technology. Which won’t happen so..just be depressed af and hate life that I’ll never reach my dreams because the industry I want to apart of will be replaced by machines and eventually it will destroy us.

  • @saca.technology
    @saca.technology Před 2 lety +6654

    Dall-E is cool but can we talk for a second about how great Tim is? Not only an artist as a designer but also a cool, humble and focused person. No wonder why he is on the team!

    • @why_tho_
      @why_tho_ Před 2 lety +160

      Not only that, dude also made sure to credit those Unsplash artists. Incredible.

    • @Poolzclosed
      @Poolzclosed Před 2 lety +112

      Dall-E 3 will have a personality based off of 700 million cool, humble and focused people. Tim is still in trouble.

    • @roychang723
      @roychang723 Před 2 lety +4

      WORD.

    • @raw_dah
      @raw_dah Před 2 lety +14

      @@Poolzclosed sad but true. AI will replace emotional partners in the future. Like who needs a partner expect to reproduce.

    • @DeepGamingAI
      @DeepGamingAI Před 2 lety +6

      AI doesn't even need to be humble, or have it's own opinion, or have "rights" that otherwise s human would and should have.

  • @averyjs.9030
    @averyjs.9030 Před 2 lety +1328

    As an artist myself, this whole video gives me anxiety. TIm did a phenomenal job, but I would be lying if I said my desire to root for him in this situation didn't come with a human bias toward other humans. Ultimately, this video proves how much time and human effort had to go into producing these images, vs the AI who (aside from all of the data and time tht has already gone into programming it) required relatively no time/thought.
    Things are going to change a lot soon, for all of us.

    • @tyler.walker
      @tyler.walker Před 2 lety +243

      Imagine telling your grandchildren about the old job of the “graphic designer” and them being in disbelief that an actual person used to spend all that time and effort to make every detail on an image when the computer could just make any photos, and even videos, that you asked for instantly?
      I’m worried AI is going to disproportionately benefit the wealthy, and eliminate their need for a lot of The Poors.

    • @raffaelevalente7811
      @raffaelevalente7811 Před rokem +18

      Well, this is why humans use utensils. Not to make the work of an human, but to make repetitive or hard works feasable and much cheaper. Maybe we will have better covers for fantasy books 😂

    • @Dejawolfs
      @Dejawolfs Před rokem +24

      yeah, design is soon going to go the way of the weaver, the sower, the telephone operator.. automated away by the ever-increasing power of technology. the only thing we can do is prepare for the storm ahead, and adapt.

    • @tyler.walker
      @tyler.walker Před rokem +42

      @@Dejawolfs How do you plan for a storm that you know nothing about? How do you prepare for every job being automated within our lifetimes? It’s a scary future!

    • @Dejawolfs
      @Dejawolfs Před rokem +41

      @@tyler.walker only thing i know is that you somehow pass into law a base salary for every person. the reality however is probably that all wealth will pass into the hands of an extreme few individuals.

  • @thejomah
    @thejomah Před 2 lety +454

    My favorite part as a designer was the visible frustration when people were looking over his shoulder early on.

    • @JakeWolven
      @JakeWolven Před rokem +50

      I was nervous for him! People looking over my shoulder while I'm working on a project and hearing "i like it yeah" or really any comment is just so uncalled for. I hate getting critiques while I'm in the middle of something

    • @youdontneedtoreadthis
      @youdontneedtoreadthis Před rokem +25

      @@JakeWolven especially since sometimes (often times) the final product looks nothing like what it looks like halfway

    • @loverrlee
      @loverrlee Před rokem +2

      Ikr?

    • @meerahcools
      @meerahcools Před rokem +1

      I thought I’m the only designer with this feeling

    • @peterbelanger4094
      @peterbelanger4094 Před rokem +1

      I can't work with people looking over my shoulder. I'll stop and wait for them to leave.

  • @MichaelCarulli
    @MichaelCarulli Před 2 lety +4131

    I felt bad for Tim a few times because you can tell he was stressed about this whole situation. He essentially had to prove his worth to the team while up against a computer that spits out 10 images in 10 seconds. I hope if you ever do anything like this again to please give Tim some reassurance (or at least show the reassurance on camera) because this kind of broke my heart watching this guy put all the effort he had into this challenge.
    All-in-all, Tim, you did a phenomenal job, and the MKBHD team is lucky to have you! Your images were stunning, and your care and attention to detail were unparalleled. Keep up the good work!

    • @COSCOSBEATS
      @COSCOSBEATS Před 2 lety +62

      All true ✅

    • @mr_koko2070
      @mr_koko2070 Před 2 lety +226

      You will probably like to know, that DALL•E can't be used for commercial purposes ( for now ), so visual artists won't lose their job ( FOR NOW )...
      EDIT: Actually, I think it can be used for commercial purposes now, so...

    • @GesiorSB
      @GesiorSB Před 2 lety +27

      Had the same feeling

    • @lassandrasmith2
      @lassandrasmith2 Před 2 lety +34

      I came here just to say this. You nailed it.

    • @MichaelCarulli
      @MichaelCarulli Před 2 lety +254

      @@krtkks watch it again and take note of his body language - it says it all. He was extremely stressed the entire time, even stating the Tiger Atlantis challenge "broke" him. This technology almost directly challenges his position, his expertise, and his role with the team. Whether it was overtly stated or not, Tim felt threatened by DALL-E. Even if Marques never said he was going to lose his job, Tim was thinking that, and perception is reality.

  • @CGingerbreadman
    @CGingerbreadman Před 2 lety +1917

    As a graphic designer myself, I found myself more interested in just watching Tim’s workflow. We all do it differently, so it’s fun to see.

    • @corgikun2579
      @corgikun2579 Před 2 lety +63

      and as a graphic designer you should know this wasn't graphic design but photo composition (artistic)

    • @squeebploozer
      @squeebploozer Před 2 lety +119

      @@corgikun2579 it was a piece of visual art that Tim designed. this is also.... graphic design.

    • @realmeee
      @realmeee Před 2 lety +3

      @@corgikun2579 photo manipulation*

    • @CGingerbreadman
      @CGingerbreadman Před 2 lety +80

      @@corgikun2579 photo compositing is a form of graphic design…

    • @corgikun2579
      @corgikun2579 Před 2 lety +7

      @@squeebploozer not everything that requires a "design" or "decision making" is "graphic design". Matte painting, collage, photo manipulation, are not graphic design

  • @kokocute123
    @kokocute123 Před rokem +106

    Tim’s creativity should be more featured here. As a graphic designer myself I am blown away by his attention to details and composition. It’s very interesting and fun to see a fellow artist’s thought process while creating, I could never be that thorough with mine since a lot of concentration and creative juice is needed to just come up with the idea, much more put it on canvas. He’s a very talented artist! Would love to see more of Tim and his work!

    • @mcmahontim
      @mcmahontim Před rokem +6

      I’ll be uploading a full timelapse video soon with all three prompts on my personal channel! Should hopefully shed some light on how I made everything

  • @jotsky3668
    @jotsky3668 Před 2 lety +206

    Best part, as a designer I found it hilarious and accurate that he pulled up a PixImperfect video at 12:18 to help him. 😂

  • @nicdemai
    @nicdemai Před 2 lety +697

    I love how although Tim has mad skills when it comes to Photoshop, he still took a second to watch a tutorial. That just shows me you can't always be the best at every aspect of your job. It's okay to seek help sometimes.

    • @mcmahontim
      @mcmahontim Před 2 lety +77

      I learned a while ago you can’t always know everything, but it’s good to know where to find it when you need it. Also just good to stay on top of new tools and workflows

    • @Moctop
      @Moctop Před 2 lety +30

      Many apps are complex with thousands of features...you're not gonna know it all at all times, and apps are actively developed so staying up to date to such a degree on all apps you use is impossible.
      The key is to know what the capabilities of the app are, so you can research and learn the feature when you need it.

    • @invertexyz
      @invertexyz Před 2 lety +25

      Any professional programmer will tell you, a good chunk of their job is just Googling for existing solutions/algorithms people have already made or guides on how to do something specific. It's the same to a certain extent for most sciencific/artistic jobs.

    • @leepyclips
      @leepyclips Před 2 lety +4

      It just shows me that Graphic Designers are becoming useless.

    • @mcmahontim
      @mcmahontim Před 2 lety +3

      @@leepyclips hahaha. Yep, we’re a form a planned obsolescence

  • @moXon460
    @moXon460 Před 2 lety +631

    There is something comforting about seeing a professional graphic designer pull up a tutorial on how to do things.
    Shout out to Unmesh and PiXimperfect for delivering the best Photoshop tutorials on CZcams!

    • @alexfvcruz
      @alexfvcruz Před 2 lety +36

      we keep learning until we die!

    • @mcmahontim
      @mcmahontim Před 2 lety +30

      Phlearn and PiXimperfect are some of the best around! I watch them all the time

    • @bennettzug
      @bennettzug Před 2 lety +9

      shoutout texture labs

    • @Xgil2Play
      @Xgil2Play Před 2 lety +9

      PiXimperfect created Photoshop, nothing shakes my belief on that.

    • @satibel
      @satibel Před 2 lety +6

      Like 50% of a professional artist/developer/technician's job is copying/looking up stuff.

  • @pkfire5484
    @pkfire5484 Před rokem +79

    Tim's eyes are like someone who saw the future and didn't like what they saw

  • @PiXimperfect
    @PiXimperfect Před rokem +9

    12:16 Thank you, sir!

    • @mcmahontim
      @mcmahontim Před rokem +1

      No, thank you sir! Been a big fan of your channel for a long time and your content has been incredibly helpful over the years! Always finding so many creative workflows in your videos that have changed mine for the better. Your insight and knowledge are deeply appreciated! Much respect to you and your channel!

  • @tubularap
    @tubularap Před 2 lety +389

    Most funny IMO: In a studio full of big monitors and wall-mounted displays, a group of people stand around an iPad to watch pictures.

    • @shashanksam
      @shashanksam Před rokem +11

      thinking the same lol

    • @str8outtah674
      @str8outtah674 Před rokem +5

      simple human being

    • @mfarrasa7794
      @mfarrasa7794 Před rokem +5

      But… it is to make it more private.. i guess

    • @davidb5205
      @davidb5205 Před rokem +10

      Makes it feel informal and less like a PowerPoint presentation. Like showing your friend a video on your phone.

    • @marks7192
      @marks7192 Před rokem +2

      Same. But also. They have a studio with multiple macs and monitors, and i do not. Tee hee. Fun all around tho !!

  • @iVilliain
    @iVilliain Před 2 lety +609

    dude, im happy for poor Tim. I can tell he is so anxious and actually did this like his job is on the line.

    • @murraybritton6729
      @murraybritton6729 Před 2 lety +41

      I mean, cause it is…maybe not right this second but give it a year

    • @AdityaGupta-om8ez
      @AdityaGupta-om8ez Před 2 lety +46

      @@murraybritton6729 Its definitely more than one year. Dall -E and all these AIs are first of all currently not available to public so not everyone can use these.
      Secondly, I have noticed that the more object specific you get, Dall-E struggles. Like if you gave it a proper tech object like mac studio or maybe iphone 13, it will struggle way more.
      Plus it struggles with human faces, like if they specifically need Marques in a picture it will struggle but a graphic designer knows won't.
      Like take the thumbnail from the Mac studio video on main channel with marques sitting on the mac studio. I don't think Dall-E will be able to create anything even close to it
      What Dall-E does is very impressive. It excels a lot in representing those everyday objects, like the goat or the tiger, astronaut etc considering the time it takes but its still perfect enough to replace a full blown graphic designer

    • @murraybritton6729
      @murraybritton6729 Před 2 lety +49

      @@AdityaGupta-om8ez these struggles are specifically because the data set Dalle-2 was trained on was curated to prevent copyright infringement, false identity creation, and adult imagery. It isn’t a limit of the AI or it’s technique, it’s an intentional limit placed by the designers so the public could use it without creating legal issues.
      It’s why Google’s Imagen AI isn’t going to have a public testing because they didn’t limit their data set the same way. The minute you allow the public to create realistic Ao generated images of politicians, corporate products, or real people doing things- you create severe legal issues.
      It will be working through those legal quandaries that slows the roll out of this to the public, not the state of the technology itself.

    • @Jermainelamar
      @Jermainelamar Před 2 lety +1

      @@murraybritton6729 Deepfake can do this though

    • @justdoeverything8883
      @justdoeverything8883 Před 2 lety +12

      @@AdityaGupta-om8ez I think one of the big shortcomings too is a lack of revisions, you can't explain to it why the feathers don't look good, and how to fix them. There's a lot of things a human can just do more concisely, while this is kind of like image roulette.

  • @Jham3D
    @Jham3D Před 2 lety +496

    Despite how hard I try to remain optimistic, it’s pretty stressful watching AI progress as a young 3D artist. I quite honestly can’t imagine life being worth living for me if the visual art industry is automated. It’s difficult not to get emotional about it because Im so passionate about my career and one day, all the work I put in/experience I have could mean essentially nothing.
    I always question “just why would you replace artists?” because it seems a bit evil on the surface. Artists typically love what they do and find fulfillment from their work. This isn’t hamburger flipping.
    Additionally, artists are already constantly shamed for all their quirks but only accepted because their skills prove useful to many businesses who rely on their creative talent. I cant imagine how poorly artists would be treated by the business class if their skills served no monetary value.
    I’d rather be f&@king dead than work an boring, awful job for decades just because society hasn’t figured out how to automate it yet. The only thing that keeps me optimistic is that I love what I do so much I shouldn’t really care if a robot can do it better than me. I do it because it brings me peace and calms my mind. It’s no secret, art is therapy for many artists.
    I also hope people love supporting other people and don’t care as much about support robots. Handmade clothing and jewelry still exists despite much of the field being automated so that’s somewhat promising. So hopefully when all digital art can be automated, our society will find a way to value and support digital artists.
    Idk. I’m always cautious to publicly comment on the topic because it’s so emotionally charged, I’m afraid I’ll change my mind tomorrow. Nonetheless, this is how I often feel about it when my anxiety goes through the roof. I hope my perspective serves some purpose other than to be mocked 😅
    If so, I make a video about it to inspire digital artists to keep pursuing their dreams. The script is already written haha

    • @maneslanes7412
      @maneslanes7412 Před 2 lety +77

      Go for it bro, we will support humans rather than robots, when it comes to art, i need to feel that there is a human touch behind this, if it is done by a robot, it doesn't matter if it is 10x better, it won't mean anything to me.

    • @davinciwb
      @davinciwb Před rokem +30

      This is how I choose to think about it too. Just because a robot can do it faster and nicer doesn't always mean it's better. Art is and always will be about the artist and the context. As they say, art is all about perspective.
      I think manes lanes puts it quite nicely up there, it doesn't mean anything if it wasn't made by a person.

    • @nicholasn.2883
      @nicholasn.2883 Před rokem +32

      very-bad-things-to-self went up dramatically in the rust belt when they automated all those manufacturing jobs. It's not going to end well for a number of artists. It's also not going to end well for the researchers. Putting your name in bold on a ground breaking paper that directly results in tens of thousands of people losing their livelihoods is how you make a *lot* of enemies.
      But you already know how this goes: no one's going to listen, we're all going to hate it, and then 20 years maybe we'll reconsider.
      Climate change, leaded gasoline, cfcs, asbestos, plastics, car centric suburbia, surveillance, Afghanistan, social media-- I mean we can just keep going.

    • @Jham3D
      @Jham3D Před rokem +1

      @@maneslanes7412 thanks bro. I really hope so. I almost can’t believe this is real right now lol

    • @Asturev
      @Asturev Před rokem +51

      this is just the greedy ones trying to take the job of everyone just because they can. these guys are pure evil and do not deserve anything good from society. I cant believe so many people on the comments are exited for the AI this is the dehumanization of creativity and art.

  • @skemsen
    @skemsen Před rokem +34

    That Tim dude seems like such a genuinely good human being also being very intelligent, creative and funny! What a wonderful life affirming experience to see him and watch him work. Thank you so much for making this.

    • @mcmahontim
      @mcmahontim Před rokem +5

      Damn. Thank you 🙏🏻

    • @chokolatgurl
      @chokolatgurl Před rokem +1

      @@mcmahontim YOU'RE A ROCKSTAR, TIM!!!!!

  • @fredrikjohansson
    @fredrikjohansson Před 2 lety +1749

    The Dall-e is scary, fascinating, useful, cool and unavoidable.

    • @thebishopchess
      @thebishopchess Před 2 lety +40

      That is a _perfect_ summary, couldn’t have said it better myself

    • @joysonbaretto3690
      @joysonbaretto3690 Před 2 lety +1

      @@thebishopchess because you don't know rhyming 😄, just joking 😆

    • @greengoblin9567
      @greengoblin9567 Před 2 lety +13

      Deepmind created an Ai called gato, which uses the same technique as dalle, but it can do basic household chores and answer questions about its environment. Many more jobs could be taken.

    • @jasperrhodes4306
      @jasperrhodes4306 Před 2 lety +9

      And inevitable.

    • @GrantsUsername
      @GrantsUsername Před 2 lety +1

      Damn well said

  • @eduardoflorianantohe7915
    @eduardoflorianantohe7915 Před 2 lety +637

    The only word I can use to describe this video is "fascinating", seeing an expert explain his thought process and seeing how much time it takes to make those edits really makes me appreciate the work even more.
    Good job Tim, I wouldn't replace you with an AI for sure

    • @Ez-se2dl
      @Ez-se2dl Před 2 lety +14

      At least for now

    • @Anoyzify
      @Anoyzify Před 2 lety +9

      But you will.

    • @ernestoduenas2466
      @ernestoduenas2466 Před rokem +1

      @@Ez-se2dl IA is never gonna be able to create good art is something only conciusness can create at least at a good level

    • @Ez-se2dl
      @Ez-se2dl Před rokem +5

      @@ernestoduenas2466 Let's see what happens in three years.

    • @ernestoduenas2466
      @ernestoduenas2466 Před rokem

      @@Ez-se2dl IA can help as a tool like in the nvidia canvas check it out but ask a computer to have creativity is something we us humans have so lets say a convination betwen is the key but ask a IA to make the whole work is like ask digytal artist to create whitout a pc youre askyn for the tools to do the whole work aint no balance on that at the end we make the IA we give the IA the comands is all about the porcents of participation aint no gift for lazy people level up ...🍄

  • @vitorvieira117
    @vitorvieira117 Před rokem +17

    I just wanted to give Tim a hug....I could feel his anxiety and how this competition is unfair...I know it was just a playful time but it shows the importance to recognize the human value involved in a process and how sensitive and hard can be all this new context where living in... It's an one way path

  • @CortesMarlonXGamer
    @CortesMarlonXGamer Před 2 lety +29

    13:32 Tim's face is the best

  • @jasebwmn
    @jasebwmn Před 2 lety +234

    Okay, this video has now put into perspective how insane Dall-E actually is, it’s easy to overlook how it’s not just “stitching” photos together, it’s actually manipulating and creating light and everything else that is so easy to overlook as an outsider.

    • @octogintillion
      @octogintillion Před 2 lety +48

      Yeah this is what I saw as well. Even if Tim's arguably followed the prompt closer, all three of Dall E's (maybe somewhat less on the robot one tho) looked like complete photos while Tim's looked photoshopped.

    • @leepyclips
      @leepyclips Před 2 lety +28

      It's not sticking photos together, it creates images that have never been seen before from words.

    • @HoriaCristescu
      @HoriaCristescu Před rokem +4

      I was impressed by DALL-E when I saw how many ready-made images Tim needed to complete the task. It wasn't just one human against one AI, it was a human team with access to nature, cameras and art collections against an AI alone.

    • @tylisirn
      @tylisirn Před rokem +37

      @@HoriaCristescu DALL-E needed 650 million images to do its thing, that's the library it has committed into memory during its training as the weights of its processing nodes.

    • @KatanaFPV
      @KatanaFPV Před rokem +3

      @@tylisirn Can't wait to see what it can eventually do with billions or trillions.

  • @maximmaximov4147
    @maximmaximov4147 Před 2 lety +52

    The fact that you even challenge a human at this point means a lot. The future for graphic designers is cloudy

    • @Hamza-xl2sd
      @Hamza-xl2sd Před rokem

      But what if humans use the AI and better the photo using their skills.

    • @soacker25
      @soacker25 Před rokem

      @@Hamza-xl2sd AI will replace an expensive Designer soon

    • @Nalexandros847
      @Nalexandros847 Před rokem +3

      The ones that adapt the best will still be needed to do the prompt, the edit, the design, the concepto. AI is just a tool. In the old days you were a carpenteer, now you operate the machine that makes the chairs.

  • @austinthomas2030
    @austinthomas2030 Před rokem +144

    Tim definitely deserves a bonus for this. Working for a CZcamsr who probably makes millions while he makes a regular person wage and he gets to be basically threatened with a massively powerful AI and forced to “prove his worth” idk I’m never that person, but this felt tone deaf af and like watching a kid be bullied.

    • @tompotter8748
      @tompotter8748 Před rokem +25

      I agree, tone deaf is a good way to put it. No one in the video displayed much empathy for Tim’s experience/stress, not sensitive to the situation at all.

    • @austinthomas2030
      @austinthomas2030 Před rokem +19

      @@tompotter8748 yeah I just felt bad for him the entire video, I can’t imagine someone feeling like this was a good video premise

    • @StriderAngel496
      @StriderAngel496 Před rokem

      it's kind of like The Hunger Games hahaaaa

    • @StriderAngel496
      @StriderAngel496 Před rokem +3

      also, relaaaaax, human artists will still be used for lots of projects and movies/games etc. AI makes stuff that looks cool but it doesn't look genuine, it has lots of errors in the details AND it's not consistent in the least. You still need a skilled [insert job here] to control the AI and bring it to it's true potential.. For example, i see lots of pics out of MidJourney that i never managed to make it do, and those have a lot of specific photography/art key words in them...

    • @StriderAngel496
      @StriderAngel496 Před rokem +2

      imagine making a game for example, it would be pretty shit if every picture, every character is not consistent from a style or even facial features point of view with the rest. And that's what you get with these AI generators... It's pretty hit or miss

  • @dailystreetchats3782
    @dailystreetchats3782 Před rokem +28

    Nothing can replace the creativity, originality and the personal touch of an artist, it is the authenticity of his/her piece of art that matters and not the works of a gadget or a machine and that is the big difference. Two thumbs-up for you Tim. 👍👍😊

    • @seafoam6119
      @seafoam6119 Před rokem +1

      It’s not creativity, it’s specificity. An ai works off a database of art. You won’t find something very specific in said database to work off of.

  • @craigostertag1335
    @craigostertag1335 Před 2 lety +85

    I just want to thank Tim for saving us graphic designers. My palms started to sweat when the critique came about.

    • @Exitof99
      @Exitof99 Před 2 lety +15

      Saving for now. This is just Dall•E 2, wait until Dall•E 3 next year. For reference look at Dall•E 1 and how poorly it does compared with 2.

    • @mrfatuchi
      @mrfatuchi Před rokem +2

      @@Exitof99 You think there wont be any diminishing returns? Its very hard to improve on what they already have, it wont be exponential increase thats for sure.

    • @Exitof99
      @Exitof99 Před rokem +1

      @@mrfatuchi It seems a lot of the results are based on the passes it f
      does at some stage, I forget the exact term, so presently, it's also that the current version probably could do better given more passes. But still, the present version is still having a hard time generating useable results. It does well in some areas, but there are defects that are easy to pick up on, weird fractal spots, missing/extra fingers, and so on.
      I think there is still a long way to go yet. If you've seen Stable Diffusion, it looks like that might surpass the noise-based method that Dall•E 2 uses.

  • @DarrinRigo
    @DarrinRigo Před 2 lety +525

    Can this be a series? I could watch a season of this.

    • @xMunich1900x
      @xMunich1900x Před 2 lety +164

      I think this would literally kill Tim

    • @cameroncalzone8860
      @cameroncalzone8860 Před 2 lety +6

      the battle of the intelligences

    • @imani828
      @imani828 Před 2 lety +6

      I would love that. Maybe different designers vs Tim too

    • @BankMoviegoer
      @BankMoviegoer Před 2 lety +16

      How about Team vs AI? Like testing each member's skills against a version of AI out there.

    • @AlexMcDaniels
      @AlexMcDaniels Před 2 lety

      Definitely!

  • @DomMcD
    @DomMcD Před 8 měsíci +4

    Watching this (and the original MKBHD Dalle video) after playing around with Dalle 3 for several days...Tim wouldn't stand a chance against Dalle 3. It's hard to believe that this was only a year and a half ago.

    • @G82Jesse
      @G82Jesse Před 7 měsíci

      This is the same reason I came back here.. Dall-e3’s accuracy and fidelity is mind blowing. This technology has exploded and become SO advanced in just 18 months. If I was a graphic designer I’d be shaking in my boots rn lol

    • @mcmahontim
      @mcmahontim Před 2 měsíci

      Forreal tho, my body isn’t ready 😅

  • @theorgestudio
    @theorgestudio Před rokem +18

    tim was such a great guy, i felt bad for him so seriously that i got teary-eyed ,heart racing like crazy, am a graphic designer too i know how stressed and intimidating this is , having to compete with an A.I knowing how intgeligent those thing has gotten this days you really dont know what to expect, also thought of u losing ur job to a computer flashing right before your face is not a joke it not funny at all. no matter how confident you are with design, u remember am competing with a robot that might be better, i absolutely was in tims shoe at the moment, my heart pounding like crazy not knowing my fate yet, i definately just started having plan b for a moment, thinking if i lose my job what my next move. tim we smoked it bro........... hell yeah tim i wish to know u in person

  • @isaacantonykj
    @isaacantonykj Před 2 lety +137

    This takes Man vs Machine to the next level

  • @Californ1a
    @Californ1a Před 2 lety +117

    I'd love to see one where Tim starts with a couple of the Dall-E photos and see where he can take them to improve on them.

    • @karenreddy
      @karenreddy Před rokem +3

      That is the current value of AI.
      Even at this point it can make art creation far more efficient, increase the supply of visual ideas and thus devalue it, even though a designer is still needed.

    • @qaztim11
      @qaztim11 Před rokem +2

      Yes, that is the best part of the current image generators, I wish these AI programmers focused on automating the idea generation phase as well as the "boring" manual parts of art.
      I like UV mapping and retopology, but if there was an AI that could give me instantly useable UVs and clean topology, I would be ecstatic.
      AI could empower small artists in many ways, coloring keyframes for animation, help with figuring out perspective, manipulating existing images in a non destructive workflow, etc.
      But the current use of AI art with prompt based image generation and cloning existing artist styles, is just taking the human part out of art, Wich is a massive oversight that the executives and corporations will use to save money, because why pay a human artist a liveable wage if they can just use an image generator to make 95% of the art and have a low payed artist just refine and do small touch-ups?

    • @karenreddy
      @karenreddy Před rokem +2

      @@qaztim11 it's easy to automate prompt generation, but not ideas which fit a specific need, style, with countless variables requiring subtlety of judgment.
      Maybe someday, but we're still far. It would require several levels beyond what we have today, including project comprehension, by itself.
      AI currently isn't taking artists... It's taking craftsmen. People who practice a craft (which I have). But people with good ideas, directors, artists, will still remain competitive. In fact, maybe even more so, as they will have more freedom and ability to leverage their ideas with AI.
      If you are creative, even with as early as we are in the process, it's possible to develop some interesting stylistic approaches to imagery by combining known styles. Even humans draw from what we know. The art remains human, as it is guided by humans, but the craft will be AI driven.

    • @silverblue73
      @silverblue73 Před rokem

      @@karenreddy found the best comment

    • @ManWithoutThePants
      @ManWithoutThePants Před rokem

      @@karenreddy I would assume that in the future the AI image generation changes so that people can give better guidance of what they want rather than just brief description in words. But for now the big challenges still lies in improving the actual image creation process. How to make the user able to describe what he wants better is then also another thing.

  • @JerseyRepresenting
    @JerseyRepresenting Před rokem +58

    My daughter is 14 and DALL-E is soul crushing for her aspirations. So bizarre to live in a world where AI possibilities are affecting your children's emotional state.

    • @MohamedHassan-rh9iu
      @MohamedHassan-rh9iu Před rokem +3

      i wouldn't worry. If anything i would say the fact that your daughter will produce art that is really human makes it almost even more valuable than before! keep those aspirations alive! I like to do art sometimes and have been using these text-to-image for ideas and stuff. When i like something i transfer it to canvas to give it a human touch. All the AI does is cutdown on time to find inspiration and alot of the busywork of actual art-making. The value was always in the ideas and im sure your daughter will have some amazing ones of her own!

    • @nurix2167
      @nurix2167 Před rokem +5

      Not only children. It's also crushing my mental and emotional state as an adult.

    • @HarpreetSingh-jd3tu
      @HarpreetSingh-jd3tu Před rokem

      well people need to stop supporting it and giving it so much attention. Ignore and let the phase.. phase out. I think issue is people are using all these tools and boosting the hell out of it. Need to ban this stuff I feel. But from what i've seen AI becomes dull and boring after the wow phase...

    • @lagillas
      @lagillas Před rokem

      HYHAHSAHASAHHAAHHAHAHA

    • @chokolatgurl
      @chokolatgurl Před rokem +3

      @@MohamedHassan-rh9iu I think this SHOULD be the case, but the reality is that in this microwave "I-want-what-I-want-and-I-want-it-now" society, many people don't care how the "art" is derived. Sure, there will be some who place well-deserved value on actual art created by individuals, but the sad truth (I think) is that those art lovers will be the exception rather than the rule.

  • @frederickthorne2496
    @frederickthorne2496 Před rokem +10

    I am only half way into this video and I wanted to say that Tim is reminding me of my daughter who works as a professional graphic artist for a production company. The stress I see her go through and the pressure she is under on a regular basis is palpable. My heart goes out to you, good sir. I am looking forward to the reveal at the end of this video.// edit - I just watched the reveal. What a relief. Great work, Tim, you killed it.

  • @TheRacingMonkey
    @TheRacingMonkey Před 2 lety +441

    That was fascinating to watch! I'd love to see more :)

  • @mthobisi8877
    @mthobisi8877 Před 2 lety +230

    Safe to say Marques has one of the best teams anyone can ask for!

    • @aeonjoey3d
      @aeonjoey3d Před 2 lety +10

      I’d disagree, a producer watching the designer work after he expressed discomfort is a hostile work environment.

    • @mthobisi8877
      @mthobisi8877 Před 2 lety +8

      @@aeonjoey3d You missed the point, but carry on.

    • @Prince_Sidon
      @Prince_Sidon Před 2 lety +4

      caz of 1. good work culture 2. good pay. 3. he's kind of the coolest YT star to work with.

    • @scootndute579
      @scootndute579 Před 2 lety +2

      Funny you say that I only saw guys on the team...

    • @dishwasher69
      @dishwasher69 Před 2 lety +2

      @@aeonjoey3d they are friends

  • @tedley70
    @tedley70 Před rokem +22

    As a Graphic Designer with over 18 years of experience, I have catastrophized EVERY generational advancement of tools as "gonna put me out of a job!" Now, after playing with GPT-3, DALL-E 2, MidJourney, etc. I see these as amazing time-saving tools! In my experience, the first 80% of a design is the "easy" part, and the last 20% is the "hard" part. Because of AI, I can now spend 99% of my time on that last 20%!

    • @Nalexandros847
      @Nalexandros847 Před rokem +1

      When used by a professional that combines design, painting, editing and prompting in a masterful level it may become one big time-saving and productivity increasing tool. The amateurs just can play with it, pros will be the ones having the best from it and mostly the ones that adapt the best.

    • @pytalkbiz-smallbusinessmar7072
      @pytalkbiz-smallbusinessmar7072 Před rokem +1

      I like your view..... crushed it

    • @1000mizz
      @1000mizz Před rokem +1

      Sure, with the way they pay designers today, graphic designers are forced to entrepreneurship. They're gonna have receptionists doing designs with a.i.

    • @lp712
      @lp712 Před rokem +1

      @@Nalexandros847 You’re not going to have a job soon, ai will be able to do everything without need for a human artist. ai is a tool for artists only right now, only for a very short window of time until humans are no longer needed. Artists may end up being paid as prompt engineers until AGI arrives

  • @NirvanaFan5000
    @NirvanaFan5000 Před 2 lety +111

    the unnerving reality is the fact that this was a contest at all shows we're not far from the point where the AI will win. Especially if we're taking into account time and cost... Sorry Tim =/

    • @satibel
      @satibel Před 2 lety +34

      I think the near future is the artist throwing prompts at the ai for like 30 minutes and then tweaking it.

    • @MusicComet
      @MusicComet Před rokem +9

      @@satibel For a job? Maybe. For a hobby? Never.

    • @acblook
      @acblook Před rokem +10

      The reality is that for no real life non-twitter-commission paid artist ever do they regularly make things that dall-e can make. The way Dall-e works is it makes a profile for each word, then creates a sort of "platonic ideal" for that word out of existing images, and riffs off that, then combines them. For things like original character designs where there's not a billion labeled images to pull from, or anything where the producer wants any amount of control over the final product besides a few words, dall-e is only useful for quick idea-generating concept art type stuff.
      The real useful stuff here from a professional perspective are the openai tools that artists can use that help to minimize the more tedious parts of digital art without sacrificing creativity or control, like inpainting

    • @makemyvideodotcom4423
      @makemyvideodotcom4423 Před rokem +1

      Yeah good luck trying to put a copyright on it though. Companies can’t replace humans with AI because AI work can’t be copyrighted

    • @the_bandicoot4801
      @the_bandicoot4801 Před rokem +9

      @@acblook actually it is not making images from existing images. Coming from an AI machine learning engineering background, it's a bit more interesting than that :)...Yes it's been trained on real images but what it generates Is in fact completely original as in, never existed before on any platform. Its is not putting together parts from other pictures, it's genuinely mapping out each pixle based on the model. Look onto the math behind the models it's truly amazing

  • @derekf85
    @derekf85 Před 2 lety +172

    I find it interesting how most people who watch MKBHD are generally interested in the advancement of tech, tech that has and inevitability will replace all human jobs, yet we all (myself included) are still rooting for Tim!!
    AI is coming from everyone though…

    • @PK-ow1kj
      @PK-ow1kj Před 2 lety +23

      For some poor souls it'll come sooner than the others, like for Tim.
      If AI gets evolved to a certain point where it can easily does most of the jobs then I'm pretty sure the economic system will take a shift in a new direction/reworked to benefit the people thus people might not go broke but for now, Artist are about to go broke for the sake of " progress".

    • @poopoodemon7928
      @poopoodemon7928 Před 2 lety

      I for one welcome AI. My only fear is how we humans go about embracing it and how willing we are to change for a nicer but different world. Current systems that are deeply embedded into our culture like capitalism(which requires human labor to work or we'll be homeless because AIs have taken all the jobs) need to be wildly rethought or completely replaced. The biggest issues are the words "different" and "change" because of how so many people are religiously married to these systems and ideas which inturn will or could cause a lot of political strife as people are unwilling and or unable to imagine or embrace new systems and ideas. Best of luck to us wise apes. :)

    • @MusicComet
      @MusicComet Před rokem +17

      @@poopoodemon7928 You wouldn't be embracing this AI if you were an artist. It's essentialy a slap in the face to creativity/originality. Imagine honing your skills all these years for someone to just take some free pictures and write an AI that ultimately replaces you.

    • @poopoodemon7928
      @poopoodemon7928 Před rokem +4

      @@MusicComet Skipping the whole "hurt ego" thing as that's something personal and requires self-help, we should differently re-structure our society so that being replaced wont result in a financial/materialistic problem.

    • @mrbennett
      @mrbennett Před rokem +1

      @@MusicComet Trust me on this - AI will create more job roles than it eliminates. Us humans will just have to do what we do best, which is to adapt and use the AI to advance our abilities and speed.

  • @jamesklusener
    @jamesklusener Před 2 lety +46

    Shout out to Tim and his amazing talent

  • @extraincomesuz
    @extraincomesuz Před 2 lety +7

    This was a fun video highlighting how well a development team can work together. I'm impressed at the knowledge, skill, and level of expertise Tim showed in his creations. Dall-E can replace any entry level graphic artist or help someone like me that needs graphic design but it can't yet replace the intuitive artistry of a professional designer.

  • @amanarakh6069
    @amanarakh6069 Před rokem +5

    This was scary. I don’t know what the future holds, but Tim is a legend.

  • @BLACKLIGHT_NL
    @BLACKLIGHT_NL Před 2 lety +62

    I kind of feel for the men. Would be intimidating to see an AI make something in 10 seconds that takes you hours to make.

  • @aliabbass8049
    @aliabbass8049 Před 2 lety +40

    Tim is a really great Guy, he used to be a bit shy, but now he’s a great dude on camera with the team. MORE TIM!

  • @rianaydenova8530
    @rianaydenova8530 Před rokem +2

    Love the quick Piximperfect cameo! Part of every single one of my design projects, gotta be honest. Such a cool challenge, love the results.

  • @pingeee
    @pingeee Před 2 lety +3

    the robot woman guarding the computers one by DALL-E was actually so fucking impressive holy shit

  • @LurkerPatrol5
    @LurkerPatrol5 Před 2 lety +37

    With Tim you not only get the best photos but you also get the endearing qualities and personality of Tim.

    • @vystorm
      @vystorm Před 2 lety +2

      DALLE2 tho...

    • @yesyouareright9800
      @yesyouareright9800 Před rokem

      ''dalle 2, faster and way cheaper than your average graphics designer become a member now'' sounds like a very funny ad for it

  • @RandomTheories
    @RandomTheories Před 2 lety +116

    scary part is the time comparison.
    yes, Tim is master of his craft, but compare that results payment vs. resource cost then its starting to be pretty scary.
    one great development would be to ask DALLE for draft images and made final editing with human

    • @fitybux4664
      @fitybux4664 Před 2 lety +2

      What do you mean "draft images"? Do you know how this works?

    • @leepyclips
      @leepyclips Před 2 lety +13

      @@fitybux4664 I don't think you understand. DALLE creates images that have never been created before. They are saying use the images DALLE gives you and make final edits.

    • @fitybux4664
      @fitybux4664 Před rokem

      @@leepyclips weird. They should have just said that...

    • @xybersurfer
      @xybersurfer Před rokem +1

      @@zerodrakengard it looks more like Fity Bux is saying, that DALLE doesn't do draft images

    • @mystereoheart2579
      @mystereoheart2579 Před rokem

      As a designer/illustrator I agree, I think DALLE could save a ton of time in the drafting/layout stage if it got smart enough

  • @jordanmcglotten3499
    @jordanmcglotten3499 Před rokem

    Great work to all parties involved! Feels like a corridor challenge and I love it

  • @ShagunDamadia
    @ShagunDamadia Před 2 lety

    The shadows in that Prompt 2 of Tim's work are incredible! Love it!!

  • @TheRenPaiN
    @TheRenPaiN Před 2 lety +9

    Hi Tim, you're AMAZING! You can explain what u did and adjust as it is needed and u provide a story, that provides so much more information about the build process. U bring in your own aesthetics and thoughts, a machine can not do (at least not now). Just keep doing it, that is what drives creativity.

  • @JaMarThomasJTDATBOI30
    @JaMarThomasJTDATBOI30 Před 2 lety +19

    This was a great comparison makes me appreciate professional graphic designers like Tim even more.

  • @AkikiMaya
    @AkikiMaya Před rokem +3

    This is such a great video !! I just would love to have a comparison between real life graphic design tasks.. those are very nice pictures / ideas, but we rarely need to do such surrealistic images for corporate designs.

  • @joenathan6458
    @joenathan6458 Před 2 lety +51

    As much as I was rooting for Tim, this is just Dall-E 2. Future Dall-Es can improve at a much faster rate and do more things than any human possibly can. It’s just a matter of time before AI comes for all jobs done on a computer. This includes accountants, financial analysts, even software engineers and developers.

    • @PK-ow1kj
      @PK-ow1kj Před 2 lety +6

      I'm not too sure about software engineers though... But it seems like the lucky winners of this whole mess is musicians since AI can't create a decent music on par with music industry standards.

    • @cappypyramsaudpate5535
      @cappypyramsaudpate5535 Před 2 lety +38

      @@PK-ow1kj i give it 2 years before the entire music industry will be threatened by AI. I dont underestimate the technological sinuglarity

    • @hardware64
      @hardware64 Před 2 lety +15

      @@PK-ow1kj honestly listening to ai music would defeat the whole purpose of music. Plus artists make most of their money from live performances and the whole celebrity aspect of it, ai definitely can't copy that

    • @hardware64
      @hardware64 Před 2 lety

      @@cappypyramsaudpate5535 ^

    • @Octamed
      @Octamed Před rokem +8

      @@PK-ow1kj As a software engineer I can totally see how AI will do a lot of the simplier tasks. The designer would simply state what they need at runtime and instantly the AI writes the program to make it do that. Code neatness and structure is a human need. The AI will just hack out something that works.

  • @Mikeedawson
    @Mikeedawson Před 2 lety +63

    Dude, this is scary, i mean in a few years it can literally replace all the graphic designers

    • @cappypyramsaudpate5535
      @cappypyramsaudpate5535 Před 2 lety +42

      millions of peoples financial security, gone in less than 2 years i predict :(

    • @derpfrog5625
      @derpfrog5625 Před rokem +2

      ​@@cappypyramsaudpate5535 yup singers,dancers,musicians, heck even movie makers, and salespersons. 🤷

    • @channeling764
      @channeling764 Před rokem +1

      In less than a year.

    • @QuantumKayos
      @QuantumKayos Před rokem +15

      at photo manipulation probably. But thats a very small aspect of graphic design.

    • @krakenbeats9932
      @krakenbeats9932 Před rokem +3

      @@derpfrog5625 it would replace pretty much everyone, some don't want to accept it. This is no good for artists but I guess it would happen anyways 🤖

  • @AmaxterPlays
    @AmaxterPlays Před 2 lety +18

    Tim’s interpretation of the second prompt was so cool, chilling, and detailed. Nonetheless impressive work from DALL-E!

  • @srs.shashank
    @srs.shashank Před 2 lety +1

    The Monalisa GoaT with Ipad that was amazing TIM!!. Also credits to AI as well as it was a difficult prompt to understand.

  • @The8bitbeard
    @The8bitbeard Před rokem +78

    The scary thing is that these AI image makers are just getting started, and developing amazingly fast. Poor Tim might win today, but tomorrow might be a different story.

    • @silverblue73
      @silverblue73 Před rokem +2

      The best thing to do right now is learn how to harness these new capabilities

    • @chananjamajiji5412
      @chananjamajiji5412 Před rokem +4

      Did you have to call tim poor?😅

    • @uncertaintytoworldpeace3650
      @uncertaintytoworldpeace3650 Před rokem +2

      Get outta here robot!

    • @neolordie
      @neolordie Před rokem +12

      @@chananjamajiji5412 the perspective of losing your job to a soulless machine is kinda dreadful

    • @jasonmarcus1683
      @jasonmarcus1683 Před rokem +4

      They are, and I would say that this wasn't even a fair comparison for the ai. He had a very long time to work, in that time how many versions would the ai make and then you'd have to take the best one from those images and compare it to the artist. Or, how long would it actually take for the ai to make an image that surpasses his image? 10 seconds to generate an image... how many images in just an hour? This is insane. Edit: We may not even know how to get the most out of the prompt, maybe there will be classes on it in the future.

  • @waylaid
    @waylaid Před 2 lety +227

    Amazing what the AI can do but Tim’s pieces are just head and shoulders above them. The robot in front of the computers is insanely good. Stop worrying Tim, there’s no way they’ll replace you. In fact, they should give you a pay rise!

    • @yahiiia9269
      @yahiiia9269 Před 2 lety +40

      The thing about this is that this AI went from its first, laughable version tbh, to this in about two years. In two more years it could literally generate perfect, unique images. It also generates 10 pictures every 10 seconds, which means you could just refresh again and again until you find one that you like.
      And Google just made an EVEN BETTER version of Dall-e 2 called Imagen. That's how fast progress is really happening.

    • @hombacom
      @hombacom Před 2 lety +4

      @@yahiiia9269 there are editing and painting features in AI tools that will raise the bar even further, why stop at first drafts

    • @acaustik8763
      @acaustik8763 Před 2 lety +11

      @@yahiiia9269 It actually wasn't even two years, it was just over one year between the initial Dall-e release and Dall-e 2. That's how insane this progress has been, I keep trying to tell people but most are unaware.

    • @yahiiia9269
      @yahiiia9269 Před 2 lety +19

      @@acaustik8763 It could literally bankrupt tons of industries and completely shift focus on a lot of subjects. The sheer amount of insanity that is about to unfold because of AI is intense and I hope it proves just how pretentious humanity thinks it is when a machine can do anything faster and better than any human can.
      Humanity needs to be taught a lesson when it comes to humility. I remember the artists saying that they wouldn't be the first ones to go, but here we are with insane AI models that can literally make words into pictures in SECONDS.

    • @ChrisCapel
      @ChrisCapel Před 2 lety +35

      This comment will age badly. Tim's stuff is great, but an AI able to spit this stuff out in minutes, in any style you want and we're just at the very beginning of it all? Imagine how much more control and specificity you'll have with future versions. It's nice to see all the goodwill towards Tim in the comments, but the writing's on the wall. It's over for all but the tip top tier of illustrators, concepts artists and photographers. And I say this as a fellow artist. This will come for filmmakers too. Sad and scary and exciting, but ultimately sort of depressing.

  • @Bowed0003
    @Bowed0003 Před 2 lety +9

    Love the video the only thing I wish is if you would show a full screen image of the photos side-by-side instead of in the lower corner So we could see a bit more of the detail

  • @brandpross820
    @brandpross820 Před rokem +8

    I love how visibly nervous Tim is about his job security

    • @mcmahontim
      @mcmahontim Před 10 měsíci +3

      Showing my process to the world was very much on my mind and I really wanted to show up for it haha 😅

  • @fud85
    @fud85 Před rokem

    this was a great video. enjoyed watching Tim's process and everyone's reactions to the reveals. interesting and entertaining great job guys!

  • @johnmarstall
    @johnmarstall Před 2 lety +3

    The Mona Lisa iPad goat is a triumph. Great work Tim!

  • @YOitsBA
    @YOitsBA Před 2 lety +322

    He did an incredible job and I think he nailed all 3 photos better than the AI

    • @kelvin7019
      @kelvin7019 Před 2 lety +63

      The arguably more incredible thing about this experiment, though, is the fact that the AI renders these images in ten seconds or less, while it takes Tim several hours to render one.

    • @DanKaschel
      @DanKaschel Před 2 lety +27

      I liked the AI downy dear way more than Tim's dear. But the mona Lisa one from Tim was crazy good.

    • @ibendover4817
      @ibendover4817 Před 2 lety +14

      For now, considering the ai is barely finalised, lol.

    • @fredrikjohansson
      @fredrikjohansson Před 2 lety +23

      The problem for designers come when the ai is good enough, and the choice becomes to use the very cheap ai instead of paying the better, but way more expensive human.

    • @Raya.T
      @Raya.T Před 2 lety +19

      @@fredrikjohansson The problem with this is that due to copyright laws, Ai generated art cannot be copyrighted which means for designing it is commercially useless and this is arguably how it should be.

  • @Xgil2Play
    @Xgil2Play Před 2 lety +13

    Dall-E is somewhat daunting for graphic designers, especially since it's able to produce content instantly. But I don't think it can replace graphic designers entirely
    Tim in his first prompt said it took him 3 hours to get to the point he did, which is reasonable considering he's working with no brief or a plan.
    Where I work, it's exactly the same for literally everything, I don't get told what to produce or achieve, the only words I ever hear are "Make It Pop" - make "what" pop? So imagine my boss' surprise when I'm 3 hours in and I only have a series of concepts and not a finished product.
    To people who don't work in this field or understand it, the concept of how long it takes to produce something with little to no information is alien to them. People like my boss don't deserve to work with real people, Dall-E is perfect for them.
    Then there is the outlier, which are people who are looking for something specific, but find every possible way to help the designer understand what they need.

  • @JakeWolven
    @JakeWolven Před rokem +32

    Tim not only treated this as if he had his job on the line, but all of us graphic designers/artists/photographers. We won't go down easy!

  • @xmetal280
    @xmetal280 Před 2 lety +22

    As a creative professional, I’m most interested in exploring how Dall-E can help give unique inspiration images or rough starting points that can launch my own creative work. I doubt I would ever rely on it to complete a finished piece but for components in the process it will be hugely valuable.

    • @gueton5200
      @gueton5200 Před 2 lety +9

      Until what it gives you is so good you don't need to do anything

    • @maneslanes7412
      @maneslanes7412 Před 2 lety +3

      @@gueton5200 yeah and his employer thinks that they know longer need him

  • @limbeboy7
    @limbeboy7 Před 2 lety +14

    I think the fact that the judges knew it was a computer vs human skewed the results. It should've been simply text and what image best represented the text. No context

  • @chaitanyagupta1335
    @chaitanyagupta1335 Před rokem +2

    He goes “ Dall E makes 10 of them at a time” then looks down in anguish and legitimate fear of being jobless

  • @davevee433
    @davevee433 Před rokem +3

    can we just appreciate what a great designer Tim is. dude nailed them all so perfectly.

  • @sebastian4792
    @sebastian4792 Před 2 lety +51

    Great and entertaining video Tim did such I great job. I would of been freaking out being in his shoes lol

  • @timbennett83
    @timbennett83 Před 2 lety +5

    From Tim to Tim… this was amazing. Great job!

  • @tommythunder6578
    @tommythunder6578 Před rokem +1

    Thank you guys and especially Tim for this fascinating video. It was really cool to participate in your workflow and have a comparison between the results. For my taste Tim produced far better or more aesthetic images. However, since I am a designer as well I am a bit worried where this AI thing will lead us. I think it can be a very powerful tool for designers but it has some disruptive potential. Let's hope for the best and see what we can drag out of it!

  • @SourceCod33
    @SourceCod33 Před rokem +7

    The goat and the deer are super impressive on Tim’s part, awesome to see it come together as he worked on it
    The robot women one was mind blowing for Dall E tho, the computers were so realistic and they had space between them and they did completely cover the wall, making it seem as if it’s actually possible
    The way Tim did that part, while still cool, just wasn’t realistic, by taking a front on image and stitching them together, then giving it perspective, it makes it look really flat as you lose all depth for the PC screen
    Still very impressive though

  • @AndyLawsonawl
    @AndyLawsonawl Před 2 lety +37

    Well done Tim! I was rooting for you the whole way. You’ve done the human race proud.

    • @yesyouareright9800
      @yesyouareright9800 Před rokem

      ''now the training arc for dalle2 begins'' or '' this is dalle1 and this is what is beyond dalle 1 it is called dalle2 and to go further beyond this is dalle3

  • @k.p.2137
    @k.p.2137 Před 2 lety +7

    How dope is that!?
    Tim is such a pro!

  • @OmniNKay
    @OmniNKay Před rokem +2

    Love this video, and great job explaining the process so thoroughly Tim!!
    For other viewers' perspective, I think designers generally agree that AI is a helpful tool. I use Gigapixel's AI upscaling to save time on enhancing photo quality, Photoshop's content-aware fill for photo corrections, and Pinterest's like-for-like photo analysis for finding the right reference photo. Dall E is great for composition iteration and for giving us references on how to interpret things stylistically. Each of these help save time once we adopt them into our workflow.

  • @LT-zs5nn
    @LT-zs5nn Před 2 lety +50

    Dall-E’s deer and robot pics were better to me, and they took 10 seconds - Tim smashed the Mona Lisa one though. I think anyone under the impression this kind of technology won’t take over is massively mistaken

    • @tbone84828
      @tbone84828 Před 2 lety +23

      Also Dall-E would give 100s of options per prompt, in seconds. The Team chose the prompts so maybe this is rigged lol

    • @satibel
      @satibel Před 2 lety

      @@tbone84828 if tim has access to it, he could just send prompts and cherry pick the ones that look good. And maybe composite them.

    • @tbone84828
      @tbone84828 Před 2 lety

      @@satibel exactly my dude.

    • @hypnogri5457
      @hypnogri5457 Před 2 lety

      @@tbone84828 it makes 10 pictures in about 20 seconds. They probably picked the best out of one or two runs.

  • @MrSorbias
    @MrSorbias Před 2 lety +4

    I think Tim is super good at his job and it was awesome to see him working. Kind of feels like a person who would be awesome to have as a friend. Also, if you had little more budget, Adobe stock for example, he would have had even better resources and more to choose from to do those really good compositions.

  • @nv9369
    @nv9369 Před 2 lety +5

    Tim blew it out of the park!! His attention to detail was amazing!!

  • @mathematicalpoetry4066
    @mathematicalpoetry4066 Před rokem +2

    Now what would happen if Tim used DALL-E as a tool for his creations? - Then you have the best of both worlds and a much quicker response time.

    • @wotizit
      @wotizit Před rokem

      That's basically how GRAPHIC DESIGN jobs will progress, they can't get replaced entirely brother

    • @yesyouareright9800
      @yesyouareright9800 Před rokem

      @@wotizit they will in a couple of years

  • @user-xi4nz3be1x
    @user-xi4nz3be1x Před 2 lety +16

    Technological advancement and automation disproportionately benefits the already well off. Replacing jobs and with the jobs that still exist, pocketing all the extra profit. The average adjusted wage has not gone up much from 1960 despite huge leaps and bounds in efficiency. Normal people undeniably loose power with DALL-E.

    • @mrfatuchi
      @mrfatuchi Před rokem +4

      Exactly, this will just concentrate more money in fewer hands.

    • @yesyouareright9800
      @yesyouareright9800 Před rokem

      would really like to see some statics for that

  • @hajjihbofficial
    @hajjihbofficial Před 2 lety +18

    I love the atmosphere around THE STUDIO 🔥💯❤️

  • @Systox25
    @Systox25 Před 2 lety +109

    The point in the future is not to replace him but give him that as a tool.
    Imagine to say you want that bird feathers on that deer.
    It’s fun but too random to be useful.
    I am sure you could do that if the let you use it.

    • @iPl4yeRTv
      @iPl4yeRTv Před 2 lety +10

      Exactly what I was thinking!
      It's the perfect tool for him to use as a Graphic Designer to get it to do the heavy lifting of brainstorming ideas, so he can focus his efforts more on the later steps of making the content, yielding even better results.

    • @ChrisCapel
      @ChrisCapel Před 2 lety +25

      @@iPl4yeRTv Wait, so he'll tell the AI to make 100 unique, incredible images of a concept he wants to create, then he'll spend half a day making his own, singular, similar concept for... who? Himself? That's all well and good, but if he wants to make a living doing his art, who would ever pay him when an AI can do it 1000x faster with 1000x more options... for free? A lot of people in the comments just don't understand what we're seeing here. This changes everything.

    • @paramshah98
      @paramshah98 Před 2 lety +21

      @@ChrisCapel you dont understand what design is and what its meant to do, the AI tech simply gives good results on a purely visual scale ... but the designer's skills are not defined by their ability to make good looking visuals but rather their ability to solve problems and reason with the client as to what will actually help them ... AI is never gonna be able to do the critical thinking that a human does especially in context of specific problems that need to be solved
      Design is not just art and even artists do things with a lot of thought and intention behind their work, most graphic designers are already aware of AI tools like this and they mostly just see it as a tool that'll help them

    • @MrLockie7
      @MrLockie7 Před 2 lety

      This is the reassuring comment I was desperate to find 😅

    • @ChrisCapel
      @ChrisCapel Před 2 lety +10

      @@paramshah98 Sure, the client will give the "designer" notes and the designer will punch those into the prompt window and the AI will refine the image based on the client and designer's thoughts. None of this changes the fact that the vast majority of designers will be out of a job.

  • @thunbergmartin
    @thunbergmartin Před 8 měsíci +1

    For anyone interested, the painting is a depiction of the Swedish queen Kristina, Who held the crown for a time in Sweden during the 1600s. The painting is at the national gallery in Stockholm, and it could be said to be a "tour de force" of the royal spirit and legitimacy to rule, through allegories of the spirit; the blowing wind i the handkerchief, the water fountain in the background, and the sphere, representing the world.

  • @AdityaPrasad007
    @AdityaPrasad007 Před rokem +18

    The scary thing is.. AI just gets better. This is how it starts, and remember this is a TOP designer. We have designers out there of all levels of competency.

    • @nickjunes
      @nickjunes Před rokem +2

      It's a scam.

    • @AdityaPrasad007
      @AdityaPrasad007 Před rokem

      @@nickjunes well I'm on the waitlist. Let's see... I looked into the math behind it and it's nothing fancy. If this works it's basically data and compute. Just like how humans evolved.

    • @yesyouareright9800
      @yesyouareright9800 Před rokem +1

      @@AdityaPrasad007 i like midjourney more

    • @tiestofalljays
      @tiestofalljays Před rokem

      @@nickjunes “It’s a scam” Lmfao, here, take this fat L.

  • @ShashankMohanSMHD
    @ShashankMohanSMHD Před 2 lety +8

    Tim did an insane job! Good work!

  • @22suprstar22
    @22suprstar22 Před 2 lety +17

    As a fellow graphic designer , I feel your pain Tim , LOL. But you did AWESOME! my jaw dropped at your works , and I’m not just saying it to say it 😁 tho I will say all the stress and anxiety of feeling like you had to prove yourself was very relatable lmao. But I still feel like your work DEFINITELY had more feeling than the AI. maybe it’s from being in the profession for so many years , but I could tell it was crafted with care and fun imagination 💖

    • @theTranscendentOnes
      @theTranscendentOnes Před rokem

      As a fellow AI designer , I feel your pain DALL-E , LOL. But you did AWESOME! my jaw dropped at your works , and I’m not just saying it to say it 😁 tho I will say all the stress and anxiety of feeling like you had to prove yourself was very relatable lmao. But I still feel like your work DEFINITELY had more feeling than Tim. maybe it’s from being in the profession for so many years , but I could tell it was crafted with care and fun imagination 💖

  • @3.14name
    @3.14name Před 2 lety +6

    I like how concerned Tim looks the whole video.

  • @filipstojanovski1675
    @filipstojanovski1675 Před rokem +11

    Photo manipulation is a completely different thing and many graphic designers don't do or like doing. We use the same tools but that's about it.
    Tim however did a great job here!

  • @subithalsubbaiah7004
    @subithalsubbaiah7004 Před 2 lety +9

    Appreciations to Tim. I mean, he had represented the entire human race there.. right!!

  • @sixsix6350
    @sixsix6350 Před 2 lety +3

    Dwight schrute vs the computer vibes

  • @ketchup99999
    @ketchup99999 Před 2 lety

    congrats to Tim for his work ;) was sweet to watch to process !

  • @tqlentless6184
    @tqlentless6184 Před 2 lety +2

    i would totally buy a print of tim's robot one! that was so sick!

  • @tatendashaquealchikowore9038

    Great job Tim
    Definitely an indispensable member of MKBHD.

  • @rickywinterborn
    @rickywinterborn Před 2 lety +7

    as a professional artist this video weirdly made me nervous lol

  • @uncertaintytoworldpeace3650

    Tim you have restored everyone's faith in humanity.

  • @Ash-to1gp
    @Ash-to1gp Před rokem +2

    TIM your work is MILES ahead. AI may have skill but Tim has taste.

  • @EricJames429
    @EricJames429 Před 2 lety +7

    Dall-E (and Google’s DeepMind version) doesn’t “composite” multiple images in the way that Tim implies he is approaching this. Every image is a unique creation that has never existed before, yes, it is based on all of the images it has been trained on along with the styles of multiple artists but the artwork is original as I understand it.

    • @stanstan2059
      @stanstan2059 Před 2 lety +1

      You are correct.

    • @LarsRichterMedia
      @LarsRichterMedia Před 2 lety +6

      how do you feel about the fact that those creators haven't been asked for permission and OpenAI now wants to sell licenses for this latent space that original artwork can be drawn from? They took 400 mio images, no one knows exactly which and from where, and theoretically it could've been fed even with Tim's own work without him knowing.

    • @sachoslks
      @sachoslks Před rokem +1

      @@LarsRichterMedia Well isnt it like you looking through a picture album or old illustrations for inspiration? Dall E learns what looks good and how things relate to one another, and then create new stuff based on it. Just like humans do.

    • @LarsRichterMedia
      @LarsRichterMedia Před rokem

      @@sachoslks If you want to declare Dall E to be coscious, then yes. Any conscious entity no matter how their mechanism of perception happens to work woud have the right to perceive a public space. A mechanized visual harvester on the other hand that potentially copies your data and processes it into a latent space from which it draws original visuals we might want to look at a little different than what "humans do". At least for the moment would be my opinion.

    • @jasonmarcus1683
      @jasonmarcus1683 Před rokem

      @@LarsRichterMedia It's similar to how humans will view someone's art and then imitate but not directly copy and paste it. That's how people grow their capability to make art, being exposed to different styles. Also, is it not extremely transformative?

  • @thewirv
    @thewirv Před 2 lety +4

    Tim does incredibly great, I love it!

  • @Joxa514
    @Joxa514 Před rokem

    try this with midjourney, the amount of detail prompts you can enter is insane, octane rendering, hyper realistic, elaborate, 8k, etc etc etc

  • @BarKeegan
    @BarKeegan Před rokem +1

    I can see how the AI can achieve results by referencing super detailed pieces (and being able to hide flaws in those details), but I’d love to see more examples that use very clean and deliberate strokes, like in 2D animation or traditional comic book art