Philip VanDusen
Philip VanDusen
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How to Become a Creative Director - What You Need to Know
BONFIRE Community: philipvandusen.com/bonfire
Let’s do a deep dive into the journey of how to become a Creative Director! In this video, I’ll tell you everything you need to know, dispel common myths and provide a detailed roadmap on how to rise through the ranks in the creative industry.
You’ll learn why hands-on experience in design, copywriting, video editing, UX/UI, and other creative fields is essential, and why you can't just jump straight into a senior management role without experience as a designer. We’ll cover the importance of mentorship, taking and giving constructive criticism, and developing a wide range of skills.
I’ll also discuss the time investment required, salary expectations, and the broader responsibilities that come with the title. From pitching clients to writing creative briefs and developing brand strategies, we’ll explore all facets of the role.
Whether you’re just starting out in the creative field or looking to climb the career ladder, this video is packed with valuable insights and actionable advice to help you achieve your goal of becoming a Creative Director.
#creativedirector #graphicdesign #howto #careeradvice
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Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
zhlédnutí: 1 729

Video

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zhlédnutí 1,3KPřed 21 dnem
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How to Find a Mentor - A Guide for Creative Professionals
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Komentáře

  • @BluemazeWesley
    @BluemazeWesley Před 6 hodinami

    Love this channel, but wouldn’t sign up for bonfire because of the lackluster logo design of its logo.

  • @kocherlakotaswapnika8696

    I just came across this video, it's so good. Right now, I completed my Bachelor of business administration degree and thinking to opt MBA course. What course should I opt in MBA in order to become a CD?? Can a bba graduate become a CD?

  • @bigthinker281
    @bigthinker281 Před dnem

    Thankyou…🙌😎

  • @mel.thomas
    @mel.thomas Před dnem

    thank you :)

  • @zahrabehnambakhsh6557

    Thanks for Sharing :)

  • @user-np4kg9bj1c
    @user-np4kg9bj1c Před 5 dny

    I’m looking to start a museum, no museum within 100 miles of me, well over 150,000 people within 40 miles of me

  • @JGeezy216
    @JGeezy216 Před 7 dny

    This is we clear and straight to point. With excellent examples thank you!! ❤

    • @PhilipVanDusen
      @PhilipVanDusen Před 6 dny

      @JGeezy216, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!

  • @almac8840
    @almac8840 Před 7 dny

    My mentor was a CD at a fortune 500 he used to bring in baskets of fruit every morning and turned the office into a meditative yoga studio. He's now retired and wont accept anyones calls 😂

    • @PhilipVanDusen
      @PhilipVanDusen Před 6 dny

      OMG, that's hilarious. I was a VP of Design at Pepsico and Old Navy and tried to keep my team happy, but a box of Krispy Kreme donuts often did the trick...plus my fighting for their interests every single day!

  • @jdwoods2008
    @jdwoods2008 Před 7 dny

    didn't realize this was just a commercial. It was a good one tho. : )

    • @PhilipVanDusen
      @PhilipVanDusen Před 6 dny

      Not really a total commercial...but yes it was a sponsored video...but I appreciate your being able to see past the product endorsement!

    • @jdwoods2008
      @jdwoods2008 Před 4 dny

      @@PhilipVanDusen you're right and that wasn't fair of me to not be more clear that I had attempted a sarcasm, lol. It's due to that potential for good creators getting paid that I've benefitted from so much content. It was a good video. You've got a new subscriber.

  • @SaltLake180
    @SaltLake180 Před 7 dny

    I love how you are so ion the spot without wasting any time. Learning a lot! Thx

  • @SaltLake180
    @SaltLake180 Před 7 dny

    What if you don't have a great brand story. its just something that you want to sell?

    • @PhilipVanDusen
      @PhilipVanDusen Před 6 dny

      Stories sell products. Either your brand story - or a motivating, true product results story.

  • @Muhammad_Umar_
    @Muhammad_Umar_ Před 9 dny

    Brand story: Brand look: and feel, colors, pattern, layout style etc Brand voice: how is gonna sound, soft, friendly, comfortably, protective, there are many brand voices Brand presence: website, social channel, article, live stream, ads, content, where is presence what msg is going. Recognized, remember. Brand promise: What value bringing to customer. Mission. How we are different, how we are better? Brand equity: result of everything. Word of mouth marketing. Brand engagement: conversations and relationships.

    • @PhilipVanDusen
      @PhilipVanDusen Před 6 dny

      Hey @Muhammad_Umar_! Thanks so much for checking out my video! I appreciate you taking the time to leave a detailed comment. You rock!

  • @nupursethi05
    @nupursethi05 Před 10 dny

    You are very experienced and a capable mentor but in this video you have tell what qualities are needed once you have become creative director and not telling how to be a creative director from beginning

    • @PhilipVanDusen
      @PhilipVanDusen Před 6 dny

      Actually, yes, I did. You might want to watch again. AND watch this one, too. Search my channel page, I've done multiple videos on the topic: czcams.com/video/nv-RkAMCmDo/video.html

  • @rogerbarganier9665
    @rogerbarganier9665 Před 11 dny

    Spot on!

  • @komalkr4222
    @komalkr4222 Před 11 dny

    Great information in this video. Simply made us understand the key points.

  • @sashak.1762
    @sashak.1762 Před 12 dny

    Hello, I am currently majoring in marketing (this will be my third year) but I want to become a creative director. Is this possible to achieve this career with my degree or should I change it. I was thinking of minoring in art or media management, my college does not offer a graphic design minor. This video was very informative, thank you!

    • @PhilipVanDusen
      @PhilipVanDusen Před 6 dny

      Minoring in art won't help. Media management is a better minor. But if you want to be a CD, you have to be a designer first. Marketing is a good foundation though that many creative don't have, so that will help you, but you need to study design, either in school or on your own!

  • @leonwestbrook2540
    @leonwestbrook2540 Před 12 dny

    Amazing

  • @carl7445
    @carl7445 Před 12 dny

    It would be useful to me as a new Design manager to hear how to give constructive criticism to juniors who have different personalities. Particularly when the design needs to be better and the junior is a sensitive person. Best Regards

    • @PhilipVanDusen
      @PhilipVanDusen Před 6 dny

      Thanks @carl7445! I'll consider that topic for a new video!

  • @Bestinfo3434
    @Bestinfo3434 Před 12 dny

    Thank you sir for this tutorial❤

  • @nguherzaki
    @nguherzaki Před 13 dny

    This is helpful.

    • @PhilipVanDusen
      @PhilipVanDusen Před 6 dny

      @nguherzaki, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!

  • @ericfreckman
    @ericfreckman Před 13 dny

    Great video, great info. I'm currently a Marketing Manager, but I'm lookin for a way to get into the more creative side of marketing. I do photography and videography as a side-hustle so I have that sort of experience, but I'm just starting to learn graphic design. Am I headed down the right path? Should I be looking to eventually get a role as a junior designer and then work my way up?

    • @komalkr4222
      @komalkr4222 Před 11 dny

      NO. You should not get a job as a junior graphic designer. If you work as a video editor as a side hustle you can apply for a Video Editor role in an agency. Learn graphic design side by side And then try side projects of design as well. Marketing skill will be an add on in this to get more side hustle projects.

    • @PhilipVanDusen
      @PhilipVanDusen Před 6 dny

      I endorse this comment!

    • @komalkr4222
      @komalkr4222 Před 5 dny

      @@PhilipVanDusen Thanks 👍

  • @calomeseproductions
    @calomeseproductions Před 14 dny

    Great video

  • @dashiajames1882
    @dashiajames1882 Před 14 dny

    Good evening: Hi, how on earth is person gonna be a Creative Director without being designer or creative 🤔..?? And why. That's like being a CFO but you don't know nothing about Finances 🙂🙂..!!

    • @PhilipVanDusen
      @PhilipVanDusen Před 6 dny

      It's amazing how often I get asked that question Dashia...😉

  • @__swordfishtrombones
    @__swordfishtrombones Před 15 dny

    I went to design school and Ad School for art direction and still can't get a job. I beg you to tell me what I'm doing wrong

    • @PhilipVanDusen
      @PhilipVanDusen Před 6 dny

      Don't apply to jobs through online application portals. Make industry connections, go to conferences IRL, share value with CD's who might be hiring managers, find them on LinkedIn - and ask a local CD to coffee. Don't give up.

  • @jarmelo2006
    @jarmelo2006 Před 15 dny

    Ayyyyyyyyye ✌🏾💥

  • @stephen3511
    @stephen3511 Před 15 dny

    Great information. Starting out as a designer, I had a great CD to learn from, but equally leant a lot from poor CDs from other agencies I joined. Apart from the main job requirements, I aim is to remain humble and approachable to my team - this creates a togetherness - which always generates the best work. The best idea can come from anyone 👍🏻

  • @hassanibrahimintertainment

    Thank you for making this video it really helped !

  • @YouTubeOrganicMarketing

    Saw this video is 6 years old, but still has good information... I actually created some videos about this topic, which I explained from my experience working with multiple CZcams clients over the last few years. Good job, Philip.

    • @PhilipVanDusen
      @PhilipVanDusen Před 6 dny

      A TON of my older videos are still relevant! I'm glad you saw through it!

  • @giorgiofadda2732
    @giorgiofadda2732 Před 18 dny

    Thank you, nice video and interesting hints

  • @EMClipsHub
    @EMClipsHub Před 19 dny

    Intrigued

  • @danpaterno
    @danpaterno Před 20 dny

    Great info, as usual, Phil. Thank you !

  • @paulroos8517
    @paulroos8517 Před 20 dny

    Excellent! I am reworking my website.

    • @PhilipVanDusen
      @PhilipVanDusen Před 6 dny

      Best of luck! Your own website is always the hardest!

  • @gfmundial
    @gfmundial Před 21 dnem

    Excelente conteúdo, obrigado Philip.

  • @dbencic
    @dbencic Před 22 dny

    Excellent! Thank you

    • @PhilipVanDusen
      @PhilipVanDusen Před 20 dny

      @dbencic, Thanks so much!~ Can you do me a favor as a small thank you? Please share my video with a friend or two! I'm trying to build my subscribers. More to come!

  • @PetersonJoseph
    @PetersonJoseph Před 22 dny

    Honestly, I have yet to see someone who has perfectly nailed their personal brand as a designer. The only person who truly stands out to me is Aaron Draplin. PB will always be a pain point for me.

    • @PhilipVanDusen
      @PhilipVanDusen Před 20 dny

      Thanks @PetersonJoseph! I'd have to add James Martin (Made by James) to that list...but there are many more IMHO.

    • @SuperReyand
      @SuperReyand Před 20 dny

      Why? His branding isn’t really appealing, his website doesn’t even work on my iphone…

    • @PetersonJoseph
      @PetersonJoseph Před 20 dny

      @PhilipVanDusen Oh boy, I'd love to see who would make it in your top five. As always, thanks for the great content!

  • @vidumontv9147
    @vidumontv9147 Před 22 dny

    Can u make a video about illustration and its profession.

    • @PhilipVanDusen
      @PhilipVanDusen Před 20 dny

      Hey @vidumontv9147! Thanks so much for checking out my video - and for the suggestion! I appreciate you taking the time to leave a comment. Keep tuning in!

  • @chigozieugbejei3385
    @chigozieugbejei3385 Před 23 dny

    This video is so detailed! Thank you!

  • @micaiahm1
    @micaiahm1 Před 25 dny

    I’m building a website specifically to ask for feedback, going to call it Peerfecter

  • @moseskeyanisere
    @moseskeyanisere Před 26 dny

    Do you know I did not only save this video I subscribed immediately because the content is good

    • @PhilipVanDusen
      @PhilipVanDusen Před 6 dny

      @moseskeyanisere, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!

  • @Rebecca-qg8pb
    @Rebecca-qg8pb Před 26 dny

    Can an agency do both?

    • @PhilipVanDusen
      @PhilipVanDusen Před 6 dny

      Yes. Larger agencies do. Smaller agencies not as much.

  • @alinao625
    @alinao625 Před 29 dny

    Helpful, thanks.

  • @gehtdirgarnichtsan4178
    @gehtdirgarnichtsan4178 Před měsícem

    ALWAYS DO REMEMBER THATS MY RULE

  • @extremerunner
    @extremerunner Před měsícem

    Not trying to be negative but you said nothing in 10 mins

    • @PhilipVanDusen
      @PhilipVanDusen Před 6 dny

      Hey @extremerunner, Sorry you didn't seem to get value from it, but thanks for watching and taking the time to comment. I appreciate your sharing your POV.

    • @user-ut2bl2jt4x
      @user-ut2bl2jt4x Před 4 dny

      Philip, I must commend your reply to this. I was skeptical about watching your video when I saw this comment, but it was really worth it. And I am glad I did. Thank you Philip for sharing your thoughts

  • @VisionCommunications
    @VisionCommunications Před měsícem

    I'm glad that I got out of doing standalone graphic design before the AI thing emerged. I've been doing aerial and FPV photography/ videography along with studio production work. I incorporate my graphic design skills with those projects. A key for the future is to do things that AI and unskilled people relying on AI cannot do, or do well.

    • @PhilipVanDusen
      @PhilipVanDusen Před 6 dny

      Well said...and congrats on the successful pivot.

  • @abdullahashraf8977
    @abdullahashraf8977 Před měsícem

    Strongly Agree

  • @gmaxh4549
    @gmaxh4549 Před měsícem

    Ux?

  • @rogercliffe-thompson8998
    @rogercliffe-thompson8998 Před měsícem

    Great video & info for a starter like me Thanks😀 again Roger

  • @liothomasart
    @liothomasart Před měsícem

    It doesn’t work like that anymore unfortunately, LinkedIn changed the algorithm and design so so much since this video was posted. Maybe we need another interview update ;) i enjoyed this.

    • @PhilipVanDusen
      @PhilipVanDusen Před 6 dny

      I respectfully disagree. I heard a podcast with the 2 founders of LinkedIn and their suggestion was basically "don't chase the algorithm, just create great content and the rewards will come."

  • @buddyrye9190
    @buddyrye9190 Před měsícem

    I simply fire them before they get a chance to put me under their thumb. You create scarcity for them in the process. I also write in my contract an indemnification clause that says my firm can opt out at anytime with no claims by either party. Know your worth.

  • @bladestarX
    @bladestarX Před měsícem

    I love your format, but I wish the video were more educational, providing specifics about the top 7 or 10 practical ways small businesses can leverage AI, rather than promoting AI tools. I believe small businesses need to gain awareness and receive specific guidance, given the number of companies trying to sell them products before they can even identify how their specific business operations can align with AI capabilities. Small businesses require advice, strategy, and then technology enablement, in that order. Technology enablement or the adoption of tools should occur only when there is a clear roadmap that can only come after the business understands and aligns its business operations with an AI strategy. I think you are perfectly positioned to help us with that. Thanks for your awesome videos!

    • @PhilipVanDusen
      @PhilipVanDusen Před 6 dny

      Hey @bladestarX, Thanks for watching and taking the time to comment. I appreciate your sharing your POV. I have a new small biz AI video coming out soon. Watch for it.