Is Mental Health Essential for Entrepreneurship? | Jimmy DeCicco

Jimmy DeCicco’s (@jimmydecicco5) Super Coffee (@drinksupercoffee) has seen a meteoric rise...and DeCicco credits therapy for playing a pivotal role. Joe also learns about an important distinction between therapy and coaching.
About Jimmy DeCicco: The DeCicco brothers founded Super Coffee in 2015 as tired collegiate athletes. Sick of unhealthy bottled coffees and energy drinks, the DeCicco brothers invented a sugar free, functional coffee in the youngest brothers college dorm room and challenged big sugar head on. Today, Super Coffee is the fourth largest RTD coffee in the US. The brand has been named the fastest growing food and beverage company in the country (Inc. 5000, 2021); been recognized twice by Inc Magazine as one of the best places to work. The DeCicco brothers appeared on ABC’s Shark Tank in 2018 (Season 9, Episode 22), made the Forbes 30 Under 30 List in 2019, and were EY’s Entrepreneurs of the Year in 2020. As CEO, Jimmy has raised over $150 million in venture capital over the last 5 years, attracting big name investors like Anheuser Busch, 7 Eleven, Jennifer Lopez, Alex Rodriguez, Aaron Rodgers, Baron Davis, Patrick Schwarzenegger, and more.