The Biggest Impact on SEO
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- čas přidán 20. 06. 2021
- Eric Schmidt the ex-CEO of Google once said, brands are the solution, they're not the problem, right? It's how you sort out the good companies from the cesspool. And I'm paraphrasing his quote, but you guys get the point. It's pretty much saying brands are important and brands are a key factor in Google's rankings.
RESOURCES & LINKS:
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How to Build a Global Brand (7 Shortcuts I'm Using to Build My Brand Internationally): • How to Build a Global ...
Growing Your Brand on Facebook: • Growing Your Brand on ...
How To Create A Compelling Brand: • How To Create A Compel...
Ubersuggest: neilpatel.com/ubersuggest/
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So, I once, over time I noticed a trend, more and more people were typing in my domain name into Google. So my domain name is neilpatel.com for one of my sites where people are typing in my name, Neil Patel SEO, Neil Patel tools, Neil Patel Ubersuggest, Neil Patel content marketing, et cetera variations of my name.
And what we found is if we didn't build links or anything, well our brand spiked from PR or whatnot, and it spiked for a month or two, all of our ranking skyrocketed. And even when the PR went down and the brand queries went down, our rankings maintained or close to maintained to their peaks. So we found that Google loves brands.
Like, we've seen and tested sites in different regions globally. And even if you build links, you write the right content, you're super thorough, we found that if you don't have brand queries, you don't rank as high. But if you have a ton of brand queries and you barely have links or anything like that, your ranking skyrockets.
There's an algorithm change back in 2009, that was a big brand update, I believe. And since then, bigger brands have been getting a benefit. Now, "bigger brands". It doesn't necessarily mean you have to be a bigger company, right?
You don't have to be a Nike or Wikipedia. You just have to be a big brand for the keywords you're trying to rank for. And you don't have to be the biggest brand. You just have to be somewhat of a brand. Like, my brand queries suck compared to Nike I get roughly a hundred thousand visitors a month from people googling Neil Patel even though my domain name's neilpatel.com. But yeah, I still rank well, and so does Nike but Nike probably gets a hundred thousand queries every single minute.
You do CZcams, you're on social media, you blog, you speak at conferences, you build a brand. And you do that whether it's personal or whether it's corporate. and just look at how much business you got because of brand, not a lead, you have rankings and get traffic to your site, but it also helps generate business as well. And you can do that for a corporate brand, and again a personal brand, but very few people spend time and energy into it.
So I stick with the rule of seven. When someone sees your brand or hears about it seven times and interacts with it seven times they're much more likely to become a loyal follower. Again, whether it's personal or corporate.
So, simple things that you can do is, one, collect emails. If you collect emails, anytime you update your content, or have something new, like a CZcams video you can always blast it out. Two, you can do push notifications. So, anytime someone comes to your site, have them subscribe. Anytime you have new content or want to push out a message, let them know. Three, leverage social media all of the channels out there, because they believe that you're not going to find someone on one channel or another, but you know, if you leverage all of them you'll get something. It's better than nothing. Four, engage with people.
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One of the most important thing I have learned from you is to comments for increase engagements. This has really paid off. Thanks for your content.
Glad it was helpful!
Very update and accurate information! Thanks Neil.
My pleasure!
Happy to be add to the 100K+ comments! The Rule of 7 is so helpful! Be top of mind for people searching for brands!
Love it!!
Great tips on growing your brand online! Working a lot on engagement and being present on all channels. ❤
You got this!
The compound effect is always in effect 🌀🌱🌷🤓
No doubt!
Love the race tracks on Sujan's wall :)
Me too :)
Great conversation. One of my top takeaways here would be Google loves brands!
Absolutely :) Thank you!
NICENICE
Outstanding Information On Brand Value and how it Impacts SEO Sir.
Thanks so much :)
*My Dear, I always enjoy your video!*
Thank you so much!
We believe that the content gives us great tips and information.
Glad to hear that!
Would Premium Domains Play a Role as a good Alternative for Google to recognize them as a Brand especially if they get a lot of Type -In Organic Traffic
It can be helpful in terms of domain authority :)
Which is the most demanding skills in digital marketing. (In upcoming years)
It's hard to say in upcoming years because things change so rapidly. But right now in demand jobs include marketing data scientist and director of growth marketing.
Sir, bankholic blog sold into a 15 million dollars so, is it possible to sell a blog like for this type of money?
If they did it, the I'm sure it is :)
how do you make people to search more your brand ? thanks Neil
You need get your audience familiar with your brand. Try running brand awareness campaigns :)
Sir, can we use our blog traffic to start an e commerce store ? What I mean is can a blog turn into social media websites or an e-commerce?
Friend if you have are able to build a genuine followers/subscribers base, then you can easily divert those to other platforms because customer trusts in brand more. And if they trust upon your Blog Content, then they will also trust your e-commerce business. A Personal Brand will help you win Customers Trust.
Cheers!!!!
Yes absolutely :)
wow! neil's face revealed video! :D i like this interview type lots.
wait, is that your brother or something?
It's my cousin, but glad you liked it :)
Neil there was a option e-commerce in crazyegg blog now I can't find it so how can I find the e-commerce post of 2015 in crazyegg blog
It's likely no longer there. Here's the eCommerce archives www.crazyegg.com/blog/category/ecommerce/
@@neilpatel I couldn't able to find the posts where upsell and cross sell were described
Hi Neil, with growth of Google lense feature what is possible danger for E commerce especially dropshipping , when people will start searching product from just image they will land on some cost effective or cheapest option so what are your views on this?
I will be interesting to see how it starts to affect eCommerce. I don't think it will have a huge effect though as a lot of people that shop online are loyal to brands.
@@neilpatel but what about us who are small store and trying to grow ?😥
Hi Neil please for your what'app contact or email thank
Awesome information
Thanks
So we need spent money to make campaign on social media right?
If you're doing an ad campaign you will have to spend money, yes
Awesome
Thank you!
Hello sir can you give a tip for a good nitch selection , iam planning to make a website about typewrating it will be my first website what will your suggestion.
I'd say just make sure to go after a niche that is profitable :) Look at keywords and make sure there's a good target audience there
@@neilpatel okay thanks ❤️
Hey Neil, in the last year I have been searching for cooking recipes on Google. I’ve noticed that when I go to almost any of the top results for these searches, the quality of the page is not good. They have a lot of text, but the ads on the page are so extensive they make it hard to even see the content. Even worse, some top results write about a recipe and do not even contain an ingredient list. I end up clicking off of these terrible pages and scroll down on the results to find what I’m looking for. My question is, why are these terrible pages ranking top 5 results if they aren’t what people want? Hope you see this, I’m really curious what your thoughts are.
This is because that's how those sites are making money so they all do it. They monetize their site for ads.
@@neilpatel shouldn’t the ones loaded with ads suffer on their seo for load time and people leaving the page because the ads are so obstructive?
@@RockUmagic not necessarily. They write a lot and have ads to generate income. Think about a recipe. If you want to know whether standard pancakes have one or more cups of flour in a batch you are gonna search for that very quickly. The sites that tell stories and have lots of ads are keeping the information visible "upon request" so the store can monetize it's content. The blog needs it's audience to commit to a certain amount of time of reading before it's considered worth it or it will fail. It's all about keeping people on the page as long as they can to get the information they need and satisfy the ad quota.
@@mirandacox3751 I’m sure that’s correct. I just feel the SEO ranking is a bit broken for the consumer/end user. My thought process is: Compare two pages for an apple pie recipe. Page 1 is long, blog style text with ads on top, middle of page, and pop out ad in front of the text as you scroll. The ingredient list is at the very bottom IF it is there at all. Page 2 has minimal ads at the very top and right side. It’s well formatted and to the point, with a photo, summary and description at the top followed by the ingredient list and step by step instructions and ending with any tips or notes.
Now, on which page can you quickly confirm that you want to use the recipe? Which loads first? Which can you see the ingredients first? Page 2 by a mile.
And yes, sometimes pages that look like Page 2 rank top 5 frequently (how it should be IMO). However the page 1 types are ranking top five very often, and I don’t see why they should rank above the pages that deliver more efficiently what the searcher is looking for.
And further, if you had a page that was just like page 1 that was ranking poorly, and you watched Neil’s videos for tips, you would find that the only thing you’re doing right for ranking is having ample text.
There is surely more to it, but that’s how the situation appears to me.
I personally think it's because google benefits from 'those adverts' that you see, and therefore keeps their site ranked high. it's gotten extremely bad in past 2 years in my experience.@@RockUmagic
About the comments - It's because Neil makes you feel like he's your friend. You want to communicate with him. We talk about Neil in marketing meetings like he's part of the team. As if - "well, what did Neil say this week about SEO?" Good job Neil!
Thanks, friend :) I'm honored to be talked about by your team!
Sir is it possible to one website build into a 2 domain names
I don't recomend it. You can redirect one domain to the other, but I don't recomend having two for SEO purposes
@@neilpatel thanku sir,I have one more question, which plug-in use to create payment gateway in a website
Neil today you looking owsome 🎉👍 and 2nd thing please make video about how to virel your article here in the World so many people thinking about that so please it's my request to you as a your big fan I am vin jain please make video 🎉and then it's nice article 🎉 I am always follow you thank you for your article 🎉🙏
Thank you for the suggestion :) Duly noted.
So this wisdom you're sharing with us that that once you're successful enough that people know your name and search for you, then you'll be successful because people are searching for you?
Correct! Branding is very important for SEO.
Hi Neil , please help me with youtube ranking .Send me your quote please .Thanks .🤝
Feel free to reach out to my agency for a detailed quote :) NPDigital.com
How
How what?
@@neilpatel maybe..how to push our business brand
I'm trying to build my brand as "Marketer Rashed" - Pray for me.
That sounds awesome :)
Google loves "brands" for the same reasons why a hopeless romantic loves a "committed relationship" 😏
Love it :)
Love 💗💗💗 from Bangladesh
Thank you! :)
Elite
Thank you!
Invest on spreading your brand.
For sure :)
@@neilpatel we'd love to see examples on how to make branding for SEO.
Hey
Hello there!
Thanks for all your value you’re a great inspiration
Neil I love your content but it is really hard to concentrate when the quality of the vid / audio is like this... sorry not hating...
Thanks for the feedback, my friend