7 Essential Skills Digital Content Writers Need
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- čas přidán 7. 09. 2024
- What you need to do as a writer is, you need to have concise statements.
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How to Write Blog Posts That Consistently Rank Well on Google: • How to Write Blog Post...
How to Boost Your SEO Traffic with Sleeper Content (And Stop Promoting Worthless Content): • How to Boost Your SEO ...
How to Come Up With Content Ideas That Drive Traffic: • How to Come Up With Co...
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So if you're a writer, you're writing to either draw more attention in and eventually convert those eyeballs and that attention into leads, customers, right? Google analytics tells you what content they like, what they don't, what's causing them to bounce. It won't explicitly tell you what's causing them to bounce, but you can make some educational based guess based on the data that they're providing. It'll also tell you the type of content that converts the best, the type of content that doesn't.
So that way, when you're writing, you can write with the end goal in mind, which is eventually you want to have a conversion, whether that's someone buying right then and there, or turning into lead, and it'll provide you that data.
If you continually write and write blindly, and you write based off what people tell you is amazing, do your friends do, that's all great and fine and dandy, but that doesn't necessarily mean that what you're writing is going to convert into revenue.
So there's over a billion blogs on the internet. That's roughly one for every seven people. There's a lot of blogs. The amount of content that's being pushed out each day is so overwhelming. We don't really need much more content, everyone's regurgitate the same information.
If you don't have a strategy, how are you going to be different? How are you going to stand out? How are you going to convert people? What topics are you going to cover that solve the pinpoints of your customers? If you don't have a strategy in place and a plan of action, then all you're going to be doing is producing content that doesn't really do anything at the end of the day. Even if you think that this is better based off of analytics data, but you don't have the strategy and how you're going to attack that, and how you're going to go forward, then you're just wasting your time and energy.
So the first step in this strategy is attracting the eyeballs. And what you would want to do is see what's in your space that's popular. So there's a tool called Ubersuggest that I have, and you can use it for free. You can type in a keyword or a phrase and click on when you're in Ubersuggest you want to go to the content ideas report, it'll tell you what's popular based off of social shares, like Facebook and Pinterest.
Search traffic, what ranks well in Google and how much traffic does it get and what keywords is a rank for.
And the third thing is links. What other sites are linking to it because they like the content? So you want to look at the topics and the exact headline that are doing well, and it'll also show you in the tool, what doesn't do well. So you want to more so focus on creating content that's popular on what people like.
Now, you don't want to just copy that and regurgitate what's already existing on the web, but you want to do something that's better than that. Think of skyscrapers. And in the United States we may have the Empire State Building, then you may have someone in Dubai who's like, ah, we're going to create the Burj Khalifa, I think was what it's called. And it's going to be even taller, it's going to be double the height. I'm making it up. You're going to have somebody in China say, we're going to do triple the height, we're going to have our buildings go into the clouds.
The point I'm making is, you want your content to stand out and be unique, go above and beyond what people are already doing. because if something's already popular and have worked well, if you do something that's double, triple better, you're much more likely to have your content do really well too.
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• 7 Essential Skills Dig...
#Blogging #SEO #ContentMarketing
Excellent content, Neil. Take care of your physical health. God bless you.
You as well :)
Hey Neil!
I wanna master in content writing, copywriting, blogging. Your help is required to find the rightway and to master all these things.
I think you're the most generous and kind to your audience because you answer every comment.
Hope your single answer will change the direction of my entire writing career.
Here you go :)
neilpatel.com/blog/75-copywriting-resources/
neilpatel.com/how-to-start-a-blog/
im so glad you are bringing up creativity and writing skills
Always!
Neil, you're still awesome!
We believe that all your viewers are so thankful for all your knowledge.
I appreciate that!
This a decent enlightening post that you have shared and appreciate your work in sharing the data. I value your endeavors and all the best. Praise your work and continue sharing your data.
Glad it was helpful!
Thank you so much Neil
As a beginner Writer, these tips are really helpful to me!
You're very welcome!
Thank you Neil for those great writing tips. I short and to the point answers. I am looking forward to your Podcast- 'Marketing School' too.
Fantastic!
Loved the skyscraper analogy
Thank you! :)
Google analytics are so important to everything you do for your business
Agreed!
Really Cool
Good
Thanks
Very informative video neil patel💯💯👍
Thanks a ton
Is there a course that teaches all these things you listed? I love your teachings
Here are my favorite digital marketing courses neilpatel.com/blog/marketing-certifications/
Knowing how to convert the attention you get into leads is everything! You gotta improve your skills for that. 😉
Absolutely!
Always try to write linkable and trending content!
For sure! Or evergreen content.
The purpose of producing content is generating traffic and converting them into lead, right? As far as I'm concerned with these two processes which is writers write to drive traffic and marketeers try to convert them into potential lead. What do you think? Analytics is absolutely important for writers to assume users' behaviour, their intent, bounce rate, etc. Undoubtedly, there might be several other reasons for bounce rate and this is a quite common issue due to pogo-sticking. I beg of your pardon if I'm mistaken.
Why I'm writing all these is in my recent interview session, I have had a bad experience with this 'bounce rate' as the first question I was asked after the written aptitude test, why I think bounce rate relates to texual content by the interviewer (probably not an head hunter or HR professional). I put my logic and received a creepy smile.
With no surprise, the next question was "What's your salary expectation?" meaning "You're disqualified". I'd like to mention that it is pretty much renowned digital marketing agency inmy country.
Thank you VERY MUCH for your explanation Boss.
Hello there,
To me asking "What's your salary expectation?" doesn't mean your disqualified. They may be asking that question because they're looking to hire you.
I think people should STOP saying everything is AH MAY ZEENG! When I read that or hear it, I automatically tune out because everything CANNOT be AMAZING!
I hear you, Christopher! It's important to be realistic with your content.
the end of this is interesting, someone just asked in my fb group what length should blog content be. I know this is old but if someone is around I'd love to discuss! There were some answers but I always think SEO and google want content long enough so you can fully answer any question on the specific topic (which in general will take you over 1000wds), and yet people, the average person wants someone pretty short and concise. I know when I go to a site 9/10x's I just want a quick answer in 1 or 2 paragraphs. How do we address this issue... or was the interview question just talking about voice/audio content, because Neil answered about his podcast?
I think content length depends on the keyword intent. Some keywords and niches need longer content, while others are fine with more condensed content.
Hello Neil,
Your 5+ min. videos have Concise Distinct Efficient content followed by useful comments. Thanks All!
Glad it was helpful!
Heyy neil please make a video on comparison between Webflow and wordpress,webflow is the ultimate wordpress killer
Thanks for the suggestion :)
Very Informative Neil :)
Glad you think so!
This will be helpful to me thanks
Happy to help :)
hey..
i want to know that how many contents do a full time content writer supposed to write in a single day. As an example, I got offered a job as a content writer, and they told me that I was supposed to write four articles a day with an approximate limit of 1k. is it worth the time.
That just depends! It depends on the writers experience level, the type of content, etc.
@@neilpatel thanks..
Amazing Information Sir.
Thanks and welcome
Excellent info here awesome
Glad it was helpful!
@@neilpatel what free or paid email subscriber plugin do you recommend
Informative tutorial
Glad you think so!
Sir, please can you tell me that how profitable is coding compared to blogging? And how to use blogging and app development?
It's definitely a helpful skill to know but its not as necessary as it once was because so many of the tools handle the coding for you nowadays.
Thanku Patel..❤
You're very welcome.
Sir, do, you think that other platforms like CZcams would come into the future and the age of digital assets will emerge?
It's always possible :)
Hey Neil, In Pinterest if I posted video in idea pin I'm getting more impressions but I'm not getting impressions in ordinary pin. Why is that?
Hello friend!
I'm not sure what you mean. Can you elaborate?
@@neilpatel sure, I'm using Pinterest for promote my affiliate links. Recently I posted some videos and got many impressions but I don't know how to convert the impression in Pinterest . Can you help me?
Is there any way I can find local businesses to cold email ? Or would I have to google search each industry and go to their contact us page and get the email id?
Yes, you'd have to search their business to get their contact information
Hello, I made dropshipping website but I can't get any sales, could you please help me?
Are you doing SEO or paid ads?
@@neilpatel i am trying to do both
Hello Sir, I have a question.
Actually I was working with my cousin first on salary then on partnership.
But after two months of partnership they put me on salary again.
When I started working on salary again, I had created my own separate affiliate account.
So they say it is wrong and they can take action against me.
so i want to know is it possible or not.
Do you have a contract with them?
@@neilpatel no Sir i didn't sign any aggrement
@@neilpatel Thanks For Reply Sir
I see you got a newer phone mate ;)
It was time :)
how about ai content creation?
It's great but only as a supplementary tool
You do not need to reproduce the article. Existing generators do not release a stable boost. Find thematic publications that drive traffic and save energy in your b2b TextScout startup
Why are you not uploading videos of yourself, interviews not as much as effective as your videos. Just my opinion.
I'm just testing with some different formats :) It's not a forever thing.