Content Writing for SEO: How to Create Content that Ranks in Google

In this video, you’ll learn how to do content writing for SEO that engages your audience, satisfies search engines, and drives consistent traffic.
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Additional Blogging and Content Marketing Resources
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Whether you’re writing for your own site or for a client, you should have 2 objectives for your content.
► The content should drive traffic to the site.
► The content should turn people into customers or push them further down the sales funnel.
With these objectives in mind, here’s a simple process to achieve both of these goals.
The first step is to write about topics people are searching for.
Most people like to write about topics that excite them. But these posts often have a short shelf life.
When you create content around topics that people are searching for, then you get the opposite effect: free, passive and consistent traffic that usually grows over time.
How do you do this? This video will show you how.
The second step is to assess the type of content Google wants you to create.
Google’s job is to deliver the most relevant results for any given search query. And they do a pretty good job at this.
So naturally, if you want to rank for your target topic, then you need to know the type of content Google will rank for that query.
This is called search intent. Watch the video to find out how to determine search intent from any query.
Step three is to create a data-driven outline.
Content is like a puzzle. There are a lot of different pieces and it’s tough to assemble without some kind of framework. Outlines are like the edge pieces of the puzzle. They help to form the base and all you need to do is fill in the missing pieces.
They also help make sure you’re including all critical points worth communicating on the topic.
This video will show you how to easily create a blog post outline.
Step four is to create a click-worthy headline.
A headline is important because it’s what stands between you and a visitor. Its main job is to convince people to actually click on your result. Then it’s your content’s job to keep them reading.
Watch the video to learn how to write good headlines.
Step five is to write a killer intro using the AIDA formula.
The introduction is arguably the most important part of your content. Its job is to hook your reader, tell them they’re in the right place, and convince them to keep reading.
Fortunately, there’s a tried and tested formula you can use called AIDA, which you can use.
What does it stand for and how do you use it? Watch the video.
Step six is to make your content actionable and easy to digest.
So your outline should act as a nice skeleton for your post. And to add meat to those bones, you need to do two things.
► Make your content as helpful as possible.
► Make it easy to digest and read by focusing on your communication and writing skills.
Watch the video to learn some tips on how to do this.
Timestamps:
1:11 Write about topics people are actually searching for
3:50 Assess the "type" of content Google will rank
5:18 Create a data-driven outline
7:15 Create a click-worthy headline
8:04 Write a killer intro using the AIDA formula
9:47 Make your content actionable and easy to digest
11:25 Get unfiltered feedback
#contentwritingforseo #contentwriting #contentmarketing
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[@GrowWithWill]

One of the simplest ways to teach SEO is do what others have done...but 10X better.
It gets at fulfilling search intent, making it easy to understand what you’re writing about for the crawler and more!

[@AhrefsCom]

👍

[@ishitayadav3431]

I am very grateful to be a part of this learning session, Thank you from the bottom of my heart for this worthy presentation and all your hard work on it.

[@AhrefsCom]

Welcome!
-Helen

[@maniacmeet]

Hey Sam 👋🏼,
Thanks a lot for this stunning ✨ guide on Content Creation for SEO. I'll surely share this video with my Content Team, so they can make better content for me as well as my readers.
Keeping serving awesome content. 🙌✌🏼

[@AhrefsCom]

You're welcome!

[@zeljkolazic650]

Wow. Definitely one of the best tutorials you've made so far! Kudos to you Sam

[@AhrefsCom]

Thank you!

[@capitanchorizzo]

Great informative tutorial, as always from you. I very much appreciate the timestamps, when I want to come back to a certain topic. And I looooooooove the montage of your video still!

[@AhrefsCom]

Glad it was helpful!

[@afenton32]

Awesome tutorial, Sam. Thank you!

[@AhrefsCom]

Glad it was helpful!

[@omopeadejoke5301]

This is interesting and far better than other content writing tutorials. Thanks, Sam 👍

[@AhrefsCom]

Glad it was helpful! Thanks!
-Helen

[@steveblakephotography4266]

I am very new to SEO and find your tutorials really helpful. I sometimes miss some of your recommendations of sites and tools that are helpful in building SEO and wondered if, when you recommend something, you could briefly write it on screen? Really great videos, thanks.

[@AhrefsCom]

Thanks for the feedback. We always include what we mention in our description, so you can check that out too!
- SQ

[@imisioluwabamidele9039]

SEO couldn't have been better explained than you've done. This is good content.

[@AhrefsCom]

Thanks a lot!
-Helen

[@AdamMellor1]

Great video, very clear examples. Thanks!

[@AhrefsCom]

Glad it was helpful!

[@unicornshampoo]

Thanks Sam. All I was doing was enraging my audience before.

[@AhrefsCom]

😂hope this video helps to change that

[@biharcourt]

🤣🤣🤣🤣

[@tanay_sankhe]

Amazingly explained Sam! With Google's December core update in the ranking algorithm, since this update focuses more on user experience (Three Site speed factors > LCP, CLS, TBT), I've observed that the site pages with less value in their content or not so comprehensive contents are ranking in SERP's just because they meet the benchmark scores of the three factors mentioned above. So, even if we create valuable and detailed content, we still won't rank in the top 10 if our site speed is less (in Google's eyes). Also, what is your opinion on this core update?

[@jordiecomm4423]

X2

[@jying95]

This was really useful! Thanks a lot Sam.

[@AhrefsCom]

You're very welcome!

[@wesseloosthuizen3099]

Love this content, really easy to follow

[@AhrefsCom]

Awesome, thank you!

[@AtomicPixel]

Really good stuff guys! Thanks for sharing!

[@AhrefsCom]

Thanks for watching!

[@lelayvlogs]

Awesome as always! Thanks for this :)

[@AhrefsCom]

You're welcome!

[@marexibinsa2915]

Thanks for all the detailed information you have provided in this video. I like your way of explaining every point. Keep sharing such great videos in the future also.

[@AhrefsCom]

Thanks a ton :)
-Helen

[@tarunnoemu889]

Love your content. Just watch and note all information you give in this content.

[@AhrefsCom]

Awesome! Thank you!

[@the2sgamers837]

Thanks Sam for such amazing tips ,I will try it on my site and upcoming guest post.

[@AhrefsCom]

Best of luck!

[@BBI-Brandboost]

A very informative video. Thanks for sharing. Any piece of content produced will need to have relevant search terms included which users are looking for. As well as this the content will need to offer value and be well written to align with Google algorithms, such as BERT.

[@AhrefsCom]

Glad it was helpful!

[@rakibmahmud8206]

Thank you much. I have learned so many things watching this video.

[@AhrefsCom]

Glad it was helpful!

[@kunmiodueke]

This video was fantastic for beginners, thank you so much!

[@AhrefsCom]

You're welcome! :)
-Helen

[@lenishkhatiwada]

This is pure gold. Waiting for part 2 of content writing

[@AhrefsCom]

👍

[@DreamDestinationsDirect]

All I can say is perfect detailed video , awesome 👏

[@AhrefsCom]

Thank you!

[@issuesaroundtheglobe6868]

Thank you for such an insightful presentation

[@learnenglishbybangla]

Very useful. Thank you.

[@AhrefsCom]

You are welcome!

[@statura3887]

Thanks for the tutorial on how to create SEO content.

[@AhrefsCom]

You are welcome!

[@jackphilbin7874]

Appreciate your instructional videos, Sam!

[@AhrefsCom]

Glad you like them!
- Helen

[@meryamle6270]

You guys are great! I adore your content 😍👏

[@AhrefsCom]

Thank you!

[@anastasiabelenikina5437]

Awesome tutorial! Very Helpful!

[@AhrefsCom]

Thanks!

It was amazing! Very informative! One of the bests for sure! Thank you, Sam

[@AhrefsCom]

Glad it was helpful!

[@foodspark-il5dp]

hii

[@mathiasoffor5070]

Thank You Sir for I really learnt great things, although I’m not yet a content creator. I just want to start and with this basic knowledge you shared I believe I won’t make much mistakes. I’m highly grateful 🙏🙏🙏❤️

[@AhrefsCom]

Best of luck!
-Helen

[@NugrohoNurcahyono]

thank you the video really helps learn to write content blog, for me a beginner

[@AhrefsCom]

Great to hear!

[@trustedsearchmarketing]

Thanks for sharing this video! It still rings true, despite Google algorithm updates over the last year that continually impacts the way we write content. Great info!

[@AhrefsCom]

Absolutely! Thanks for watching and sharing your thoughts :)
-Helen

[@lifestyleharley]

Thanks for sharing some of the precious info regarding SEO content writing for free.

[@AhrefsCom]

You're welcome!

[@muhammadusama4811]

You just nailed it !
i'm myself is a professional writer , this thing is absolutely coming from someone who is experience enough!

[@AhrefsCom]

Thank you!

[@Mispelisfav]

Hi Sam. Great video as usual. I have a question: what is the difference between a headline and the meta-title? As I understand, the meta-title shouldn't be longer than 60 character but some of the examples for engaging headlines are way longer than that.

[@AhrefsCom]

The title tag is a piece of HTML code . This is often used synonymously with headline. Meta title is this piece of code . Not really necessary imo.
-Sam

[@arliepeyton]

3:06 So really Volume is more accurately "National Volume' [pick country] versus Global Volume which is the grand total. 17K + 20K = "37K, "Traffic" column | This always tripped me up in the beginning because I was excited to see the big global and traffic number, but it's Local SEO I was after: a much smaller number. GOOD VIDEO & CONTENT REMINDERS. Thank you!

[@AhrefsCom]

👍

[@Exxzo]

Thanks Sam this video drop couldn't have been timed better

[@AhrefsCom]

Happy to help!

[@NourhanKAmish]

This is the best video ever when it comes to content creation❤️.. thanks alot

[@AhrefsCom]

Wow! Thank you for watching! 🙌
-Helen

[@jvictorgoncalves1569]

This is gold! Thank you so much! Greetings from Brazil 😄

[@AhrefsCom]

Glad you enjoyed it! :)
-Helen

[@jonasweckerle]

Great video Sam! I want that Hoodie!

[@AhrefsCom]

😊

[@theenglishreadypodcast9984]

Thank you! The video explained the topic wonderfully. I learned a lot. I hope to land an SEO job.

[@AhrefsCom]

Best of luck! 🙌
-Helen

[@artuRu1337]

Video out since 9 min. 12 min long. 27 likes (including mine)! This is what a good job looks like !!!!
thx for your content.

[@AhrefsCom]

Thanks for watching!

[@takenow2550]

You are talented sam
I appreciate your hard work

[@AhrefsCom]

Thanks!

[@artistworld9632]

Thank you so very much for your really beautiful explanation.

[@AhrefsCom]

You're welcome!

[@SEOGOLDMINE]

Your videos are helping me through my learning process. Thank you

[@AhrefsCom]

UR welcome!
-Helen

[@janeramos9472]

Thank you a lot for this video. This is very interesting and informative. Keep posting like those amazing videos, this is awesome.

[@AhrefsCom]

Thank you! More to come!
-Helen

[@nenosamats.l.6685]

I just subscribed. Thank you very much for the detailed explanation. Very helpful

[@AhrefsCom]

Thanks for the sub! More videos to come!
-Helen

[@argiebacalso5552]

You nailed it. Thank you for sharing,

[@AhrefsCom]

You're welcome!

[@jackkaine27]

This was really helpful thank you

[@AhrefsCom]

You're welcome!

[@rydermeehan8171]

Very solid video- well done!

[@AhrefsCom]

Thanks!

[@adnananaholy5993]

Good one, Thank you !!

[@AhrefsCom]

Glad you liked it!

[@marknasri1201]

thanks, god bless you for so much giving

[@AhrefsCom]

You're welcome!

[@guyburgess2160]

One word......brilliant!

[@AhrefsCom]

Thank you! Glad you enjoyed it.

[@kamrul5286]

Holy cow!! My whole study was disgust after watched this video! Thumbs up 👍

[@RiseRevive365]

This is so damn helpful. I might have to watch it again while writing my content 🙌🏽

[@AhrefsCom]

Glad to know you like our video so much!
-Helen

[@kurniakwik]

Awesome video. Thank you Sam

[@AhrefsCom]

You're welcome!

[@Aurelius451]

Thanks for sharing. Ahrefs is amazing. I've been using it to find long-tail keywords, and then I put the keywords in Rephrasely's Compose tool and I get a full keyword-optimized article. Great way to generate lots of draft content quickly.

[@AhrefsCom]

Glad to be helpful!
-Helen

[@marclettevillapando7028]

Thank you for this! It really helped!

[@AhrefsCom]

You're welcome!
-Helen

[@JamesMBlackwell]

excellent video - love it. thanks

[@AhrefsCom]

Glad you enjoyed it :)
-Helen

[@rifaldihanifpanmaulana2098]

This is very good. Thanks mate

[@AhrefsCom]

You're welcome!

[@krispattison9086]

Archive of golden knowledge nuggets from Sam O!

[@AhrefsCom]

Thanks! :)
-Helen

[@HocineFerradj]

Thank you so much for the insightful video titled 'Content Writing for SEO: How to Create Content that Ranks in Google.' Your guidance and tips are incredibly helpful for anyone looking to improve their SEO content writing skills. Wishing you continued success and more achievements in the future!

[@AhrefsCom]

Thanks for the feedback!
-Helen

[@diaaa.soliman880]

Great content, thanks a lot. I just noticed you didn"t mention structured data, although you had the chance in the example about the list of painting advice. Doesn"t it play a role in ranking?

[@AhrefsCom]

Thanks! Sure, structured data is important. Perhaps we’ll create a separate video on that.
-Helen

[@BillWidmerBlog]

This is a perfect overview of how to create great SEO content! Well done 👍

[@AhrefsCom]

Thanks! Glad it was helpful 😊

[@leerayment5928]

Great video. Thank you.

[@AhrefsCom]

You're welcome!

[@muhammadarslanejaz7929]

Outstanding ❤️

[@AhrefsCom]

Thanks!

[@babratukamara7338]

This is so helpful
Thanks so much 😊

[@AhrefsCom]

You're so welcome! :)
-Helen

[@iqbalfajry]

This is very expensive knowledge that you are sharing for free. Thankyou so muchhh

[@AhrefsCom]

Happy to help! :)
-Helen

[@pasindu1996]

very helpful video thanks sam

[@AhrefsCom]

Glad it was helpful!

[@rvngo2989]

We have used these strategies to grow our blog on RV Rentals and top destinations and roadtrip routes.

[@AhrefsCom]

Nice work!

[@ROBIN-de5nd]

This is really helpful, i am gonna drive consistent traffic and revenue to my own site

[@AhrefsCom]

👍

[@mariahg2208]

Amazing as always

[@AhrefsCom]

Thank you!

[@cherylmackie9524]

Hi there! I just really wanted to thank you for this video and your tips! I landed a job as a SEO freelance writer because of the help of this video and you! thank you so much for being a blessing :)

[@AhrefsCom]

That is awesome! Thank you :)
-Helen

[@reayayao614]

This is video is an excellent seo content, i found it really helpful.

[@AhrefsCom]

Great to hear!🙌
-Helen

[@feverishchic]

Thanks a lot Sam!

[@AhrefsCom]

Our pleasure!
-Helen

[@busolaomotoye4056]

Thank you so much for this

[@AhrefsCom]

Any time! 🙌
-Helen

[@MukeshPatel-zc1of]

Always trusted information

[@AhrefsCom]

Thank you!

[@largeroomnolight]

😳 Wow!! I feel seen on that wrong way to talk about choosing the right color. 😂 Disadvantage of being a poet. Thank you. This really helps.

[@AhrefsCom]

Glad it was helpful!

[@somesome23231]

Priceless content.

[@AhrefsCom]

Thanks!
-Helen

[@andrewhamerly3441]

"...paint their cabinets red." lol Intense RED

[@ShareMyGadgetHouse]

Great video!

[@AhrefsCom]

Thanks!

[@mohdirfan6298]

Thanks Sam for this video

[@AhrefsCom]

My pleasure!

[@thomasi.walker2712]

Thank you for your Video.

[@AhrefsCom]

You're welcome!

[@AlamCrypto]

Nice work dear sir

[@AhrefsCom]

So nice of you

[@jonahreuben889]

Thank you very much for this I'm using my phone to watch this everything looks tiny.
What website do you search for keywords?

[@davef4163]

Very useful thank you

[@AhrefsCom]

You're welcome!

[@tharunhome8305]

Great Video Sam

[@AhrefsCom]

Thanks!

[@VajiraWanigasekara]

you have done a very good job God bless.....................

[@AhrefsCom]

Thank you :)
-Helen

[@suganyabasker4703]

Thanks very useful

[@AhrefsCom]

You are welcome!
-Helen

[@anwarhossen9058]

Simple But Superb Boss

[@AhrefsCom]

Thanks!

[@CromaCampusOfficial]

Nice video ahref thanks for sharing this video.

[@AhrefsCom]

Most welcome

[@AdwaitYogaSchool]

Excellent Sam. Thanks. Please keep sharing such videos.
Kindly share the videos on Quora also. Or, if you have already made, please share the link.
Thanks a lot. Namaste!

[@AhrefsCom]

Will put it under consideration. We have other videos that mention Quora tactics. Possibly this one? czcams.com/video/rE8j6zFjKac/video.html
-Sam

[@wowwealthy]

your tips are really helpful for me sir, thanks for such knowledgeable video.

[@AhrefsCom]

You're welcome!

[@controldeinternet8262]

Thanks very much, your approach is just so clear and focused ! When I want to see the potential of a word or concept, apart from googling it I also consult the google ads tools. How does the AHREF tool for words potential compare to the tool from google? What would be the suggestions when using both tools?

[@AhrefsCom]

I'm not sure what you're referring to when you say "potential"?
- SQ

[@controldeinternet8262]

@@AhrefsCom I mean the search volume of a word or a concept. I consider my own knowledge of the words that the clients naturally use to refer to those needs, service. I google those to see how they appear as search results, how the competition uses them and i also consult the Keyword planner on Google ADS, to get an idea of their search volume. My question is how different is your tool to search words and concept to that of the keyword planner in google and how I can benefit from both. THKS !

[@AhrefsCom]

Read this: ahrefs.com/blog/keyword-search-volume/
- SQ

[@eleusjaman1617]

This is very useful.

[@AhrefsCom]

Happy to hear it!
-Helen

[@TheCarlosRestrepo]

this is gold thank u

[@AhrefsCom]

You're welcome!

[@Animeking358]

Love you my best teacher ❤

[@AhrefsCom]

Glad you like our tutorials!
-Helen

[@ekbal_alam]

Hi!
Usually an amazing video and I'm actually following your channel since 2 months and it's really very helpful Thank you, Thank you so much Sam and ahrefs.
I have a question I'm just starts a blog and I'm learning content writing but problem is I'm new makes very mistakes in my contents so should I continue to writes and Publish posts or should I perfect my content writing skills first???

[@AhrefsCom]

To perfect your content writing skills, you need to write and publish. 🙂
- SQ