It's funny she ran into a comparison with Shazam, because her final logo reminds me of SoundHound, which does the same thing. She's still very talented, loved seeing her process.
Oh yeah xD when I'm trying to come up with new melodies (for music) I sometimes unintentionally end up coming up with some popular song - reminds me of that
Revised definitely. I'm glad that Chris pointed out that you will bound to run into some similarities when designing a logo...I feel that you have to not think about creating something new but creating something that works for the brand.
I'm actually a software developer, and I'm so hooked with all this Futur content. I don't work with graphic design, but not that I don't design: there is so much of this boldness that applies to designing systems.
I'm not even a graphic designer, and I loved every second of this. Especially seeing the process, and the actual sketching process for the whole thing. Loved the final result.
I love the colorful backgrounds she made, looks very modern and eyecatching. The 'a' in the original skillshare logo is too big and obnoxious, the balance is much better in her redesign
I think the problem here is the use of two complementary colors with the same ratio (50/50). I think the logo would have benefited a lot from choosing one main color and applying the second color for only a small part of it. If that's not an option, then I would have changed the brightness/saturation of the colors so that they wouldn't be exactly complementary to each other. Otherwise, great job with the rebrand! Would love to see you again on the show.
I really like Alissa's version and love when a logo has a story/idea and rationale behind it, even when it's not immediately obvious what that is. I think it just adds value, ...but of course, as always; 'different horses for different courses'. Really nice design and great typography. Love these workshops Chris Do - because this old dog is never too old to learn new tricks.
When Chris said "there are 2 very handsome options here, and I think if I was SkillShare, I would be very happy to choose either." hahaha! Master Politician.
I really enjoyed watching all the letter "S" experimenting process, because it shows how tough really is the design process... Taking in consideration all those details is one of the many reasons why design and designers should be taken more seriously in all professional fields!... Amazing work!
When she said "And Domestika", a domestika's ad hit me in the face... P.S. I love everything about that design process, I'm already stealing things. Definitely I will watch this again
Definitely her version. Their current one just reminds me of Spotify and other logos that give me no positive creative and learning feels and I feel she recaptured that.
@@TheFuturAcademy idk, i didn’t think about The Futur either because to me The Futur is wayyyyy like wayyyy more professional than skillshare and it’s only for top designer ;)
Well done Alissa, dig it a lot!! feel so much modern and stylish, would love to learn more about your process, a 2nd video more focus in the DSL will be AWESOME!
Started off really good, I thought the logo execution was poor. It turned into an un-original retro geographic shape. It's probably why skillshare didn't go with a monogram or icon in the redesign. The color scheme is to childlike and buoyant for the versatility of the platform. Really liked the process though but the execution felt flat for me. I agree with Chris' original comment about the iconography sketch in the beginning. That design seemed to have more weight.
Loved the black and white version of Alyssa’s redesign, and loved the colored background motif, so many uses for that, you could even commission different artists to create unique versions of that. However that said, the 50/50 turquoise/orange I feel is a very dated color combination. Which is also the weakest element of the original SS logo. Mono-line with 2 colors that have even intensity’s that have an even distribution on the logo. I would go back into that brilliant gradient artwork and pick out a darker shade of the blue or orange, and make that your base color for the logo and then pick a lighter color to fill in the negative space “s”. The logo looks great knocked out again at that the gradient artwork though. But your color version of the logo is not memorable. Really good work overall.
I like your video. I guess that the font is not Euclid Square that have been used in the presentation, it looks more like the Euclid Circular, as you can see it, when you compare the small "t" from the presentation with the Euclid font options on the website (link from your description text)
I love the Under Armor logo!! I would def tweak the wordmark tho. Totally agree with the UFC tho - would be cool to see it redesigned here. The one I would personally choice to redesign is the Mini (cars brand) logo. About Alissa's logo, appreciate the process and the effort to keep the heritage but it still looks dated, the emblem meh and the splashy backgrounds too messy..I'd be at Skillshare I'd vote n.01 with no doubts.
'you are not a brand" lol, Currently I am hearing this line quite frequently, whenever I am watching some related to design. Skillshare marketing team got money to spend on ads.
After he said about the negative space now I only see a duck inside the double " S " I just edit the logo after my comment. Not for jokes or disrespect. Duble Duck Logo design. Check out the logo here drive.google.com/file/d/1ZjyG0PMbUJWSUlkBwrnrCHAGDw4I2Ye0/view?usp=sharing
If the presenter removed the "um's & ah's" we would have trimmed the' video by 10 minutes. Not really, but the um's and ah's were very noticeable. Also, saying part of the design process right after the research is "quick and mindless" is a poor choice of words. I'd choose something more like, "The next step is a valuable step in the process where we synthesize the research and strategy....". I would never say "mindless' to a client AT ALL in reference to the design process. Feels reminiscent of the Quiznos logo too, but mostly for the duo-color (Not sure if they're in business anymore)
oh boy..another designer rebranding a well known company that has 'just' been rebranded in last 5-7 months. what's wrong with picking a mom n pop down the street that no-one knows about?? another cocky designer wet behind the ears. rebranding is a team sport. not individual. anyone that shows me a big project with no team/stakeholders are disqualified as a candidate. I don't see the infinity symbol...at all. I feel the Shazam logo is cleaner and executed better. Mixing Futura 'S' with another typeface is really bad typography. better off just leaving S alone, let typeface designers design the S. modified S looks like it's slanting to the left now. another thing is that I think the logo (after Shazam) has been done already. Rounding the corners is the most overused trick to do to a typeface, keep it normal w/o rounding radius. Mark needs more spacing from wordmark. Secondary graphic in photoshop looks really messy and hard to replicate if handed off to team. when she showed her inspiration and moodboard I thought she had some opportunity for a cleaner secondary graphic, where the one she came up with looks like something in deviant art. graphic for Shantelle slide looked better. cropping looked better. I'd try and reduce gradients on super graphic to 4-5 colors. under armour logo is fine, maybe change wordmark and make thins on mark/symbol thicker, UFC logo needs refinement. dr. squatch is cool and has personality, but does need work.
@@TheFuturAcademy true...but it is feedback and I'm not slamming it. I do have a problem when designers on your show don't wanna tackle a design problem with a big company as a 'team'. seems like they want 'sole' ownership.
A lot of Skillshare ads ruining my momentum while watching this skillshare logo redesign video
Haha. The irony.
over and over and over
Because of the Google algorithm.
lol
It's funny she ran into a comparison with Shazam, because her final logo reminds me of SoundHound, which does the same thing.
She's still very talented, loved seeing her process.
Oh yeah xD when I'm trying to come up with new melodies (for music) I sometimes unintentionally end up coming up with some popular song - reminds me of that
Came here to say the same thing. Nice logo, though! www.soundhound.com
I have another one, look's like The logo from the Coffee Skill Program in the Specialty Coffee Asosiation.
yup was waiting for her to show it
Revised definitely. I'm glad that Chris pointed out that you will bound to run into some similarities when designing a logo...I feel that you have to not think about creating something new but creating something that works for the brand.
I still love the original one, but really appreciate the whole presentation and redesign process!
I'm actually a software developer, and I'm so hooked with all this Futur content. I don't work with graphic design, but not that I don't design: there is so much of this boldness that applies to designing systems.
Awesome!! Thanks for watching.
Good work Alissa ! Sorry to say but the concept is already designed and the company is Sofis Valve Operation
I'm not even a graphic designer, and I loved every second of this. Especially seeing the process, and the actual sketching process for the whole thing. Loved the final result.
Impressive, her process is incredibly organized yet she leverages it for maximum creativity! She's both very precise and very free flowing.
It has to be one of my favorite episode. It went by so fast, so that mean I enjoyed watching it. Hope to see more of this series
I'm addicted to these "logo Therapy/Redesign classes" guys.
Love you "the Futur".
I love the colorful backgrounds she made, looks very modern and eyecatching. The 'a' in the original skillshare logo is too big and obnoxious, the balance is much better in her redesign
I think the problem here is the use of two complementary colors with the same ratio (50/50). I think the logo would have benefited a lot from choosing one main color and applying the second color for only a small part of it. If that's not an option, then I would have changed the brightness/saturation of the colors so that they wouldn't be exactly complementary to each other.
Otherwise, great job with the rebrand! Would love to see you again on the show.
As a designer I really like the skill share logo yeah it’s cliche for 2020 but it works and is memorable
loved the process, but this colors combo is killing me. Also R and E look bolder than other letters and these gradients dont look great.
I really like Alissa's version and love when a logo has a story/idea and rationale behind it, even when it's not immediately obvious what that is. I think it just adds value, ...but of course, as always; 'different horses for different courses'. Really nice design and great typography. Love these workshops Chris Do - because this old dog is never too old to learn new tricks.
I just got into studying design and these videos are so helpful in seeing the thinking process and work that goes into a single project
When Chris said "there are 2 very handsome options here, and I think if I was SkillShare, I would be very happy to choose either." hahaha! Master Politician.
I really enjoyed watching all the letter "S" experimenting process, because it shows how tough really is the design process... Taking in consideration all those details is one of the many reasons why design and designers should be taken more seriously in all professional fields!... Amazing work!
I loved it, didn't feel like an hour!
I like this logo but want to see it in new skillshare colors
The rubber duck represents the eternal inner child. Creativity should never grow up 😄
next level
When she said "And Domestika", a domestika's ad hit me in the face...
P.S. I love everything about that design process, I'm already stealing things. Definitely I will watch this again
I really like how she was able to gather images for each theme and create a story out of them.
Not a huge fan of the final logo, but the design peripherals with swirling shapes and gradients are brilliant!
Definitely her version. Their current one just reminds me of Spotify and other logos that give me no positive creative and learning feels and I feel she recaptured that.
I dont like Under Armour just because that logo doesnt fit good on the products.. man.. nice to hear you said that Chris.
You bet. Someone had to say it.
Liked a lot this video, was interesting and fun.Good job Alissa!
I was thinking the same thing! I was like how come the future isn’t on the list...
Right?
@@TheFuturAcademy idk, i didn’t think about The Futur either because to me The Futur is wayyyyy like wayyyy more professional than skillshare and it’s only for top designer ;)
Thank you, Chris and Alissa, It was very fascinating to see Alissa's way of thinking and workflow. Love the end result! So inspiring!
2, I would've preferred it with another color though
Well done Alissa, dig it a lot!! feel so much modern and stylish, would love to learn more about your process, a 2nd video more focus in the DSL will be AWESOME!
Started off really good, I thought the logo execution was poor. It turned into an un-original retro geographic shape. It's probably why skillshare didn't go with a monogram or icon in the redesign. The color scheme is to childlike and buoyant for the versatility of the platform. Really liked the process though but the execution felt flat for me. I agree with Chris' original comment about the iconography sketch in the beginning. That design seemed to have more weight.
I really like her rebrand. It reminds me of the previous hands but more modern and utilizing type
As always, feeling inspired after a dose of The Futur. Thanks for the amazing content!
I like how I'm getting skillshare ads throughout the video, and I'm not even skipping them
Wonderful process and presentation
Missed this livestream sadly. Nice work Alissa!
The exploratory part, and research was great. From there I kind of expected more from the new logo.
When I see a video notification from Thefutur, I click imidiately without reading the title
When life throws a punch at you, you have to 🦆
You quack me up.
That's a good one
@@TheFuturAcademy Ducking hell! You don't miss sir
Waiting for more live streams! Loved ever bit ☺️ Thank you!!
Loved the black and white version of Alyssa’s redesign, and loved the colored background motif, so many uses for that, you could even commission different artists to create unique versions of that. However that said, the 50/50 turquoise/orange I feel is a very dated color combination. Which is also the weakest element of the original SS logo. Mono-line with 2 colors that have even intensity’s that have an even distribution on the logo.
I would go back into that brilliant gradient artwork and pick out a darker shade of the blue or orange, and make that your base color for the logo and then pick a lighter color to fill in the negative space “s”. The logo looks great knocked out again at that the gradient artwork though. But your color version of the logo is not memorable.
Really good work overall.
The "S" looks like a baby duckling hatching from an egg....and the colors remind me of Easter.
Holy f* man, she is a pro and looks like a cute cartoon too ❤❤❤
Really interesting. I love the font That SS used in their new logo; wonder why they put another green full stop after Share.
I'm curious why you don't use the color green from the previous logo.
Love This! ♥️
2. Great work Alissa
I like your video. I guess that the font is not Euclid Square that have been used in the presentation, it looks more like the Euclid Circular, as you can see it, when you compare the small "t" from the presentation with the Euclid font options on the website (link from your description text)
That's interesting how she took the weight of the wordmark and put it as a reference in the logo size.
The concept was good but the execution was far from perfect
A very good designer!
Awesome content, Thank you
It takes more work to create a simple logo than a complicated one.
No2, great job
I now it's no longer live but it needs recognition
Video starts @ 1:20
2 is better
I love the Under Armor logo!! I would def tweak the wordmark tho. Totally agree with the UFC tho - would be cool to see it redesigned here. The one I would personally choice to redesign is the Mini (cars brand) logo. About Alissa's logo, appreciate the process and the effort to keep the heritage but it still looks dated, the emblem meh and the splashy backgrounds too messy..I'd be at Skillshare I'd vote n.01 with no doubts.
I can't find the website "youclipssquare" that sells fonts that Chris mentions. Can anybody help me? how is it spelled?
Here you go Buddy!
www.swisstypefaces.com/fonts/euclid/
@@TechnoAsh thanks. Appreciate it.
'you are not a brand" lol, Currently I am hearing this line quite frequently, whenever I am watching some related to design. Skillshare marketing team got money to spend on ads.
I can't find Carol Martens(saw the live chaT) properly when i google them ?
Nvm its Karel Marten !
@@StarCourtesan Hey Vinay! Sorry to confuse you - yes it's Karel Martens! There is a wonderful book about his work called "Printed Matter" :)
@@alissametsnik1307 Thank you so much :) Loved the video - I'm mostly self taught so seeing your entire process was super helpful for me
#2 it is cool and ateractive
now i can't unsee the duck
What the duck?
NIce!!!!! thank you !!!
What is the name of the typeface? At 7:27
Euclid Square
Great episode!
I feel her final logo is quite similar to Scott's logo
Who did she mentioned in 15:09 ??
Her logo reminds me of the BBC Sounds logo
The Process
Wikipedia logo needs a redesign
did you guys also streaming on Twitch ?
Not every logo has to be a Letter Mark Logo... just saying :)
Som Livre
yepp Under Armour logo is ugly i agree chris
35:25 I accidentally pause the video 'cause i was trying to close the layer window xD
Chris should definitely grow a moustache
It's a great design process, but it might be too generic. The shape looks like the piotrlogo logo
I like Yukon Gold Potatos.
1:04:43 aww man! London!? I got tricked!
After he said about the negative space now I only see a duck inside the double " S "
I just edit the logo after my comment. Not for jokes or disrespect.
Duble Duck Logo design. Check out the logo here drive.google.com/file/d/1ZjyG0PMbUJWSUlkBwrnrCHAGDw4I2Ye0/view?usp=sharing
2. But I would have refreshed the two colours a bit more making them brighter as they look dated. Shape also needs a bit more tuning
Not fond of the Nissan logo.
Karel Martens
This video is literally sponsored by Skillshare!
1.
2❤
I am thinking about the UFC logo from last 2 weeks....
I feel like I woke up in 2012 looking at this
*Chris mention Under Armour*
My brain : My Hero Academia
😉
Is it just me or do you guys also see Trumpface at 49:00 ? 😄
Chris. you energy seems a bit down. you good boss?
Honestly before is way better
2🕺❤️
If the presenter removed the "um's & ah's" we would have trimmed the' video by 10 minutes. Not really, but the um's and ah's were very noticeable. Also, saying part of the design process right after the research is "quick and mindless" is a poor choice of words. I'd choose something more like, "The next step is a valuable step in the process where we synthesize the research and strategy....". I would never say "mindless' to a client AT ALL in reference to the design process. Feels reminiscent of the Quiznos logo too, but mostly for the duo-color (Not sure if they're in business anymore)
Dad jokes don't do much from us, Chris, we're still young you know. No offense huhu.
It's very hard to watch someone who keeps saying 'ammmm ammmm ammm'
Sorry
Anyone who thinks MSI logo needs a redesign?
oh boy..another designer rebranding a well known company that has 'just' been rebranded in last 5-7 months. what's wrong with picking a mom n pop down the street that no-one knows about?? another cocky designer wet behind the ears. rebranding is a team sport. not individual. anyone that shows me a big project with no team/stakeholders are disqualified as a candidate. I don't see the infinity symbol...at all. I feel the Shazam logo is cleaner and executed better. Mixing Futura 'S' with another typeface is really bad typography. better off just leaving S alone, let typeface designers design the S. modified S looks like it's slanting to the left now. another thing is that I think the logo (after Shazam) has been done already. Rounding the corners is the most overused trick to do to a typeface, keep it normal w/o rounding radius. Mark needs more spacing from wordmark. Secondary graphic in photoshop looks really messy and hard to replicate if handed off to team. when she showed her inspiration and moodboard I thought she had some opportunity for a cleaner secondary graphic, where the one she came up with looks like something in deviant art. graphic for Shantelle slide looked better. cropping looked better. I'd try and reduce gradients on super graphic to 4-5 colors.
under armour logo is fine, maybe change wordmark and make thins on mark/symbol thicker, UFC logo needs refinement. dr. squatch is cool and has personality, but does need work.
Wait. Aren’t you also another designer with an opinion? It’s all on good fun and an exercise in design to help others learn.
This comment smells like personal issues, not constructive at all.
@@imZenko read it again, it's constructive bro.
@@TheFuturAcademy true...but it is feedback and I'm not slamming it. I do have a problem when designers on your show don't wanna tackle a design problem with a big company as a 'team'. seems like they want 'sole' ownership.
Jeez. Go get a drink man.