I think the Ace design was beautiful, but he missed understanding the end user. It didn't feel luxurious at all. It felt youthful and vibrant, and might work as a program for young hustling professionals. The Swiss Airlines work was the strongest by far at capturing the intention of the design exercise.
Unfortunately missed the live premiering of the episode. It was very sweet seeing all the love and support in the chat when I later watched it. Thank you guys! It was a lot of fun working on this, I learned as much from my own process and Chris' feedback as I did from seeing everyone's way of approaching the challenge and producing amazing work!
I am exactly like Conor when I am in school. I did well in CGPA and my porfolio were WILD and all over the place. All together they don't make a good portfolio, they looked like experimentations. I take your compliment at Conor on him being confidence and wild, no teachers told that to me. I was told that secretly the teachers hated me. Now that I am in 4th years of operating a studio I founded, I can say I tuned down a lot! And everytime I wanted to try something different new and go wild, I always take one step back and only be expressive on parts that I think is suitable. My general rule is to have a pinch of crazy ideas in a stew of practical concept. I used to be like you Conor! But trust me I grew so much when I am a good listener, and when I tamed my inner horses. Chris is kind enough to praise your confident, but the society might not be. I still not a good follower now, but I am getting better everyday.
I think that if i ranked them: 1. CRIMSON: everything was on point, i think chris should have given him more promps as he did with AAce, Sharif really set the bar since Ep. 1 and here he really puts himself at the level of emily with emerald.🔴 2. AAce: the pattern was the killer shot (in a good way) it was perfectly applied throughout the applications⏭⏬⏫ - Putting both of them side by side, crimsom wins on logo and refined quality and Aace wins on pattern and brand liquidness ... so for me at the end they both share the first place🏅 3. Nest, dispite the selection of Didot (it looks good don't get me wrong) and the critics from Chris, The Symbol was magnificent, really exceptional and the applications dont even say some 🙌🏻 4. Serenity ⚜ i think it just needed to go the extra mile and another 10-20% beyond the 100% because the concept & the logo were good but they appeared to be the 'final-brand.file' instead of the 'final final brand.file' 5. JET2VIP🚄 i think it was a bad choose to begin with because despite understanding the challenge & difficulty behind the selection, just the main logo, compared to the others, lacks professionalism and he even said on the part 1 that he wasn't happy with some details ... the other four selected airlines had well designed logos so thats a plus when it comes to looking if, at the end, your proposal achieved the level of those brands.
I love this summary, thanks Luis! I really appreciate it! I'm super grateful for feedback like this. I picked up the project in the midst of my busiest period in business yet and reflecting on it now I can completely see where I went wrong. Unfortunately I had to prioritise other things at the time so I didn't put all of my effort into this project, leading it to feel lacklustre. But we all learn and move forward!
I agree, I think the suggestion he made would have made it look cheap... The original fits perfectly to the brand, as the applications are really bold, the softeness of Didot doesn't feel disconnected to Lufthansa's identity.
@@IsisMarques In general, the suggestions that Chris makes are very bad imo. But he is good at pointing out what workd and what doesnt. I would love to see him in action, designing something.
Absolutely, Crimson is the winner, it was well presented and well designed, it looks and feels luxurious and it's easily recognized as a sub-brand to Swiss airlines. Sharif did an incredible job and it was super inspiring.
Thank you for posting these critiques! They help me tighten up my design in general and, more specifically, give me greater insight for my own StyleScape homework. Well done everyone!
This channel is my saviour. Can't thank you enough. It feels bad that we were not privileged enough to have professor like you to have this much open n detailed discussion on weekly basis. But I am so happy that this is happening on CZcams. Man🙌🙌🙌. You have helped me so much let me know if I can help this channel somehow.
They are all fantastic work. I do feel sympathetic for the indian designer. In constrast to other designers the color palette totally was different. Might have to do with the culture. India perceives colors different from the way we do. Prob thats why we related his aesthetic design to a spa or feminine vine rather than luxurious. But very impressed.!
I agree on most of the critique with your Chris. The luxury part is absent for me in most of the designs. On the contrary, there is a low-cost feel in some. Perhaps it's a cohesiveness with the parent brand thing, but American Airlines one does not feel premium either. It looks young, playful and fun, rather than luxurious and professional. That faint grunge pattern on the front of the business card does not help the cause either. Think I like Crimson the most
I miss working on something like this. That's the downside when working on a retainer that takes up all your time. There is no time to try something else. Love your videos. I put my headphones on, and listen to your videos while working :) Thanks for the entertainment ❤️
Hahaha cuz he expects me to do a lot more than I do and I fail to do it but I learn and overcome my shortcomings in the next challenge. Chris is the last person I'd expect bias from, towards anything
The Nest logo: the three lines in the feather are different through out the video. Consistency in the brand is very important, especially in the logo/icon.
I really, really enjoy this series! I think it is perfect! It has everything...it gifts the participants with a hands-on education most of us would kill for; it gives the rest of us the virtual experience of such a mentorship; it's highly educational; it showcases Chris, his design expertise, his thoughtfulness, his elite teaching skills, and the company and staff. And, most importantly, Young Guns inspires!!! 😊 I think it has real longevity potential. I hope the all-female Young Guns is not the last Young Guns! Keep it going! xo P.S. I think Arun's mistakes were the easiest to correct. They were flagrant...but fixable. But, after saying that, you could likely argue that about any one of them. As good as the Young Guns all are, they, too, have quite a bit of room for improvement. It is very hard to judge, and everyone has their own grading biases. I appreciate Chris and the futur for giving guidance to these young talents!
I really want to learn how they do mockups that are so perfect and aligned with the brand. Normally, the way I do it is to go online and find some available template mockups that fit the stylescape to put my design in with some tweaks and color corrections here and there. If I couldnt find any, I would try to find some photos to do the mockups from scratch. What would be the better workflow? Since I personally feel it takes me way too much just to find the right mockups. I actually would want to see how Sharif makes his mockups since I am really curious how he made Swiss' ticket in passport mockups from scratch with only photos. Love this ep!
Use a paid membership website like envato. 15 euros for a month. This mockups are 10x better than the free ones online and you get many more things like fonts and photos for that 15 euro
@@maarten_ I also notice that. But I'm talking about how to make the mockups like that of Sharif's work where he used existing photos and made them into a mockup. So that when all the resources online are not qualified, I still have something up my sleeves to pull out.
I’m a modern self defense school owner who doesn’t have enough capital to pay someone to do marketing and branding - so I put on my big boy pants and I’m learning all aspects of funnel systems and “ packaging “ because packaging sells it . Our instruction is top quality and our look should reflect it . I have a whole NEW approach to branching and online coaching . Tried and true proven things with some minor tweaks to improvements that will mean better service and more $$$$ I’ve been an artist all my life so it’s fun to learn from and be exposed to things I would never be able to live another life to go back to school - you give me a chance to grow !!!!
Would you consider doing a series like Young Guns but for self-taught career switchers? Would be interesting to see what those with different career experience bring into design! (and from a selfish standpoint, I'd love to apply to be part of it!). Amazing work by all the Young Guns :)
Chris and (Mostly) Emily already did this challenge on an adobe live stream. Was great to have an example to reference! czcams.com/video/X2l1g85CNpI/video.html
Amazing video! Super informative with really constructive criticism. I can see myself applying a lot of what has been gone through here. Keep up this series guys!
Great coving on them Chris. I’d agree that the jet2 is a hard choice and needs to be tighter. The middle one was very nice and the first he did good to pull it back and get something working from the first week. Wish I could go back to uni and do some of these ideas for presentation and putting things in the real world I don’t remember people on my course doing. We knew our design felt flat but not seen how to make it pop with these simple ideas.
I bet if the first guy would put an older lady it would make the mark. As the soft colors would match better with a female. I think it was nice, its still personal flavour. One would like the other wont. I was thought a trick at school for checking kerning, squint your eyes a bit and the bad spaces will become clear. It works like a champ. Also they are certain spots like the man showed which always show bad kerning in standard type setting. Why didnt he say anything about the I and T, they had bad kerning as well???
Love the show! This is just so helpful for this young guns and US we get to learn so much from these video's and I want to just give a little appreciation post to Chris and the WHOLE team! Love ya peeps
shaun was great, i'de recommend flipping the logo so the lines are running up to the right instead - we associate right as moving forward or progression... (or taking off)
I enjoyed this series so much and learn a lot from it. Thanks a lot futur teams. By the way it's really interesting how they created mockup. I'd like to learn some technique on how did you guys created some mockups. Perhaps some tutorial on the futur academy channel or share it as a course on the futur academy site. Kudos to you guys:)
Piouuuuuf damn Sean, this is killer. It is not even beyond you take this challenge out of space. Winner for sure! I really love this series Chris you should think about doing old guns too, people starting very late in the graphic design field. It will be very interesting to see.
14 Minutes into this video and its gold coins being thrown into the air to all of us peasants of the design world who's watching this video, lol! Thank you guys!!!!
Personally, I love to see the way they explore and put lots of thought on their design. The first one done a good job on creating branding but yes, when we take it to airways system, it seems not fit and too "spa" look. But the way he integrate the color is nice. The "Crimson" logo took me immediaterly to the old citibank logo. But He did good with the application. The AACe one in my opinion practically the best on both design and application. The one with "nest" idea, done good with the presentation. And I agree that it might not fit with german style. Unless he can convince the client to take the risk for having out of the box style and get more modern. The last one is the risk taker. And somehow this kind of approach could work with the client but not in real application or vice versa.
If the Swiss airline guy and the American airline guy join forces, they would be unstoppable, Swiss airline is good at story telling and presentation meanwhile the American airline is super creative and original.
Great video and good job to all the guys that submitted their designs. Loved the constructive criticism. My favorite note is about kerning and how you need to look at the volume between letters and not just the spacing. Side note, can you please not use the phrase "play with it"? That is one of those infuriating phrases that clients say all time.
but, i do agree with your last sentence of idk when it is. But sometimes opportunity gives us a flexible thing to do, like in this case to design something what we want, that looks fun and we think that we will enjoy the process... but sometimes we just think it would be so easy because the opportunity said that we can make design as what we want.. so tricky. I've got this same mistakes, when a Graphic Design Professor asked me to design a holiday card and mine just came out as what i want to make, and now i realized how not so good is that and she never talked to me anymore since then....... never do the same sh*t is a lesson... thx Chris
I agree with everything you said, except with your attempt to join the N with the feather. The AAce pattern is nice but not as good as you say, it's something I've seen a lot. It seems to me that the Crimson symbol is excellent. The color of the lotus flower of the first case does not work for me. Nest name does not reflect very well the values and origin of the mother brand. And the case of Jet2 is very disconnected and little developed. In general, I have enjoyed watching the video, the work behind every case and your comments.
If Arun had gone with Spice Jet, he could have called the premium class "Saffron." Saffron is one of the most expensive spices on earth and has a red and yellow color scheme just like the airline.
If you watched episode 9, I gave the reasoning why I picked Vistara And this Saffron idea was the instant one when we got the assignment and being on the show I learnt that first ideas aren't usually the best ones 😂😂
I think I am one of the few who actually watched the whole video. (I took 5mins break 3 times) I have nothing but gratitude for you guys. It's been a pretty long time since last I watched something beneficial to me. Usually, I run into repeating, exaggerating, or crap-information videos. And good job marketing yourselves! Now I really am planning to buy your VIP tutoring xD
Great work on those submissions! Chris has provided some really good comments that I hope you will consider further and apply to your future work. I have not seen the previous videos, but it would be interesting to get an idea of how much time was spent on each.
I disagree with your critique of Nest - it looked really professional, luxurious. The deconstructed Nest would have looked too modern, whereas his overall system speaks to European timeless luxury. Its a tie between The Nest and Crimson. Based on overall presentation, I'd probably say Crimson.
Your "God is a designer" hat tho! Dope! To God be the glory and grace and peace to you bro! You've gained a new subscriber here. Love the content. I'm very new to design and this is beyond helpful. Thank you!
My first thought about the brand name "nest" and its color concept was the association with the brand Nestlé. Here in Germany, Lufthansa has a very good reputation, while Nestlé has a quite bad image. So my guess would be that the name choice would cause a rather difficult start for the brand to work.
💯 Percent agree with you Chris, it's important to learn from feedback, take it on board, only stick to your gun if it will do a better job of producing great high quality work with a different direction that fulfills the criteria. But overall all the young guns have talent, some truly amazing work. Chris that ending though left me hanging 😮😶💔
Regarding Connors design - there is nothing I respect more than a designer who sticks to their guns. It’s bravery and the only way design will be pushed forward. The trick is that is has to work and his design just didn’t work. It’s like driving backward in Mario Kart... you might hit every lap twice as fast as the next player but if you’re driving backward, it doesn’t matter. You have to be heading in the right direction.
I appreciate your comment thank you for the feedback! I'm probably going to end up making my own video on this experience but for now here's my thoughts. At the time of this project I was and still am in the busiest period of my business to date. This project came on top of all of that and unfortunately I had to prioritise my time elsewhere which meant I didn't put 100% focus into this. I know it could have been better, some people might say I "half arsed" it but, ultimately at the end of the day I was never in this series to be the best. I was never in Young Guns to "prove my worth" I was here to grow and learn as a designer and charge my path forward. So from a personal perspective, in comparison to where I was when this series started, this lacklustre project is a blip on my timeline.
Are you suggesting the same research/stylescapes route for a logo design? Visual identity is much more complicated and includes more stuff so I was wondering how to tweak the process for a logo design. Thanks
Spencer Fraye that designed Nest by Lufthansa he shows us how he come to the logo by combining some elements from the original logo but, in the final version of the logo, the negative rectangles are pointing down instead of up. What happen there? I'm confused, on some of the mocks it's the correct logo on others is the wrong one.
Hmm... one of my earlier drafts had the negative space pointing down. Seems like they were using one of my earlier exports in the video. The real one points up, sorry about the confusion.
Amazing content. My favourite was the CRIMSON. Sharif did a great job. Kudos to THE FUTUR for this unending gold content. Considering the audience's review on Connor's work, I'd like to comment my thoughts as I've been in contact with Him for a long time. Some of you have even commented that 'He lost the opportunity of growing as a designer'. Trust me, I've seen Him from the start and i can proudly say that He has evolved as a successful designer much more than a person of His calibre would at such a short time. When you comment, also consider He's managing His business (which is elevating quite smoothly atm) ,handling social media, producing a podcast and also being a participant here at the show. I do agree that a clarification is needed, which I'm sure He'll drop in that will help in understanding the back story. I still stand by my word, It's groundless to comment on someone's calibre based on a specific work without knowing the story behind. Please don't take this a rant on anyone, I'm never against criticism/feedback. But a criticism without grounds is pointless. I felt the need to back him up as I know the reality.
Love this series! So much Value, thanks Chris! Also, when you're designing a stylescape and applications, are you using whatever images you can get your hands on? (Within reason, graphically) or are they all creative commons sourced? Just curious!
Lovely work guys! Also, I appreciate the constructive feedback from you Chris. Lovely things you are doing over there guys :) Also, Sharif, would you mind sharing your presentation over on Behance, or sending these images in private message? I believe it will help you to find new clients, and it will help me (and others) to create a presentation for one of the airline brand identities projects we're working on. Thanks a lot! :)
Hey Ivan, I'm not sure what exactly you'd like me to share. I do already share a lot of my work on Behance and I'll soon be adding this project as well. behance.net/sharifelkomi
I like that nest proposal as well. Though the 3 cutins should point up like how feathers are build. Also the TM is distracting. Did you also check how the feather would look at the tail of the letter T? I tthink now something is off with the sizing. I thin it would look more catchy at the end of the word. Love the dark blue, very nice style. Im not inline what Chris proposed making abstract shapes, it doesnt connect to the brand i think. Another method could be the feather as the T.
I genuinely learn more from this channel than I do at a $40,000 university bachelors degree.
Ando totally agree!
Same here
@@JackGSF same
Ando you're completely right!!
Yet they do look at that paper from school when job hunting.
What I learn is don’t be lazy even if it is just a personal project. Always try to go above and beyond in everything
this is friggin netflix material. cant wrap my head i am watching it for free
I think the Ace design was beautiful, but he missed understanding the end user. It didn't feel luxurious at all. It felt youthful and vibrant, and might work as a program for young hustling professionals.
The Swiss Airlines work was the strongest by far at capturing the intention of the design exercise.
Completely agree
Omg that’s exactly what I feel!!!!!
Agree
I totally agree with you
guy with Swiss airline did the best job in my opinion
And yet for some reason it appers that someone else won
agree
Yup, created a solid clean subbrand for one of the cleanest brands
Totally agree
I don't agree, cause not feeling a luxury. Typeface also not good
I am watching this for free.
What a great time to be alive .
Unfortunately missed the live premiering of the episode. It was very sweet seeing all the love and support in the chat when I later watched it. Thank you guys!
It was a lot of fun working on this, I learned as much from my own process and Chris' feedback as I did from seeing everyone's way of approaching the challenge and producing amazing work!
great job! 👏
@@kajalbaliyan2010 Thank you, Kajal!
Loved your work Sharif!
@@May-ei5nb Thank you very much!
that was amazing.
Sean's AAce pattern is really dope.
I agree!
I am exactly like Conor when I am in school. I did well in CGPA and my porfolio were WILD and all over the place. All together they don't make a good portfolio, they looked like experimentations.
I take your compliment at Conor on him being confidence and wild, no teachers told that to me. I was told that secretly the teachers hated me.
Now that I am in 4th years of operating a studio I founded, I can say I tuned down a lot!
And everytime I wanted to try something different new and go wild, I always take one step back and only be expressive on parts that I think is suitable.
My general rule is to have a pinch of crazy ideas in a stew of practical concept.
I used to be like you Conor! But trust me I grew so much when I am a good listener, and when I tamed my inner horses. Chris is kind enough to praise your confident, but the society might not be.
I still not a good follower now, but I am getting better everyday.
I think that if i ranked them:
1. CRIMSON: everything was on point, i think chris should have given him more promps as he did with AAce, Sharif really set the bar since Ep. 1 and here he really puts himself at the level of emily with emerald.🔴
2. AAce: the pattern was the killer shot (in a good way) it was perfectly applied throughout the applications⏭⏬⏫
- Putting both of them side by side, crimsom wins on logo and refined quality and Aace wins on pattern and brand liquidness ... so for me at the end they both share the first place🏅
3. Nest, dispite the selection of Didot (it looks good don't get me wrong) and the critics from Chris, The Symbol was magnificent, really exceptional and the applications dont even say some 🙌🏻
4. Serenity ⚜ i think it just needed to go the extra mile and another 10-20% beyond the 100% because the concept & the logo were good but they appeared to be the 'final-brand.file' instead of the 'final final brand.file'
5. JET2VIP🚄 i think it was a bad choose to begin with because despite understanding the challenge & difficulty behind the selection, just the main logo, compared to the others, lacks professionalism and he even said on the part 1 that he wasn't happy with some details ... the other four selected airlines had well designed logos so thats a plus when it comes to looking if, at the end, your proposal achieved the level of those brands.
That's exactly where I fell short, didn't put much in the applications and focused too much on messaging
Thanks for the input.
I love this summary, thanks Luis! I really appreciate it!
I'm super grateful for feedback like this. I picked up the project in the midst of my busiest period in business yet and reflecting on it now I can completely see where I went wrong. Unfortunately I had to prioritise other things at the time so I didn't put all of my effort into this project, leading it to feel lacklustre.
But we all learn and move forward!
The Nest logo should stay the same. It's brilliant. The font could have been different but it's still gold to me.
I agree, I think the suggestion he made would have made it look cheap... The original fits perfectly to the brand, as the applications are really bold, the softeness of Didot doesn't feel disconnected to Lufthansa's identity.
@@IsisMarques In general, the suggestions that Chris makes are very bad imo. But he is good at pointing out what workd and what doesnt. I would love to see him in action, designing something.
the NEST logo suggest to be incorporated in the word nesT the T is where its logo
Absolutely, Crimson is the winner, it was well presented and well designed, it looks and feels luxurious and it's easily recognized as a sub-brand to Swiss airlines. Sharif did an incredible job and it was super inspiring.
Crimson looks really good!
Thank you, Nowy! Glad you think so!
Thank you for posting these critiques! They help me tighten up my design in general and, more specifically, give me greater insight for my own StyleScape homework. Well done everyone!
This channel is my saviour. Can't thank you enough. It feels bad that we were not privileged enough to have professor like you to have this much open n detailed discussion on weekly basis. But I am so happy that this is happening on CZcams. Man🙌🙌🙌. You have helped me so much let me know if I can help this channel somehow.
Thank you Parita
Who needs school when you got the Futur dropping some 🔥 just learned so much about logo design in 15 minutes
They are all fantastic work.
I do feel sympathetic for the indian designer. In constrast to other designers the color palette totally was different. Might have to do with the culture. India perceives colors different from the way we do.
Prob thats why we related his aesthetic design to a spa or feminine vine rather than luxurious.
But very impressed.!
I totale thought of that as well!
I agree on most of the critique with your Chris. The luxury part is absent for me in most of the designs. On the contrary, there is a low-cost feel in some.
Perhaps it's a cohesiveness with the parent brand thing, but American Airlines one does not feel premium either. It looks young, playful and fun, rather than luxurious and professional. That faint grunge pattern on the front of the business card does not help the cause either.
Think I like Crimson the most
I definitely agree. Sean's work is beautifully done, but it doesn't have the luxurious feeling the sub-brand is striving for.
I definitely agree with the Crimson being the best! Thanks for sharing your thoughts
Would be amazing to see Chris Do 'do' a brand redesign. 😏
Did you watch Trojan storage?
@@thefutur I did but I mean like a hands on, photoshop, illustrator, mockups kinda brand redesign by the one and only Chris Do ;-)
another gold just dropped. never thought a critique on someone else's work is valuable! would love to see the video about mockups! thanks the futur!
here's my ranking ,
Sean- best rebrand strategy, and best fit overall,
Sharif- best design overall ,
Connor- Best presentation and pitch
I guess I'm a sales guy now :')
Connor Fowler it’s a very important skill
Sherif i'm really in love with your presentation!
I miss working on something like this. That's the downside when working on a retainer that takes up all your time. There is no time to try something else. Love your videos. I put my headphones on, and listen to your videos while working :) Thanks for the entertainment ❤️
Chris is much harsher on Arun each time, but lighter on Connor. I think Sharif killed it!
I am?
Hahaha cuz he expects me to do a lot more than I do and I fail to do it but I learn and overcome my shortcomings in the next challenge. Chris is the last person I'd expect bias from, towards anything
@@ScientistX Good job Arun, Critique is a gift for them who knows how to perceive it. Keep improving, Kudos to you
I learn so much from your videos.
I wish I never had to worry about earning money, could just be there and learn and explore..
i just watched this and seeing how good these guys make me feel like quitting art school lol
That ain't it cheif
same
The Nest logo: the three lines in the feather are different through out the video. Consistency in the brand is very important, especially in the logo/icon.
dude the presentation on the Crimson is just really good. Really good photoshop made the project feel more "real."
I really, really enjoy this series! I think it is perfect! It has everything...it gifts the participants with a hands-on education most of us would kill for; it gives the rest of us the virtual experience of such a mentorship; it's highly educational; it showcases Chris, his design expertise, his thoughtfulness, his elite teaching skills, and the company and staff. And, most importantly, Young Guns inspires!!! 😊
I think it has real longevity potential. I hope the all-female Young Guns is not the last Young Guns! Keep it going! xo
P.S. I think Arun's mistakes were the easiest to correct. They were flagrant...but fixable. But, after saying that, you could likely argue that about any one of them. As good as the Young Guns all are, they, too, have quite a bit of room for improvement. It is very hard to judge, and everyone has their own grading biases. I appreciate Chris and the futur for giving guidance to these young talents!
Thank you. I saw your comments live.
I really want to learn how they do mockups that are so perfect and aligned with the brand. Normally, the way I do it is to go online and find some available template mockups that fit the stylescape to put my design in with some tweaks and color corrections here and there. If I couldnt find any, I would try to find some photos to do the mockups from scratch. What would be the better workflow? Since I personally feel it takes me way too much just to find the right mockups.
I actually would want to see how Sharif makes his mockups since I am really curious how he made Swiss' ticket in passport mockups from scratch with only photos.
Love this ep!
I'd also like to get some insight on this as well!
Use a paid membership website like envato. 15 euros for a month. This mockups are 10x better than the free ones online and you get many more things like fonts and photos for that 15 euro
@@maarten_ I also notice that. But I'm talking about how to make the mockups like that of Sharif's work where he used existing photos and made them into a mockup. So that when all the resources online are not qualified, I still have something up my sleeves to pull out.
I’m a modern self defense school owner who doesn’t have enough capital to pay someone to do marketing and branding - so I put on my big boy pants and I’m learning all aspects of funnel systems and “ packaging “ because packaging sells it . Our instruction is top quality and our look should reflect it . I have a whole NEW approach to branching and online coaching . Tried and true proven things with some minor tweaks to improvements that will mean better service and more $$$$ I’ve been an artist all my life so it’s fun to learn from and be exposed to things I would never be able to live another life to go back to school - you give me a chance to grow !!!!
Bravo
2022...
And still amazing.
Blown away by Crimson, Aace and Nest! Phenomenal job fellas!!
Thanks Henry.
Thank you very much!
Great job guys very brave challenge. My top two are the AAce brand and Swiss rebrand.
Sherif should have won tbh, not because we share the same name, but I really loved his work. Very impressive!
Would you consider doing a series like Young Guns but for self-taught career switchers? Would be interesting to see what those with different career experience bring into design! (and from a selfish standpoint, I'd love to apply to be part of it!). Amazing work by all the Young Guns :)
Of course. Educational background is not considered.
What an interesting idea! When are you taking applications ?
Some really great work here. Congrats to all the designers. You should be very proud of yourselves.
This is great
I really need the how to's on manipulating photos to better up the mockups that are readily available
I think Chris should take part in the challenge. And show us how it's done!
Gab Zara that's a lot to ask of a person who is so busy.
Chris and (Mostly) Emily already did this challenge on an adobe live stream. Was great to have an example to reference!
czcams.com/video/X2l1g85CNpI/video.html
Would love to see an UI challenge in Young Guns 2! :)
Julia Jakubczak id sign up for that
Amazing video! Super informative with really constructive criticism. I can see myself applying a lot of what has been gone through here. Keep up this series guys!
Great coving on them Chris. I’d agree that the jet2 is a hard choice and needs to be tighter. The middle one was very nice and the first he did good to pull it back and get something working from the first week.
Wish I could go back to uni and do some of these ideas for presentation and putting things in the real world I don’t remember people on my course doing. We knew our design felt flat but not seen how to make it pop with these simple ideas.
I bet if the first guy would put an older lady it would make the mark. As the soft colors would match better with a female. I think it was nice, its still personal flavour. One would like the other wont. I was thought a trick at school for checking kerning, squint your eyes a bit and the bad spaces will become clear. It works like a champ. Also they are certain spots like the man showed which always show bad kerning in standard type setting. Why didnt he say anything about the I and T, they had bad kerning as well???
Love the show! This is just so helpful for this young guns and US we get to learn so much from these video's and I want to just give a little appreciation post to Chris and the WHOLE team! Love ya peeps
I am a pro 20 years experienced designer. Wow, a lot of gold here. Thank you!
Holy mother of designs, all of them are really impressive.
Yes they are.
shaun was great, i'de recommend flipping the logo so the lines are running up to the right instead - we associate right as moving forward or progression... (or taking off)
I enjoyed this series so much and learn a lot from it. Thanks a lot futur teams. By the way it's really interesting how they created mockup. I'd like to learn some technique on how did you guys created some mockups. Perhaps some tutorial on the futur academy channel or share it as a course on the futur academy site. Kudos to you guys:)
Piouuuuuf damn Sean, this is killer. It is not even beyond you take this challenge out of space. Winner for sure! I really love this series Chris you should think about doing old guns too, people starting very late in the graphic design field. It will be very interesting to see.
Really love the Swiss design! Also understand what he means with the AA identity. Thanks for sharing Chris
Nice episode. Love to watch both the presentations and the feedback. Would have been fun to see what some old guns would have done:)
14 Minutes into this video and its gold coins being thrown into the air to all of us peasants of the design world who's watching this video, lol! Thank you guys!!!!
Personally, I love to see the way they explore and put lots of thought on their design. The first one done a good job on creating branding but yes, when we take it to airways system, it seems not fit and too "spa" look. But the way he integrate the color is nice. The "Crimson" logo took me immediaterly to the old citibank logo. But He did good with the application. The AACe one in my opinion practically the best on both design and application. The one with "nest" idea, done good with the presentation. And I agree that it might not fit with german style. Unless he can convince the client to take the risk for having out of the box style and get more modern. The last one is the risk taker. And somehow this kind of approach could work with the client but not in real application or vice versa.
Chris is amazing teacher, pure gold
Wow this is amazing, this can even be a TV series.
TV is overrated
If the Swiss airline guy and the American airline guy join forces, they would be unstoppable, Swiss airline is good at story telling and presentation meanwhile the American airline is super creative and original.
Great video and good job to all the guys that submitted their designs. Loved the constructive criticism. My favorite note is about kerning and how you need to look at the volume between letters and not just the spacing.
Side note, can you please not use the phrase "play with it"? That is one of those infuriating phrases that clients say all time.
the nest icon is genuinely incredible, really great thinking behind it
when Chris draw 'N' Serif for the Luftanza airline and he said "maybe looks like that, i don't know" is the funniest part of my version :)))
but, i do agree with your last sentence of idk when it is. But sometimes opportunity gives us a flexible thing to do, like in this case to design something what we want, that looks fun and we think that we will enjoy the process... but sometimes we just think it would be so easy because the opportunity said that we can make design as what we want.. so tricky. I've got this same mistakes, when a Graphic Design Professor asked me to design a holiday card and mine just came out as what i want to make, and now i realized how not so good is that and she never talked to me anymore since then....... never do the same sh*t is a lesson... thx Chris
I agree with everything you said, except with your attempt to join the N with the feather. The AAce pattern is nice but not as good as you say, it's something I've seen a lot. It seems to me that the Crimson symbol is excellent. The color of the lotus flower of the first case does not work for me. Nest name does not reflect very well the values and origin of the mother brand. And the case of Jet2 is very disconnected and little developed. In general, I have enjoyed watching the video, the work behind every case and your comments.
If Arun had gone with Spice Jet, he could have called the premium class "Saffron." Saffron is one of the most expensive spices on earth and has a red and yellow color scheme just like the airline.
If you watched episode 9, I gave the reasoning why I picked Vistara
And this Saffron idea was the instant one when we got the assignment and being on the show I learnt that first ideas aren't usually the best ones 😂😂
@@ScientistX Oh cool, thanks for replying!
Do we have to use royalty free images when creating stylescapes? For customers and for portfolio?
I really like the AAce design. So thoughtful and the patterns on applications... those were incredible
I think I am one of the few who actually watched the whole video. (I took 5mins break 3 times) I have nothing but gratitude for you guys. It's been a pretty long time since last I watched something beneficial to me. Usually, I run into repeating, exaggerating, or crap-information videos. And good job marketing yourselves! Now I really am planning to buy your VIP tutoring xD
LOVE THIS EPISODE! thanks Chris and the Futur team
Crimson for the win!
love your cap
Lufthansa recently did a redesign. Definitely take a look at that guys!
Great work on those submissions! Chris has provided some really good comments that I hope you will consider further and apply to your future work.
I have not seen the previous videos, but it would be interesting to get an idea of how much time was spent on each.
they had roughly 2 weeks in between their own work.
I disagree with your critique of Nest - it looked really professional, luxurious. The deconstructed Nest would have looked too modern, whereas his overall system speaks to European timeless luxury. Its a tie between The Nest and Crimson. Based on overall presentation, I'd probably say Crimson.
You really don't seem to understand German Lufthansa in light of his critique. Nest did have consistent elements, but wasn't as well of a fit.
Your "God is a designer" hat tho! Dope! To God be the glory and grace and peace to you bro! You've gained a new subscriber here. Love the content. I'm very new to design and this is beyond helpful. Thank you!
My first thought about the brand name "nest" and its color concept was the association with the brand Nestlé. Here in Germany, Lufthansa has a very good reputation, while Nestlé has a quite bad image. So my guess would be that the name choice would cause a rather difficult start for the brand to work.
💯 Percent agree with you Chris, it's important to learn from feedback, take it on board, only stick to your gun if it will do a better job of producing great high quality work with a different direction that fulfills the criteria. But overall all the young guns have talent, some truly amazing work.
Chris that ending though left me hanging 😮😶💔
Regarding Connors design - there is nothing I respect more than a designer who sticks to their guns. It’s bravery and the only way design will be pushed forward. The trick is that is has to work and his design just didn’t work. It’s like driving backward in Mario Kart... you might hit every lap twice as fast as the next player but if you’re driving backward, it doesn’t matter. You have to be heading in the right direction.
I appreciate your comment thank you for the feedback!
I'm probably going to end up making my own video on this experience but for now here's my thoughts.
At the time of this project I was and still am in the busiest period of my business to date. This project came on top of all of that and unfortunately I had to prioritise my time elsewhere which meant I didn't put 100% focus into this.
I know it could have been better, some people might say I "half arsed" it but, ultimately at the end of the day I was never in this series to be the best. I was never in Young Guns to "prove my worth" I was here to grow and learn as a designer and charge my path forward.
So from a personal perspective, in comparison to where I was when this series started, this lacklustre project is a blip on my timeline.
So what does sticking to your guns when your guns are wrong get you? I suppose a learning opportunity! ;)
Waiting to learn some tips and design wisdom! This channel is so interesting!
Thank you for these, please keep doing more of it.
Maybe a litte off topic but i really like the typography/style of the new Dune movie, both minimalistic but still recognizable
These are amazing 'learning rooms'. I feel like I'm taking a Designers MBA out here. Thank you!
awesome! this is such a great tutorial. Wish I was in your class.
as native german speaker i must say the name nest convinced me instantly
good job !!
Sharif's design is fantastic
Budding designers. Enjoyed watching this episode!
Your analysis is spot on!
Very good critique Chris, really thorough and well said. Thanks, appreciate it as always.
Are you suggesting the same research/stylescapes route for a logo design? Visual identity is much more complicated and includes more stuff so I was wondering how to tweak the process for a logo design. Thanks
sure. why not. just keep it focused on different logo/lettering styles.
Spencer Fraye that designed Nest by Lufthansa he shows us how he come to the logo by combining some elements from the original logo but, in the final version of the logo, the negative rectangles are pointing down instead of up. What happen there? I'm confused, on some of the mocks it's the correct logo on others is the wrong one.
Hmm... one of my earlier drafts had the negative space pointing down. Seems like they were using one of my earlier exports in the video. The real one points up, sorry about the confusion.
Amazing content. My favourite was the CRIMSON. Sharif did a great job. Kudos to THE FUTUR for this unending gold content.
Considering the audience's review on Connor's work, I'd like to comment my thoughts as I've been in contact with Him for a long time. Some of you have even commented that 'He lost the opportunity of growing as a designer'. Trust me, I've seen Him from the start and i can proudly say that He has evolved as a successful designer much more than a person of His calibre would at such a short time. When you comment, also consider He's managing His business (which is elevating quite smoothly atm) ,handling social media, producing a podcast and also being a participant here at the show. I do agree that a clarification is needed, which I'm sure He'll drop in that will help in understanding the back story.
I still stand by my word, It's groundless to comment on someone's calibre based on a specific work without knowing the story behind. Please don't take this a rant on anyone, I'm never against criticism/feedback. But a criticism without grounds is pointless. I felt the need to back him up as I know the reality.
Thank you Bless.
I like Arun's work, it retains a certain indian desgin element which makes it recognizable
Shawn Campbell is the winner, I believe lol ..great work by everyone
The Serenity word by itself, feels like a logo already with the customised "R"
I would honestly pay for these videos.
You can become a sustaining member.
I think that Sean is the guy who should get hired by Blind. He's super talented and creative. Most importantly, he did not go to art school!
RJ 👀
Great reviews.. different personalities..
I love this Channel ♥️
I don't know how to make Brand Design, Magazine Layout, how Colour theory Works,
I get Basic information
Man, god bless you for making this channel..
Love this series! So much Value, thanks Chris!
Also, when you're designing a stylescape and applications, are you using whatever images you can get your hands on? (Within reason, graphically) or are they all creative commons sourced? Just curious!
Lovely work guys! Also, I appreciate the constructive feedback from you Chris. Lovely things you are doing over there guys :)
Also, Sharif, would you mind sharing your presentation over on Behance, or sending these images in private message? I believe it will help you to find new clients, and it will help me (and others) to create a presentation for one of the airline brand identities projects we're working on. Thanks a lot! :)
Hey Ivan, I'm not sure what exactly you'd like me to share. I do already share a lot of my work on Behance and I'll soon be adding this project as well. behance.net/sharifelkomi
You’re very welcome
the slanted N goes good with recline comfort seating
The concept and execution of this channel is flawless surprised it took so long to hit my radar
I like that nest proposal as well. Though the 3 cutins should point up like how feathers are build. Also the TM is distracting. Did you also check how the feather would look at the tail of the letter T? I tthink now something is off with the sizing. I thin it would look more catchy at the end of the word. Love the dark blue, very nice style. Im not inline what Chris proposed making abstract shapes, it doesnt connect to the brand i think. Another method could be the feather as the T.