Typography Critique Week 6 - Rules & Shapes

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  • čas přidán 4. 05. 2020
  • How to improve your layout and design? How to get better at typography?
    If you are interested in the typography course, check it out here - bit.ly/Type01_yt
    How can you improve your typography designs without the help of professional instructors? We understand that the design process can be tough without guidance through the process. If you want to learn why basic typography skills matter, this critique is for you.
    In this episode, we asked students from our Typography 01 class to submit their assignments to receive critiques. Chris Do and Milka Broukhim conduct the critique live and review multiple student projects, good and bad!
    In this part 6 of 7 critique episodes, we will review the concept of grouping sections based on importance and hierarchy, using Rules & Shapes
    See past typography critique episodes here:
    • Typography Critiques
    Milka Broukhim
    IG: milka.broukhim.design
    FB: Milka Broukhim Design
    Web: www.Milka.Design
    3:00 - How Milka worked with snapchat
    6:00 - the first critique
    6:45 - uppercase is hard to read (no more than 5 words)
    11:30 - “Don’t be afraid of making things ugly. If you never make things ugly then you never discover anything new.”
    14:30 - Shapes at the end of the page
    16:00 - Take advantage of uppercase
    18:00 - the function for rules and shapes (to draw and emphasis, group or divide things, push our eye away from something or pull our eye to something)***
    21:00 - Taking two complex things and bringing them together***
    25:30 - Different variations of the same information ***
    32:00 - cold open (I designed architecture with this) (***)
    37:00 - Milka’s approach to using shapes/lines to call attention to the names
    44:00 - Wolfgang inspiration
    46:00 - Milka’s BOOM redesign
    48:30 - Make mistakes and have a line party. Don’t design with limitations. When you design with hesitations it shows.
    52:00 - Milka’s line party56:00 - is it okay to draw lines over text?
    58:30 - Lines cradle your baby
    1:02:00 - your spacing doesn’t have to be even
    1:03:00 - Proximity translates into relatability
    1:05:00 - why drawing out these outlines work
    1:09:00 - the default line weight is no good
    1:10:00 - How do you know to use a rule or not? What problems can you look for that rules and guides can solve that type cannot?*
    1:29:00 - A good example of 1 trick executed really well
    1:34:00 - No relationship between lines and copy
    1:36:00 - Let the layout talk to you
    1:57:00 - how to make centered text work
    2:07:00 - Grids are like underwear, it’s meant for support and not to be seen.
    2:20:45 - Don’t treat the work like masterpieces, go all in on experimenting and trying.
    2:31:00 - Chris’ guide to making patterns***
    ===
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Komentáře • 65

  • @joeldcanfield_spinhead
    @joeldcanfield_spinhead Před 4 lety +74

    By the time we're done I'll have watched something like 15 hours of type critique in this series. What a generous investment you're all making. Looking back at my own work the past 6 weeks I see improvement already. Looking forward to taking the futur's typography class when my rich uncle dies.

    • @TheFuturAcademy
      @TheFuturAcademy  Před 4 lety +10

      No need. You can learn through these crits.

    • @joeldcanfield_spinhead
      @joeldcanfield_spinhead Před 4 lety +1

      @@TheFuturAcademy solid!

    • @milka1502
      @milka1502 Před 4 lety +2

      Chris is an encyclopedia of powerful good design and more... :)

    • @joeldcanfield_spinhead
      @joeldcanfield_spinhead Před 4 lety +1

      @@milka1502 He is indeed. I'm a huge fan of his style. (His co-host is also quite the teacher!)

    • @sheriffderek
      @sheriffderek Před 2 lety +1

      I suggest you ask your rich uncle for $300 bucks before* he dies. Then he can enjoy your work ; )

  • @bernatoliva7774
    @bernatoliva7774 Před 4 lety +6

    I've seen all 5 previous lessons, and I was inspired and thankful for your job guys. But the introduction of Mirka and especially Chris about the rules of lines and shapes in this lesson, and the examples provided, are just gold. And I'm not even a designer! Thank you The Futur!

  • @xantisant
    @xantisant Před 4 lety +13

    So so grateful that you guys do this live and release it to the community - paying it forward big time.
    Happy dance

  • @bharatsharma2446
    @bharatsharma2446 Před 4 lety +3

    Always love your typography tutorials, Chris! Thanks for sharing

  • @i.f.2535
    @i.f.2535 Před 2 lety

    the content on this channel is so incredibly qualitative! i am new to graphic design and learning a lot with you all! from far my go-to channel on youtube. thanks a lot!

  • @s.koriginalfang3064
    @s.koriginalfang3064 Před 2 lety +1

    I feel so lucky to watch this video on CZcams. I would like to say thank you to the two teachers, they have been very helpful to me.
    I'm from Taiwan. My English is not very good, but I'm working on it.
    So I used Google translate, there may be some grammatical mistakes. (Thanks CZcams for subtitle translation. I'm love it.)
    In my college days, my teachers always only asked us to do good and beautiful homework, they would just tell you that your homework this week was to make a logo.
    Then you hand in your homework, If you do well, their highest praise is only "not bad", they won't give you too much praise; If you do bad, they would judgement "醜 (Chǒu)" that mean is ugly,or told you it was terrible, very very veeeeeery bad.And throw your homework on the ground like trash.
    That was a very bad class experience, hope no one else has the same experience as us
    In week1 to week7 video, I got a lot of encouragement, I'm feeling is good and kindness, I appreciates all this videos and teachers.

  • @Abdullahfalah
    @Abdullahfalah Před 4 lety

    I'm so excited to finish this series, thank you very much for sharing all this fulfilling informations.

  • @tonybrookes4524
    @tonybrookes4524 Před 4 lety +1

    Another great vid. Thanks guys. Some cracking scanner ideas at the end too!

  • @kesterhoward5989
    @kesterhoward5989 Před 4 lety +3

    You guys are so good at this I love your work, keep on doing this! May our good God blessed you all.

  • @JerzyCarranza
    @JerzyCarranza Před 2 lety

    Thank you for this. I seriously, seriously love it. I cannot thank you enough

  • @rahanme7906
    @rahanme7906 Před rokem

    Thank uu so much chris and milka u're really my source of education i cant thank u enough

  • @50shadesofcreative
    @50shadesofcreative Před 4 lety +11

    Replay. I love how much detailed your description is. With precise timing and topic.... hats off to the writer(s).
    I love Milka. I love Chris.
    Thank you Tha Futur for this adventure 🖖🖖

  • @scottmulligan3512
    @scottmulligan3512 Před 2 lety

    These video are incredible, Thanks a million!

  • @gongsakura
    @gongsakura Před 4 lety +1

    I love the original design in 50:00, It really looks like you look up the skyscraper from the ground.
    I have watched Typography critique for 6 weeks, to be honest, the former 5 weeks you and Milke always gave me surprise. But in this week, I was a little disappointed to see many wonderful designs were altered toooo much. Perhaps, I was wrong. 😀
    The main reason that I love to see your videos is that I can learn a lot of techniques (a slight movement can change a lot).
    By the way, great jobs, Chris and Milka!

    • @gongsakura
      @gongsakura Před 4 lety +1

      The rest one and half hours are much more interesting, compared with the previous one hour.!! hhhh

    • @milka1502
      @milka1502 Před 4 lety

      Glad you are learning and enjoying...keep on rocking :)

  • @Mooooty
    @Mooooty Před 4 lety +7

    Each one of these typography critiques have one thing in common...Josef Müller-Brockmann posters.

  • @karlsonty
    @karlsonty Před 4 lety +1

    Love the crits man, from the Philippines

  • @truckertim2938
    @truckertim2938 Před 4 lety +1

    Create or listen to the conversation between you and what is going on on the page. I'll do that. I have a studio, so it's fine to have a conversation w/myself out loud. I will embrace that interpersonal relationship as opposed to edit it as I go along. "let things bloom and then weed and prune." Perhaps the relationships is derived from adoration of those we admire. I love Pollock and Kandinsky and I love their craft and form for entirely deferent reasons.

  • @thomasherman79
    @thomasherman79 Před rokem

    wow chris that rule & shape demo was so good thank you!!

  • @timsheasby6803
    @timsheasby6803 Před 3 lety

    Late to the party but … Learned a lot of this from Jan Tshichold. His advice allowed me to become a much better book designer.

  • @bricetan9233
    @bricetan9233 Před 4 lety

    I love this video and I'm a big fan of the Futur, because I've learnt so much by watching your videos!
    I have one question about cutting off the letter "R", you mentioned that as long as one recognises the letterform they can tell the difference between a letter "R" and "B"-which I agree. However, what happens if you are designing for the general public, and not too many of them are familiar with letter forms and at a glance it might seem like a "B" instead? Would you still recommend to cut off the letter "R" or would it be better to just experiment and play around with other design forms instead?

  • @piyanuchh.849
    @piyanuchh.849 Před rokem

    This is very useful, thanks a lot for sharing this. Thankful from Thailand

  • @sanniametu6187
    @sanniametu6187 Před měsícem

    Thanks for doing this!

  • @prudentdesigns5537
    @prudentdesigns5537 Před 4 lety +3

    Great work again Chris and Milka! What's the process to be a participant of the live session? I would love to ask some questions for the next one!

    • @TheFuturAcademy
      @TheFuturAcademy  Před 4 lety +1

      if you're enrolled in the class, you get access to submit work and participant in the live call.

  • @dtokarzewski
    @dtokarzewski Před 4 lety +1

    Great video.

  • @CyberAmatv
    @CyberAmatv Před rokem

    Really good masterclass. Has anybody now which ones are the text and Grid plugins that he has on the toots box?

  • @raresdobrescu2260
    @raresdobrescu2260 Před 3 lety

    Here's a newb question ,I hope someone can answer this: do you keep fonts in the Windows folder or use some kind of software to manage the fonts ?

  • @mthecat9250
    @mthecat9250 Před 3 lety

    I feel it’s going to take me forever to get to this standard

  • @truckertim2938
    @truckertim2938 Před 4 lety +1

    Design with your foot on the gas pedal. I get that and it slaps inspiration at every level. Let's see what will happen once I have apply it. Like curves in the road though, once the the gas is applied, I should be aware of the purpose and what is decretive and then recognize the benefit of the brake pedal. For a guy like me that loves competition and the race, speed and very fast things rules my thoughts... I know I am at my best and quickest when I've applied the brakes and ignored the impulse to apply the gas to win the race.

    • @milka1502
      @milka1502 Před 4 lety +2

      LOL! Just a metaphor to inspire you not be afraid and to explore more ideas - hope helpful :)

    • @truckertim2938
      @truckertim2938 Před 4 lety +1

      @@milka1502 totally inspired. You compliment Chris really well. I have a lot gain from practicing the fundamentals. I also need to give it much more priority than I have. Stick to a plan of practicing to the degree of a craftsman that show how much they enjoy the learning process. I don't do this work for money. As an artist I need to focus on creating the work towards better work and respect the continuum. You can improve because you thing it so, I know I must do and repeat it. To be frank, I need to decide how much I love to work with type and for that matter produce good work? Savor the process as opposed to "just" getting it done. I have a number of distractions but of of them, working with type and writing are are the distractions I always return too. I believe it is time to roll up my sleeves and get the most meaningful work done. It won't occur on its own. Thank you for dedicating your time, your appreciation for the art of design and learning shines through.

  • @sandrarr5434
    @sandrarr5434 Před 3 lety

    Hello. I came across your link when looking for letter typography. I want to learn about letter or shape 360 degree rotation typography. Do you have any suggestions of software please? Thanks in advance

  • @biruhtesfa8448
    @biruhtesfa8448 Před 4 lety

    Awesome!

  • @titaskubilius3893
    @titaskubilius3893 Před rokem

    these are the kind of videos you see after falling asleep with youtube on. I have no clue what the fucks happening

  • @McPixelWizard
    @McPixelWizard Před 4 lety +2

    Hi Chris and Milka: when you can't edit or write on a layer, it's because the layer is locked.

  • @Dope.Johnson
    @Dope.Johnson Před 2 lety

    I woke up to Milka trashing the students pieces ^^
    2:21:25
    I'm hella confused

  • @sonoftroy8572
    @sonoftroy8572 Před 3 lety

    Hey Chris, your volume was kinda low on your end I had to max out my speakers. Just a heads up

  • @afrosymphony8207
    @afrosymphony8207 Před 3 lety

    chris: Ouuu,
    milka: you like that...
    chris: yeah
    what sorta line party are we havin here guys 😂😂😂

  • @Abdullahfalah
    @Abdullahfalah Před 4 lety

    Master beast movement 😭 1:47:30

  • @DesignerMehedi
    @DesignerMehedi Před 9 měsíci

    Thumbnail changed 😄

  • @osamape6206
    @osamape6206 Před 3 lety

    My dream is that I have a laptop, I can work and learn more and more

  • @Mayank-rs7kg
    @Mayank-rs7kg Před 4 lety +7

    Chris don't really enjoy jokes during livestreams.🤣🤣🤣

  • @phadelix7455
    @phadelix7455 Před 4 lety

    I don't like the spacing in milka's work 55:00

  • @scottmulligan3512
    @scottmulligan3512 Před 2 lety

    January not Janurary. I do it all the time and someone in Marketing usually point it out to me. Oooooops

  • @scottmulligan3512
    @scottmulligan3512 Před 2 lety

    your layer is locked

  • @nikhilchoudhary7400
    @nikhilchoudhary7400 Před 4 lety +2

    i think that lady teacher is overpowering the negative space by positive

  • @denisfmz
    @denisfmz Před 4 lety

    Andrey Urman's work was unfortunately not an inspiration. He just copied Schae-Leigh Nii's work!!

  • @jocelyntepale2613
    @jocelyntepale2613 Před 2 lety

    You can't walk and chew gum at the same time?!!