Thanks for your video, as always jam-packed with value. Two questions: 1) Which bidding strategy do you use in your testing campaigns and in your scaling campaigns? 2) When you graduate winning ads from the testing campaign to the higher-budget scaling campaign, do you remove them simultaneously from the testing campaign?
Sure let me answer your questions. 1. I use automatic biding which is just the highest volume. No bids. 2. I move them when they have proven to be winners. It's brand/product specific but generally 3-4 purchases while hitting KPIs. I will keep that ad on when I graduate it to the scaling campaign UNTIL it starts to pick up steam in the scaling campaign.
@@Raymond.Johnston Ok. 1) The bidding topic is a hot one in the Meta ads community, as it should be! Your approach is to always give the algorithm full wiggle room to spend on / scale the winning creatives, while pausing ads that match the performance criteria you've set up. 2) Totally agree on keeping the 'graduated' ads in the testing campaign until they start to gain traction in the scaling campaign. In fact, new campaign/new ad set = new performance history (just like in Google ads). Perfect, thanks a ton buddy!
Amazing video! I'd love to know how you guys are tracking iteration changes. Do you use Motion?
yes we use motion. That's essential how we do it + naming conventions.
Thanks for your video, as always jam-packed with value. Two questions:
1) Which bidding strategy do you use in your testing campaigns and in your scaling campaigns?
2) When you graduate winning ads from the testing campaign to the higher-budget scaling campaign, do you remove them simultaneously from the testing campaign?
Sure let me answer your questions.
1. I use automatic biding which is just the highest volume. No bids.
2. I move them when they have proven to be winners. It's brand/product specific but generally 3-4 purchases while hitting KPIs. I will keep that ad on when I graduate it to the scaling campaign UNTIL it starts to pick up steam in the scaling campaign.
@@Raymond.Johnston Ok. 1) The bidding topic is a hot one in the Meta ads community, as it should be! Your approach is to always give the algorithm full wiggle room to spend on / scale the winning creatives, while pausing ads that match the performance criteria you've set up.
2) Totally agree on keeping the 'graduated' ads in the testing campaign until they start to gain traction in the scaling campaign. In fact, new campaign/new ad set = new performance history (just like in Google ads).
Perfect, thanks a ton buddy!
Awesomr value. Do you guys have a minimum threshold for brands you work with?
For us to manage it for you, yes $30k/mo, but if you want to join the mentoring group we're launching this month send me a dm.
Any update on paid discord group?
yea launching this week. It's a paid mentor group. Stay tuned.
@@Raymond.Johnston Great 👍
How many active ads do you have on Winning campaign ?
5-7 typically
@@Raymond.Johnston thank you ray
Only 5-7 ads at a time? Do you have multiple campaigns with winning ads? I see some companies running hundreds of ads at a time@@Raymond.Johnston
Thank you Ray for this much value you gave🫡 , Do you a course?
yea launching this week. It's a paid mentor group.