The NEWEST Facebook And Instagram Ad Strategy For 2024 [Beginner Guide]
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- čas přidán 4. 07. 2024
- In this video, I cover my new updated facebook, instagram, meta ad strategy for 2024. I've been in the ecom space for over 6 years now and have gained so many skills in the digital marketing area. Now, I'm sharing them with you guys! This guide is beginner friendly and the strategy will also work for established ecom brands as well.
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*Some of the links and other products that appear on this video are from companies which Austin Rabin will earn an affiliate commission or referral bonus. Austin Rabin is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available. This is not investment or financial advice. Content is purely for entertainment purposes.
0:00-1:44 Intro and results
1:45-3:45 Success tip 1 (Marketing angles)
3:46-5:09 Success tip 2 (Know your ROAS)
5:10-5:45 Success tip 3 (How much to spend)
5:46-6:43 Success tip 4 (Meta Pixel)
6:44-7:45 Success tip 5 (No interest targeting)
7:46-8:46 Success tip 6 (1 variable at a time!)
8:47-14:25 Strategy overview
14:26-30:03 Full Facebook ads set up and walkthrough
30:04-36:57 How to read your results and SCALE!
*Attention* FB now only allows one ad creative per DCT. You can either put multiple creatives (image/video) per angle in dct and do 6 ad sets total each running DCT. Or, you can turn DCT off and run 3 different angles under each ad set and use text variation. Both ways are great to test marketing angles DCT version can just take a little longer to set up (due to needing to create multiple creatives) Sorry about the confusion on this part. FB continuously changes the options... reply to this comment if you have further questions on this!
Hope you guys like the guide! Don't forget to grab a free custom built ai store and 35 free course videos if you want to get started! www.myshopifyai.com
DCT option is gone, today they introduced “Flexible Format” and have removed the DCT option. That’s what I am seeing at my end (ads account).
One question Austin: why not just put in the Product Page URL into the "Website URL" box, instead of having them first go to the Landing Page?
I just wanna say that I appreciate this vid. So many POD (shopify, or FB ads) content creators just seem like scammers, and I'd like to think I've seen enough to know the difference between that and someone giving actual good advice and strategy - which I think you do. Giving this a shot.
Awesome! Thank you , great video. Question: what happens with the facebook pixel if my landing page is different than where they will make the purchase ? How will that affect it?
Hi Austin, we've been having trouble with setting up the pixel. How come I don't see the Pixel setting you are doing at 19.00? Appreciate your help!
Extremely good video man. Appreciate it ⭐️⭐️⭐️⭐️
You're smashing it, bro! Thank you
On scaling, could you take your winning ad, and use its post id in a new campaign and ad set?
I took a 2 year break from FB ads, wanted to know if it's fine to just use your website store as the landing page, or best practice is to create a separate LP for ads?
Hey, how many impressions does it take to test 1 variable at a time? And when do I know it is good?
Hey Austin. Thank you for the great value! I was just wondering, how should someone optimize their store according to their angle testing phase. For example, if they're testing 6 different angles at the same time, won't the images, gifs and videos they use in their product page matter? Should they just put normal product images and videos to their store without showing any sort of area of use so that the people who see and click the link from different angles see the same thing? I appreciate the time. Thank you!
Great question! You can go the quick route of having more general and generic images/copy/etc on the landing page for the first test. Pros: quicker tests, less time spent, etc. Cons: could lead to less conversions compared to if it was optimized. The longer route would be setting up multiple landing pages with different URLS on shopify backend each optimized for that specific angle and then putting the specific URLS in the ad creative level matching each angle. That is truly the best, but it does take a lot more time. If you are super confident in the product, website, and angles I would take the long route! Cheers!
I was wondering when you have 2 ad sets 2 different products will the cbo spend on both ads sets $100
great editing bro
Hey Austin, you put image, video, UGC for both of the adsets, and every ad has a different angle. Wouldn't this get confusing to understand if the marketing angle is performing well or if it was the ad format? Or are you making each type of ad for one angle?
Thanks for the long explanation.
I want to advertise in the same way.
Estimated conversion of $50 per day is 0.
After the ad is opened, my cost per click is $3.5 and my 1000 impression cost is $40
Why do you think that is?
Is it possible to get copy of the strategy overview
Hey! What If I have a winning ad set + creative and want to test a new one? Should I just add another ad set under the same Campaign? Or crate a new Campaign? - Since I have a budget on a Campaign level, isnt it gonna affect the winning Ad set?, or Would not test the New ad Set + creative that I want to test - since FB know already where to spend its money = on the old winning ad. Thank you!
I would personally create a new campaign to test a variation or new idea instead of adding it in. I don't like to really touch anything that's working and instead just start new campaigns. I'm almost superstitious with FB ads hahah
I am running ads on FB. My product profit is 20$ & I have made 1 sale and my Cost Per Purchase is 47.00.
What am I doing wrong?
Hey man my last ad performed the best out of all of them, I tried uploading a new one yesterday and my estimated results dropped 10x, I didnt change anything else, what could have caused it I literally have to invest 10x to reach the same amount of audience
Hi, can I use Compaing objective -Sales for A local services?
Yeah I can help you withe that
Hey Everybody, hope y'all are doing great. im running a product ad from around 2 months. Im running around 10 adsets daily. but i have to turn off 5-6 adsets on daily basis. Some adsets perform good on 1st day but not on the 2nd or 3rd day, then on 4th day the perform better. what could be the cause of it? Can someone please explain??
U saved me, thank yeeeeww!!!
Hey Mate, Thanks for the video, dynamic creative only allows 1 ad creative each adset? how did you duplicate a DCT?
ugh, they're always changing it haha. You can then duplicate the ad sets 6 times instead and have one creative under each instead of 2 ad sets and 3 creatives under each to use DCT! Both will work the same under a CBO.
@@AustinRabin Awesome, Thank you for clarifying.
And I cannot seem to edit iindividual placements like right column for example
I'll go back and watch again but I'm not clear if you're only using DCTs or are you doing single ads per each ad set?
Hey! FB changed the option but I pinned a comment explaining this. Sorry about the confusion!
please what is the name of the tool, to copy image ads. Thank you.
DCT?
I have been having issues where I get a sale within the first 10% of my budget spent. Then after that first sale from the campaign, the campaign stops spending the budget for 5-6+ hours
How did you add multiple ads (not creatives) into the ad sets if they're Dynamic Creative? Doesn't this feature only allow you to have one ad, with the ability to add multiple creatives inside of it?
yeah, it changed :( I pinned a comment up top listing the options
@@AustinRabin Thanks Austin
Hey, congratulations on the excellent content, is this really the right thing to do? I've always seen everyone, including you, saying that it's best to do everything manually, what's changed?
Post ios 14.5 everything started changing rapidly with FB's data collection which has been making them change their features A TON. They are really pushing more and more to use auto features to let them decide where to show and how to show ads. I like a mix of manual and FB optimized right now.
@@AustinRabinThank you so much, one more question, I have a budget of 500$/month so 16$ /day, does it make sense for me to do 6 different ads with this low budget, or is it better to do just 3 with 3 different angles?
Is it okay to run an existing creative from instagram in this strategy?
probably yes
I might have missed something but what's the purpose of having 2 ad sets ? Why not just do all ad testing in one same ad set, and create a new campaign with only winning ads ? (Knowing that both ad sets have the exact same audience setting) Thanks !
You definitely can! I mention in the vid I just like to do it for more organization and easier to look at. Also, sometimes I’ll test a bunch of creatives so it gets clustered all in one. Just preference!
@@AustinRabinif we can test all the ads in a single ad set, does that mean we can just run an advantage plus campaign from the beginning, throw all of our ads in there and then choose the winners? I keep being told I should not do and APC until I have sales/data
I'm never using interest targeting 😭 that things eats through your budget real fast 😂
Im trying to start but i dont have a laptop i only have a ipad what should i do?
Get a laptop
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Yeah, 253k from Harrick Maria, looking
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do you need a thumbnail designer?
If it’s not working the first 2 days why keep it on ??? if you make a sale 7 days later you’re still negative in profits & why do CBO starting with no interest how will you scale ?
I like to keep them on for a week because of purchasing patterns throughout different times of the week. For example, if your product is a really great weekend product maybe more people purchase on Friday. If you ran the ad from Monday to Wednesday you might have missed out on the indicators.
Interesting question. Would you base a national ad on the first couple hundred people or would you want more data to assess your ad technique. If you have an audience of 18-65 and the first day was all 65 yr olds on desktop and they scroll right past your ad cause they didn't even notice it. Well, at face value it'd seem your ad isn't working right? Not really... the longer you let it run, the more the algorithm will show your ad to the right people.
not even a single proof that even you did anything
Those are not usa CPM bro a 0.66 in cpm or 1.28, those are for africa bro
Just had to watch a 2.44 long add to watch your video
That’s lame!
😂😂
I was wondering when you have 2 ad sets 2 different products will the cbo spend on both ads sets $100
Yes the CBO spends on both adsets if they’re in the same campaign. But it will not necessarily spend equally between the adsets as Facebook will choose based on which it thinks will perform better.
please what is the name of the tool, to copy image ads. Thank you.
creativeos.io I put it in the description as well!