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ig link is broken i think in channel about

Great video, thanks for sharing 🚀

Thank you very much, you helped me a lot!

Cap from Rainier watch ❤

Looks great, but from your ad manager it also shows that you used close to 1,000,000 in ad spend if I'm not mistaken? Thats A LOT of money :D I imagine this could be a really nice sucess for businesses selling digital goods etc, but if the business is selling a product that costs 50 or 40% of the retail price, and you factor in shipping costs, you would barely be breaking even :)

Hey Raymond, awesome work! Just found your channel and I'm really impressed with what you guys are doing. The results are great, but I feel like the creative side could use a bit more polish. There’s so much potential to make the creatives even better. I'd love to help out with future projects-I'm confident we could take things from a 20x to a 100x together. Keep it up!

thanks for putting this out true legend ❤

ur content is a goldmind man. keep em coming!! :)

Hello ray . Do you use advantage+ audience ?

Makes sense 👌

What do you surgest for AI Tools?

i can't give away the brand name because the brand doesn't exist as I'm trying to build a youtube channel...493 subscribers and this mystery brand "came to you"...right...

When you said "drop", I stopped watching because it's not recurring. Thanks anyway.

Great job. I love how Every Single Time you nail it with clarity and simplicity.

Does righthook work with e-learning / info product brands?

Amazing results. Kudos to you and your team

May i know what are all mass desires available?

hey ray our creative team always missing the deadlines and our tasks is hard to track , how can you guys be more organized and efficient ?? plz i need really some help here 😱

How many active ads do you have on Winning campaign ?

Thanks for your video, as always jam-packed with value. Two questions: 1) Which bidding strategy do you use in your testing campaigns and in your scaling campaigns? 2) When you graduate winning ads from the testing campaign to the higher-budget scaling campaign, do you remove them simultaneously from the testing campaign?

I wish, brother. Soon to be rolling out our first preorder campaign. One day we'll get your mentorship

Thank you very much Raymond for the value and your work. I hope all your advice will one day allow me to delegate my campaigns to Right Hook 🤞 I have a question about the rules for cutting an ad. Let's imagine that the Kpis are very good at the start and that little by little the performance of the ad drops with fewer sales. How long are you looking at a window to make a decision to cut (eg: one week)? PS: I'm running a haircaire brand in Morocco and CPMs are about 1.5$ so I'm always above break even and profitable. I generally cut when the CPA becomes above average with a 2 week window.

only you know your made-up ass acronyms dude dont spit em at me and expect me to keep up

Awesome and helpful!

This one's full of knowledge bombs! 💣

Love it Ray! Yes the reverse engineering of product margin back to Breakeven point ROAS is so key!

I think I speak for many people…. Thank you for cutting the fluff and getting to the goodies!

Great helpful video!

Interesting information. I went through the whole thing and took notes too. Seemed genuine however I guess more details would mean an even longer video. So is there a chance I can learn this from you? I am willing to do a free internship as well.

All killer - no filler 🔥

Taking notes

Please create a video how to find a winning produtct/offer!

Thank you Ray for this much value you gave🫡 , Do you a course?

Any update on paid discord group?

Amazing video! I'd love to know how you guys are tracking iteration changes. Do you use Motion?

Awesomr value. Do you guys have a minimum threshold for brands you work with?

why budget/cpa/ "200"?

🎯 Key points for quick navigation: 00:41 *🌟 Nine key metrics guide profitable scaling decisions for brands on platforms like Meta.* 01:50 *📊 Metrics should be viewed daily in context of overall business performance to spot trends and correlations.* 04:52 *💡 In-platform metrics like ROAS and CPA are crucial but can mislead without considering broader business impact.* 06:01 *💸 ME (Marketing Efficiency Ratio) helps gauge profitability instantly by comparing sales to marketing spend.* 07:54 *📈 Contribution profit indicates revenue contributing to net profit, guiding spending decisions effectively.* 08:47 *🎯 AM (Acquisition Marketing Efficiency Ratio) evaluates how efficiently ads acquire new customers, crucial for targeting.* 09:31 *🔄 Percentage of new customer revenue reveals advertising efficiency and customer retention issues.* 10:54 *💰 NCPA (Cost to Acquire New Customer) assesses the cost-effectiveness of acquiring new customers across marketing efforts.* 11:21 *🧭 Contribution profit remains a primary metric for confirming profitability before scaling ad spend.* Made with HARPA AI

Even $5 is also not correct right? Because the product cost, shipping more things involved right?

Broooooooo this is amazing. I cannot thank you enough

Facebook meta outright stole 40 grand i spent on very professional very engaging ads. Facebook makes you spend 1000s on ads to get fake followers fake likes no engaugement. Then they say its simply your fault. Its all deception fraud and theft

Love your shift from net profit % to net profit volume. Talking about more money in the bank! We don't put percentages in the bank and anyway as we know profit margin is hard to maintain as we scale. I've seen that you've got three active Advantage+ shopping prospecting campaigns for this brand. Do you do that to split out well-performing creatives with different themes/concepts (that you've 'graduated' from the testing campaigns), while preventing Meta from taking the lead with budget allocation, considering we don't have the option to set up budgets at the ad set-level in Advantage+ shopping? And speaking of budget, when you run standard (non-advantage+) prospecting campaigns, do you typically set up budgets at the campaign or ad set-level?

I like how you emphasize frameworks, and methods to distill results and incrementality

Amazing as always Ray! Do you have that calculator somewhere?

I'm taking notes

bro so much value . im in waiting list to future discord)

Planning out our first campaign and this is gold!!!!

Ray, you really are in a league of your own

Great video.

Hey I'm following you for a very long time since you started the CZcams channel. Seems like you are telling/teaching everything transparent, that's is good. But my question is what if you teach all the things transparent and how will you keep your agency secret? Doing the same thing for your agency too? Then what is the secret? Hope you understand my question.