I Found A BETTER Way To Generate Leads with Facebook Ads
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- čas přidán 5. 09. 2024
- Want to LEARN how to crush it with Facebook Ads? Go here: www.admasters3...
Want my agency to do it for you? Go here: heathmedia.co....
If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.... a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.
We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.
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Mentioned in this video:
Brutally Honest Facebook Ad Truths: • 11 Years of Brutally H...
NEW Targeting Tutorial: • The ONLY Facebook Ads ...
Create Ads That Convert: • The EASY Way To Create...
Want to LEARN how to crush it with Facebook Ads? Go here: www.admasters365.com/facebook-ads-mastery/?el=YTlong-secretadstrategy0624-fam
Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-secretadstrategy0624-fbdfy
What do you do when your clients don't live in the city you provide services in? I have a Vacation Rental Management business in Florida, and the people that own the properties here don't live here. What should I do?
This is by far the most informative channel regarding Facebook ads. Thank you Ben for so much free knowledge. You tell everything with examples which is so easy to understand even for a beginner.
This all looks easy until you try it and Facebook keeps sending your ads to wrong audience and wasting your money. Small businesses don’t stand a chance this monopoly game of ads.
Exactly
Been working great for me.
change that mindset and it will change your results. if you're playing on a field with the big players you will lose, that's 99% the case. But if you find your own small field where they can't go, then you win. Niche down, stand out and actually think about how to make it work instead of saying it doesn't work. everyone started with a new ad account once.
Constantly. It’s so hard figuring out how to target the right people.
how much is your budget?
I always thought we were using the "omnipresent campaign" to warm up our audience BEFORE retargeting them with a main offer. But technically, this acts as a pure retargeting campaign now? Have you changed your approach to this or am I crazy 😅 ? How do you go about your retargeting campaign then?
It's actually a newer model of retargeting for the long term play and to increase roas since faceebook ads keeps getting more expensive and goin straight for conversions campaigns is decreasing roas and roi.
Yeah I've just started watching this guys videos, hes campaign structure changes like every week, I am so confused on which one is the right one to follow.
@@kevintang3448 content bussiness
@@kevintang3448 You test till you get what works for you and stick to it
Front end is a conversion ad where you want to break even on click, it should go to an article helping with a problem statement providing a solution aka your product😂 exit intent pop up is a lead magnet simply make the lead magnet a splinter of the article😂 small pdf conversion rate with a good title ect will be 1-5% and of them 3-6% will instantly buy your product on the thank you page😂 another 3-6% will buy the first mail😂 10-50% will clickthrough to the product page and see the product who doesnt click through you keep feeding omnipresent content no offers😂 if they click-through to the offer/product page you retarget them with offers and objection busters😂 if you use vid you can retarget them according to vid watch time and Engagement with more vids omnipresent😂 you just need enough ads for each stage of the funnel😂 on average a consumer needs 9+ brand touchpoints before they buy
i swear with it, my go to campaign most of times, thank you
Awesome :)
@@BenHeath This is the 2nd video I watched for Omni present content, why you don't share your own 6 month old campaign results from the ads manager, because if we target warm audience the Frequency is too high.
@moazmamoon It's suppose to work as a funnel, if your frequency is getting high for your warm/retargeting audience then start targeting cold audience as well to continue to grow your warm audience
Hi Ben, first of all thank you for this informative video.
My question is why add the warm audience to "Advantage+ audience" and give meta option to go beyond the warm audience. Why not add warm audiences to "Audience Control" where we know meta is only going to advertise to the audience we added.
And I see that some people say that they are getting very poor and irrelevant audience with omnipresent ads.
Thank you IA
From my experience Meta can really use the warm audience to find the fitting people who have similar profile. It kinda "lookalike" group, but with a lot of AI in the model. That being said, I think its worth using it if you don't have an ad specifically for people from your warm audience e.g. only to people who were present on your webinar.
Wow, that sounds great! I was thinking about that strategy and have an idea for a deeper omnipresent strategy and would be interesting, what you think about it. My idea is to combine your omnipresent strategy with a full funnel strategy. Full-Funnel-Omni-Present-Structue: So I would do your 14 Ads structure in a Brand-Awareness (14) + Click (14) + Video-View (14) + Interaction (14) Conversion (14) + Retargeting (14) --> So people see all the time different ads in different stadium of their customer journey. What do you think about that long term strategy?
If you're retargeting the warm audience with omnipresence strategy then shouldn't you be adding an suppression/exclusion list of the current customers? (Unless u are looking for repeat purchases)
I would argue that if you aren't looking for repeat purchases then you need to adjust your business model.
Do yo think it will be better to use EXISTING POSTS instead of new creatives with doing the awareness campaign ? Also will the campaign go back to learning stage if you keep adding creatives AFTER the campaign has been running for awhile? Thank You Ben
Hi, Ben. How do you schedule two ads lets say on Monday, Tuesday, etc.?
yes i dont understand it too. will facebook not show every ad on one day and than for 7 days nothing?
@Nver91 Try watching the video again it will help it's quite self explanatory.
hi, i cant change the frequency cap. whenever i click the edit buttonn it will be automatically changed into "mix values". can you explain more about that?
Do you use this structure using a Lead Gen Form? IS that even an option?
Ben you're video's are incredible mate- so much value FOR FREE - absolute legend. Your content has already helped my start up PC business tremendously. Thank you for this - its really helping. You're a legend
Awesome, thank you for letting me know :)
How often should we refresh the creatives?
In which format would you make the videos again so that they are displayed appropriately everywhere?
Thanks a lot for all the value you provide. I have been binge-watching a lot of your videos. My question is: would you do omnipresent marketing also for an e-commerce company that sells products and not services? Thanks.
Thanks :)
Yes you can provided your products are of high enough value.
Great video! Some key points were highlighted that I hadn't heard anyone else discuss. Thank you!
Hi Ben, great videos you publish. Especially for people like me who are new to this. I’m in the start-up phase to run a car dealership and want to run ads to find car owners that like to sell their vehicles. Do you have any video on how to marketing in that business?
Ben... So, I've watched all of your omnipresent content videos like a dozen times each now. I love the strategy but the shift towards broad retargeting, especially with Adv+ Audiences confuses me. Can you explain why you are taking the wider approach here? Wasn't the goal to hit the same 50-100k people over and over?
I think I can chime in a little here. Advertising that starts with an awareness campaign followed up by a direct response campaign will perform better than just DR alone. The kind of story you tell for awareness is very different. And that’s why he doesn’t have a lot of CTA content in this strategy. It makes total sense. And I don’t know why I didn’t think of this sooner because starting with $1 a day is very doable for any business.
Thank you very much.
Can we use Instagram post for content and do we send them to our IG or an offsite website?
Thanks. When do you start excluding these audiences - or these can be running full year - to same audience. If you want to target a metro city. Usd. 1 may not be enough
How often do we need to update the Ads contents for this campaign?
good question.
Usually every 6 months or so :)
Thanks Ben, great content as always! My question is, how often are we refreshing this campaign with a new set of ads? sorry if you mentioned that and I missed it. Obviously over the long term we are not just showing that set of 14 ads over and over again?
If your frequency for each ad is at around 4 or 5 I would start switching to new ads.
@@gordilugo2776 and then I guess the question is, do we just build more ads in each of the Ad Groups - and turn off the originals once we put up new ones? Just thinking the process through :)
Resolved: I think I had to watch the video a couple of times and exercise my brain a bit. The logic is understood. Thank you very much.
Hello, teacher. We are watching you from Antalya.
First of all, I am grateful for the valuable information you provide.
With your permission, I have a question for you.
1 Advertising Campaign
Advertising Set - 1
Creative - 1
Creative - 2
Advertising Set - 2
Creative - 1
Creative - 2
Advertising Set - 3
Creative - 1
Creative - 2
Advertising Set - 4
Creative - 1
Creative - 2
Advertising Set - 5
Creative - 1
Creative - 2
Advertising Set - 6
Creative - 1
Creative - 2
Advertising Set - 7
Creative - 1
Creative - 2
According to the 1-7 rule, do we publish all ad sets and creatives simultaneously, or should we publish only 1 ad set every day and complete this process in 7 days?
Would you use this for low cost ecommerce products or is this more for service based? Also looking for an affiliate product strategy- selling products on a platform without a pixel like Amazon.
Hey Ben, I really learn a lot from you. I want to clarify with you, do we need to follow the 250K audience size below and disregard the new meta audience update of 2M plus audience size? I appreciate your reply.
Also, would this work for real estate or solar leads? to eventually close
Ben, this is awesome thank you. We have an educational content campaign running for years but always had to turn on/off ads and cycle them which wasn't ideal. We have 30 education based ads for fitness now. Should i lump them all into one omni campaign?
Happy to help :)
30 is probably too many, but you could split them in half and do half now and the other half in a 6 months time when the first batch fatigue.
Awesome thanks ben! I'll trim it to 16 now and 16 later. I'm going to have the same campaign and ad sets but have 2 ads in each ad set with 1 on and 1 off and rotate later. Is that good practice or to create a new campaign later?
Great content. I'm a first time Meta Business Suite user and your tutorial spelled out exactly what I need know.
Happy to help :)
Is this applicable for one product Ecommerce store? Also, I tried to follow your setup but the manual placement option is no longer available on my ad account.
what about location selection for digital artists who want to sell soft copies for example ? do meta have any toggle if they want to sell anywhere in the world ?
This gentleman! I owe you a beer! You catrie dme thtough!
Could this method work for a Wedding/Elopement photography business? I feel like it could since we work with cold and warm audiences and can use the 4 ad buckets.
Ben, do you think this could work with books on Amazon?
I'd love to know a good strategy for Amazon products as well!
What type of product you promoted?
Which niche can give high ROI on thumbnail?
Very helpful
Thank you for this awesome update Ben. This will go a long way in increasing ROAS and since different creatives are being used meta ain't gat anything to say 😂. Lets go
Happy to help :)
smart move using the music so viewers are more inclined to listen to you voice
I'm lost of whether retargeting was abandoned in this version or it's only applicable to cold awareness campaigns
Please clarify? It wasn't mentioned at all and the top comment has 6 positive signs referring to the same question. It seems to me rerargeting became irrelevant in a warm audience but still has a place with cold awareness.
You're great, mate.
Thanks for this interesting content. My question: what other campaigns would you run along this one? Can you run a Leads campaign too? Thanks.
Thank you, Ben
@benheath firstly thank you so much for your amazing content!
Second. Is this strategy used as your retargeting? Or just keep warm audiences warm?
Great video! I have 3 cities in which I have a point of contact with in order to provide my services so in this case, I would add all 3 cities of different states under the locations? or should I have one ad set for each state that I provide services?
Benny can you run this as a MOF leads campaign with Reach as the performance goal? to complement your Lead TOF and BOF?
Hey Ben, what about running a creative test for this campaign strategy? How can I set that up?
If I place a Facebook ad in Germany, do I have to use the detailed targeting for the German language or can I also do it in English?
In your example you have 14 adds,how often ,if at all would you change each of those adds over the course of 6-12-18 months ?
Good question, we’d usually change them every 6 months or so
Thank you, Ben
Why does it say estimated audience size unavailable for me?
So I guess my question is when starting out is it better to grow a business page through the omnipresent or by globally advertising to get page likes? I’m wondering if I can kill two birds with one stone on a page and making it look legitimate and produce leads at the same time. I do not want my small amount of followers to be a factor that scares people away.
Thanks for this amazing video.
I'm trying this but Meta is telling me my audience is too narrow. Should ignore that?
Yes you should definitely ignore that when using this strategy :)
Hi Ben,
should i be running this Omnipresent campaign alongside cold prospecting awareness campaigns?
Would this work for local business
So we should run this strategy for 6 lounth ? 14 €/day for 6 mounth is a lot of money.
This was very good, thank you. I’ll save the vid
Thanks Ben, another banger! Was this an updated version of the omni present campaign video from 2 yrs ago?
Yep :) Thanks
Could I do this but as a conversion campaign? what would be the disadvantages of doing an omnipresent leads in comparison to an awareness campaign. .
Not really no. The big downside is that you can't use a frequency cap which means ads will be shown to people too often for them to have longevity.
And most of the ads won't generate any conversions which will thoroughly confuse Meta.
so good and useful.
Great video! I want to check if this will be beneficial for skincare industry?
Sure
Can you do one for only B2B Clients?
Absolutely :)
My business is only B2B
Why would you prefer 14 ad sets instead of 14 ads in one ad set? Can you explain pls? :)
to force spend equally i would assume
Yes exactly that. If you put them all in one ad set, nearly all the impressions will b from one ad and it'll fatigue very fast.
Is this for service based businesses or high ticket items. Is it useful for DTC $50 products?
Good question, this can be done with service or high ticket as long as LTV is over $1,000
I tried this the other day, but I have one account where no frecuency cap is available anymore. It looks like Meta is disabling this option. This account also already has the option of creating flexible ads instead of Dynamic Creatives. What to do in that case?
Are you using the Awareness objective? It's not available on most other campaign objectives.
Great video as always ben. Would this work for advertising web design services?
Yeah for sure :)
How can I put the link for them to come to the site?
Hey, does facebook require to disclose that videos/photos are made with AI for ads ?
Hi Ben, Are omnipresent ads also appropriate for non-service businesses (I sell tangible products - average cart value of €300)
With that AOV you are close to the line there honestly. I'd give it a go.
@@BenHeath Many thanks
Good video! One thing I'd recommend though is using different music, the one used is annoying to listen to over long periods of time, so beepy and incongruent
Urgh I didn't even hear it until I read this comment 😂
@@richl6429 same lol
Has the amount of Ads and Adsets changed from the last video about the omnipresent campaign? I was using 10 adsets with 1 impression every. 5 days. can you elaborate on this?
I recommend using 8 to 14 ad sets. Anything in that range, you are all good :)
@@BenHeath 8-14 ad sets but broken down how, how many different creatives in those ad sets, and how many diff interests and is it all in the same campaign using CBO or without CBO, can you elaborate please
super
How long do you keep those videos before switching them out?
6 months or so usually :)
@@BenHeath Thank you! Whats the benefit of using awareness over engagement for this campaign?
its blird. cant see properly.
How often do you change ads?
That depends on the results that we see. Could be days, could be months
why aren't you going with broader audience?
If you do that with this strategy then you will spread your ad impressions across many different people. That's not what you want. You need a smaller number of people to see your ads very often instead to have the desired effect.
@@BenHeath ok thank u
@@BenHeathyeah, but why then opting for the Advantage +. Isn’t there a risk that Meta will sell us lower quality placements by expanding the reach from the suggested custom audiences?
I really did not get it, I thought CBO was the default?
No not anymore
Does this work for product ecommerce?
If you have a large enough LTV then yes, otherwise no.
Would this work with sales campaign?
No it wouldn’t I’m afraid
@@BenHeath thanks Ben
Question. For the CTA ads within the omnipresent awareness campaign you wouldn't be able to add a CTA button since they are within the awareness campaign structure unless I am missing something?
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Drop the annoying background music and just teach. I promise you don't need that to make a better video..