I Found A BETTER Way To Advertise On Facebook
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- čas přidán 9. 09. 2024
- Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters3...
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If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.... a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.
We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.
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RESOURCES MENTIONED IN VIDEO:
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• The BEST Facebook Ads ...
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• The ULTIMATE Facebook ...
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FREE WEBINAR:
You can watch my free webinar called "3 Killer Facebook Ad Strategies To Double (or More!) Your Revenue" here: event.webinarj...
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FACEBOOK ADS INSIDERS:
Learn exactly how to create, optimize and scale Facebook Ad campaigns that deliver outstanding results:
heathmedia.co....
Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTLong-betterwayfbads0223-ment
Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTLong-betterwayfbads0223-fbdfy
Basically it's brand development. It's true in social media, people seek authenticity and trust
This was a fantastic video. Running ads for years and millions of spent, yet this is the first time I have seen a great detailed breakdown and strategy. Thanks Ben!
Thanks for the great feedback :)
@@BenHeathمن ط
This is great! Sometimes I feel like I still have to post organically every day and I struggle in that area. This strategy is very helpful and takes away the stress of trying to come up with daily posts every week.
It sure does :)
Happy to have helped
Was watching this and realised you make a very good point, there simply isn't anyone else I would even consider calling for Facebook ads advice, I took a call with one of your guys about 6 months ago and my ads have grown MASSIVELY since then, thanks Ben
Awesome, glad to hear it :)
Honestly Ben provides some of the best Facebook Marketing advice on youtube.
Thank you very much :)
Love this! Pure genius brotha! Definitely going to use. Appreciate you!
I am speechless. This is a very informative video. Thank you so much Ben. I just found your channel today and I subscribed!
Wedding photographer here….ready to start building my warm audience up! I have ALOT of content and I now have a strategy thanks Ben!
You got this!
damn. Im just starting as a junior performance marketer, and after watching this i already feel how getting further in the journey can be a lot of fun with experimentation. thank you
It sure can :)
Incredibly excited to test this! We were having success straight up selling our $1000 arcade machines, but I think this will grease the skids a lot more. Plus we have tons of demo videos of us and customers jamming out on games. Great video Ben thank you!
Awesome :) Best of luck with it
@@BenHeath already got two conversions for a $700 product
@@seanmysel5823 hi! how has it worked so far?
@seanmysel5823 have you been running this campaign since your last post? Would love to hear an update 🙂👌 Did you get more conversions on your CTAs within your omnipresent campaign?
Brilliant Ben. I'm going to give this a go for our wedding photography business. I've wasted money previously with so-called big agencies with big ideas that have delivered absolutely zilch and taken our hard-earned money. Thank you for the clear and concise delivery of your video tutorials, they are the best out there with regard to FB ads. My wife and I would love to work with you and you're agency, but we simply aren't big enough as a company yet. But maybe in the future...
Thank you very much and best of luck with everything :)
I'm a professional digital marketer. How can I help you.
i'm a wedding photographer in Brazil. Can you share if this strategy worked for you?
Hello, I hope things are okay. I am a wedding photographer too! How does this strategy dimension benefit?
AMAZING! I was so overwhelmed yesterday trying to figure out how to set Meta ads up, and I followed along step-by-step, and I am confident I can do this. I look forward to watching more of your videos, awesome job Ben!
Happy to help :)
Hey! How's your progress coming along with this strategy? Made any conversions?
best marketing content on the internet
Thank you very much :)
This guy is GOT 🔥
This was a unbelievable video! What a great peace of content. 🤯
WOW, that facebook strategy is BOOM!
Hello Ben great video. Let's say you run ads for cold audiences, and when you reach a good amount of warm audiences to re-target them do you recommend to create a new omnipresent campaign and leave the current one running? or just change settings from the initial campaign?
I would keep the first one generating new potential users and set up what he did we different creatives
You've got my subscription this is GOLD! I love running ads and never thought to do this. I have content in all the areas stated I will do this technique and come back at a later date for the results ty ty ty
Thanks a lot :)
Bets of luck with it
how its performing?
@@ivandelahuerta really well I received amazing reach and was able to
Convert bc they are now a warm
Audience
@@SocialwithRockihey! Great job on the conversions early on in the lifetime of the campaign. I assume you progressed further and generated more sales conversions with your omnipresent campaign?
@@seanybyne1982 hey there read above it was great for retargetting
great video! I have learnt a lot from your tutorials, hope you can continue producing amazing stuff!!
That's the plan! Thanks a lot :)
And We Can Go with AIDA Concept to Build Attention, Interest, Desire, and Then Action in one Video. And Create 3 Different Variations Then Test Those Creatives which is working or which is not. This is for Sales Campaign
Great video! I just finished building it but my warm audiences are 25,000 max. Could I still make a try to use them or go with the cold audience? Thank you
Ben, thank you so much for this information. We are looking forward to seeing great results. But, please help us our with this: Should we or should we not include a CTA we the other three types of video? (value, demo and testimonials). Hope to hear from you soon.
Thanks a lot. I usually would not
Amazing information and thank you for detailing the process. You used "Value Add" + "Demonstration" on this CZcams. 🙂
One question - if in real estate at least in the US, there is a challenge to reduce the custom audience level down to 50K to 100K as minimum radius is 15 miles (my audience size is over 1 million). Recommendation on how to customize audience with real estate?
Hey Ben! You're my go-to for anything ads! I appreciate your content and thank you for putting everything out there! I have a quick question for you!
For the campaign objective, I saw you select 'Awareness.' Could you please explain what made you select Awareness over Engagement..? Wouldn't advertisers want their audience to actually comment, share, like, watch, and everything like that?? Thank you and keep doing your thing!
this is about our customer journey is it? the process to build a trust
That’s a big part of it yes
I like this video , but i have a comment on that
Usually when we create a campaign we walk through a path , i mean "buyer journey" and that happens only in retargeting
When i create this way may client will show the offer first or even don't see other path
You know what I mean , there is no retarget guaranteed that I'll walk with a customer in his journey
Finally, it's a great idea 💡 👍
Great content Ben! I found your strategy wonderful, gone through a few comments and answers below, you're doing great.
Thank you very much :)
A good lecture that will benefit all who have followed this excellent explanation.
Every time I feel I finally understand facebook they come and change everything
You are not the only one that feels that way!
Loved this video. I have a question though. For the value, demonstration and testimonial ad, what would be the call To action? Follow? Learn more ?
You are a genius, amazing video. Keep posting.. You are worth more than a University!
Your subliminal videos and noises/message throughout your video are so hilarious! Not sure if you edit these yourself, but whoever it is, great, hilarious editing.
Thanks a lot :)
Amazing Ben!
I'm for sure going to try the Omnipresent way.
For a small eCom not having a warm audience of 50k-100k, would you suggest running a "Sales" campaign targeting MF / BF?
Hi Ben, thanks for the wonderful content you produce! After running my first omni-preset campaign for a few days, the Facebook Audience Fragmentation rule kicked in and deactivated 11 of 12 ad sets and rolled the budget into the one active ad set. Around mid-day when I noticed this happened, I flipped the 11 ad sets back on and evenly redistributed the budget. FB AI did not like this and promptly suspended my account. Fortunately, an appeal got it quickly turned back on. My questions are; are you disabling the Facebook Audience Fragmentation rule when running omni-present campaigns, and have you ever seen an account suspended for "undoing" consolidation from an audience fragmentation rule?
Doesn't this happen because CBO is on? and what is FB audience fragmantation rule?
Same thing happened to me
@BenHeath hope you can answer this one too.
Preparing to run this omnipresent campaign as well but now I am concerned about: Facebook Audience Fragmentation rule - any additional feedback?
@@BusinessBarbarian turn on one ad at a time till they are all running. Don't publish all at once. See if that helps
Hi Ben. Cheers for sharing this awesome awesome ad strategy. Quick question…what metrics would you track to monitor the effectiveness & growth of this campaign??
I have noticed that you have mastered applying copywriting philosophy in speech.
Definitely a great way to build authority and positioning for your brand Ben. Great job ❤
It really is :)
By far one of the best videos explaining the new meta ads manager. I understand it so much more now! Thank you!
Glad to hear this has been helpful
A really brilliant summary of an area I have used (with some success) in the past. thank you for taking the time to put this together so effectively.
Thank you very much :)
Been experimenting with this ... one question I have:
Why cap the audience at 100,000 specifically? Interested to hear the rationale here, Ben.
Great work. Keep it up.
Thanks :)
For this strategy to work you need to reach the same people many times over a prolonged period of time. That is a lot more expensive to do if you open up your audience too much and you are far less likely to reach the same people again and again.
@@BenHeath Thanks Ben i had this question as well. We all love the content you put out thanks a ton!
Really clever explanation and no unnecessary verbiage! Respect! + subscription
This is helpful. Thanks for sharing this information with us. I have a question 🙋♂️
I do run Ad for a digital product I’m promoting as an affiliate, but I’m not getting any sales. But I guess I’m having issue with the target audience..any tip for a valid target audience for digital product to increase sales? Thanks 😊
Hello Ben,
Thanks a lot for the valuable conten.
I have a question, what if the whole ad sets appeared all together in the first day and didn't show up on the other 6 days, because you do not have control on the ads, you said 2 ad sets will occur in the first day then 2 in the next day, I think this will not work like this because you have not told Facebook to do this, am I right?
On more question, you also do not have control on the appearance of the ad sets, the CTA might show up before the value or testimonial ads.
My point is it might show up randomly
Same question here ☝😃
Hi Ben. I have been following your videos about Facebook advertising. They are super helpful so thank you.
On Instagram
Glad you like them :)
Amazing video. We’ll done. Thank you . This will help a lot for my business
Hi Ben. Great video as always! I have a follow up question. What's the CTA button and landing page that you choose for each of these omnipresent content strategy ads though? (the Value ads, the Demonstration ads, the Testimonial ads, the CTA ads). For the CTA ads it's rather straightforward: Sign Up -> newsletter sign up page for instance. But what about the Value, Demo and Testimonial ads? Thank you 🙏
up. :)
If I may answer, you need to build a KLT bridge page: a Know-Like-Trust landing page for the first three ad types. On this KLT page you make a big scroll down landing page with loads of information about you and your product or service with best-performing content like videos, infographics and added value content. The only purpose of this page is to get people to consume more of this content to build the KLT factors and then take the next action - go to your product or service.
Nice job. Been running ads for ages and hadn't thought of that approach. Thought you were gonna just run with the Belt Method, but this as really great. thx.
Thanks a lot :)
I had to watch this again because I basically asleep the first time 😅 But this is a really good video! Thank you
Thanks :)
Hi Ben I saw this Omnipresent last year, May i ask, how are you sure that an audience is only seeing 2 of your ad content every day? I am guessing they could also seeing the other ads from the other clone adsets. Can you explain a little? Thanks so much Ben for these videos.
Thanks much Ben! This is gold. Got couple of questions, need your advise please.
1. We normally create multiple adsets when to show ads to different set of audience. As per your approach, all ads are shown to same set of audience. What should be the approach when we have different audience?
2. You said CTA for only last 3 ads. But, by default, we will have CTA for every ad (for example, instant form). What do you mean by CTA for only last 3 ads and not for others?
They are different ad sets. They Just show together in the ads when they are all checked. It groups all the ad sets together and shows everything.
Hello Ben incredible vid as usual. I have quick question plz; I have warm aud >300K however Estimated daily results are not available. I tried everything, 50k, 10k, 300k, budget 1USD,1000USD nothing works.
Hello Ben, i started a ominipresent campaign from about 2 month, now for each ads group i have frequence of 3, and total frequency of the campaign 20. It is too much, i need change ads? How much frequency is good?
You’re amazing!!! Very helpful video. Thank you Ben.
Thank you very much :)
Exactly what I was searching for. Thank you so much!
Quick question, now that meta has changed the way to target and everything is broad and open now, should this strategy be the same? Should we switch to old audience interface to create hard boundaries?
great video! but what i dont understand is what is defining the sequence which ad shows first? when i go step by step ahead like in the video, my ads are in the sequence i want. but when i switch back on ad set level, it is not the same order. and when i create everything on ad set level in the right order and than show all the ads in the campaign, there is a chaos and it is not in the right order. so i am confused, which ad facebook will show first and how i can set this up because so people go through a customer journey of content. thanks for helping!
Thanks :)
Here’s how you do it. Turn ad set 1 on on day 1, turn ad set 2 on on day 2, etc.
Although I’m oils encourage you to not try and create a sequence. You want content that can be shown in isolation because Meta’s delivery system is not that neat.
Also, people will see ads many many times with this approach.
@@BenHeath Thank you!!
I like your content and how you deliver thanks for sharing
I appreciate that!
your content is gold! Thanks my man!
Hi Ben!
Scrolling CZcams, I can't find any real pro opinion about Facebook checkout. Neither on your CZcams channel. I would have love to know what you think about it, if it convert more, if it's trusted by customers etc.. (I know, it's for now only in the US, but you might have clients there.) Thanks for what you do!
Good suggestion :)
@@BenHeath Do you have any quick feedback you could share here about it?
As it's a mess to set up, I won't loose my time if you didn't noticed a real improvement! :)
Looks like you need to do a lifetime budget to throw an ad on a budget now. Interesting info when I recently made a new omnipresent ad
That's not how we're setting this up...
Could you please explain me one point:
You talked about having 12 ads which will help to show different two ads whenever it is displayed to target audience, however, you also talked about running this for 6 months. So does that mean I've to make new ad creatives? Or should I repeat the same 12 ads? Don't you think ad fatigue would come into play again?
Would love to know your opinion, you're already my favorite most teacher here ❤️
Hello, I have not even started the video but from my knowledge is better to campaigns for 7 days to test, if there's a golden one, try to use it more often.
Thanks :)
You will need to change the ads and create new after about 6 months. They usually take that long to fatigue because people aren’t seeing the same Ads that often.
Hi Ben, I really love your videos. They’re straight to point and easy to understand.
Question: if I’m using custom audiences for this method, is it the same as retargeting campaign? Can I create a retargeting campaign using this same method?
But it seems like this method is only good for warm audiences that have never purchased from you. Is this a way of nurturing your warm audience? Should we exclude custom audiences that have purchased from us already?
I was wondering the same... Should we exclude custom audiences that have purchased from us already?
Why is the entire screen constantly wobbling? So distracting. I'm here to learn business tips I don't need some crazy retention editing. Love the content, hate the in your face editing.
Thanks for the feedback, always really helpful :)
Great video. This awareness strategy seems so simple and obvious, but I never thought about it!
Glad it was helpful :)
This is gold!
Though, I have a question or two.
1. I didn't test yet, but I'm pretty sure my warm audience is too small and fragmanted over different markets/countries languages. So, a mix of warm and cold is the audience. Usually I make our campaigns in 4 languages and Meta has its quirks to what image types and languages work together... Would it work to make this type of campaign in Multiple language mode?
2. Or is it best to make 48 ads in 4 campaigns - which also makes the warm audience even smaller.
3. Our products are not expensive, but I would like to grow awareness on our brand - is it reason enough to make this type of campaign?
and that's great content, you are literally a legend, keep up the great work
Thanks a lot :)
I’m going to try it. Gathering content will take time.
That is true, but if you execute well it's worth it.
Hi. Thanks for your content. What ad formats are available on social networks, and what size creatives are needed for them?
With your call to action ads, do you include button links to your shop (etc)
actually with all of the awareness ads, do you include linking (buttons) to your website, or should links be left out of awareness ads entirely?
Great video Ben, very similar to the belt method by Curt Maly! Quality instruction and tips here for any new business or even an established business to bring in more customers over time.
Glad it was helpful :)
May i ask for the video title?
Insightful - This is really Badass!!
I wish you had chapters on this! Otherwise I love it. Thanks for sharing
Hi Ben,
Thanks for this amazing strategy! I have a few questions i hope you can give me an answer :)
You recommend an audience between 50.000 and 100.000. Why is that? Can it be lower?
We tried with a client which audience size was estimated 25.000, but after 31 days ads manager said we had a reach on 35.000. How can that be? I tried asking Facebook, but they didn't really have a good explanation.
Thanks :)
You could go smaller than that to start with.
I imagine you have some sort of audience expansion turned on? It depends what type of audience you are using.
Sounds really good brother. Going to try it out for sure
Best of luck :)
Wow, thank you so much! It makes so much sense. Trying this. You got a new subscriber ❤
Hey! How have you been getting on with your omni present campaign?😊
Hi Ben. Great videos you have. Is it possible to do the same ad setup with cold audience, would it work?
Thanks :)
Yes you can do this with a cold audience instead. Just make sure the audience isn't too big.
Great video, thank you! One question though. If there is an audience of lets say 70k, and my daily reach is 1.4k (2.8k for 2 ads), how will the algorithm understand that it has to show my other ads to the same people? Because if it doesn't, there is a chance other ads will be shown to different random people throughout this audience that didn't even see the first videos?... hope it makes sense) Or should I increase the budget then, to have a bigger daily reach number? I hope Ben or someone will help figure this out, Cheers!
THIS IS GOLD.
Thanks :)
It's very informative video
Thanks :)
@Ben Heath -Excellent presentation and delivery! I am impressed with the quality of your content. I am curious how this advertising strategy could be adapted for lawn care services. Would you recommend creating separate campaigns? And, how can we prevent the issue of overlapping ads when they are present in different campaigns? Thank you for sharing your work!
Message officialcentethic he'll help you.
ON Instagram
Thanks :)
Yes you can use this in that industry. I wouldn't worry about overlapping audiences. That's kind of the point and an Omnipresent Content campaign would only help your conversion campaigns that are more short term focused (if that's what you are running alongside)
This is incredibly helpful! Thank you!! Do you think this could be implemented for a financial institution? If so, any recommendations on tweaking the categories?
Hi Ben, thanks for this. I'd love to know this: if you do 1 impression every 6 days, there won't be any sequencing going on right? Meaning that people can see a value added ad, AND a CTA ad on the same day, right? Wouldn't people that see my CTA ad first be a bit flustered? What I mean is, is sequencing not the better solution then, or am I seeing this 1 impr. every 6 days wrong? Thanks for the help, really appreciate your content.
I think you are overthinking it there. People aren’t going to go through a perfect sequence. We’re trying to create an overall effect of showing up frequently with value.
You could turn the CTA ads on a few days after the others if you want but after that first week it won’t make any difference.
I wouldn’t worry about it :)
Should targeting be launched for all types of target audience at once (by age, geography, interests, etc.)?
yap, run first
Ben, great strategy! How to spend the same amount of money on each ad set so you can compare?
Thanks :) Just set the budget at the ad set level.
Hi Ben, appreciate all the content I've been binge watching your videos! Would you recommend running some sort of test campaign with multiple ad sets targeting different groups. Ex: targeting business owners, business admin pages, and business decisions makers - then see which of the 3 performs best and target that specific group?.
Thanks a lot :)
Yes that’s exactly the sort of testing we do.
Great video Ben. What would you suggest would be the length of each type or would they all be about the same length? And if so, how long?
This is my question as well. I have a workshop that is 45 minutes that everybody LOVES. it would be amazing if I could get people to watch that first...
Hi Ben i created an omnipresent campaign and a few weeks in facebook told me to combine adsets. I know that you suggest not to do that for conversion campaigns where you want different interests/behaviors to be broken out but is that the case for the omnipresent campaign?
This's brilliant Ben!
Thank you very much :)
thanks for such detail demonstration of how it works.
23:14 so, you set 1$ for each ad set for a day and said, for 12 ad sets it's 12$ in total for each day. shouldn't it be 2$ for each day, because the ad will be showing twice a day. can you please share an opinion on this?
Hi Ben, your videos are very informative. And I have learned that you mentioned in this video that selling products that is expensive may need to apply a different ads strategies. I am selling properties houses, can you advise what are the right ads startegies?
I think he said that if you sell something inexpensive, then this is not for you.
Hi Ben! Been watching your videos for a week now and you are a true legend!
We have a small apparel business targeting gone product range only. Can we Implement this campaign separately alongside with your DTO offer campaign?
Thanks a lot :)
It really depends on your AOV. If it’s high enough then yes
Such a good video. Thanks Ben... I'm also a Cheltenham boy... That was a little treat 😅
Happy to help :)
Thank you Ben very informative. In your experience for condominium sales professionals, what strategy do you recommend?
Hey Ben! Absolutely love your videos and work. My question are about AD FATIGUE and SUCCESS MEASUREMENT?
In this format, what are the key indicators that you look for what yours ads are starting to fatigue? Is it an increase in CPM or a decrease in engagement rate, or drop off in conversions (even though it is a reach is the objective)?
Secondarily, what do you measure the success of your campaigns on? For example if you were looking at increasing purchases, would you measure success against the campaign omnipresent campaign OR try to measure incremental increase in purchases at an ad account level?
Thanks again for your videos. Love you work :)
most useful video watched so far on the topic!
Happy to hear that :)
Please someone answer my question, how do i ensure that facebook will show my ad creatives in the right order? (Value ads > Demonstration ads > Testimonials ads > Call to action ads)??
When all ads are going for the same conversion...should retargeting (always?) be a separate campaign or should it be in a new adset in the original cold campaign that's performing well ?
I choose Sales Campaign, but it does not allow me to control the frequency of impression. On the other hand, If I choose the awareness campaign, it does not allow me to add call-to-action which is very important for last Ad set product offer.
You need to go with Awareness, as I do in the video. The frequency cap is much more important than a CTA
Hi @BenHeat and thanks for this video. A question for you. "What if I add 2 Creatives for each adset?" this way I could lengthen my funnel don't you think?
The problem with that is Meta will favour one over the other and give 95% of the impressions to one. Separate ad sets is the way to go. You could create more ad sets though. Just depends how much work you want to do upfront vs over time.