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I Found the BEST Way to Run Facebook Ads in 2024
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- čas přidán 15. 08. 2024
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You might want to check out this Facebook Ads video next 👉 3 things you need to know to create profitable Facebook Ads (proven & profitable) 👉czcams.com/video/4_ceEEktQag/video.html
0:58 stop thinking u r smarter everybody hate this kind of intro message
otherwise great content
To sum up, the key to successful Facebook Ads in 2023 is to embrace broad targeting and Dynamic creative, focus on the quality of ad creative, and continually test and analyze ad performance.
Good summary. I think the big one is ad creative.
I do not think this is the sum up. This is the easy sum up. There is much more value in the video and it's about the focus on the creatives and less on the overall process, leveraging the help of AI, which even to seasoned marketers as us, can hep to reduce production time.
By summarizing the video you cost this guy views and the people who didn’t finish the video didn’t get as much value. Nice work! 😂
@@GroundbreakGames I think it's not an issue. If someone wants to learn, they should know that it's better to listen to the master than read a summarization from someone you even do not know who that is.
So in reality if I'm just posting our music video off CZcams and I want people to click play on Facebook what is my best Meta ad objective choice?? Thx!
I started doing wide audiences back in 2021, I’m still getting super cheap leads with the same landing page now two years later. My budgets are tiny but year to year I’m very profitable on the ads
I think it's important to note here that he's not using any targeting parameters to help dial in his audience because he's running with "conversion-based" campaigns that utilize pixel tracking. These campaign types are able to target your audience effectively, but are only available to people who have pixel tracking installed. Even then, one has to run campaigns for a while to allow the algo to harvest enough data to use them effectively. If you're account is new, get that pixel installed but you'll probably have to test with affinities/interests until you accumulate enough data from your desired audience.
"We're here to support your ad management needs. Let us showcase our expertise with your company." 🚀🎯
I started noticing things that typically were working on Facebook stopped around 8 months ago and started adapting to it and having better performance. I am glad to see that I am on the right track, though I am going to tweak a few things based off of stuff I saw in the video. Sometimes the "old man" Lando side comes out from habits, and I have to break those lol Fun thing about being a Millennial is that about 80% of the stuff I learned in college... is now obsolete lol things have changed that much in less than two decades.
Lando my man!! Yeah it's nuts how quickly college gets outdated (especially in business and marketing). But yes you're on the right track with ads if you're continually learning and adapting. A good way to remember to do this is that ads are literally an auction so you need to create better content to beat the other ads being shown.
Hey Adam, Nice video, FYI for anyone not using the High Level software you recommend is the real secret to the sauce here - you need to follow up on people who responded to your ads, or you're wasting money. My question is what is the difference in attracting leads or going for sales? The whole point of a lead to is convert it into a sale. When do you focus on which??
The way you tell complex things is really the best on CZcams!
Thanks Daria I appreciate the kind words and am glad you're enjoying the content!
This video is so perfectly crafted, it actually blows my mind
Here's my framework;
100% Agree 7:00-7:21 point; learning Digital Marketing Fundamentals - There is no shortcuts.
But Using Technology such as Chat GPT learning this and mastering the prompt engineering aspect will 10x your efforts.
This will only be as highly effective as how you use it. This is basically with anything Principle known = known to find mistakes to alter.
hope this helps. I thought I'd share What I learned 🤟
This is the first Facebook ad video I’ve ever seen. I’m just starting my journey
Hey Kenzi, good luck on your journey!
I'm Brazilian and I can only thank you for your incredible content
I just ran my first low-budget FB/IG ad as an experiment. I ran into one colossal issue: My target audience is authors and authors alone. When creating my targeted audience, I type in "Author," and it doesn't come up as a job title/work position, even though authors constantly input "Author" as their work title on Facebook. The only thing that pops up is specific author names as Interests. Using the " Writer " job title is very broad and will reach people who are not my targets (journalists, technical writers, etc.). Do you have any ideas on targeting authors specifically when FB makes it incredibly difficult?
for a restaurant, is it better to run a leads campaign or a sales campaign?
I haven’t been getting results from my recent ads on Facebook, this video is perfectly timed. 💪🏽
Hey my friend ok yes hopefully this video helps!
Couldn't agree more
:)
With such wide open targeting, what budgeting parameters did you use to make sure you don't spend too much before FB figures out the right targeting?
I love your lessons and the way you explained! Thank you! 🙏
Hi Adam, thank you for the great content. I have followed your suggestions for my own ads. For a small business starting out with a budget of 30-50 dollars per day, how many days would you suggest waiting for conversions to come in, before killing the campaign and moving on?
2 days
An important key I found to save on CPM is to exclude areas that don't respond to an ad. I did a campaign that didn't look good. Once I killed the bad areas I eliminated 60% of the cost
What do you mean by bad areas
I would love to know, how do you find those areas?
Do you have an idea of why i get 2 purchases a day and then none the next week? also, what about side server tracking? i didn't hear you talk about it before
Been following for a while and this is by far one of my favorite videos. Thanks for the value! Testing tonight.
Hey Cas that's awesome to hear thanks for letting me know my friend!
very helpful...., got both up and running - we shall see
Your videos are so entertaining I forget why I needed to watch them. Which translates to you make me forget I'm actually working so that's good
hi adam, i running normal FB Ads several months ago and get banned from FB, can you make a video to fix banned FB ads account & prevent it?
Hey Dicky sorry to hear, I actually do have a video on that I think
@@Adamerhartvideo oh thank you, i will search your video about it
Hi Adam! Can't seem to find the full-length ChatGTP prompt for creating a FB add. Is it still available to copy & paste?
😢Im still confused about Facebook ads as I am not getting enough leads to my business which causes terrible result for the sales.
I tried to be board but not working, only trash leads with random numbers or names. Then I do the specific target, it gets less leads and even worse cases...
Really wonder what should I do
If I leave the interest target open, how do I scale the campaign? Aside from increasing the budget, do you recommend scaling horizontally?
Quick question. No matter what I do with my Facebook ad setup, it still tells me that I am going to get zero conversions. I do both genders, all ages, I can’t make it anymore broad. What should I do?
Hey adam!
Question: How do i do "critical thinking"? How do you do it and for someone like me who's learning, how do I go about it?
Hey Mitchell, the fact you're even asking that is a great place to start! Do some google searches on Socrates and Aristotle to see what they had to say on it, that will lead you off on the right path.
@@Adamerhartvideo Alright. Will come back if i have questions. Thank you a lot.
thoose edits crack me up😂😂😂
Hey! Why choosing manual one instead of Tailored Lead Campaign?
Does this include not choosinh interets? I run credit category ads, so all I can use to target is interests. Do you recommend leaving that off to test out?
Hi, Adam! Great video❤ if i want people sign up for a trial (cc required) do i choose sales or leads?
Sales
"We're here to support your ad management needs. Let us showcase our expertise with your company." 🚀🎯
Thank you Adam for always making productive and so useful videos. I absolutely love your channel. Love and respect from Amber
The editing of your videos is epic! 😃👏
Are you doing it yourself or do you outsource it? If you outsource it, where can I get this editor?
Thanks, Adam for all your Great content!! Quick question - do I start a new ad every time from scratch for my ongoing client of the last 6 months once results start dying down a bit after 2 months? And what would you suggest? Think my question is related to the audience.... I started new ones in the last 4 months and my cost per lead has almost doubled!
Hi adam , i have created a pixel and connected it to my ad account and to shopify but its not showing on the screen(screen at 5:05 of your video)while i am trying to make a campaign .
Please tell me how to fix it
Thanks
I am commenting again to get your attention
To be honesty, now using engagement is quite high, i tried to use the other ways to adapt my campaign, Thx Adam for your great suggest~
Thanks for the answer. I just went through the video. Very interesting. But how can I make sure that my ads go onto my timeline?
Thank you for video Adam, watched till the end. I do run campaigns mostly in Instagram. Wanted to ask, If I run ads only for instagram is it recommended form Eta Ads or directly to boost from instagram? And when I run ads in Meta, is it better to choose placements manually and different countries, or better to focus on 1 country? Best Reagrds
Production value is insane!!!!
Obrigado pela traducao automática. Sou brasileiro e gostei muito do conteúdo deste video, Sensacional.
This video was incredibly helpful for me at the point I am currently at with just having run my first Facebook ads. Thank you Adam!!
"We're here to support your ad management needs. Let us showcase our expertise with your company." 🚀🎯
Adam what type of format do you use for your videos. Do you have a specific outline? Such as hook, story offer?
Good video..how many creative do u recommend for one adset and do you still run catalog sales campaign?
Hey, do you have a video to set up Pixels?
Hey @adam what is the best way to convert leads from Facebook forms into appointments?
Hey Troye, this is what I use to do that: highlevelguide.com/
FB changing up their ad settings again.
We used to be able to choose "conversions" as a campaign objective.
Now it offers us a choice of "Leads" or "Sales", and in BOTH it includes "conversions" under them.
So which one would correspond to our main objective of generating booked appointments for businesses??
further details:
when i choose "leads" as the objective (thinking OK, lets do conversions leads), in the adset where it says "optimize for..", the only option given is "leads", with no mention of "conversion leads" (just last month that was an option)
2. if i select the "Sales" campaign objective, it removes some of the event choices from the Pixel, like the "Schedule" event.
What would be the best option now, to "match" with how it used to be before? (conversion objective to schedule appointments)?
but the wrong thing you do is open campaign budget on ( you can use it only if you are target many locations and need to keep your budget )
I see you’re doing the 3:2:2 method. Does this work well for brand new ad accounts/new pixels ?
How can I make sure that my ads go onto my timeline?
Hey what the charges to use Highlevel for automation
Hello, Can we add a new video or image to an ongoing advertising set? Or do we need to create a new campaign with a new set of advertisements and these new videos and images? Thanks
New subscriber here. Just want to say that your video is very entertaining and engaging. Is it ok to ask what type of app you used adding captions, headlines, sound and video effects?
Awesome vid, thank you. Where would you offer you learn about writing part of the job?
Hey Smay! Great question, I've got a video on copywriting you might want to check out that will help: czcams.com/video/p_kK-HK0Wv8/video.html
Hey! Is it worth ordering paid advertising on social networks? Are there any other effective free promotion methods?
Does this apply also for very nich down products? I'm a bit skeptical it would work in that case to be honest, especially if your account haven't collected enough data
Please how much should a start-up business, a very small one, budget for facebook ads?
I have an e-commerce store and I want to build my email list - is leads a better to use than conversions? Or is it the same really? My lead gen form is on the site not a FB form.
Thank you for the update. I was looking at facebook tutorial posts from a year ago but still saying 2023 in the name but the actual video shows something way different then what my facebook shows :p so its important to look at an updated video
Can I ask if I can pause the campaign and come back to it later?
awesome. May I know the program you used to make the wonderful editing of this video?
Adam whats better having all content on an asset group or have them all in different asset groups with advantage budget on?
I like having 3-4 ads per ad set (if you put 20 in there they won't get much reach)
Thank you, thank you. Do you have a video on Facebook marketing geared to Mom and Pop restaurants?
This man giving game away for free. Thank you!!
Hi Adam, which camera are you using?
Found your vid very helpful. You have a lot of insight into this. Thank you. I'm a new subscriber.
Hey Adam! Is there a reason you don't select "Advantage Detailed Targeting" to on? Cheers!
Hi adam , i have created a pixel and connected it to my ad account and to shopify but its not showing on the screen(screen at 5:05 of your video)while i am trying to make a campaign .
Please tell me how to fix it
Thanks
Adam great video. I took your advise and set my ads up for sales. However, my funnel has a built in calendar and the sole purpose of the funnel is to get the prospect to book a Free Consultation call via Zoom. So, when I selected the conversion location I opted for 'website' and then for conversion event i opted for 'complete registration'. I am starting to think I should have selected 'calls' but you cannot use 'calls' with dynamic creative. The other issue is that I am getting the error message 'Your ad may not be optimised for conversions because we haven't received any activity from the conversion that you selected at all or in more than 14 days.
To optimise for conversions:' The pixel and a FBCAPI are set up. Any advise mate? cheers
Adam, What marketing funnel is used to get to your free market "cheatsheet?" I'm missing this component in my marketing.
hello! Now i get this message when i try to use dynamic creative :( (If you use dynamic creative, you'll no longer be able to use Advantage+ creative for catalogue. Do you want to continue anyway?). What is better, dynamic creative or advantage plus ? :) thanks a lot from barcelona.
I was trying to create ads and I do not know where you are finding that page I don't have some of those options maybe it has been updated in the past 3 months but I am a bit confused
I found the campaign one and selected the others you said, but I got lost trying to find the instant forms
The worldwide option is no more available?
Keeping targeting broad means ?? We should not enter anything right ?
How u setup Facebook reviews fa ya page on mobile?
Hi Adam,
do you think running ads without the pixel makes any sense at all?
Hey Adam. Great vid! Do you ever select "Advantage detailed targeting"?
Another great video, Adam! I thought our ads manager guy was out of his mind when he told me it’s all about broad targeting a placement these days. It’s great to know I’m on the right track with learning more about hooks. Ca$hvertising is a great book I recommend to folks. It touches on principles of consumer psychology. 😊
"We're here to support your ad management needs. Let us showcase our expertise with your company." 🚀🎯
you are brilliant!! thank youuu so much
Thanks for this easy to follow setup. 😍
Still struggling to make Facebook ads. It’s so complicated. Is the ad setting in the app the same as the one online? Cause that one’s easier to use. Do I have to use my Facebook business profile that I created? I don’t want to. My personal Facebook has way more followers and I don’t want 2 Facebook accounts. Is the account purely to make ads that go to Instagram?
Great video, thank you! I would like to try and sell my own music on fb. Could this still work for me?
Hello do you think its better to use leads nor engagement?
Use as per your need, there are many options, right decision Demographics, interest, behavior can be targeted well with this strategy.
I am going to give you a BIG tip. Right from the outset you have this kind of anxious sales driven type of persona that screams at the viewer I have an ulterior motive and I'm just doing this for profits and to sell you something but I will give you a few convincing tips about advertising along the way. Saying things like make sure you watch the whole video is a giveaway because if you are delivering exactly what the viewer wants they WILL watch to the end, you won't need to tell them. The only reason a viewer will click off your video is if they are getting no value from it. The reason people will avoid you is if they feel uneasy or slightly anxious when listening to you because they don't want to be led down a rabbit hole of paying for other products they don't need and if you are pushing these things with an intense persona then peoples guard will be up.
My advice is tone it down mate!! Get to the point faster and try and come across less intense and relaxed. Show your genuine personality and people will engage with that and their guard will not be up from the outset. Don't tell them to watch your video, instead make your video irresistible and valuable to the viewer. I came on your video to learn the best strategies to use for running a FB Advert and I feel I have to go and watch other videos now because your video was filled with too much marketing rhetoric and did not go into a useful level of detail which to me is a fail because you failed to give me what I was looking for. Also if you had delivered better content and were really engaging I would be looking through your other content for more tips. Rightfully or wrongfully people will make an assumption on your other video content from watching just one video and if they don't engage with or get real value from the content they will go elsewhere.
I hope you don't think I am just trying to be mean because this is definitely not my intention. Your video creative side is very good, but your sales persona and focus on delivering the relevant detail is suboptimal. You need to connect with people in a personal way instead of being a sales and marketing robot. Yes, you have a healthy level of subscribers but it could be double or triple.
Hey Adam, a big fan of your videos. This video is by far one of the best to explain the exact steps. Unfortunately depending on the targeted location with a messaging objective, 80% of the messages are coming from bots which made us focus more on Google and LinkedIn Ads. We even tried specific targeting and still got the same results. However with clients in other locations, its a different strory. Any advices on that?
How are CZcams ads doing?
when you say you leave location open are you only targeting one country or worldwide?
Super helpful. Thanks alot
After clicking "Lead" where is "manual control"? I am not seeing that option
bro i need some help ...i live in th cayman island but i got a message today that i can run instream ads but the problem is they want tax info and the cayman island does not have tax here so i am confused is it that i cant do it from this country or there is a way around it ?
Thanks Adam for the great content
Why is it necessary to constantly monitor the latest innovations, news, technologies, the latest changes in advertising?
thanks
What can you do retargeting? Do u use dynamic for rtg ads?
Retargeting is used for retargeting people that have interacted with your ads for example you would install the Facebook pixel on your website or landing page so people that have clicked to visit your website are now tracked by the fb pixel and the fb pixel can then be used to retarget that audience or similar to people that keep interacting interacting with your ads
I have a problem with pixels because our IT doesn’t help. Can you explain it so that we can add pixels as perfect as possible
Incredible video! What makes video ads so different from photo ads? I’ve only ever done video ads 😭
U creative lol i like what u did with the old man. Good content
Thanks Cresce I appreciate it my friend!
great tips! thank you! :)
wow, thanks!
Hey Adam! Thank you so much for this. Do you happen to have a video that helps me set-up my Facebook Business Page correctly? I hear Facebook will ban your business page if it's not set up properly. And I definitely don't want to do that. Would really like your input.
"We're here to support your ad management needs. Let us showcase our expertise with your company." 🚀🎯
You didnt talk about the budget, how much per compaign per day, and how many time should we let it run before killing it