Make a living from your passion: How to turn your game into a business | Unite 2023

How great is your game? It may have amazing retention and LTV metrics but if only a small number of people are playing and talking about it, it won’t pay you back for all your hard work. Watch this video to learn proven business-school principles for game growth that will energize you and your studio with the valuable knowledge and tools you need to make a living from your passion.
Unlock success for your game, however you define it: on.unity.com/48fEnlE
Speaker:
Dan Greenberg, VP & GM, Luna Control, Unity
#unity #gamedev

[@8greatgames]

Finally some good video from unity in a while

[@ronjart]

This was great, thanks!

[@dangen2k2]

Thanks!

[@vakuzar]

More talks like this please! irronically game devs are terrible at understanding the meta of game development.

[@rileyp3707]

Welcome to reality

[@SaiPrashanthNS]

Fake advertising must be stopped. Google and Apple must create a rule that advertising must be similar to game content. I think EU will the one who will enforce it. Why do you want to cheat players. It is a bit shame actually.

[@FightingSportsMedia]

Just disallow chinese ads.

[@djaracolman4259]

That title though. Man, no thanks, I'd like my game to be a game, please. Business on top of it, yeah. But turning games into businesses turns gamers into customers turns art into a product turns happyness into money.

[@subhajitghosh9933]

What do you mean ? I am passionate about game making but i also want to be rich. What is the issue with money ?

[@TESkyrimizer]

if i wanted to be a penniless artist id write a book. much less work than gamedev. (at least in the technical sense)

[@Th3-Mast3rmind]

So do you want to release your games for free? Speak for yourself

[@djaracolman4259]

I'm not saying all our games should be free. Just "turning the game into a business" is a choice of words that I find kind of telling.@@TESkyrimizer

[@ItsMeHelel]

But you need a balance, man, lest you will make something no one will see (if you give it 0 business vision)

[@neomatrix2669]

I'm happy that Unity's maintainer is making an effort to help developers using this tool in their endeavors like no other. But there is fear that drunken CEOs will tax again in a way that is unfeasibly not worth it.

[@TheArtOfJerry]

I downloaded some game maker apps but I haven't started

[@BASSstarlet]

So?