Complete social media marketing guide for indie games
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- čas přidán 8. 05. 2024
- Looking to boost your indie studio's social media game? Look no further! This video is your ultimate A to Z marketing guide on how to master social media for your games. Subscribe now to learn how to increase your wish list on Steam and drive more sales for your studio!
LinkedIn: / madebytaz
Instagram: / made.by.taz
Portfolio: www.designedbytaz.com/
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#uxdesign #uidesign #socialmediamarketing #digitalmarketing #creativeindustry #gamingcommunity #gamedevelopers #indiegames #indiegamemarketing #indiegamedev #userexperiencedesign #userinterfacedesign #graphicdesign #webdesign #webdevelopment #contentcreation #gametrailers #gametrending #gdc #gamedevcommunity
What's your biggest struggle when it comes to social media?
How corporate the process is. Buzzwords and "Metas" to just get more money. There is no soul in marketing and I view it as a necessary evil.
I don't usually sub to channels like this because a lot of them seem to not really be experts at all, but having also worked in marketing it's clear you know what you're talking about!
All that said, shoutout to the Fediverse where most of these long-held rules are the exact opposite 😅
Haha appreciate it!!!
Cover art for Syndicate as the thumbnail. Nice. 😄
Whatever works lol
Amazing video!
Also that pdf would be god send
Awesome I’ll get to work!
Video is too long but it's great.. Very insightful
Definitely knew it was going to be lengthy but wanted to do a single in depth video vs breaking it down and editing multiple vids. I appreciate your feedback!!!
Brilliant. Thanks for the detailed information mate 🫡
Of course, glad it could help!!!
Thanx for the tips, good channel - i should definitely subscribe.
A little question:
I've heard that Steam actually provides a lot of traffic itself.
60% - steam, 30% - youtube and like 10% from social media. That was an estimate from an indie dev who shared his numbers on youtube. He mostly focused on steam page optimization and tried to contact youtubers.
So what would u suggest to be a top priority for a solo dev marketing to maximize time spent to wishlists ratio?
1) Oprimizing Steam page
2) Try to reach youtubers
3) Social media posts
4) Other
Good question! From what I’ve been seeing, Steam has been changing how it’s been showcasing games. Here are a couple things I’m confident of…
1. Steam loves backlinks from external sites (CZcamsrs linking Steam pages)
2. Steam is focused largely on momentum (games that have been marketed for a short time but are getting a lot of wishlists and external traffic vs Steam pages that have been around for a while and getting steady growth)
3. Steam LOVES showcasing open world survival craft games over games of other genres
4. Influencer marketing has been the biggest tool with the majority of games I’ve seen go viral and become successful (vs just hoping for a social media post to go viral)
As always, remember that things change. Hope this helps!
@@DesignedByTaz Wow interesting info to consider, thanx a lot! :)
@@leight9503 of course, hope it helps!
Question about politics. Should I post about politics within gaming/game developing?
For example, last year, some devs criticize Unity's price change, this year, players trying to push back DEI/political correctness in games.
Is it smart to follow the trend and post about them, or pretend it didn't happened?
This is just my opinion, but if it’s a personal account, it’s entirely up to you what you want to discuss but remember, people will always have their own beliefs and people purchase products from brands they know, like, and trust. Ultimately, I’m not a fan of following trends. You have to do what you feel is best but understand there are consequences for our actions, especially in business.
I watched one of your videos and was ready to just block channel but I read your about and noticed 1 Peter 5:8 at the end so I decided to give some constructive criticism (please take it as such). I myself plan to get started this year and I think if you listen to some of your own words, your videos may become more popular. So, what initially made me doubt (first minute of the video) was who is this man in a white-walled room with a stained Champs hoodie telling me expert advice about marketing? I know, kind of harsh, but hopefully helpful. I think that all falls in line though with what you said in this very video about branding. People will follow you more if you look polished. I highly doubt my first content will be half as good but we should continually improve. As for video content, I agree with what another poster said that it was too long. The videos I've been seeing succeed tend to be 12-15 minutes so perhaps a part 1&2 would have been better. I like how you cut in a lot of game footage so we don't have to just watch you talk. Some of the stock clips (non-game) are already getting repetitive in the 2 videos I've watched though. If your goal is to grow this and continue, I'd invest in a better mic and a little noise conditioning for that room (its a bit echoey/muffled). I wish you the best of luck. I'll look for your future videos and see how you improve.
Appreciate the feedback! No offense taken! We all start somewhere with our videos. Mr Beast didn’t become Mr Beast overnight so the goal that I’ve always kept to myself was to focus on improving one small thing with every video.
Thanks again!
Your content is good, but I think you could benefit from putting some b-roll footage in there or improving the lightning. People's attention span is very short.
Thanks for the feedback! Broll is used consistently throughout all my videos :)
I dunno about the keeping politics off my studio acount stuff.
Personally I'm not afraid of losing bigots as customers. I'm going to talk about equality and inclusion, which shouldn't be political, but alas.
As long as you are okay with any results it generates, it’s your business.