Why Nike Fell off!
Vložit
- čas přidán 10. 07. 2024
- #sneakers #nikesneakers #nike #sneakerhead #neakernews
go and drop me a follow on the IG:
/ sneakernomicz
in this video I talk about why nike share prices have tanked, why their products to a large extent aren't hitting like they used to, and why sneaker heads are interested in other brands these days.
all images, and vids are used under fair use. - Hry
Until inflation gets under control I don’t expect people to have a lot of disposable income for sneakers.
Exactly. People don't realize that's the main cause
It's just transitory.
This other brands that’s coming up isn’t cheap. Smh…you logic for this topic isn’t making sense. People just want a new brand that’s different from Nike. Any and everyone is wearing Nike…the elites don’t want Nike no more.
@@fuzzyschwartz Lol do a quick Google search to see that inflation that we are experiencing is for the long term
@@manoftomorrow5987 dude the secondary market has almost completely flopped who relies solely on disposable income. Of course what he says makes sense
Speaking for myself, I can only say, I don’t even bother to open my SNKRS app for hype kicks I might want. I’m over their shut up and take what I’ll give you mentality. It’s become a joke, while other brands are happy to sell me Kicks I like. It’s not like I expect to get every hype release, but to take L’s on literally every hype drop is demoralizing. If I really really want the Kicks, I’m forced to pay resell or go to other brands, I choose the latter.
I hear that!
Big facts. It's pointless if we can't even GET the shoe.
What other brands? Adidas pasting the same samba over and over again is what you like? Or another ae1 colorway? Dont sit there and act like all New Balance collabs dont look the same either. Nike haters are so obnoxious
@@hankagura5355 As I said before, I was speaking for myself, also, I never mentioned ANY specific brand. Sorry if you see that as “obnoxious “, it seems to me any person limited to any specific product or philosophy is simply thinking small. Again, this is just my own personal view. U be U.
@@ko9600very intelligent way of addressing is nonsense to you!
Cut back releases, and cut down retail prices
And make a durable real leather shoe screw that fly crap
Don't need 18 different Jordan 1 highs a year. Its way too much
This
That don’t make sense. If you cut back releases then you drive the price up. That’s the business decision .
@@javierlandaverde4108 smh🤦
As I see it, Nike has been living off of their og silhouettes for ages, whilst every other brand has been forced to innovate to stay in the game. And as a sneakerhead you eventually get kinda bored of the same shoe getting retroed over and over. Bring something new to the table or get runned over..
That’s true I would also the retro game could be there calling card because there back stock of shoes are fire but they only like to bring back certain shoes like said doing that over and over will run dry
Add to that, most of Nikes retro shoes don’t exactly win in the comfort rating.
@@kiwimike2330 that’s true but it’s a older shoe it’s hard to compete with all these different foam like shoes out
I cooled off on Nike when basic Air Force 1s became £100. 95s over £160. They're mugging it. I went to NB
I remember when all white low AF1 used to be like $60 in the early 00s. Now they're double the price.
@@jaycool9480 yeah, I used to buy a fresh pair every summer 😂
@jakerumble855 I don't buy NB and I'm sick of the saturation already theres just to much out there and they look the same.
@@DC6six to each their own. I like that there's so much choice with NB. They also have collaborations which are limited. But buy what you like man, I'm not telling anyone to buy NB. Just saying what I've done
@jakerumble855 there is no argument here just debate, stay true brother 👊🏿
I love it because I can get what I want from Nike and on sale. It’s a great time to be a sneakerhead nature is healing
From that perspective I totally agree
Same here. This is the best time to be a sneakehead that has money. I’ve picked up so many sneakers the last few months due to the reasonable prices.
We will be looking back at this as a golden era for real sneaker collectors. I know I will.
Nike prices are ridiculously too high
Nike not offering good incentive/discounts to their members is a terrible way to treat a valued customer. Other brands give out discount point system on top of free shipping while Nike charges a big amount before you can truly avail of their "free shipping". Balancing innovation 20%and retro 80% (mostly Jordans) is not a good thing as well.
Back like a few years ago they offered free shipping but now they make you buy anything over 50$ to get free shipping which is bs that’s why I haven’t bought a lot of stuff from them lately
One example I can give is Vans. They'll let you buy from the sale section and if you buy 3 you get 2 pairs for free. If that's not a steal then I don't know what is
They cut the vetetan discount too. Idk when it dropped down to 10% but it used to be 20% the last decade
the problem is they killed their own silhouettes.. saw trends so over saturated the market - dunk lows, jordan 1's being the two main offenders.. then everyone has a pair. but when there is a limited release it's a shit show and mainly goes to resellers (see: Futura, Travis Scotts, Bode, etc.. etc..etc..) so this just creates bad feeling from long time buyers. I dont want another fucking pair of pandas that everyone is wearing, and im not paying resell anymore with the amount of backdooring going on, all they need to do is find a proper balance between over saturation and too limited. false scarcity is utter bullshit.
I still love Nike, but also fuck Nike.
You could, oh I don't know, where what YOU like. If you're buying shoes for their exclusivity, then you're clearly dressing for others, and that's lame as fuck.
The price is a big problem with all brands.
Not hurting ON, Hoka, or ASICS. They are all growing and posting record profits
A@@Sabundyalso new balance, and they increase Quality not decrease it like shitty nike
@@trailerparkboysbestshow3327 yup...NB too
Considering the low cost of labor and materials in those shoes, they’re all ridiculously overpriced. The whole point is for people to know you spent a lot of money. Sweat shop labor be damned as long as we look flashy.
Not entirely true .They are flooding the market with cheap & low quality shoes.
You can get them around at good discount.
It is because the competitors are getting better.
Just fucked themselves with selling their shoes only to resellers !
Nike has left a bad taste in most people's minds...f em.
I just think they’re in a funk right now after a few years basking in the sun that was the sneaker bubble
This man's delivery with the jokes is unmatched. "Please to say about 3 of you wanted to see it, so here we are". Good info, entertaining delivery.
Only sneaker content creator I watch.
I appreciate his knack for not taking “sneaker content” too seriously
The issue with nike is also that most sneakers aren't even that comfortable, they are made out of cheap materials and are way to expensive.
The military blues I got were also awful they had somany defects I had to return them.
The pegasus 41 are quite nice❤
First time to purchase an AJ1 low. The "pinky pinch" is unbearable. Also, there's almost no cushioning in the insoles.
I really like the look of Nike, but I cant wear any of them. They are to narrow ( and I have small feets). Have some adidas grand court 2.0 and stan smith and they are actually comfortable for beeing sneakers.
Nike’s shipping is terrible, they leave the shoe box loose with the shoes loose so the damn shit comes creases or scuffed.
Facts!! The Jordan 12 feel like I’m wearing work boots. Can’t even hoop in them sh!ts anymore even if u wanted to
I tried running in the Nike Pegasus 39 and the experience was terrible. I ran in Brooks and Onn and had a significantly better experience.
I switched to On 8 years ago and never looked back.
Same I did this got disgusted and switched to Asics. Asics has the best runners and trail runners ive ever had
@@cinnabar546same here. I always get ASICS hybrid trail/road. Much more affordable than Nike. Funny thing is, I use Nike Run Club. Only reason why is because that’s where all of my miles are. Every time my running show is at the end of their life span, Nike send me alerts for a new running shoe. The be wanting like $220+. I’m good on that
Nike oversaturated the market and time caught up with them.
Favorite comment
There’s just too many releases and most of them are not being bought
Not that they aren’t being bought it’s just that everyone caught onto waiting a bit for them to go on sale. That’s what I’ve been doing and it’s been fun.
A lot like the video game and movie industry, Nike thought this little window of data would last forever and ignored all the massive factors contributing to their recent hype (pandemic money, Travis Scott influence, resellers). They are absolute fools for thinking the 2020 era would last for more than a few years. Serves them right for running Jordans and Dunks into the ground with non-stop GR releases with terrible materials because "all dunks and jordans will sell".
Everything you said is spot on. Main thing is they need to lower their retail prices and improve comfort for all silhouettes. This is not 2020 anymore where people had disposable income from stimulus checks. Inflation is stressing everyone now. Also, Nike needs to LISTEN to the CONSUMER, not based off their own intentions and what they THINK will work for us. They need to find more passionate & creative sneakerheads that live for the sneaker culture.
Nike is showing us how much they care about their customers. Unfortunately Nike can do no wrong in most consumers eyes
For me it's all about the fact you can't get the shoes you want on SNKRS. Nike still make the best looking sneakers in my opinion.
Facts they not going no where and if you think about they haven’t even got into there retro bag frfr
Sneakernomics, I do not disagree with your take on Innovation but a problem just as big is the fact they limit stocks on collabs like Off-whites, Travis scott and GRs like kobes. It's crazy because they stock 25k-100k pairs for limited pairs and they go all in on other GRs to the point they sit on sites and in stores until their discounted. Any collab, kobe, OGs or popular figures on sneakers sale and common sense would tell nike this too.
I hear you bro but a big part of nikes pull is their brand desirability which is enhanced by high demand which they can manipulate through limited drops - if their most desirable product goes on sale it’s not a good look
@sneakernomics5547 you make a great point there bro and I also thought sneakers like Kobes or OGs should be produced for the masses as well which shouldn't impact desirability as much as collabs do (I get that point you stated).
@@richardharris3002 OGs typically sell out if they’re 1-6, 11,12, 14 it’s the retro non-OGs that sit for long periods of time.
Kobes are extremely hard to get. They produce half the stock of a regular Jordan release.
Nah, their size'n is off. If i wear an 11, why do i need to get an 11-1/2 to get it to fit comfortable? Nike used to be the most comfortable, now they just charge more, for less...right now i have more interest in their stock price, than their sneakers
Time to buy!!! (Stocks and cheap shoes) win/Win
Nike bout to go bankrupt
The problem is the 90’s kids grew up and realized that the product we’re getting now is trash. And don’t wanna pay double for a worst product
The Direct model & and e commerce CEO has hurt the company. The saturation of sneakers & lack of innovation is another factor as well as combating the resellers.
Game in a weird place. True sneaker heads/enthusiasts will just have to ride it out. Maybe even expand and explore more brands
100%
Nike lost touch with providing the best shoes for the best athletes. They’ve gone too far in the direction of fashion and paid the price for it in market share. Nike also hoarded so much of their own products, they weren’t on the shelf competing with consumers shopping for function.
Also a lot of older sneakerheads are trading in those 1s for something more comfortable. My boy rotation for running to going to work now consists of hokas, brooks and pumas.
I feel that I’m in ASICS on the daily and in the Jordan’s way more rarely
@@sneakernomics5547I just purchased some brooks and it sucks to get old man. But Js are just bad for my feet and knees. Sometimes we gotta grow up and go with comfort. 😔
There are many factors to the downfall of Nike and I agree with your takes. One take I have is from a business perspective Nike needed resellers. Flooding the market killed the “hype” on many of their models. I define hype in this case as being limited and hard to obtain. Resellers kept a lot of general releases hard to obtain. Now that shoes are easy to obtain people lose interest.
Can you do a part 2 on the Nike resell market?
Agreed on this topic, it just seems like Nike's innovation just disappeared and is relying on collabs and nostalgic sneakers that brought them to the top in the first place, nike really need to step up their innovation and marketing if they wanna bring up their stock up, but who knows, until then nike is a bit too pricey and quality has been wack
Prices up and quality down, people are sick of that shit
Lower the prices make real leather make the shoe durable like the old ones stop making shoes that look far ahead of what we were on the street and get people that care about they're customers
When NIke decided to fuck most of the Mom and Pop stores and become slaves to the footlocker/jdsports mafia whilst also trying to go at it themselves direct to retail via their own site and further add fuel to the SNKRS, it signaled the beginning of the end. The inline offers are garbage, and just become take downs of classics and they number of colorways they churn out don't make sense. I'd rather buy reps than fuck with them any longer. It's a shame that they really don't care about the consumers and retailers who have supported them and helped them become the behemoth that they are today.
Another trend that Nike missed is the explosion in hiking, trail runners and Gorpcore. There are two sides in those, those seriously pursuing trail running as a sport and second those who pursue it a fashion, an offshoot of Athleisure. Salomon has grabbed a stronghold on these markets, along with Hoka, Altra, Merell, Columbia, Vasque, Keen, and Northface. Even though Nike does have trail shoes, they seem more of the casual fashion type. Nike ACG also caters to the fashion lifestyle and the Gorpcorp, using the Nike strategy of reviving old retros but again playing follower to the likes of Salomon and Hoka which are constantly introducing cutting edge designs for these markets.
Great points - those brands have come up massively over the past few years and Nike haven’t been on it
I’ve tried to buy Nike shoes, but struck out too many times. I’ve now discovered how comfy NB is. I’m still a Nike shareholder though. The losses are depressing. Hope they bounce back.
Last summer I went to a theme park in Central Missouri. I looked at the average person and what they wore throughout the day. I'm not embellishing this at all, I saw roughly 50 pairs of Nike/Jordans. In a full day at a major theme park with thousands of people. The average person does not wear Nike.
Ive got a pair of plasticy leather aj1 low true blues from mid 2000s, still going strong. Have went through 2 pairs of Hokas, each lasting only 1 yr. Nimbus, Kayano, same thing.
As a 47y/o wide flat footer, the ones and dunks are actually comfy. Most times I loose lace. Ride a motorcycle in em. Hunt and walk the woods in em.
I bought a wooden shoe stretcher and thin hefeluxe in soles. Both help immensely.
Something about that grounded feeling when you got the Js on, not bouncing around unsteady at 6'4" 300lb. They're like my cowboy boots. Lol
Just picked up the Barons, love em.
Nike shoes are uncomfortable. Period. If they felt like Hokas or boost soles this wouldn’t be a convo.
I love how you point out the other brands because it’s so true. Being someone that works at a shoe store, I see everyday that it’s only the children that really want Nikes. Brooks, hokas, On, New balance, and even Adidas has been stepping it up over the last few years, so much that the customers don’t even look unless it’s Blazers, 270s, or air forces.
I just wish they get themselves back together at some point, bur for now I think it is good for sneakers as a whole that people wear more different brands now.
Great video, but I wish u woulda mentioned Travis Scott in the fairness section, I think that Travis Scott’s responsible for a lot of ppl saying fook u Nike! When u have a multi millionaire who’s backdooring his shoes for a few extra bucks, instead of giving his fans a chance to cop, that’s the ultimate fuck you imo! I say we all stop buying Nike clothing & accessories until they do something about the way these shoes r released!
Love these types of videos from you!
I have recently got on the Sb dunk train. I have noticed the slow creep up in retail price just since I been buying.
Spot on i was trying to explain this to sellers 5 months ago and besides sneaker heads not many ppl wear Nike silhouettes anymore. Af1s maybe and Am95s. Personally just getting Aj3s and 4s these days as they have less branding visible 😅 Also I would like to add that as the sneaker community matures buying higher end or more foot friendly pieces may be more appealing Imo. I also see the same for NB in the nr future but I would think for young kids Nike would be an ancient brand selling 80s and 90s retro footwear. They will never get back to where they were without real innovation and bravery. No more bringing back another old sneaker 😮
Nothing about the Executives Son, but we mention others…..🍅🍅🍅
I find that customers are not brand loyal anymore because most brands have focused on making sure the share holders make money. If Nike were to get into the barefoot market or use science to make a better product that actually helps your foot health, I’m sure the customers would come back
Very interesting video. Definitely seems like all of the points mentioned have a direct correlation to Nike’s stagnation.
Everytime a company hires a professional CEO, they are in huge trouble. Look at any company that does this… they likely know it too so they cut and slash, some CEOs whole resume are just that.
I agree with you 100%. Great review, and yes more discussions about subject like this. ✌️
We do need more videos like these! Great breakdown!
appreciate your views and news
Paradise for OG sneakerheads tho who truly likes the silhouettes and not a hype hunter. I can only imagine NB Asics trend going for 2-3 years and Jordan will be skyrocketing again
I don’t know man it’s feeling like Jordan brand is on a retro rinse, I’ve barely worn in a pair of retros before they’re back out again 🤣
Love all your videos man. This video was top tier
Thanks bro
I bet there’s a pivot point on the Nike supply and demand curve that would solve their problem completely. Ya know… more supply, slightly lower price, way more demand. Do it on the shoes people ACTUALLY want. And for the more experimental colorways on retro Jordan models, drop that retail price to like 140-150, people will actually buy
Spot on, I’m w u on that
@@nicholasplahitko3790 they’re not lowering the price for a color way that substantially. I think those retro with new colorways need to just be made in quantities of 50-100k, OGs 500k and collabs 200-300k
I want more full-length air max. Customers have beem screaming at them to bring back the original larger sized air soles but they refuse to.
You got sellers out here retailing Nikes for 300 to 500 pounds that is one of the reasons nobody cares for Nike anymore once upon a time everyone could afford Nikes they now only appeal to people like you and me who collect them .. good video btw
Going From UPS To FedEx Was Def A Mistake
I actually like FedEx because the will print your shipping label for free. UPS nickel and dimes you.
I just bought shares in Nike stock. The company has great fundamentals and their intrinsic value is high. People are just spazzing out over their earnings call where they didnt hit all the imaginary targets that they made up.
Going on intrinsic value isn't exactly the best investment strategy but whatever u say mr buffet
That earnings call was pretty damning though - and don’t forget donahoe is being sued by investors for misleading them over e-commerce projections that have fallen massively short - whilst operating income and profits are there / its come because of cost cutting and not through revenue which has prompted the dip
@@sneakernomics5547 scared money dont make money, but an analysis of the company over the past ten years would assume the stock is worth a minimum of $87/share and intrinsically $95/share.
Yes Nike need to make drastic changes to make a mark now. Other brands aren't slacking off. Their new RM model looks like something a generic shoe company would make. Nothing screams Nike to me from that shoe. They must keep innovating to stay in the game.
1:57
It’s not only that, but he didn’t see what was happening to the consumer. Our budgets was hit hard by inflation. If he pivoted, he would still be in a mess, but just not as big.
Other brands and really hitting it out of the park, and the generation with money aka gen x who buys the retros, are moving on to new balance, On, ASICS, Hoka, Anta, and others. Performance, comfort, collaborations, and colorways will win the day.
MEANWHILE Nike seeing custom sneaker makers 🤷🏾♂️
Great video. Would love to see more of these discussion videos!
Nike still has the best styles out there. The other brands still seem like just that... "The other brands". They'll rebound.
maybe for you it seems that way. For myself and many others Nike is utterly over saturated in the market and feels like a common as dog poo brand by this stage. How is something "special" when everyone and their uncle has it? Nike has over flooded the market and become mundane.
There hasn’t been anything exciting from Nike this far not even the SBs 😅😂😊❤
you've nailed all the points.. they are just relying on past glory.. but for how long?.. they have just become lazy arrogant and languorous with all the retro wave.. donahue must be sacked immediately if the brand has to live
Nike spelled backwards is Ekin.
Those old school Nike ads 🥲
Thanks for another excellent interesting video bruh - good food for thought. I was one of the peeps that did want this topic covered I meant to be that 4th commenter to request it too😎
Cant sell shoes online too much… people still need to fit these shoes
If you had your collaboration which brand and model?
Puma disc
Regards everyone! Great vid bro! I love your sense of humor and sarcasm! :D Blessings dearest kiwi! ;D
Too many collabs that people genuinely dont care for and Nike doesnt have a real Jordan caliber player that can move shoes. I'm surprised there aren't more Kobe releases.
Jordan brand is doing well believe it or not. Or at least maintaining. Its value has gone up. I don't know how much of that has to do with inflation but it's the company as a whole that is suffering. As the video says it's a running and basketball issue.
@@sebastienc.2257 oh I believe Jordan Brand is doing well. My wallet believes it too.
I mean it’s a once in a lifetime to get another Jordan his shoes sold while he played and well after nobody got that kind of power
Totally agree but... they do not care and they do not listen any recommendation. They are very unfair with the customers in all terms. Hopefully they continue falling down and dissapear,, they deserve it in some way tbh.
Just on the advertising topic, this summer we've had both the Copa America and Euros and I cannot remember seeing one Football specific advert from them.
In the Euros adidas goes hand in hand with fotball ///
Yeah especially with them recently signing the German team too
Nike’s huge success was based on basketball shoes and their popularity. Worn by everyone.
But the high and mid top trend is down. Low tops are now growing. And expected to be triple the revenue of mid/high by 2030. That’s disturbing for a company associated so strongly with hoops.
And, when the low key minimalist buyers look to Nike, what do they find? Nothing to compare to the Stan Smith, Chuck Taylor, CP, etc.
Too much retro and re releasing retros in colors that is not necessary. And making hype so limited. Thats their downfall.
I was wondering how many times people were going to buy the same shoe over and over and over before they got tired of them. How many Jordan 3’s do people need? Time for new silhouettes.
They cut cost by removing tech from performance lines. The shoes now cost cheaper, continue to increase msrp, but no one is buying it. Lack of sales hurt stock. That easy. The companies that invested in r&d, upgrade performance on existing models, pushed creative marketing campaigns... have all increased value to their companies. Adidas heading the way now.
Where i would normally get my Monarch 4s (@ BIG 5 Sporting Goods) . I was surprised to not see any nikes. They had discontinued their Contract so honestly less people have eyes on NIKE in general. But i think that they are missing out on that Budget/Entry level Market too .
I feel like these early sneak peaks and leaked photos also plays apart in this
Sad day for resellers selling to resellers for $20 profits.
Yo, I can't lie, I copped them Wembanyama joints, I'm digging them. They go really well with my Matrix shirt.
A man of the people 🫡
Pretty good only take i dont agree with is clearly the alphaflies are the most dominant running shoe currently. They need more like this.
Love the Tatum campaign. He just won the title, so to me, it worked for me. Go Celtics!!
They are also losing in football. You enter a Nike store and barely see anything of Ronaldo, Mbappe or Vini Jr who are their biggest stars... in the other hand you enter an Adidas store and Messi, Bellingham, Kross are everywhere. I was in Germany during the Euro 2024 tournament the past weeks and they didn't have stock of almost any jersey !! Depressing af. I was looking for a Portugal Ronaldo jersey and they were sold out even online... in the other hand Adidas was full of stock and with Ads on the streets with the "You got this" slogan.
It's like they are not even trying...
The new CEO was a poor fit for growth post-COVID, he pivoted too much to DTC and neglected product innovation while underestimating the importance of maintaining a presence in retail stores
I think they can bounce back if they lock in and start innovating again.
How are these hyped releases for sale on these resell apps before release? How is it I can cop the A Ma Maniere black 3s right now on Goat?
Yooo, that aj Auxerre 2003 kit was nice. I remember havin it as a young lad with #9 cisse on the back😎
Travis is so gone like Nike itself 😂
It’s not just Nike, I just don’t feel Adidas at the moment. All I used to wear was adidas. It could be an age thing as I’m now 41 but I mostly wear boots cause very trainers look appealing to me. I have a pair of Air zoom tr, I bought them cause they were on sale and I needed a pair of trainers. I would love to see you do a video on other brands that you mentioned in this video and see what styles that they have that can appeal to looks and to the wallet.
It kinda shows enough though profitable, they are putting out the same products but upping the prices without innovation.
It's because Nike and Jordan brand raises the price every year even when the economy isn't doing good and sneakers aren't a necessity and resellers buying them all even though QC got worse makes Nike think people will spend more money on cheaper quality goods and they raise the prices even more. But people don't have as much disposable income so it's really stupid for them to raise the prices every year when we all know how much they used to cost when retro Jordans released and they haven't improved the sneaker technology, they just raised the price. If it wasn't for sneaker resellers Jordan 1 high OG's would still be costing $130 to $140 and Jordan 4's and 5's would still be costing $180 to $190 like they did before StockX. Retro Jordans are sneakers from the 80's and 90's and the Jordan 1 was a $65 sneaker when it released and the technology is the same as back then but now cost $180
Hoka, a nurse's favorite sneaker. On, a stock broker bro's favorite sneaker.
Miss me with these quasi- running, semi-suburbanite ahh kicks 😂
Nike needs to go hard on innovation for their sports footwear, some new comfort tech in their lifestyle shoes and come up with some new designs. The DN was the best they could do in the legendary Air Max line?
I agree with your point about CEO and their heavy reliance on retro models. Jordan brand is growing well, but their heavy focus on retro models damaged the whole portfolio as a company. While sneakerheads are enthusiastic about retro models, Nike can't grow further without average people's attention. And Nike has been losing it due to the lack of innovation as well as ridiculous quality control.
Great video!
Thanks bro
Shoes arent even leather anymore so why is cloth and mesh costing 200. We are the fools for paying these ridiculous prices.
Preach, brother
Spot on. This has been brewing 🎉
So far the AE1 has yet again out shined every thing Nike has revealed at Olympic Games so I’m not sure about your thoughts on Olympic being a possible turning point for Nike