The Brutal Reality of Owning a Sneaker Store
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- čas přidán 9. 05. 2024
- To most sneaker resellers, owning a store means you've made it.
But the reality is not quite what you think-
In this video, we talk to Austin, a sneaker store owner based out of Massachusetts, to learn the secrets behind running a store.
Follow Austin on Instagram: / retrovillema
Follow us on Instagram: / dpsneak
Full deep-dive into Austin's business model & 3 others: • Guide to $10k/ Month R... - Zábava
Random comment gets $39🖤
That store owner is everything tbat’s wrong with sneaker culture
Haha. He said he literally buys new balance from the store, marks up the price, and sells them in his store. Makes people really have a sh*tty taste in their mouth.
I hope he is out of business 😂
Market arbitrage
@@madrush24 if your story about sneakers has anything to do with the Last Dance documentary - you’re a fraud.
This guy obviously used his employee discount at Dicks in order to resell. Own it, bud.
He said he did. Open your ears, bud.
@@alexcalo363 No, he didn't. Rewatch it. He said he let someone else use his discount once which was a violation of company rules. I'm saying that a company wouldn't fire him for that one little mistake. He needs to just own it, he was using his employee discount to resell shoes.
People who keep lies going and don't accept fault are dangerous. How big have his scams become?
Nah, if he willing to do that shady thing without a second thought, what else is he capable of? Bruh. Doesn't matter if it was $40 or $400. If you can't trust someone, you can't trust someone... Slippery slope.
Yea he did but it was only one pair per release not a big come up. He said that.
@@sneakerhead4770 Yes, he said that. But someone who is willing to sneak around like that is probably not telling the truth about the extent of it.
I understand the challenges of running a business, but buying a pair of shoes and putting it in your store for a dramatic markup the next day just seems like a practice destined to fail. I think people understand that if they buy something from this store they could’ve gotten at Footlocker, they’re paying a premium. But like $100 extra on a pair of general release shoes is just a symptom of what people hate about this hypebeast era.
You literally just described capitalism. Except there isn't a stock x for all products where you can go see "market" rates for every product you buy. If people don't like the business model, it will fail. That is also capitalism. The markets will always work themselves out. In this case, Nike is the only market manipulator that deserves blame. Everyone else is just exploiting them and they allow it to persist
him saying he wants to educate people about the culture is hilarious. dude has no clue himself and could care less. Which is fine, make your money, just don't bs people pretending you do care.
Blind leading the blind.
This “store” is already closed down, I don’t even need to check.
people buying fakes for less
@@RAMIRO0uh yeah probably because they are fake, fakes have and will always been cheaper than the originals. Not just for shoes but literally any product that has ever been faked 😂
Is it really closed
@@walterwhite1no, they are still open
@@WolvenASE why would he lie?
Sooo…if you need 45k a month to break even and an average month is 15-30k - you are hemorrhaging money at this point. “Everything above 45k is straight profit!” lol sounds like that may never happen
Sneaker reselling is absolutely a fad. Once manufactures produce enough product to meet the demand, at the point it's over.
But what about the old releases ?
@@psych6782true, but sooner or later they will come out again.. i like the late 90s and early 00s shoes that never retroed.. problem is they are used and falling apart, you cant find them, or they cost thousands of dollars..
@@psych6782 with "old releases" there will always be a secondary market. Now, how much will they sell for? Time will tell. I don't think in 10 years from now there will be sneaker shows or "Sneaker Shops". I think it will be strictly online, due to decreased demand. Sites such as, Facebook Marketplace, Offer Up, Ect. But who knows, time will tell!
They won’t always meet demand it loses hype then nobody cares and they go on sale they limit them and the hype goes up and everything sells out immediately. It’s about to go back limited with Nike I think the new contracts kick in soon for lower production. We were in a high production cycle these last couple years during 17,18,19, everything was fairly low production it’s gonna go back low and probably resale will rise a bit at that point.
Wait… so this kid wasn’t thinking about anything footwear related until 2020 after watching the last dance documentary. Started reselling just to come up off people?
This is why sneaker culture is dying, these new kids don’t really have passion for the game. All they see is $$$ which is why retail prices have gone up $40-70, also why we will see the resell stores in malls die out within the next 5 years.
Just sell them online having a store is totally foolish
Scared money don't make money. Foolish is staying at a W2 job playing it safe in life imo
@@SoleCrazyTVscared money? More like daddy’s money
@Donnybround Lmao small minded people always assume things are given to people who built they own shit. Keep trying bro, I worked at usps for 8 years to build what I've got going on here.
@Donnybround Keep doing sideshow bro maybe you'll make it somewhere someday.
It’s not foolish many of them kill their own business by getting over on the customers in their city, if they offer a fair price for the product and not low ball and think they won most would not be in the hole, once you lose the people trust you done, I believe in a respectable offer both ways and you can’t go wrong, too many think about the big fast come up without understanding the rules of relationships in business and without the people you have no business, the warrior small minded way works for a minute but not the successful long run, a shop will work if done right and the people behind you in the town because of good business and customer service.
Mans considering his future while he was doing the interview
It seems the interviewer has a LOT more knowledge on this industry than the store owner for some reason …
This is a masterclass in journalism. I love the way you reference something (tease) and say, “we’ll talk about that in a few.” It’s appointment setting within the same interview. Nice style!
🤝🖤
I thought it got a bit repetitive but still a good vid nonetheless.
he sells to people that dont know jack about sneakers. they just know what others like and want to be apart of something which is how he gets away with selling waayyyy above market. i walked into one of these stores and wanted the fragment dunk high but they had them for 350 and at the time i didnt know they dropped under retail. i checked goat and saw them deadstock for $115, bought them on goat on the way out lmaoooo.
I also firmly believe if sneaker stores priced their shoes according to market trends and focus on liquidation they'd make more money in the long run. Speaking from experience, have been in the game for 8 years now and have sold over $10 million gross.
@@dillonclements4548intresting, so do you think they have problem manage invetory movement..
I mean you kinda right because when you move inventory fast you can limit you lose on the item and getting more sustainable profit rather than you wait to sell at high price and the real price are going lower everyday..
@@dillonclements4548The issue is they’re buying them at retail or just under. There’s literally no room for profit at these levels if you think about his expenses like the lease and employees.
Always a good day when Daejin uploads!
this channel is on the come up good job DP better and better every video
Remember selling the dream is always more profitable than doing the real work.
Appreciate the uploads ❤️
Great video DP , SP call was awesome man cant wait for the next
love these vids - a lot of info learned everytime 🤞🏼🤞🏼
Keep making these! Hearing people's stories and opinions is great!! Especially from sneakerheads/store owners
Thanks! Will do!
Really like your videos! Keep up that work!
Big fan of these videos bro. It’s cool to hear and see what goes on inside
This store won't be around long bad business model
I got scammed by a online shoe store. I trade 3 shoes for a preorder of travis scott sb dunks. I bought from them before. I traded turbo greens, air jordan 11 2019s and womens 2009 valentines nike air force 1. And on top i paid $70 for shipping. My first time shipping to trade during covid. I hit them up the said they was working on it. Then at the end of 2021 i stopped trying it was like they got irritated i kepted on hitting them up. You reap what you sow. The messed with God's child. So it sucked but i learned my lesson. Im not a reseller i just like rocking sneakers. A few sites i trust other than footlocker. But im glad you bounced back🙏🏽💪🏾
Just doesn’t make sense to me why you would buy shoe for $120 then try to sell that same shoe for $300 it just it’s just not sustainable
Because these scummy resellers buy up most of the available pairs of shoes which creates artificial demand with the people who love the shoe. End result - the average person who loves the sneaker loses
Getting dirt and rocks in a package is crazy
Saw you from a nottripping video and then you came across my feed. What a fantastic channel and production. You've made a subscriber out of me. Great work, my friend.
Really showcases the market is dead
Daejin I watch your videos everyday🙏 pls keep uploading
I feel like he lying about the discount family jacket
These are the culture vultures the ruined the sneaker market.
I had a pair of PUMA shoes I loved, I took them out of my closet after sitting for 10 years. They had never been worn really. When I went to put them on the sole of the shoe came right off. Collecting sneakers is more stupid than Bennie Babies.
Keep up the content g
Might not work for everybody and might last forever but who cares? Most businesses dont last forever and that's fine. Enjoy it while you have it and treat people right.
This guy is like what happened at finish line but wait we’ll get back to that… how much is this hoodie ?
Yes he's all over the place why mention to get back to it later when you can just do it right on the spot , he needs to improve on the interview
Wow, I didn't know they have sneaker resellers in malls It's a good thing I know replicas smell funky. He had t shirts with $279 price tags, I never heard of Spider brand hoodies for $320. The only people who are shopping at his store are drug dealers
If you’re not rich don’t buy $200+ t shirts/hoodies. Poor people wanting to look rich while a lot of rich people dress like they’re poor or more subtle plain designer stuff. Very interesting.
U made me understand better with the questions asked kool video learn something new everyday
Retail store like that doesn’t seem plausible .
Imagine you're on a date and you explain that this is what you do for a living. At that point drinking gasoline and swallowing a lit match seems like a better alternative...
Thirty-nine. I’ll throw my name in the hat. Why not?
Enjoyed the interview!
inspirational 🙏
Why do you ask a question and then cut them off and jump to a different topic ? LOL
Store looks great! ❤ Austin’s passion for the biz!
Nike shoes are expensive even at retail I like this shoes thing crashed cuz I just bought a pair of dunk lows for 99,00 I’m thrilled I wasn’t been able to do that since 2009
With all these looters and no laws to stop em I feel retail stores are big targets. Almost as if they are purposely letting these businesses lose it all.
Our current leaders consider theft to be a form of "equity". Redistributing wealth from those who earn it to those who don't want to. It also helps move the middle class and the poverty class closer together.
November 2024 needs to come already.
@@allEyezOnDelphiyep
Lots of people don't want to pay a lot of money for shoes that they're going to wear basically everyday and get warn out quickly for me I like to buy shoes that will last a long time are comfortable and affordable
Oh well. That's the problem with bubbles. Bye Fecilia
0:33 sells shoes for way above market price that is a terrible business motto doesn’t sound too sustainable 😭 he’ll be kicked to the curb filling for bankruptcy soon. Businesses that overcharge never last long or thrive. It’s not like hiring handyman for work where you would get better results with the more expensive options vs the cheaper options that won’t be as good because it’s just shoes they are the same in any store lol and people will always go for the cheaper option 😂 I bet his parents are helping with this “business” and keep it open😭
You might not be completely wrong but definetly not completely right. People overpay for same or even crappier quality goods all the time. Look at Starbucks, Pizza chains, Cars, Jewerlery and even housing. Not every customer is gonna go out of their way to find the "cheapest" best bang for buck option.
@@antetokounmpo9787Not necessarily the people pay for Starbucks is because it’s the brand we’re paying for, we don’t want a banana bread from smiths we want if from Starbucks, same with drinks, the people who pay for the Nike brand has a set price that doesn’t change, what changes is the people who mark it up, it’s like taking a drink from Starbucks and marking it up because they are all out of stock that’s the diff so bad Anology, it’s not over paying when something is made the way it is, you don’t think we don’t over pay for Nike, we do and don’t but the price is the price is what the brand decides on
@@MarcAngeloGaming Let's go along with your analogy and take brands out of the equation. At the end of the day , many people still overpay for even non-name brands things. Smith's Coffee shop at an airport/university or Mike's Sandwich shop in a random mall foodcourt can both markup like crazy and people will still buy......Now if you add brands back in, selling names like Nikes/Jordans might work to his advantage. People are already familiar and expect to pay a certain pricepoint. Some might even suspect they are fake if he charges them for too cheap. Either that, or there are many customers that don't know the sneaker game and don't know where to find shoes for cheaper or don't care at all, as they rather pay for the convenience. So bottom line, like all business it depends on other factors like location, client base , city etc...but a lot of these resell stores still makes a killing.
@@antetokounmpo9787 Was making a killing, that’s why people finally woke up and got smart, why do you think the whole shoe market is down and resellers lost a lot of money including business being down a lot because people in 2024 aren’t dumb paying as much from before, and you totally contradicted yourself, you can’t say it’s overpaying when it comes from the source who made the price, that’s like saying Loui V is overpaying well duh it’s Loui then go get a cheaper bag, my point I’m making is you think Startbuck charging a lot for their goods is the same as people who get Nike shoes mark them up and they are both paying which is WRONG, Starbucks has a set price and it’s whatever they want it to be it’s not in our control if we want Starbucks same with Nike shoes, so I’m supposed to over pay twice for resellers who mark up Nike shoes and think it’s the same thing as paying for Starbucks, WRONG, If you pay $4 bucks for a banana bread at Starbucks it’s no diff then paying for the price Nike shoes come out with, as there is demand, the difference is the resellers that mark up the price of Nike shoes and you think it’s the same as paying for other stuff that literally the price hasn’t changed
Reselling sucks that’s the point lol 😂😂😂😂😂😂😂😂😂😂😂😂😂
Selling small objects that can be posted cheaply in a store is risky. Large items that are expensive to ship are what stores are better at.
I thought retroville was dps store ?
Why do your videos en abruptly or is that just a glitch on my side?
Dope store. Dope stories. Thank you DP
Good luck for your Store work hard then you can Achive Everything
lol. This whole video. lol.
selling online for 50k-70k monthly that don’t have store expenses, still feel hard to get good margins, I feel this guy is way out of business if he sell such volume by opening physical store. At least 100k monthly is good volume for store owner
Nice content
Me and bro used to work at the dick sporting goods together down the street from his store it’s crazy I never knew he owned it
Oh great! There’s at least one last gouger who’s still open! I always wanted to buy a shoe that’s worth less than retail for a ridiculous price just so he can have his dream of selling shoes so he can get them for free.
Austin = 🐐
‼
No disrespect but this is a prime example of what NOT to do. This guy doesn’t have any ambition or fire to him. You can tell just by his demeanor how inexperienced he is. He needs a mentor is he really wants to make it.
this is dope
He got sent some dirt and rocks and it made him sad, he’s been screwing people over ever since!
Does not look good for this store. I hope everyone the best and he stays in business but this market is rough🙏
Shout out to bro at least telling the truth about how he got active. Meanwhile at the ranch....Common Hype with Johnson the angel investor....
Is this place still open ? These shops gotta shutdown. Some shitty over priced resell shop closed in my town and I couldn't be happier. The guys who run that shop where real pricks & where opened less then 2 years
Hey Daejin Park , very good video . I can do better editing in your videos which can help you to get more engagement in your videos . Pls lmk what do you think ?
Sneakers, watches, cards, handbags, have highs than hit the floor harder.
DP Emails >
Random comment!
Great video too
basically losing money to the location
Over priced Reselling Pigs are Dead and gone lol
Godspeed Nike!
I haven't bought shoes in year's lol
Daejin is good 👍
Hi Daejin Park
You know who the real sneakheads from the people that just buy trendy shit that’s popular.
When you base your store off hearsay prices, that's what you get.
I want the money
45k just to break even? Should’ve taken a couple business courses on how not to dump money.
He belong on eBay at best, I'm surprised he is still in business with such a model
The stupidest thing I ever heard was opening up a sneaker store .
You’re selling the shoes for $100 above retail and got the nerve to say he’s only making 20% profit on shoes… resellers are 🗑️.
39 buckaroos
Bought too many Dunks
Random
39 93
He should find a better gig
To many pocket watching question
What’s the point of the interview if not to ask those questions?
Overhead will drive this guy out of business!
I’ll take that $39
re selling and owning shoes are just for hobbies. if you are not part of major brands its really hard to sell shoes. cause theres millions of them. hypebeast and sneaker heads are only minority of the population. even them doesnt buy shoes daily😂😂😂😂
박대진?
The weirdest thing about all this is that there are actually MEN that love shoes this much.
Random Comment
The more you watch, the worse it gets god damn. He sucks and helped killed sneaker culture
w
Random comment
What goes up must come down .kids
This guy is a culture vulture lmao bro is older then me and only got into shoes because the most hype Jordan documentary and bro all of sudden has a shoe store for sure got into it to try to get money .
Um ..um...um...um. ..um. ...um....um...um....um....um