PANERAI Manufacture Tour in Neuchâtel. EPISODE 3: Assembly, Carbotech, Haute Horlogerie...
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- čas přidán 25. 08. 2024
- #panerai #manufacture #tour @PaneraiOfficial
This is Episode 3 of WatchAdvisor's look behind the scenes at the Panerai HQ in Neuchâtel. In a series of three 4K-videos we show you how a Panerai watch is manufactured. To ensure the highest level of quality, in early 2014 Panerai opened its new Manufacture in Neuchâtel, a significantly larger building with greater resources than the previous Manufacture opened in 2002. A completely new structure, in both form and substance, featuring more than 10,000 square metres of space where about 250 people carry out their specialist work. This new setting brings together all the main operations and technical skills needed to create a Panerai and it is the place where the technical and innovative spirit of the brand is best expressed, nurtured by the centuries-old Swiss tradition in the field.
At the Panerai HQ in Neuchâtel we had the opportunity to look behind the scenes:
case making,
movement fabrication,
case + movement assembly,
testing and quality control,
plus research & development...
Episode 3 - the one you are watching - will show you how Panerai movements are tested for accuracy, how a Panerai watch is assembled, again tested for accuracy and water tightness, and how the strap is mounted. You will discover the Panerai department of "Haute Horologerie" and how Carbotech cases are manufactured.
![It's Official, I'm NEVER EVER Buying Another Panerai... [2022]](http://i.ytimg.com/vi/hhG6lUayfkM/mqdefault.jpg)
Dear Alexander (and Jean-Marc if you're reading).
I don't often comment on videos, but I have to say something about this series. It was fantastic. I had been reading with dismay and disappointment about certain things in the watch media about Panerai. These videos not just completely put those rumours to bed, but also showed that Panerai are a brand that LISTEN to their passionate fans, and the transparency showed here was something that you don't often get from a big brand.
I applaud Jean-Marc for the openness and the willingness to share the journey. I will once again be a Panerai customer.
I am happy to read this, thanks for sharing your passion with us and your kind feedback! I will now make a screenshot and send your comment to Jean-Marc…
@@WatchAdvisor Awesome thanks!!! And tell him that I would love to come on a tour of the factory and buy a Panerai at the end of it!!!
Thank you so much Alexander for those great videos, I truly appreciate you, projecting a lot of different processes about Panerai.
Personally, I am a big fan of Panerai and only wear Panerai watch’s.
But lately been a lot of talking in the watch community about Panerai, so I tell people no watch brand is perfect, either you like the brand or you don’t.
Thank you again and please keep up the great work specially about (PANERAI)
You are VERY welcome, thanks for sharing your thoughts and passion with us! And please do not believe everything you read and see about Panerai… There are people out there who do spread lots of nonsense to keep their private “war” against Panerai alive… This is a kind of „psychological hygiene“ that is being practiced there ...
Anyone that owns a PAM should be very content with the product. Salutations for an amazing series.
Thanks for sharing our passion and your kind feedback! And don’t forget you may experience the same tour if you apply through the Panerai network…
@@WatchAdvisor some day perhaps! I do wear a Panerai daily so I get at least to enjoy the product. cheers
@@elefantrising May your Panerai always show you happy seconds, minutes and hours!
Spectacular work as always, Alexander. Thank you so much for this series. This was a great service to Panerai (and its fans) to showcase all that gives value to their products. I was particularly shocked by the Due tested to 20 bar and the explanation of Carbotech production was fascinating. As a longtime fan I got discouraged by the criticisms hurled at Panerai in recent years and hesitated to buy one as a result. I feel like I understand much better what I would be buying now. As a side note, I'm so happy the Radiomir line is getting attention again. The Origine models and the new Bronzo model are beautiful.
Thanks for sharing our passion and for your super kind feedback! I am happy to read this!!!
Thank you so much for sharing Panerai’s philosophy! I like it that Panerai’s doors are open and they haven’t hide anything like other brands. Panerai do a really good job.
So keep it up!
Thank you Alexander!
Thanks for sharing our passion!
I would like to also see brands form IWC as well and Bremont in their production.
Thanks for your input! IWC is feasible, Bremont I don't think so...
WHAT AN AWESOME DOCUMENTARY.
was such a pleasure to watch. thank you ALL for this great Tour and passion for this superb Brand.
Glad you enjoyed it and thanks for sharing our passion!
It is impressive. Very impressive! I am prouder as a Paneristi.
Thanks for sharing our passion!
Well done to both you and Panerai for the 3 videos and especially Panerai for being very open. I wish them success.
Thanks for sharing our passion and your kind feedback!
I really enjoyed this series showing the manufacture of the watches.
Thanks for sharing our passion!
It's a stunning documentary Alexander, is so fascinating to see the entire production line, from raw material to a beautiful timepieces! Thank you thank you thank you! It's not enough to say thank you, you did an amazing job!!!
Thanks for sharing our passion and your incredible feedback!
Many thanks. Recently bought my first Panerai Radiomir at the Galleries Lafayette in Paris. Great experience. Great watch.
Really enjoyed this series and to see my watch’s “birthplace”.
Thanks for sharing your thoughts and passion with us! May your Radiomir continue to always show you happy seconds, minutes and hours…
Panerai has so much potential
May I ask: what are you missing, what would you want to see?
@@WatchAdvisor in my eyes design and marketing are two things that panerai excel. I would like to see more intrinsic value to the watch such as chronometer movement more interesting dials and more cases with 40mm. There’s food for thought
Great content my friend 👌
Thanks for sharing our passion!
very interesting documentation, all 3 of them! Thanks for sharing. Panerai is on my list for a purchase in some time and it was impressive to see how they are produced on such a high level of perfection and high tech. great watch company!
Thanks for sharing your thoughts and passion with us!
Amazing! I think it’s the most detailed watch factory tour I’ve seen so far. Having more detailed would require the machine operator to explain tool feed rates;)
Now I do understand every company has its know-how which they safeguard and not disclose, as their bookkeeping and financial details perhaps. Or some marketing and distribution details. That is to be expected. But many take it too far.
JLC and now Panarei had been very open in their production processes.
Thank you Alexander!
And thanks to Panerai!
Thanks for sharing your thoughts and passion with us! To a certain extend production at that level is the same everywhere… but then the little secrets apply and end of day also make the small differences…
Hands down the best factory tour I've seen on CZcams! Keep up the good work, you've definitely gave me the urge to buy another Panerai.
Thanks for sharing our passion and your kind feedback! May I ask which one you have in mind?
@@WatchAdvisor PAM 1323
Great video series. There is a lot to like about Panerai. And some things not so much. All in all Panerai is a great addition to the world of watches and the people behind the brand seem very professional and… dare I say it - cool.
Thanks for sharing your thoughts and passion with us!
Amazing videos, thank you for putting this together.
Thanks for sharing our passion!
Excelentes os 3 episódios, eu também sou fã da Panerai. Tenho um 1359 com case back transparente e movimento P 9010 todo decorado.
O relógio é fantástico 🇧🇷
Congratulations and thank you for the kind feedback! May your Panerai continue to always show you happy seconds, minutes and hours
Amazing work Alexander! Also congrats to the person behind the camera! Just in these days i’m sending from Mexico my Panerai alarm to service back to Panerai HQ. It would have been great to see the service department as well. But i assume that it is also impressive. Thanks for this amazing video and content that you are giving to us! 🎉👏🏻👏🏻👏🏻
Thanks for sharing! I have seen the service department ... it is impressive and very well organized. If you need any help, let me know...
@@WatchAdvisor i’ll let you know! Thank you very very much! Have a wonderful day!
@@arturoalanis83 You are welcome!
Such a fabulous video, very interesting into the production. Thank you!
Thank you! Did you watch all the 3 videos, or just this one?
@@WatchAdvisor I'm going to watch the others this weekend, I'm sure they will be awesome :)
Thank you for making this video, Alexander. I do think an issue still remains to be addressed separate from your video series... the use of undecorated movements (P.900) like in their new QuarantaQuattro Submersibles. I would like someone to either debunk the claims (open up one of the new models) or explain how the brand justifies the use of raw movements. The pics that are out there are shameful. Thanks again.
The P.900 is a platform-calibre of Richemont used by Vacheron Constantin, Cartier, Baume & Mercier, MontBlanc, Panerai, … It is one of the most reliable calibres of the industry… But yes it could be decorated a bit nicer… also here changes will come I heard… so we will have to wait how Panerai reacts…
You can clearly see this in this video. The P900s in newer models are not decorated and quite frankly look rather bad. The way to prevent that is to only buy older models or to buy an open case back which is precisely what I did. I love mine BTW.
Couple thoughts... If you're Panerai and looking to cut costs, using a quality-yet-less-pretty movement makes sense on closed casebacks. The fact is, you shouldn't be randomly opening the watch just to ogle a movement anyway, and they know that.
The 8 Days is their favorite design of mine. This series of videos gives me more confidence in the brand, so it may very well join the collection one day.
Love your comment, thanks for sharing! Please keep us posted!
Awesome video. This series made me fall back in love with Panerai.
Love your comment, thanks for sharing! Do you own a Panerai?
Yes, I got the Pam 422 and 005. Over the years, I have been trying to expand my Panerai collection but couldn’t decide on any models so far.
@@DrazorDT Good choice, I like the 422!! May your Panerai’s continue to always show you happy seconds, minutes and hours… Once you made up your mind, please keep us posted …
DEAR ALEXANDER,
GOD BLESS YOU MY FRIEND. I AM VERY PROUD OF YOU AND VERY HAPPY FOR YOU. I HOPE ALL OF YOUR DREAMS COME TRUE. I HOPE YOU HAD THE BEST AND HAPPIEST CHRISTMAS OF YOUR ENTIRE LIFE AND THE BEST AND HAPPIEST 2022 OF YOUR ENTIRE LIFE. I LOVE YOU. 🙏
SINCERELY PETER
Thanks for the videos. Always wondered how they got their carbon case to look so unique . Carbon sheets instead of fibers. Cut at an angle. Very cool!!!
Thanks for sharing our passion and for your feedback!
So interesting to see how it is done... really really like this.
Thanks for sharing our passion!
very interesting video. thank you.
Thanks for sharing our passion!
Love the oiling machine.
The today's way of correctly oiling a calibre...
Ep3 great as well..Brahaus Carbontech Minute Repeater...I jz wish LoL...thx again!!
Thanks again for sharing your passion with us!
Awesome.
Thanks for sharing our passion! Did you also watch episode 2?
Hi Alexander, I’m quite late to the party in watching this video series. Thank you for a very insightful tour of their manufacture! I have been a fan of Panerai from the early days owning several references such as the 120, 111, 312, 307, 368 etc. With the current trend of smaller case sizes, it would be amazing if they developed a smaller Luminor (Not like the Due) but a reduced 40mm version of the classic Luminor with a sandwich dial. It would be a best seller! Keep up the amazing work with the channel.
No worries... Thanks for sharing your thoughts and passion with us! May your Panerai watches continue to always show you happy seconds, minutes and hours...
The luminor quaranta PAM01372 would be just right for you
I have been putting off owning a Panerai because they are too big for my wrist. I recently bought the 40mm PAM1370 blue dial from the Quaranta series, the size is just right and all the Panerai Luminor signatures are there. It is a gorgeous watch. They have a white and black dial as well, check it out.
Nice. What watch did they give you for producing this enlightening video series? Also is there a fee for the factory tour for the general public?
We are WatchAdvisor ... expect the best possible content for the best audience in the world... tours are "free", but you need to register through an AD or a boutique ...
@@WatchAdvisor I tried to register today at a boutique for the factory tour but they told me it's only for VIP customers. So contrary to the information in your video it's not free to the general public, only VIP customers according to the London boutique on Bond Street.
Then you have been misinformed! This is not the case and can only be a personal interpretation of the London boutique staff…
The boutique in London (any boutique worldwide) is supposed to arrange a date for your visit at the Panerai manufacture in Neuchâtel in Switzerland. The visit itself is of course free, but the costs to get there, your stay etc. you will have to pay for. This is the difference to a VIP visit ... then you are invited by the boutique also for the rest. So the doors are open, once you set up a date and you are in Neuchâtel...
Great series…. Hope you will do more
Next video of that kind will be about the making of a Bulgari Octo Finissimo...
Have the Panerai Luminor 1950 3 Days GMT. Love the watch and the look. Only critisism would be the writing "Power Reserve" under the 72 hour reserve function. It's not like anyone who has a basic understanding of the watch needs to be reminded that it has a 72 hour reserve. Pretty tacky and not needed on something you could consider a piece of art. Sort of like Monet writing on the corner of a painting "water lillies on a lake".
Thanks for sharing… Love your remarks! So true!!!!! I always tell them: less is more…
Thx bro. This video helped me win the password game. Champ :)
Can I ask you to specify please? I didn’t get the point… Sorry!
Enjoyed watching this tour. Hope you can do more.
Next video of that kind will be about the making of a Bulgari Octo Finissimo...
Another great episode. I have four Panerai and have considerable affection for them.
Thanks for sharing our passion! May your Panerai watches continue to always show you happy seconds, minutes and hours…
Thank you Alexander for showing such an extraordinary jewelry factory.
The PAM00512 is my favorite...
We are happy to read this! Good choice! Next year you will see new Radiomir watches… 😉
This series was a lot of fun. Thank you so much.
Our pleasure… thanks for sharing our passion!
wonderful series !!
Thank you very much! Mille Grazie 🙏🏻
Great video! It's super interesting to see factory tours and this one is stunning!
Thanks for sharing our passion and your kind feedback! So what would be your summary after watching the third and last episode?
@@WatchAdvisor Well, I just got out of the Panerai boutique in Geneva where I had coffee with Sebastian and discussed the history of my Series A PAM 010 and signed up for the tour with Sylvain. So I would say it worked for me! 😂😂😂
@@IMakeWatches Enjoy and please keep us posted!
Good day Alexander. Just finished Part 3 of 3. Very informative and interesting. Thank you for the episodes. I have a 682 and 0051 and love both. Looking forward to dials with round hour markers as opposed to baton hour markers.
Thanks for sharing our passion and your kind feedback! May your Panerai watches continue to always show you happy seconds, minutes and hours…
I loved your Panerai videos and definitely would like to visit the headquarters. I appreciate my Panerai 111 even more now, thanks Alexander 👍
Thanks for sharing our passion! Establish contact through your AD or boutique and please keep us posted… May your 111 continue to alway show you happy seconds, minutes and hours…
@@WatchAdvisor Merci vielmal Alexander
Love everything, the channel, Panerai and the guides. But in the video’s it looks like they’re only doing the high-end pieces, development and repairs in house. Please show us the production and assembly of the base logo models. And where are the gold models made?
16:00 there is 125M WR testing of pam1086. Impresive, with lever opened.
All the cases are tested with open lever...
The gold cases are not made in Neuchatel! Manufacturing of gold (precious metal) cases requires lots of additional security rules to be respected. Gold cases are therefore manufactured by Donze Baume, a state of the art casemaker belonging to the Richemont Group.
Great Video! Makes me appreciate my Panerai even more
Thanks for your kind feedback! Which one do you you own?
@@WatchAdvisor Luminor Marina PAM1392 - great size for a daily wearer in the office
Good choice! Like the look with the brown "SCAMOSCIATO" strap! May your "Luminor" always show you happy seconds, minutes and hours!
Tellement fan de cette marque! Merci pour ce reportage.
Merci de gérer notre passion et pour le gentil feed-back !
Great episodes! Pls. do Ulysse Nardin and GP to =)
Next one is the making of the Bulgari Octo Finissimo …
Great series of videos and very informative. I always thought the lever on the crown guard had to be closed to guarantee water protection but clearly not from the tests they perform?
The same by the way applies to most of the divers with a screw down crown… they are also waterproof and tested that way… crown constructions and gaskets today are better than ever…
Hi Alexander. May I ask your thoughts on the level of finishing of the movement? Going through the video particularly from 10:28 onwards, one can clearly see that the P9010 being assembled has lost the satin-brushing, perlage, blue highlights, polished beveling etc we have previously seen for this movement. As an owner of a Panerai with this movement, I do feel underwhelmed with the level of finishing compared to say my JLC at a similar price point or even my Omega Seamaster at a much lower price point. It does look more akin to the level of finishing of a Tudor but that’s understandable given that brand’s price point. Your advise is much appreciated.
I can’t give you any advice concerning finishing, since this is “only” an optical decoration of a movement that does not add any technical advantage or disadvantage. Each brand/manufacturer defines his level of finishing upon the goals he has. Rolex calibres aren’t a beauty either and no one discusses this fact seriously, instead they all buy … are crazy about these watches…
But Rolex has the sense to cover them. The OP is too nice, he's hinting at the bad reviews panerai have gotten for their cost cutting. Also, the statement of the movement decoration being unimportant is asinine.
@@WatchAdvisor thanks Alexander. While it’s true that finishing doesn’t in and by itself add practical utility, isn’t it also true that’s what makes these watches pieces of art and craftsmanship instead of just mere tools? We don’t buy watches because we want tools (we have smart watches for that). But what perplexes me is that they have already been finishing their products at a higher degree already, why would they then stop doing so? I hope it’s not to cut corners? I was actually surprised that the carbotech Luminor Marina wasn’t well decorated given it’s price point.
Agree also that while Rolex aren’t as well finished and therefore shouldn’t be at the same value as say Patek Philippe, they are quite well finished for their price point (at SRP not at the insane secondary market value). But then good luck with that.
I’ve been a great fan of your work and continue to do so because of your candor and straightforward views. I hope you continue to be a force of truth in the industry and criticize when you see faults. The industry needs that honesty.
@@ryantannehill2830 Nice attempt to twist my words … “asinine” … Never mind!
@@miguelangelojf I did not say that decorating a movement does not please us! But I pointed out that it is the decision of each brand/manufacturer to what extend they do it or not… Panerai can do better than this - I agree! What we saw is that in the moment all efforts focus on optimizing the accuracy and reliability of the calibres under real challenging and rough conditions. Panerai also seeks ways to optimize/harmonize production of its calibres. In terms of “optical efforts” adjustments are steadily made. The goal is to have a good looking technical decoration… I expect things to change for the better in the near future since they are not deaf…
Very accurate video as usually. Tanks Alexander.👍
You are very welcome!
What a wonderful series of videos Alexander! It’s absolutely fascinating seeing behind the scenes like this, and really makes me want to buy a Panerai! ❤
Wow 🤩! I am happy to read this! Well then I’d recommend to either visit a Boutique or AD … May I ask: where are you based? Let me know if you have any questions…
I'm upset that they've downgraded some of their movements, but it's nice to know that overall the quality is there. My submersible doesn't hack (and it used to) and the finishing is much simpler than what they used to do. For the price, I should have a hacking movement, beautiful finishing, and a display back. But I still like the watch just because of the case design. I was willing to pay the price.
Did you watch all our Panerai videos? It is clearly mentioned there that there will an upgrade again...
merci pour la visite guidé ,j'adore panerai un jour peu être😍
Merci!!! Je croise les doigts pour toi 🤞🏻
Thanks, Alex, thumps up, great series, gives us an inside look at the brand that in the past had some bumps in quality but is glad to see is actually a high-quality product. I always love the Panerai bracelet hope we can see that later.
Thanks for your kind feedback and for sharing our passion! What exactly do you want to know/see about the bracelets?
@@WatchAdvisor how is the bracelets are made, cheers
This was the last episode… we did not explicit film the making of the bracelets… but this could be something we show in future episodes…
Keep going with the 42MM Panerai luminor marina.
You had to keep the more rounded design of the years 2005 which recalls that of the 1st watches created and make 42 mm luminar in ceramic...
Thanks for sharing your thoughts with us!
@@WatchAdvisor I would like to share you something ! Its a video of a panerai submersible and you can see a big gap at 0:37 or 1:04 !!! Don’t you think that is Unacceptable at the price you sell it ( 15 000 euros) ???
That was epic. Thank you for the video. Guess its time to get another Panerai...
Love your comment, thanks for sharing! May I ask: which one do you have in mind?
@@WatchAdvisor The submersible Carbotech it seems......
Dear Alexander,
Thank you for the videos.
Out of curiosity, I wanted to know where exactly do the gold models get made and if any other differences in the process other than ofcourse gold material.
Due to necessary security measures when handling/stocking gold or other precious materials the manufacturing of the gold cases is done by Donzé Baume, a case manufacturer that is part of the Richemont Group.
Makes sense , thanks again Sir
Hi Alexander I wanted to know if it is possible to see the inside of FP Journe factory as well?
Next episodes of that kind will show how a Bulgari Octo Finissimo is made…
@@WatchAdvisor wow amazing. Alexander can you please specifically ask them how they polish titanium too ? thank you!
I'm going to order my first Panerai now 😁
Wow 🤩! Which one do you have in mind? And let me know if you have any questions …
@@WatchAdvisor its gonna be the PAM01084 , clean and simple and a little romantic with the hand winded movement. And according to the testing it should be 125meter water ressistant so it will be fine for swimming or am I wrong?
Good choice! I love the “simplicity” of this Luminor! Yes, it is at least 100 + 25% meter waterproof and absolutely good for swimming ++
@@WatchAdvisor I did actually order my first panerai today,but it was the PAM01314 I chose 😊 Not so simple but I could not resist it
Video is amazing! Great journalist and great brand! I’m an owner of Panerai and I bought it because I wanted a tough quality watch I can wear 24/7 on any occasion. The COO states Panerai watches can be serviced every 6-8 years, the website says 4-5. Is it safe to say the service interval is every 6-8 years since the COO mentioned it?
Also wanted to mention I love the protective case it comes with, I wear mine to the gym all the time
With normal use yes, with heavy use I’d recommend 4-5 years…
@@WatchAdvisor i guess I'll do every 4-5 because this baby comes with me everywhere like gym swimming daily 👌
You shouldn't service a watch until you have an issue with it or until the timekeeping is poor enough that you want it adjusted. Cost-wise, you're just wasting money. Watches are not that complicated. They will swap parts and do what they have to do to fix it. You would pay more servicing a watch twice every ten years when maybe you could do it just once every ten years. (If you're going in the water though, you need to pressure test it every year or two depending on how deep you go and how often).
Another excellent presentation Alexander! Your videos are the 'ducks nuts' which in Australian slang means very cool!
“Ducks Nuts” 😁 I learned something… Thanks for your kind feedback!
Where can i get one of those Panerai lab coats?
Maybe they offer you one when you visit the Manufacture in Neuchatel…
Does everybody working there get a free Panerai watch? I have not seen any other brand of watch worn by staff there.
Not for free of course, but for a very attractive price…
@@WatchAdvisor I bet. ;)
21:19 This is untrue. It's only for VIP clients as I discovered yesterday at the London boutique.
Then you have been misinformed! This is not the case and can only be a personal interpretation of the London boutique staff… I will communicate this to Jean-Marc right now…
@@WatchAdvisor Yes please!
@@WatchAdvisor Yes definitely. When I met and spoke to Francesco the sales advisor in the London boutique yesterday he checked with his in-store director and confirmed that the registration to tour the Neuchatel factory was only for VIP clients. We really want to give the brand a chance at redeeming its errors over the past years but this experience was disappointing.
I will keep you posted!
The boutique in London (any boutique worldwide) is supposed to arrange a date for your visit at the Panerai manufacture in Neuchâtel in Switzerland. The visit itself is of course free, but the costs to get there, your stay etc. you will have to pay for. This is the difference to a VIP visit ... then you are invited by the boutique also for the rest. So the doors are open, once you set up a date and you are in Neuchâtel...
Thank you so much for a most impressive & detailed tour of Panerai. Only now do I realise that each carbotech watch is effectively unique due to the case pattern created during the cutting process. For me, that makes them even more desirable. One question, did you buy the watch you dropped on the floor? 🙂
Thanks for sharing your thoughts with us! No, I did not buy the watch. This is the laboratory and testing area of Panerai… the watches there are supposed to be “tortured” under all aspects. The drop I caused was anyhow similar to the one the machine generates. The only difference is that the machine does this in a standardized way…
@@WatchAdvisor 😁
Very automated. I think it takes them 2 days to make a $15,000 watch.
That’s how today watches are manufactured… 🤷🏼♂️ What was your basis of technical knowledge?
how do you think Rolex produces over a million pieces a year?