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Candid Founders
United Kingdom
Registrace 3. 10. 2018
Learn from us as we grow on Faire and other wholesale channels ⭐️
Segment your Faire customers in THIS way to make more sales.
We use this A to D customer segmentation to manage our Faire customer base and it works like a treat, this give us guaranteed sales, and I can't believe more people don't do this for their business!!
00:00 Introduction
00:32 Customer segmentation?!
01:22 How to segment your Faire customers
02:00 your most valuable customers
03:43 How to manage your A customers
07:36 What about your B customers?
09:07 And finally your C&D customers
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We have SO many different ways to launch your Faire marketplace growth into the stratosphere, and there is something to suit everybody's budgets, so check out our Faire growth products and services here:
Wholesale Autopilot Digital Course ✨wholesaleautopilot.com
Buy our wholesale email newsletter templates 📧 wholesaleautopilot.com/b/Wa2Iz
Buy our wholesale acquisition emails wholesaleautopilot.com/b/NYSgf
Fix your Faire SEO with ONE template 🤯 wholesaleautopilot.com/b/mYZih
Monthly Faire Account Management services 🔥
Hourly Faire consultancy services ❤️
To work with us directly so we can give you tailored advice for your business, and help you run your Faire account, drop us an email at hello@candidfounders.com or visit www.candidfounders.com
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Bare Kind is our e-commerce business that we use to test all of our wholesale series here at Candid Founders, so you can learn from a real and growing business.
We sell bamboo socks where 10% of the profits are donated to save the animal on the sock.
🐅 🦓 🦆 🦑 🐋 🦈 🦭 🐊 🦛 🦏 🦒 🦘 🦬 🐃 🐄 🫏 🐎 🐖 🐏 🦍 🦧 🦣 🐘 🐢 🐍 🦎
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Looking to become a retailer on Faire? You could get access to incredible brands like ours along with net payment terms, free shipping, seasonal discounts and more.
As a brand we love having retailers shop through Faire; for anyone who uses our direct link we will get 0% commission on our order. You can sign up as a retailer today through our referral link, Faire pays us a commission for this so I can afford to keep making you free content on our channel! fairewholesaleinc.sjv.io/MmWEZJ
🚨 Subscribe to our newsletter - candidfounders.com
🧦 Buy our socks: barekind.com/
🛒 Stock our socks: barekind.faire.com
💸 Sell on Faire (we can help chase if its taking a while to get approved!): www.faire.com/apply/barekind
📸 Follow us on instagram - barekind
💁🏼♀️ Follow Lucy on Linked In - www.linkedin.com/in/lucy-jeffrey/
💁🏻♂️ Follow Andy on Linked In - www.linkedin.com/in/andy-kemp/
💡 See all our product and app recommendations here
candidfounders.com/product-recommendations
🎙️ List of the equipment used in this video
candidfounders.com/product-recommendations
✈️ Sign up for our brand new wholesale course - Wholesale AutoPilot
candidfounders.com/wholesale-autopilot
💷 Check out Osome Accounting Alternative - £12 company registration + business bank account opening - stay.osome.com/BK12
£100 off any accounting offer - stay.osome.com/BK100
🤔 Take control of your emails, let AI organise your inbox with Sane Box - try.sanebox.com/05cpfqrbfs8o
✍🏻 Join us being the most organised we have ever been using Notion - affiliate.notion.so/hj9pf0umpyxz
00:00 Introduction
00:32 Customer segmentation?!
01:22 How to segment your Faire customers
02:00 your most valuable customers
03:43 How to manage your A customers
07:36 What about your B customers?
09:07 And finally your C&D customers
--------------------------------------------------------------------------------------------------------------------------------
We have SO many different ways to launch your Faire marketplace growth into the stratosphere, and there is something to suit everybody's budgets, so check out our Faire growth products and services here:
Wholesale Autopilot Digital Course ✨wholesaleautopilot.com
Buy our wholesale email newsletter templates 📧 wholesaleautopilot.com/b/Wa2Iz
Buy our wholesale acquisition emails wholesaleautopilot.com/b/NYSgf
Fix your Faire SEO with ONE template 🤯 wholesaleautopilot.com/b/mYZih
Monthly Faire Account Management services 🔥
Hourly Faire consultancy services ❤️
To work with us directly so we can give you tailored advice for your business, and help you run your Faire account, drop us an email at hello@candidfounders.com or visit www.candidfounders.com
--------------------------------------------------------------------------------------------------------------------------------
Bare Kind is our e-commerce business that we use to test all of our wholesale series here at Candid Founders, so you can learn from a real and growing business.
We sell bamboo socks where 10% of the profits are donated to save the animal on the sock.
🐅 🦓 🦆 🦑 🐋 🦈 🦭 🐊 🦛 🦏 🦒 🦘 🦬 🐃 🐄 🫏 🐎 🐖 🐏 🦍 🦧 🦣 🐘 🐢 🐍 🦎
--------------------------------------------------------------------------------------------------------------------------------
Looking to become a retailer on Faire? You could get access to incredible brands like ours along with net payment terms, free shipping, seasonal discounts and more.
As a brand we love having retailers shop through Faire; for anyone who uses our direct link we will get 0% commission on our order. You can sign up as a retailer today through our referral link, Faire pays us a commission for this so I can afford to keep making you free content on our channel! fairewholesaleinc.sjv.io/MmWEZJ
🚨 Subscribe to our newsletter - candidfounders.com
🧦 Buy our socks: barekind.com/
🛒 Stock our socks: barekind.faire.com
💸 Sell on Faire (we can help chase if its taking a while to get approved!): www.faire.com/apply/barekind
📸 Follow us on instagram - barekind
💁🏼♀️ Follow Lucy on Linked In - www.linkedin.com/in/lucy-jeffrey/
💁🏻♂️ Follow Andy on Linked In - www.linkedin.com/in/andy-kemp/
💡 See all our product and app recommendations here
candidfounders.com/product-recommendations
🎙️ List of the equipment used in this video
candidfounders.com/product-recommendations
✈️ Sign up for our brand new wholesale course - Wholesale AutoPilot
candidfounders.com/wholesale-autopilot
💷 Check out Osome Accounting Alternative - £12 company registration + business bank account opening - stay.osome.com/BK12
£100 off any accounting offer - stay.osome.com/BK100
🤔 Take control of your emails, let AI organise your inbox with Sane Box - try.sanebox.com/05cpfqrbfs8o
✍🏻 Join us being the most organised we have ever been using Notion - affiliate.notion.so/hj9pf0umpyxz
zhlédnutí: 177
Video
Every brand I’ve seen on Faire are making these mistakes.
zhlédnutí 625Před měsícem
Follow these hot tips to make your Faire account AWESOME. Put the work in and you will be rewarded with sales. We release weekly videos that help you grow your account on Faire, so if you're struggling with sales on Faire wholesale marketplace, this is the corner of the internet for you! 00:00 Introduction 00:36 Respond to your reviews! 01:24 Automated emails 01:44 Faire segmentation 02:10 Intl...
Faire Exclusivity: Pros & Cons - Is It Worth It for Your Business?
zhlédnutí 154Před měsícem
Faire have an exclusivity programme. Just because they have one, does it mean you should take part? Well we have done the testing for you and this is our verdict.... 00:00 Introduction 00:20 How does it work? 01:31 Set the annual spend 02:01 What does it look like for retailers? 02:33 How it’s going for us 03:09 Common challenges? We have SO many different ways to launch your Faire marketplace ...
WATCH OUT! These are damaging you in the Faire algorithm.
zhlédnutí 272Před 2 měsíci
Here are 5 things you can do to help boost your brand in Faire's algorithm. It's all a game people we just need to learn how to play it! 00:00 Introduction 00:39 Lead Times 01:14 Service your account 01:33 Reply to customers 02:01 Automated emails 02:15 Get customer reviews We have SO many different ways to launch your Faire marketplace growth into the stratosphere, and there is something to su...
Why you’re not getting any sales on Faire.
zhlédnutí 378Před 2 měsíci
Are you struggling for sales on Faire? Listen in and learn how you can change that. 00:00 Introduction 00:59 Mistake 1: Not enough products 01:31 Mistake 2: Bad product imagery 02:09 Mistake 3: No SEO 02:59 Mistake 4: Not enough time We have SO many different ways to launch your Faire marketplace growth into the stratosphere, and there is something to suit everybody's budgets, so check out our ...
How to SEO Optimise your Faire Listings - ALL you will ever need!!!
zhlédnutí 1,4KPřed 2 měsíci
The ULTIMATE Faire SEO template is now available for you to download here!!! Download here: wholesaleautopilot.com/b/mYZih 00:00 Introduction 00:49 Why is SEO important on Faire? 01:10 Best in class Faire SEO 04:04 Where to find your keywords 05:51 Faire keywords hack! 07:50 Our ULTIMATE SEO template!!! 08:28 Instructions for template We have SO many different ways to launch your Faire marketpl...
Get more sales on Faire with these email marketing tips.
zhlédnutí 258Před 2 měsíci
Email marketing, for Faire, for B2B sales. Does what it says on the tin! Subscribe for weekly content to help you grow on Faire wholesale marketplace. 00:00 Introduction 00:44 Dive into email marketing 01:17 Our number 1 email objective 01:40 Monthly newsletters 02:49 Stock updates 03:27 Merchandising options 03:56 Pre-orders 04:50 Marketing assets 🚨 We will manage your Faire account for you. J...
The end of independent retail? Or just the beginning?
zhlédnutí 191Před 2 měsíci
Are you confused as to why all your brands are asking you to shop through Faire? Never heard of it? Don't think it's right for you? WELL this video is here to tell you all the ins and outs of what Faire is and how it could benefit you as a retailer. As a brand who uses Faire a lot, there are lots of benefits to using it with our customers and we have built some AWESOME relationships with the ne...
How to make product collections on Faire.
zhlédnutí 206Před 3 měsíci
Welcome to another video in our series of 'How To...' succeed on Faire. As you might know we aim to give you loads of hints and advice on how to thrive on Faire marketplace and beyond, but this particular series of videos is a very practical set of guidance for specific aspects of the platform. In this video I will show you how to build collections on Faire. 00:00 Introduction 00:31 How to make...
Your questions on Faire answered!
zhlédnutí 287Před 3 měsíci
Any burning questions on Faire? Always drop them in the comments! I respond to everyone and when I see some common questions popping up that everyone would benefit knowing the answer to, I will jump on and do a video about it. 00:00 Introduction 00:49 Faire waitlisted?! 01:53 Faire marketplace customer emails? 03:17 How to chase abandoned carts 04:07 How to see if customers have items in their ...
Meeting Theo Paphitis at Spring Fair 🐉
zhlédnutí 22Před 3 měsíci
Check out the moment we got to meet the man, the myth, the legend - Theo Paphitis! I've grown up watching Theo on Dragons Den (he's not as scary as on TV 😉). Theo is a very generous person and swapped a speaking gig at Spring Faire for FREE stands for some of his Small Business Sunday brands. We were lucky enough to be one of those brands this year, and this is the moment we met him! 🚨 We will ...
Win your business a FREE trade show stand!
zhlédnutí 105Před 3 měsíci
Yes you read that right, we got given a stand at a trade show. We went to Spring Fair, one of the largest trade shows in the UK, for FREE, saving us thousands of pounds as a business💰 In this video we talk about how the trade show went AND how you could win a stand yourself next year! 00:00 Introduction 00:28 Who did we get the free stand from?! 01:13 Learn how to win a stand for yourself 02:50...
Using Faire's invoicing tool at a trade show.
zhlédnutí 126Před 3 měsíci
Admin sucks right? It especially sucks when it holds you back from a sale. You need to be on your A Game for trade shows, giving the customer full attention and ultimate sales mode - but what if your ordering software holds you back? We experimented with using Faire's invoicing tool at a trade show for placing orders, this is how it went! 00:00 Introduction 00:58 The 2 most important things 01:...
Should you do Faire or trade shows...or both?!
zhlédnutí 321Před 4 měsíci
There are pros and cons to both Faire and trade shows. We've come into the wholesale space from the less traditional angle of being a completely online business, whereas it always used to be the case that you could only build trade relationships through trade shows, reps and other distribution networks. So if wholesale is moving online, is there still a place for trade shows? We tested it out a...
We threw away sales. Don’t miss this opportunity on Faire.
zhlédnutí 292Před 4 měsíci
I've recently found out after discussions with the team at Faire that when brands join the platform, for 2 weeks they get boosted in the algorithm by the Emerging Brands status. They're being put out on a pedestal for all the retailers to see - what an amazing opportunity! It would be a shame to waste it..... So if you are thinking of joining Faire or waiting to be accepted, THIS one is for you...
The biggest missed opportunity for our business in 2023.
zhlédnutí 240Před 4 měsíci
The biggest missed opportunity for our business in 2023.
Fulfilling orders with Faire marketplace and a 3PL warehouse.
zhlédnutí 203Před 4 měsíci
Fulfilling orders with Faire marketplace and a 3PL warehouse.
Did a trade show make or break our business?
zhlédnutí 183Před 5 měsíci
Did a trade show make or break our business?
Set your Minimum Order Value to 0 on Faire Now!
zhlédnutí 516Před 5 měsíci
Set your Minimum Order Value to 0 on Faire Now!
How to increase wholesale reorder rates on Faire.
zhlédnutí 777Před 5 měsíci
How to increase wholesale reorder rates on Faire.
5 ways we follow up on trade show leads to make more sales.
zhlédnutí 336Před 5 měsíci
5 ways we follow up on trade show leads to make more sales.
Top 5 Strategies for Scaling Your eCommerce Business in 2024
zhlédnutí 263Před 7 měsíci
Top 5 Strategies for Scaling Your eCommerce Business in 2024
Mastering Wholesale Email Marketing: Top Tips for 2024
zhlédnutí 616Před 7 měsíci
Mastering Wholesale Email Marketing: Top Tips for 2024
10 Tips to Improve Your Faire Account Now.
zhlédnutí 1KPřed 7 měsíci
10 Tips to Improve Your Faire Account Now.
Growth Hacks: Mastering eCommerce Success
zhlédnutí 499Před 8 měsíci
Growth Hacks: Mastering eCommerce Success
Faire, Ankorstore, Creoate: The Ultimate Wholesale Platform Showdown
zhlédnutí 703Před 8 měsíci
Faire, Ankorstore, Creoate: The Ultimate Wholesale Platform Showdown
Faire Paid Ads: The End of the Wholesale Bubble? 💥 Find Out Now!
zhlédnutí 783Před 8 měsíci
Faire Paid Ads: The End of the Wholesale Bubble? 💥 Find Out Now!
How to become B Corp certified: I share my experience.
zhlédnutí 366Před 8 měsíci
How to become B Corp certified: I share my experience.
I can’t thank you enough for all your tips. You are so good at marketing. Thanks for sharing! ❤
I can’t thank you enough for all your tips. You are so good at marketing. Thanks for sharing! ❤
Thanks so much! Appreciate the feedback, follow along the main channel we have so many videos to help you! And if you have any specific questions drop them in the comments I always get back to you ❤
Hi Lucy! Is it possible to make a video for us users having trouble understanding Faire shipping and Ship On Your Own? 😊
sure thing! what are your key concerns/questions?
Achieve Organic Growth! 📈 Professional CZcams SEO services to help your channel thrive. Reach out to see how we can enhance your content’s reach!
I did 2 trade shows, one I made 2 sales and broke even, then the other made no sales. I had so much interest too and people loved my product, but a lot of deals did not close, and buyers ignored me after the trade show - even after they said they wanted to buy and loved my product. Furthermore, I even had in-person business meetings where buyers said they were buying, then ghosted me after the meeting. One buyer I talked to over a couple days in person, at a total of 10 hours. He did purchase $200 of product to do a test run, then ghosted me. I have a friend who said he gets no sales at trade shows, but he thinks he needs very targeted ones for his niche. (Although, he makes tons of sales on ecommerce.) At the last expo I attended, I talked to an exhibitor who said he made 0 sales after paying $10k for his booth and his product was great. He is also in retailers, but could not make sales at the trade show. I also even did sampling meetings as a follow-up from the expo where people tried my product at their locations, and loved it, even said they would buy, and those deals still did not close. Maybe it is my follow-up system, but it just seems like they all ghost even after they say they want to BUY. Also, the trade show where I made no sales was in California, along with the people I talked to who made no sales were also at trade shows in California. The one where I made a couple sales was in Las Vegas. When I told the sales lady from the expo I got into 2 stores she was shocked and said that was really good so that makes me think most people make no sales. Also, the salespeople at expos are SO annoying. It is very distracting for me when I'm trying to make sales and salespeople waste my time. One of the expos I went to, literally half the people there were just trying to sell me something. I did not spend thousands to get sold to. These are also food expos, so I do not know if people at product expos are different. I am also thinking it is harder to sell to retailers in California.
I am trying to integrate with shopify but it tells me I need to make an order
Hey! not sure exactly what's happening but you should be able to integrate before any orders are placed. Your best bet is getting in contact with Faire themselves, if it's a system issue it's not something I can help with but their support is pretty good when you already have an account :)
how to appeal for a suspended Faire account? There is no email
If you have any access to your account, try and get in touch with support. They are very difficult to get a hold of these days due to how large they have become, it's not something we have access to helping with I am afraid, although we have done very well on the channel we are also just another brand like you!
please make a video on how to file appeal on Faire when they have suspended your account
Hey! as much as I wish I knew about this side of it, they keep this side of the business very closed off so we have no way of knowing why your account was suspended. My advice is this: 1. Review their terms and conditions, see if you did breach anything obvious 2. keep contacting them/re-applying by any means they have available. If you have any level of access to your account try and get in touch with support
Hi! Great video! I have a question, I just started Faire 1 week ago and I have been paying for shipping labels, over $40 each order and basically being negative every time. I am not offering free shipping, I think we all pay for shipping if the buyer is not on Faire Direct correct? Can you explain a little more about that?
They are expensive shipping labels! Is your product quite heavy? So if you have opted into Insider Shipping (think it's just USA at the moment) that means you are offering free shipping to insiders, Faire pays for free shipping to non faire direct customers. We do it so that customers get free shipping if they spend over £200 (UK orders), you can set this in your promotions tab, we recommend doing that tbh it helps boost your AOV up a bit, and wholesale customers expect to pay for shipping on smaller order usually. You basically want to be paying shipping on orders when they make sense to you size wise - our product is very light so a bit easier for us. Does that answer your question? Let me know if you have any follow up
@@CandidFounders Hey! Thank you for getting back to me! I am a little confused, what exactly should I do? Get off Insider Shipping? What exactly did you want me to do with the promotions tab? So sorry just so confused! 😅
My product is semi- heavy, they are 15 ounces each item, not too bad right? But I'm sorry for the last message, I am just genuinely confused on what exactly to do! 😅
@@vanessaolortiga49 We think staying part of insiders is good for being boosted in the algorithm, but it depends on how many orders you are getting as part of insiders so you just need to test it out and if it's becoming too expensive for you you need to change - only you can say what's too expensive for you and your margins. And defs add a promotional tier in for free shipping over a certain amount. All of this is dependent on your margins so make sure you know those and what you can afford to do. Sorry for generic advice but it's hard to go exact without knowing the exact ins and outs of your product and margins
Hey Lucy, Do you recommend replying to reviews publicly or replying to them through a message?
Definitely reply publicly! Shows you are engaged to anyone else reviewing the page. Only need to speak with them directly if resolving a bad review :)
Hi! I love your videos! I just added about 10 products to my faire account but I don’t know how to activate my account? When I click view shop it says “you can activate this page from your portal” but when I go to my portal I don’t see where I can activate my account. What can I do?
Hey! not something I have come across before, your site should be active already if you are able to add products to it. you will have to contact faire support directly from your portal if you can't find the button for it, sorry I can't be of more help
Hello I saw your CZcams account and very happy because it was so informative regarding Faire Shop. I see the account reactivation video, but it's not here. I have just started a small business of crocheted toys and completed the listing process. However, after 3 to 4 days, I received an email from the Faire team stating that they have removed my shop from the Faire marketplace. I know this is a wholesale shop. I have submitted a case to Faire support, but they did not reactivate my account and mentioned that my shop does not meet the requirements, so they closed it. Can you please let me know how I should create a case to reactivate my shop? Thank you :)
Hey - you will need to get in touch with Faire directly, this isn't something I can help with. They will have support contacts on their website but I know it's difficult getting in touch when you aren't a customer. Try re-applying through our referral links every couple of months as well
So interesting! Sorry if you answered this and I missed it... but do you know if there is a way to automatically keep other retailers in the same post code from purchasing? Or how do you keep track of and protect the exclusivity with a retailer?
@@BuildStrongHappyFamilies hey yes faire does all of this for you if someone signs up for exclusivity. But they have to be a part of the programme for it to work. Retailers in that postcode can still see your products but they can see you have exclusivity switched on for their area and they won’t be able to purchase. If you want retailers to have exclusivity just lower the minimum to something fairly achievable. We’ve set ours at £3k a year so they have to be selling a decent amount of block off their post code to others
SO HELPFUL
@@themusicofvannah SO GLAD
Hello. I have a jewelry brand and would love to complement my store with pieces from Faire. I would like to clarify a question that might seem simple, but is very important to me: When I sell a product from Faire under my brand, do I need to mention the manufacturer's name, as in a multi-brand store, or can I associate all the pieces exclusively with my brand's name? Thank you !
Usually you cannot white label goods through Faire - so you wouldn't be able to replace any branding or packaging with your branding and packaging, that's the key difference between wholesaling and white labelling. However I am sure there brands on Faire set up in this way regardless but you would need their permission to market the goods in this way, as a whole its banned on Faire to do this so if a retailer sees you doing this with their goods without permission they can report you to Faire.
Got it! Thank you very much for the response.
@@juliagmp You're welcome :)
Great information! Thank you.
glad you think so ! :)
Hi Lucy! Just getting into the weeds on Faire and so happy I found your channel, it's so helpful! I'm wondering if you have dabbled in promoted listing yourself or for any brands you work with? I'm wondering how helpful it might be for a brand just getting their footing in wholesale, trying to find new partners within the marketplace, and if you have advice related to strategy, budget, etc.?
@@HayleyRiley-y1s hello! I’m afraid not yet, I wish I had! We don’t have them in uk yet and they’re still in beta in US. If you’re just starting I recommend really pushing to generate your own leads and sales - teach the algorithm that people want to buy your product. I can imagine paid ads work if you have deep pockets but I don’t know anything more about them to say anything with confidence - yet!
Here is a question! What do you use to send cold emails? I just purchased your Wholesale Acquisition Flow Emails which is AMAZING btw! Thank you SO much for making that. But now I am stuck because I don't know how to send a pretty email lol. This may be a dumb question lol but I am lost.
@@rebelandsiren hello! Omg amazing so glad you like them, and thanks for taking the time to feedback what’s useful for you and what questions you have - it gives us ideas too! We recommend Klayvio for B2B and b2C. It’s much easier than other emails to make pretty ones. The templates you downloaded were actually done on hubspot and I think we made it harder for ourselves doing that. I’ll do a separate video on it but a few key things: 1. Stick to your key brand guidelines like font and colours, keep it simple 2. This is not B2C so doesn’t need to be all singing all dancing, it needs to feel like your brand and add value to the business owner reading it 3. Canva is your friend! If you need to make any graphics or headers canva is excellent for this
@@CandidFoundersis there a video or something you recommend about how to use klaviyo for cold emailing? I’m so confused and have been trying to figure it out all day haha
Lucy, thank you so much! Every single video is invaluable! I would love to hear your tips on handling abandoned carts-how to encourage buyers to complete their purchases without being too pushy.
No worries so glad you’re finding them useful! Absolutely - I’ll see if I can pull together enough for a whole video but the main headline is I’d filter your abandoned checkout (modified in last 7 days) once per week and then send them a simple faire message that says hey I can see you have items in your cart is there anything I can help with? Keep it simple, it’s not pushy, see how it goes for you :)
Love the focus on creatively supporting your customers and learning what helps them grow. Thanks for a great seminar! 😎❤️☀️💎🌸
as always you're very welcome ☺
Great info. After watching your video l sent Faire an application.
woo!! good luck :)
@@CandidFounders Yeeaahh! I'm on a waiting list. I thought l would have way more questions from them. How long does it usually take to get THE answer?
@@julienetostes-kurz4114 they are swamped so some people are just not hearing back at all at the moment, they recommend to re apply every couple of months, depending on your product category it's taking a long time for some products to get on because the market is so saturated. more unique products it's a bit faster!
Great video. Thanks! 💕
glad you liked it!
I used to message my customers on Faire more regularly but AT LEAST half of them don’t ever respond. Even when I have a legitimate question about their order! I don’t know how to improve customer interaction on Faire - it feels like a lot of people just don’t check their messages.
Yeah I we message customers A LOT on our accounts and also clients accounts and hardly ever get responses. Same goes for emails. These are busy people they likely won't respond but that doesn't mean they haven't taken it on board. How I see it is when everyone else is giving up on messaging customers when no one responds, we will keep messaging them and delivering value - and remember with faire you are pandering to two parties - the customer and the algorithm!
Hi Lucy, my daughter and I started a Stationery business and first applied onto Faire way back in April, then 6th May and then 6 June. Each time we get a - you are on the waiting list message but have not heard anything else from them so far. How long does it take to get accepted onto Faire?
@@amandajennings9991 oh ages at the moment they are swamped! Especially if they’ve got a lot of your type of business already. You can try applying through my referral links in the video that’s been known to help a bit and I can see if there is any pushing I can do my end, when I’ve asked faire before they’ve said just keep applying
@@CandidFounders Thank you Lucy x
Another fab video! What are your thoughts on top shop launching next month? Is it worth trying to gain status as one?
yes I think it's going to be great! Definitely aim for it, we are sure that the algorithm will prioritise top shops over non top shops :)
Hi Lucy! Great vid! A couple questions! 1. If you are just starting to respond to reviews do you go all the way back to when you started even if that’s years ago? And 2. With international shipping how the heck do you see what postage would be….in another video you mentioned your customers were seeing crazy shipping rates. I wonder if this is what is happening to international customers? I’ve had international open since I started but have gotten maybe three orders from outside NA in the last three years. And 3. How often should you message customers? I sent messages to a bunch about a month ago and it worked out so well! But now how long do I wait? lol thank you! I look forward to your videos every week ❤❤❤
1. I'd maybe go back a month? Anything longer than that can look a bit weird and also it does have the date on it so people will see how long it took you to reply 2. Faire have a new shipping system you can opt into to set your shipping rates so it's more transparent :) We ship by ourselves so the shipping rates we have for customers are what e set them as per our warehouse 3. standard messaging we do is every week any abandoned baskets, every month chase for reviews on orders, and every month also go back 6 months - a year to chase anyone who hasn't ordered in a while, and then you can message on new launches too!
@@CandidFounders you’re amazing ❤️ tysm!!!
@@rebelandsiren welcome!!
Hi Lucy! I have been watching all your videos since l apply for Faire. Great Infos. By the way once someone is onbtheir waiting list how long does it usually take to get an answer? I didn't answer many things, l thought they would ask much more. Thank you
it's taking ages to get through at the moment, they are swamped with applications, I'd keep applying every 2 months and use the link in our video description as referral links seem to work better, I've had a few people on this channel manage to get in :)
@@CandidFounders I must have got lucky because when I applied last month, I got approved within a week.
@@D3232I amazing! What do you sell?
@@CandidFounderscandles. I used a referral link. That approach really helps from what I hear.
@@CandidFounders candles
So many brands on faire are overpriced unfortunately… i remember when wholesale was 50% of the retail price these days are lucky to get 25% so there’s no profit in it for the retailers once you take Postage, VAT inport charges if international.. it’s not worth it.
yeah it's getting harder to shop around, and Faire makes it more expensive for brands to list on wholesale so the price has gone up, but they are still out there! Our wholesale prices give a 2.62 margin and is more than 50% of RRP
Thank you Lucy! I haven't responded to the past few reviews so thanks for that reminder. As for the automation email thing do the emails even go through? I had so many that were just unsent I stopped wasting my time on it.
is this for the campaigns or the automations? I wouldn't rely solely on that - it's why we use a mixture of faire email, klayvio, and Faire DM as you can't rely on one method getting through
@@CandidFounders oh I was not aware that the automation & email were different things...wow! Thank you
Great tips and encouragement! 😎❤️☀️💎
@@kerrygearin3910 yay thank you glad you think so!
If you use this product all the time, how come when you save the PO it is number 3? Is this just an affiliate promo video, and you don't really use it at all?
Hey! We use this product weekly, mostly for predicting stock levels and making decision on product, we have used it less on the PO side but that's still super handy - at time of filming we had only 2 orders out as we only had one manufacturer so now thankfully we have increased to 3 and use POs a lot more frequently, product had become a bottle neck for us but we've done a lot of work to fix that!
Hi I have a question as faire does not do dropshipping , do we need to use a separate fulfilment whs?
we have a fulfilment warehouse yes, but you can fulfil orders from home also
Thanks Lucy this is interesting. Is the exclusivity related only to the specific stock they buy or all products (as I suspect) ? I ask because some of my products are best suited to different types of retailers. Thanks again 😀❤️☀️💎
All products!
Thanks, this helps in planning 📝 Much appreciated ❤️💎☀️
everyone has overspent on their agreement...what was the minimum you set?
£3,000 at the time
Thanks so much for the vid ❤ I have some exclusivities going on right now and so far it’s been great. I am also very interested in this new insider thing Faire is launching in August. Do you have any thoughts on that or can you explain it? You’re so good at explaining things ❤
Very cool! Way to go ☀️💎😎
Excellent advice especially like your tips on how to focus on things benefit we bring our customers 😀💎☀️
you're welcome!!
As a new retailer I’ve just bought my domain name and I’m starting my Shopify but obviously I don’t have that many products yet as all wholesale companies seem to want businesses that are already formed. How would you go about applying for faire as a new business?
I would go ahead and apply anyway, you might get rejected but you can keep applying - use the links in our CZcams descriptions to apply because we can help chase it up as it's a referral link. It's hard to get on faire at the moment so the sooner you try and the more you try the better chances you have, we have heard this from them
Thank you for these 5 essentials. Your content is building out my management and marketing manuals. Also each video seminar is very encouraging with practical steps to take. Greatly appreciated 😀☀️💎❤️🦋
No worries at all, glad you're learning and loving it!
hi Lucy, I emailed you
Hello! I don't think I have received it, did you send to hello@candidfounders.com?
This is amazing insider tips. Thank you ! i will be trying the cold emailing. Since you guys are Faire experts, Can you help answer this question i have about faire and Shopify integration please. If i have already integrated shopify and faire, however as the year goes by, and i edit my product list on shopify with new images and product information, how can i get Faire to adopt these changes i made on shopify to faire? Is there a way, Fairs can update photos and text information, simultaneously as i am updating Shopify ? Thank you so much
Hey! no worries, so glad you find it useful! Yes you can do it via the connection app, it won't update real time but you can push it through once you have made your changes. We don't use this method anymore though as we want to optimise our fair listings for our B2B customers, we have done a video about this method here: czcams.com/video/pyZHCTEps_g/video.htmlsi=yzQppUlff30Y1-R5
Can you help answer, if i have already integrated shopify and faire, however months later i have edited the product information and photos on shopify, it doesnt automatically change it on faire. Is there a way faire can update all its information simultaneously as i am updating Shopify ? Its a pain editing on Faire when it should just update when i updated my shopify. Please help.
Hey! Yes you can do it via the connection app, it won't update real time but you can push it through once you have made your changes. We don't use this method anymore though as we want to optimise our fair listings for our B2B customers, we have done a video about this method here: czcams.com/video/pyZHCTEps_g/video.htmlsi=yzQppUlff30Y1-R5
Ahhh the instagram thing. It’s so hard as an artist to not feel like you need to post everyday but as you said, wholesale is where it’s at and this rings true for my stickers. I need to take your advice once again and focus even more on wholesale and less on the igs and TikTok’s. makes so much sense. ❤ thank you once again!
instagram feels a bit dead to be honest, we still aim to post once a twice a week to keep it looking up to date when new people hit our page but it's not making enough sales to warrant spending loads of time on there!
@@CandidFounders this is such a relief!
Would you recommend a similar approach year round in direct outreach calls/emails asking if they have a typical advance buying window for seasons and for specific holidays?
definitely tailor your outreach based on the season. If you are targeting independents I'd recommend going a month or two out from the season (so Fathers day we start talking about end of April), but buyers for large retailers they have huge buying windows and can take a year to actually stock your product
Perfect timing! I was just removing some of my seasonal products from my site and considering adding a new line a retailer requested. I was concerned about having too many skus. This and all the other tips in here are super helpful ❤️❤️❤️☀️💎🌷😀
no worries at all so glad it's helpful!
This was helpful! Especially the part about prioritizing what you're working on in your business. Thanks, Lucy! ❤
no worries so glad it's useful!! :)
Thanks Lucy for the reminders! In the US we got hit with the new Faire Insider Partnership rolling out in August...thoughts?
Got this in Canada too! Super excited I think?? I’d like to know thoughts too! ❤
thoughts are as with anything faire rolls out - give it a try, maybe there will be a nice boost in the algorithm for you in taking part. Test it and see how you go, as long as it's profitable for you. Another one that we may or may not see here in Europe, we still don't even have top shop yet!
@@CandidFounders do you think not having top shop affects sales in the US? Or do you think top shop is nice to have but not a very necessary component for a boost?
@@rebelandsiren Yeah good question, we are generally weighted towards UK anyway because of shipping times, and most of our acquisition is focussed on the UK. Whether retailers look at it and expect to see top shop I don't know, but I think the algorithm will favour US brands that have top shop status over those that don't, but I assume (and hope) the algorithm can't not favour us for not having it because its not something we can get yet! However I think it might be coming to us soon so we will see what it changes for us :)
@@CandidFounders very interested to know if you will notice an uptick in sales!
Hi, I have a customer and vendor account on Faire. I have been on my customer account after watching your video but cannot drill down from the featured tab to popular and trending searches. Is this because Faire have changed their website or maybe I am using a different browser? Any advice on how to access this information?
love how direct you are and clear! thank you.
Thanks so much for the feedback, glad you found it useful! :)
i think my descriptions leave to be desired. but I'm confused with the repetition of words, as I've been told that keyword stuffing for google seo and repeating keywords on etsy is redundant and potentially harming seo. is this specifically different for faire?
We don’t know exactly how the faire algorithm works, but from our experience we’ve found it helps to atleast optimise them with keywords that make sense to both the algorithm and human eye, the way we’ve done it in this video means that for a human reading it, it’s still in a way that naturally flows and doesn’t look spammy like some keyword stuffing can, but it also allows us to target trending keywords on faire. We’ve definitely not seen it harming us though, but we don’t change our seo often - perhaps if you were always ramming listings with keywords and changing it often, it could damage your listings? We just had to keep trying things based on what we hear from our faire account manager, as they protect their algorithm rules closely of course!
What is the poor music in the background? Not only it is annoying but also hard to hear you. I hope you remove it. You have a great video and information is very valuable.
Thanks so much! 🥰