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If Toyota were only releasing the TRD Pro and the Trail Hunter they'd be dead in the water against the competition based on price alone. However, considering the TRD Off Road is ninety five percent of what the Pro is at roughly $15,000 less and their other Tacoma's are more than capable enough for most buyers they're still going to keep their sales lead. That said, Toyota has opened the door wider for other manufacturers to step in than they have since Ford gave up to mid size truck crown to Toyota nearly 15 years ago. The TRD Pro is a completely loaded out TRD Off Road with few options and very little real world capability increase. The only major distinction between the Off Road and the Pro besides the Fox shocks is the long travel seat that Toyota chose rather than a longer travel suspension to compete in the high speed desert running category. Maybe that made sense to someone in Toyota but when you take a truck off the wash board and put it on a trail where wheel travel is needed the nearly two inches they are giving up to Chevy and Ford starts to be a pain in the butt no fancy seat can cure. If, that is, anyone other than the occasional CZcamsr ever challenged any of these trucks to an extreme where the real differences became apparent. Almost no first buyer of these trucks is going to risk their $50,000 to $66,000 investment that way. Minus the high speed washboard stuff the TRD Off Road is the Tacoma to get. Same crawl control. Same locking rear diff. Same clearances and functionally the same travel and with the optional front sway bar disconnect the base engine model as I would build it comes in at $46,895 and the I-Force Max version equipped the same way comes in at $51,180. So with the I-Force Max version I get the same everything except 50 MPH wash board shocks and a rear leg room robbing front seat while saving $14,715. The Pro is the same sort of auto jewelry that a King Ranch or Denali is in the full size world. Functional and capable but usually owned by someone who will never use a tenth of it's functions or capabilities. Think about this. A likely more capable and roomier Colorado ZR2 equipped as nearly apples to apples to the TRD Pro as I could get cost just $51,060 compared to a no options TRD Pro at $65,895. A 29% savings. All the goodies and superior capability while saving $14,835? Yes, please. A marginally less capable but, again, roomier and still exceedingly capable Ranger Lariat model with the FX4 package which matches everything the TRD Pro has from a luxury point AND was priced with the 2.7 liter V6 came in at just over $53,500. Hmm, all the real world capability and luxury needed with a V6 for $12,395 less? Yeah, the Pro is sounding worse and worse. But wait, there's more! If I want all the capability I will ever actually need while still getting all the functional luxuries and some of the frivolous ones included with the TRD Pro there is an even more value oriented truck. One with a naturally aspirated V6 in a truck that has consistently been rated as high in reliability (sorry Toyota fans, it's true) as the Tacoma and it's the Frontier PRO-4X. Is it every bit as capable off road as the TRD Pro? Nope. Is it as capable as it needs to be to match anything almost any real buyer of the TRD Pro who's not a CZcamsr will actually do with their TRD Pro? Yep. And at $45,155 equipped with everything but a sunroof and leather which I don't want either of I still have $20,740 left in the bank versus buying the TRD Pro. That's nearly a 46% savings! If I'm buying a Tacoma it's going to be a base engine model TRD Off Road. If I'm Buying a Chevy it's gotta be the ZR2. A Ranger in the XLT trim with the high package, 2.7 liter TTV6, FX4 package and spray in liner. That one stickers at a hair over $46,000. A generous 42% automatic discount for a truck that does more of everything than the TRD Pro except the things no one except 18 guys in the desert southwest do for a near $20,000 savings? Yep, sounds good to me. And, like I said, for Nissan it's the PRO-4X.

I am not a Chevrolet guy, but Colorado Trail Boss makes more sense. Interest are way too high and that’s important too.

I won’t pay those prices. Smart people should now it’s not worth it. Buying trucks now isn’t a good financial decision.

I was hpoing to buy a new Tacoma Sport model. With the current msrp's, i refuse to spend over $40k for a $32k truck. I'll likley be purchasing the Frontier. The Tacoma is best known for being reliable, practical and affordable. Now we have a new unproven smaller 4 cylinder engine that Toyota has not proven will be reliable with just common truck use. We have been robbed of the reliability, robbed of it being affordable which delets the practical reasoning for buying a Taco.

Whack ass truck! Turbo sucks, overpriced, not as reliable & harder to work on. Toyota dropped the ball

FX4 Frontier, loaded out with rear locker for $33,000, great 9 speed and v6. Why on earth would you buy a turbo 4 for 50k which is also too busy on the exterior

Can an engineer explain why both door sills dip down for the mirror? This is the dumbest design I have ever seen. No other vehicle has this. I wont buy one due to this horrible design. Makes me feel like im sittin in my tractor.

I would still get this over a Ranger raptor. Don’t trust ford reliability.

Overhyped/Overpriced Tacoma. Interesting to see where the numbers fall into place on sales of this platform since the rest of the 2024 “fleet” are losing significant sales compared to last year at this time.😳🥱

I’ll stick with my Ranger Raptor

It looks cool but I got my Ranger raptor at MSRP and I think it’ll Be a better street performer , I also think it looks a little better.

Got my Ranger Raptor at MSRP, much as I love the Tacoma couldn't justify that price. And that's IF you can buy a TRD Pro at sticker.

Nice, but too many trim levels.

For 65k you get no real long travel suspension, less space and less payload due to batteries. I hope ppl show Toyota this is a free market they don't want it for that price.

Worth the price? Nope. Traded in my 19 pro for a ranger raptor. And paid 10 grand less for it.

It's way too expensive. I saw a brand new Colorado ZR2 in the dune color yesterday and it was $14K less than this build. $14K is a lot of cool accessories.

That all black @2:10 mark really reminds me of McFly's truck from Back to the Futrure.

You had me at “cockpit”

Full size truck price without even the capability of a midsize truck due to essentially no back seat because of gimmicky front seats that nobody asked for. Not even underseat storage due to hybrid battery. Toyota has lost it.

Toyota may be slightly more reliable in theory, but these prices are a hard no. You can get a similarly spec'd truck from just about anybody else for thousands less. $500 for white paint WTF.

Thank god for my third gen! Take a look at 4th gen sales. Even factoring in the delay of production in the beginning this isn't selling!

Damn I have a deposit for the Tacoma pro..But if I can get a ranger raptor for msrp , I am out .

advanced towing pkg. is included with the technology pkg.

I spent more on my 22 ST

like it but to much luxury car for me , trd pre runner is the one I like but will we ever see any ? same with the sr or sr5 extra cabs 4x4

Funny how these actual buyers have all good things to say about Frontier, while those who DONT have experience with them say all the bad stuff. The power of slander.

Finally a video!! Thanks for the content. 🎉

That things sounds like my tired old dog before I had to put him out of his misery.

If I was a rich man this would be at my mansion…

Great info on the Raptors. It must have been a blast to drive.I was starting to have ATN withdrawals 😮

2024 raptor r el mejor yes

I want my 2019 Titan done like this.....sick work y'all.

Leased ford Ranger xl 2020 in White back in December 2019. For my business seemed like a stupid financial decision at the time. Turned out to be the best a few months later with the pandemic. Now have hundred K on it haven’t had to do a thing works and runs great. Paid 23000usd or 32k 🇨🇦 even threw in a hard top back Cover for free. 😜

Lexus 550 destroys this

I got the artic blue love it

I'm getting 18 with the 6 cylinder so far.

Toyota is crazy on that pricing. LOL....

I’m looking forward to the 2.7 fx4 version.

2.7 in a mid size is sweet. I priced it with fx4 for 47k. That’s six grand less than the Tacoma trd off road that doesn’t have rear locker or v6….

Electric vehicles are going to flop so hard

Okay that looks bad ass

I ordered and paid for my hard top 10 months ago. I was told I would receive it in October, then November, then December… Has anyone but you got a AFC hard top?

"Let's go places" the only place Toyota Will send you is bankruptcy if they keep raising prices

I understand that most if not all mopar fans are against electric cars but they will still sell some I hope. I am somewhat intrigued by the ICE hurricane. It might run pretty good. I also hate eletric cars. I bought a 2007 300c the engine lasted 314000 miles. I have a new one through my lifetime maxcare but it is in the shop for some isssue. When it is running right it really sounds good and nothing can replace that sound.

I just traded my ‘19 Chrysler 300s for a ‘23 gladiator willys, I love it

i wish they wld offer the heritage 2 rear top on all models that rear sun roof thing is cool

I finally got to see one of these new Rangers at a dealer yesterday. Nice looking truck except the roof line is to low. I'm barely 6' foot tall and I had to really duck my head down to get into the drivers seat. That shouldn't happen in a Ford pick-up truck.

Thanks for the good review, this made me decide to go for the s550 not a fan of that huge tablet as dash.

Nissan has a 2025 xterra in the middle east. Just give us that one.