Ueber-Brands
Ueber-Brands
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S’well – From empty bottle to meaningful fashion accessory – Interview with Founder Sarah Kauss
S’well brand founder Sarah Kauss explains how she transformed water bottles into becoming meaningful and must-have fashion accessories and her vision for the brand’s future. In this interview, you will hear many of the principles of Ueber-Branding and how they are being used to elevate the brand.
- Here is an overview of how Ueber-Branding works: bit.ly/UeberSummary
- JP and Wolf's books "Rethinking Prestige Branding" lays it out in detail, using dozens of case studies: bit.ly/UeberBk
- "Brand Elevation - Lessons in Ueber-Branding" is a step-by-step guide on how to develop and execute a premium brand strategy: bit.ly/HowToElevateBrands
- Or head over to www.ueberbrands.com for lots of free content.
zhlédnutí: 240

Video

Chobani Takes Yogurt 'Ueber'
zhlédnutí 281Před 6 lety
What do Moleskine, Aesop and Chobani have in common? They all have shops on West Broadway in Soho but, more significantly, this physical presence is just one way in which these brands elevate themselves above the 'common' notebooks, cream or yogurt. As JP illustrates, they take their brand 'ueber' - above and beyond. To read the Chobani case study, head over to the blog at www.ueberbrands.com h...
Of Church, Commerce and Ueber-Branding
zhlédnutí 85Před 6 lety
What do church and commerce have in common when it comes to building their brands? That's a question a billboard triggered as JP was crossing Times Square the other day. As he illustrates, companies have learned more than a thing from churches when it comes to branding - particularly elevating brands. As we say, "Ueber-Brands - the best in premium branding - have a way to become religion to the...
High Line Park, NY - Ueber-Brand of a Different Kind
zhlédnutí 67Před 6 lety
The transformation from industrial wasteland to a vibrant park visited by millions of people from around the world is just the top layer of a Phoenix-From-The-Ashes-type story that makes this a beloved landmark. As JP illustrates, the High Line shares more than a fascinating creation myth with 'Ueber-Brands' - Brands that are 'meaningful beyond the material.' Like them, the High Line has been d...
The High Line Park, NY - Ueber-Brand of a Different Kind
zhlédnutí 72Před 6 lety
The transformation from industrial wasteland to a vibrant park visited by millions of people from around the world is just the top layer of a Phoenix-From-The-Ashes-type story that makes this a beloved landmark. As JP will illustrate, the High Line shares more than a fascinating creation myth with 'Ueber-Brands' - Brands that are 'meaningful beyond the material.' Like them, the High Line has be...
Brandless - A Brand Built by 'Less'?
zhlédnutí 145Před 6 lety
JP interviews Tina Sharkey, co-founder of young e-grocer 'Brandless'. Their goal is not, NOT being a brand. But rather to change the way in which a brand connects to consumer, is designed and sold. For the classic models creates what they call a 'brand tax' while their direct model allows for the 'democratization of goodness.' Genius or savvy business modeling and marketing? Listen to the inter...
Holly Golightly - A Tiffany Ueber-Target
zhlédnutí 89Před 6 lety
Venerable jeweler Tiffany & Co is facing a dilemma. On the one hand it believes that it has lost its cool among the young and with it cultural relevance, desirability and growth potential. On the other hand, a key source of sales and the high-end image remain well-off clients who are usually well past their 50ies and the high-priced pieces they buy which were rather designed in the 60ies... whe...
Ueber-Branding - Using Language To Elevate A Brand
zhlédnutí 143Před 6 lety
JP illustrates a simple way of using (foreign) language and visual cues to make us expect- and more willingly accept premium pricing. In this particular case people won't expect much 'depth'. For more impactful and sustainable ways to elevate brands through language, check out this article on our Ueberbands.com blog-cast: wp.me/p2Ecu8-eB To understand all the principles of Ueber-Branding, read ...
Tiffany - Reaching Out,... Without Falling?
zhlédnutí 80Před 6 lety
JP shows how traditional, high-end jeweler Tiffany seeks to attract a broader-, younger crowd with a new store in busy Grand Central train station in NY. While retaining iconic elements of the brand experience like the teal color, this clearly is a move to make the brand look modern and approachable on many levels: context, design, product offering, price range. The question is if Tiffany strik...
SECRETS OF THE UEBER-BRANDS
zhlédnutí 841Před 6 lety
Mission, Myth, Longing and Belonging are just some of the ingredients that allow brands to elevate themselves, gain meaning beyond the material and become peerless, priceless and profitable. We call them "Ueber-Brands". And we are JP Kuehlwein and Wolf Schaefer. - Watch our videos on the Ueber-Brands CZcams channel. - Read case studies and listen to podcast interviews at www.ueberbrands.com. - ...
Branding MINI - A winning Myth
zhlédnutí 286Před 6 lety
When BMW re-introduced the iconic MINI, it knew to leverage the myth behind the brand rather than just its legendary history, JP Kuehlwein explains. The 'little-car-that-can' was reborn and the likeable bulldog has been 'motoring' into the hearts of a bigger fan club that it has ever had before. - Read the MINI case study on the Ueber-Blog at www.ueberbrands.com here: wp.me/p2Ecu8-gN - Read abo...
Ueber-Brand Petit h - Upcyling à la Hermès
zhlédnutí 298Před 6 lety
JP Kuehlwein illustrates how Hermès' little daughter brand 'Petit h' does 'up-cycling' in its very own way, adds playfulness and appeals beyond its more mature traditional customers without diluting the brand. For petit h follows its core values of creativity, 'joie de l'atelier' and craftsmanship as it applies principles of resource preservation and recycling that appeal to younger audiences.....
Berluti - Using Rituals To Make Us Long to Belong
zhlédnutí 268Před 6 lety
JP Kuehlwein illustrates how Italian luxury shoe brand Berluti uses rather singular rituals to give its owners feelings of sharing a unique experience, -knowledge, -habits... feelings of belonging. While us onlookers might 'long to belong'. This is another technique to elevate brands and take them 'ueber' - above and beyond. If you want to learn about all the principles of Ueber-Branding, read ...
CULTURAL BRANDING - GET CADILLAC BACK ON THE MAP
zhlédnutí 53Před 6 lety
Cadillac's move from Detroit to New York City was not driven by organizational and business considerations only. A key objective was to shift Cadillac's position culturally, away from the rest of the US car industry and to weave the brand into the creative and entrepreneurial fabric of New York, the Global taste-making epicenter. Opening Cadillac house was one important, highly visible step in ...
CULTURAL BRANDING - PUTTING CADILLAC ON THE MAP
zhlédnutí 135Před 6 lety
Cadillac's move from Detroit to New York City was not driven by organizational and business considerations, only. In fact, a key objective was to shift Cadillac's position culturally, away from the rest of the US car industry and to weave the brand into the creative and entrepreneurial fabric of New York, the Global taste-making epicenter. Opening Cadillac house was one important, highly visibl...
Brand-Elevation - Putting Chocolate on a Pedestal
zhlédnutí 216Před 6 lety
Brand-Elevation - Putting Chocolate on a Pedestal
Trader Joe's - Creating Discount Delicatessen Magic
zhlédnutí 140Před 6 lety
Trader Joe's - Creating Discount Delicatessen Magic
Raleigh Denim Workshop - Making Slow Fashion Grow
zhlédnutí 557Před 6 lety
Raleigh Denim Workshop - Making Slow Fashion Grow
Nespresso Branding - The ‘Crema’ De La Crème
zhlédnutí 275Před 6 lety
Nespresso Branding - The ‘Crema’ De La Crème
Intriguing - One of The Secrets of Ueber-Brands
zhlédnutí 110Před 6 lety
Intriguing - One of The Secrets of Ueber-Brands
Joe & The Juice: Joe makes Juice Joyful - and us willing to pay a premium
zhlédnutí 1,3KPřed 6 lety
Joe & The Juice: Joe makes Juice Joyful - and us willing to pay a premium
Devialet: Putting Your Product on a Pedestal
zhlédnutí 199Před 6 lety
Devialet: Putting Your Product on a Pedestal
A Glimpse Into The Universe of Aesop
zhlédnutí 31KPřed 7 lety
A Glimpse Into The Universe of Aesop
Branding and 'The Need For Truth'
zhlédnutí 200Před 7 lety
Branding and 'The Need For Truth'
Ueber-Brands: The World According To Freitag
zhlédnutí 259Před 7 lety
Ueber-Brands: The World According To Freitag
Un-Selling and How It's Done - Secrets of The Ueber-Brands
zhlédnutí 263Před 7 lety
Un-Selling and How It's Done - Secrets of The Ueber-Brands
The Hero's Journey according to Joseph Campbell - video by Matthew Winkler and Kirill Yeretsky
zhlédnutí 795KPřed 8 lety
The Hero's Journey according to Joseph Campbell - video by Matthew Winkler and Kirill Yeretsky
The Need for 'Truth' - Secrets of The Ueber-Brands
zhlédnutí 142Před 8 lety
The Need for 'Truth' - Secrets of The Ueber-Brands
The Importance of Mission - Secrets of The Ueber-Brands
zhlédnutí 121Před 8 lety
The Importance of Mission - Secrets of The Ueber-Brands
Why and How mass-market chocolate Hershey could be an Ueber-Brand
zhlédnutí 104Před 8 lety
Why and How mass-market chocolate Hershey could be an Ueber-Brand

Komentáře

  • @michaelwall1721
    @michaelwall1721 Před 25 dny

    Of all the hero’s arc journey videos I could have clicked on this one had Harry katniss and Frodo 😂

  • @ernestnyarko7469
    @ernestnyarko7469 Před 25 dny

    I am the 1,000th subscriber

  • @cstephenfoster
    @cstephenfoster Před 28 dny

    great video!

  • @violettracey
    @violettracey Před měsícem

    Thanks!

  • @callummcneill6266
    @callummcneill6266 Před 2 měsíci

    i hate the animation in this

  • @user-eu4nr6mr1x
    @user-eu4nr6mr1x Před 3 měsíci

    I love this video. So good for creative writing!

  • @JaydenLawson
    @JaydenLawson Před 4 měsíci

    Watching this because Jeff Probst mentioned that Survivor players experience the hero's journey. It's so true

  • @benlafrance
    @benlafrance Před 4 měsíci

    I've been on this book for years I've pick it up and I put it down because it makes me think. How this book is not one of the biggest books in Amazon History is truly mystifying

  • @benlafrance
    @benlafrance Před 4 měsíci

    These gentlemen are amazing everybody should be subscribed

  • @benlafrance
    @benlafrance Před 4 měsíci

    If you don't have this book you are missing out. Every time I pick it up I can't get through a paragraph without stopping and thinking

  • @YukariAkiyama
    @YukariAkiyama Před 5 měsíci

    are we all here for english class

  • @Neosilvium27
    @Neosilvium27 Před 5 měsíci

    Legend has it that my English teachers assign this for homework every year as a ritual. Going on my 6th year 😊😊😊😊😊😊😊😊😊😊

  • @user-mn6li2yv4d
    @user-mn6li2yv4d Před 5 měsíci

    This is why I stopped watching movies …. Boring

  • @fredericksamuel4913
    @fredericksamuel4913 Před 6 měsíci

    My Thesis Title / Judul Skripsi (Eng) Analysis of uncontrollable adventures as seen in the film The Lord of the Rings: The Fellowship of the Ring (2001) by Peter Jackson (Ind) Petualangan bebas seperti yang terlihat dalam film The Lord of the Rings: The Fellowship of the Ring (2001) Karya Peter Jackson

  • @raipogonowski8450
    @raipogonowski8450 Před 6 měsíci

    Very clear and clean description

  • @user-tl9ud1ei2d
    @user-tl9ud1ei2d Před 6 měsíci

    Bro WE GOTTA STUDY THIS THING FOR THE TEST i wish she doesn't see this comment

  • @davidmayer4374
    @davidmayer4374 Před 7 měsíci

    This video is to short. 3 Minits is to less to summaries this and give enough examples.

  • @ingmarbeldman
    @ingmarbeldman Před 7 měsíci

    Nice but way too scanty. Instead of reading The Hero's Journey, you better study - meditate is a more appropriate verb:-) - Campbell's masterpiece The Hero with a Thousand Faces, of which The Hero's Journey is a mere abstract. In The Hero with a Thousand Faces the 'steps' are explained according to their mythical, psychological and even metaphysical importance. Reading The Hero with a Thousand Faces makes you even more understand yourself in life and serves as an enlightenment on the very reason you like to invent stories anyway🙏

  • @gregweichert6542
    @gregweichert6542 Před 8 měsíci

    This is essentially the story of Jesus

  • @rababkazmi162
    @rababkazmi162 Před 9 měsíci

    Who is doing their hw

  • @ShyraGem
    @ShyraGem Před rokem

    o Call to adventure - challenge o Assistance - needs help, mentor, older, wiser o Departure - Crosses the safe space, getting out of comfort zone o Trials - Solves problem, hard work, faces challenges o Approach - Facing the biggest ordeal, worst fear o Crisis - darkest hour, faces death, and be reborn o Treasure - result, claims the recognition/power o Result - whether the monster bow down or chase the hero o Return - after the adventure, return to ordinary world o New life - outgrown his own life o Resolution - all the tangled plot lines get straightened out o Status Quo - upgrade to a new level, nothing is quite the same

  • @whynottalklikeapirat

    I guess someone was graphically a little more than just inspired by Playdeads “Limbogame” with this video …

  • @kellingtonlink956
    @kellingtonlink956 Před rokem

    Brilliantly explained. Thanks for the video.

  • @-Boba-123-
    @-Boba-123- Před rokem

    Found this video while being bored and searched up a whole intro word for word (Its Favremysabre’s last rainbow quest intro) here is the thing I searched up: A hero’s journey virtuous and brave a story told throughout generations passed on as the pinnacle of all that is true and righteous a hero’s journeys will guide and forge the next a hero’s journey whose quest is to overcome even the best to see the rays of light shine past the storm to work past the dark and toward the light in which a rainbow shines so bright but a hero is who of which will stand and face that of which seems unbreakable they are not necessarily unbreakable themselves and still some stand some fall and some will risk it all the hero is not the sword they are the person and the shield the safety of what lies behind while they move forward the hero's journey is one filled with adventure the rises and the falls but this journey will one day come to a end and their quest turns to myth, all good thing comes to a end eventually but to that end comes a new beginning, a new hero, a new chapter, a new story. What will your story be? Why do we seek them? Perhaps the story is the quest perhaps the hero seeks because they must not because they can a hero's journey is just that their journey what makes them a hero is the people who believed in them a hero’s journey rises and falls their quest for the light in which the rainbow calls my journey can not end not until i face that of which, Is unbreakable.

  • @dante_0962
    @dante_0962 Před rokem

    This is form Ted Ed

  • @theairflare
    @theairflare Před rokem

    Neo from the Matrix has joined the chat.

  • @V_KOMODOENSIS
    @V_KOMODOENSIS Před rokem

    Im not even here for homework I was just interested ’\/(•_•\/’

  • @marcgh123
    @marcgh123 Před rokem

    The video is awesome!

  • @fitbylena
    @fitbylena Před rokem

    Please keep posting. This channel is close to 1000 subscribers.

  • @fitbylena
    @fitbylena Před rokem

    I hope you two make more videos ❤

  • @albertsiltal2600
    @albertsiltal2600 Před rokem

    (Sigh)

  • @NoSTs123
    @NoSTs123 Před rokem

    nice branding it makes me feel like I am being indoctrinated into a cult.

    • @ifeyanishaminya
      @ifeyanishaminya Před rokem

      We might as well be. Their products are so good, we're willing to drain our wallets to use it lol. Once you join the cult of Aesop, it will be very hard to leave 🤣

  • @jkingplayz724
    @jkingplayz724 Před rokem

    yoooooooo

  • @aio7566
    @aio7566 Před rokem

    “Where not in Kansas anymore”

  • @JasonGarfias
    @JasonGarfias Před rokem

    came here after rick and morty for further explanation, thank you

  • @EthNet34756
    @EthNet34756 Před rokem

    I like how this describes all isekai anime pretty well

  • @GutzOverFear
    @GutzOverFear Před rokem

    If anyone is interested check out the Henry Cavill Superman: Hero's Journey video. It follows the Joseph Campbell monomyth blueprint. Pretty cool. czcams.com/video/MRvdt5Vu7ak/video.html

  • @oussamahelali
    @oussamahelali Před rokem

    You have done great job ! until now This is the best explainer video of the Hero's journey . All respect and appriciation to you

  • @jediwizard5533
    @jediwizard5533 Před rokem

    I really like the animation for this video.

  • @matildaelizabethorr

    Ew I have this for year 8 how and I have no idea what I’m supposed to do

  • @fredericksamuel4913

    Is there any related story from LOTR: the Fellowship of the Ring of Frodo Baggins and the fellowship company as Hero's Journey role's ?

  • @elliotkluken2643
    @elliotkluken2643 Před 2 lety

    love this video!!

  • @kingjeremysircornwell7847

    I am uncorruptible. Crime to own liv with dog/animals inside city limits, get the dog's out!

  • @TheEyeOfTaurusAK
    @TheEyeOfTaurusAK Před 2 lety

    It’s like the tarot

  • @tenniscrabs
    @tenniscrabs Před 2 lety

    this animation is so sick!

  • @tzt-t8714
    @tzt-t8714 Před 2 lety

    Found this one under recommended videos and pretty good presentation for school project too. czcams.com/video/_PPSC1Ze4OE/video.html

  • @charlesdahmital8095
    @charlesdahmital8095 Před 2 lety

    How to cover a college semester of C Jung in 3:10.

  • @urgranny234
    @urgranny234 Před 2 lety

    Bun!

  • @doughamel150
    @doughamel150 Před 2 lety

    great animation!

  • @creeperbeeper2905
    @creeperbeeper2905 Před 2 lety

    Stolen lol