Brand-Elevation - Putting Chocolate on a Pedestal

Maison Du Chocolat uses language and rituals associated with fine jewelry rather than chocolaterie to elevate its brand. JP shows how MDC literally puts its product on pedestals, handles it with gloves and packs it in precious boxes, so the treat can be truly treasured. Using unique language or adopting one of another, elevated category is just one of many ways modern prestige brands 'behold the product' and take it 'ueber'. Above and beyond.
For a full review of this techniques read this case study: wp.me/p2Ecu8-eB
To understand all the principles of Ueber-Branding, read JP and Wolf Schaefer's book "Rethinking Prestige Branding" and visit the blog and podcast at www.ueberbrands.com.
If you want to elevate your own brand, contact them at [e-mail]

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