Ueber-Brand Petit h - Upcyling à la Hermès

JP Kuehlwein illustrates how Hermès' little daughter brand 'Petit h' does 'up-cycling' in its very own way, adds playfulness and appeals beyond its more mature traditional customers without diluting the brand. For petit h follows its core values of creativity, 'joie de l'atelier' and craftsmanship as it applies principles of resource preservation and recycling that appeal to younger audiences... that still need to pay a steep premium to own one of those precious creations.
This is another example of a Ueber-Branding - making a brand peerless and priceless.
- Watch more films by/on Petit h in this playlist.
- Learn about all the principles of Ueber-Branding in "Rethinking Prestige Branding - Secrets of the Ueber-Brands" here: a.co/1rJ5jEP or head over to the blog at www.ueberbrands.com.
- If you want help in elevating your own brand, contact JP and Wolf at [e-mail]