CULTURAL BRANDING - GET CADILLAC BACK ON THE MAP

Cadillac's move from Detroit to New York City was not driven by organizational and business considerations only. A key objective was to shift Cadillac's position culturally, away from the rest of the US car industry and to weave the brand into the creative and entrepreneurial fabric of New York, the Global taste-making epicenter. Opening Cadillac house was one important, highly visible step in that direction, as JP illustrates in this video.
If you want to hear the interview with Cadillac CMO Uwe Ellinghaus, then head over to the blog at www.ueberbrands.com.
To understand all the principles of Ueber-Branding, read JP Kuehlwein and Wolf Schaefers's book "Rethinking Prestige Branding - Secrets of the Ueber-Brands" here: a.co/1rJ5jEP.
If you want their help in elevating your own brand, contact them at [e-mail]