The Gamedev Landscape is CHANGING
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- čas přidán 18. 02. 2024
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In this video, we discuss how indie game developers can continue to thrive in the ever changing landscape of game development in 2024 -- where AAA studios are struggling with monetization and mobile games are flooded with ads.
Discover how indie developers can still stand out amidst an ocean of competition and AI tools while avoiding the unethical behavioral psychology practices used in AAA games today.
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#gamedev #gamedeveloper #gamedevelopment - Hry
One lesson I learned is: Don't forget to ENJOY making your game. Don't forget why you started game dev in the first place!! Keep going and FINISH your game!! You'll never know what the future may hold!!
This is a big draw. I love making my game. My job pays well and the process of making my game and making it fun for me is such a driving force. We nerds and our excitement over a UI element working correctly or a particle effect or an item working. It's the best feeling.
Still trying to figure out that part honestly. Weird too since I still really want to develop games.
This is why I'll never use generative AI. Generating the ideas and concepts myself is the entire point for me
There's one thing about AI that seems to not be an issue right now but it will be.
AI is currently trained from data scraped from the pre-AI internet, like stackoverflow, forums, reddits etc.
Some platforms like reddit and twitter now put a paywall on their API access and lots of communication about gamedev has moved to discords which are differently organzied that forum topics or stackoverflow-questions and less scrapable & searchable.
At the same time, the internet is flooded with bot traffic and AI generated websites about everything, and most is crap.
I would not trust on AI to be able to give answers about 2025 questions the same way it can answer 2010 questions, because the answer will not be there for it to learn in the same amount. AI cannibalizes the content of humans to replace them, but those human's are not there to further produce the content it can feed on and teaching a system on it's own outputs is a problem for all types of model trainings. So fascinatingly, the generative AI companies will need AI detection on all images they steal from now on to make sure they only steal from humans and not images made by AI.
I'm kinda happy i learned programming years ago and not now. While ChatGPT may seem helpful, it is also the tool that amplifies the enshittification of the internet, and that will make it harder, not easier to get good information.
I had not even thought about the correlation between AI data-set scraping and online conversation moving to "closed" discord channels as opposed to open (and easy to scrape) forums.
This can lead to the crystallization of internet culture. AI will cannibalize on itself in a never-ending cycle to the point, it might become impossible for human culture to move on as AI can generate high quality but empty and ultimately repetative and generic content non-stop.
Strange to think about how both AI users and companies are ravenously desperate for human content to train on. Every piece of art, every tweet is going to become a little piece of gold in the huge pile of computer generated garbage the internet is racing to become
@@sanfera5644Indeed that is my worry also about things like AI generated art and similar things filling up the internet with more and more stuff on endless repeat. After all AI cant create anything from scratch. However this might be a good thing also cause it means AI will not be able to replace human artists in the end.
Ai also doesn't work if you don't actually know what you doing ... coding exists for a reason ... I hadn't seen ai do anything there wasn't a template or library for . Because those are the only things that can be requested that is that ambiguous
Lol NOBODY was happy to install steam. People hated it. "You have to install a program just to install your game??!!" It took a long time to catch on
I feel old, I originally got into Steam for Day of Defeat: Source and The Ship
Let’s see how the change in game development is going to be with other countries banning all the “gambling” and pay to win style stuff that is in a lot of mobile games now days.
seriously, i cant wait for that crap to be baned!! sounds like a dream
I thought that was just China
Knowing the mobile industry, they'll figure out a way around it :\
If it's straight-up banned it will be "AAA" studios' fault for poisoning the well because they refused to restrain themselves or accept any regulation and tried to tap dance around it. Japan and the Asian market have been doing similar stuff with Gacha, but that stuff is regulated. Regulations are enforced when a game tries to pull a fast one (when you play a gacha game and you have that spreadsheet you can click on that gives the odds for the various banner pulls, THAT is because it's mandated that they be transparent with both the odds and what is available to win.). Western game studios could have done the same but instead have gotten greedy and pushed the envelope. We'll see what happens, but Karma will be on them if they get the door to print money slammed in their face cause they couldn't be bothered to check themselves.
Another part of the AI conversation here would be some developers are not using it to write code because a lot of time time AI models pump out code that's terrible but just works. The issue is once anything starts to gain dependency, these AI solutions fall flat on their face due to too many variables to compensate for, youll spend longer trying to inform the AI of all your avenues rather than just writing it yourself. AI is really good for prototyping and spur of the moment ideas. The point that's completely off is that AI helps with scalable architecture. It really does NOT do this. Unless u prompt it with every possible idea u plan to scale it with, it will produce the solution with the most convivence to your singular specific needs, never the best possible solution.
AI still has uses for experienced developers, most notably helping to write documentation. However, if someone thinks AI is going to replace coding expertise, they're going to be sorely disappointed
AI is definitely good for prototyping (its original intended usage), but not for building the final product.
@@markguyton2868 We'll see what happens. As it stands, AI art is mostly useful for concept art, not for game-ready graphics (especially in the 3d space), but as the technology improves, we'll probably see quality and control over the output improve. I did see it being used to generate card art to great effect, however, so we'll see what happens on that front. The inability to generate any sort of animation is a huge setback, though with Sora coming out, who knows. I'd say were a couple years away from mainstream use in games, though I do think it'll happen eventually.
If you're talking about generating code, it's pretty useless, except for generating documentation; it's really good at that. How much better it'll get remains to be seen, but I wouldn't get my hopes up.
@@bbrainstormer2036 Yeah I was talking about the art and text part, never messed with AI code. To be fair, a lot of code snippets and tools are available already anyway, so bot code isn't very useful.
If you've ever worked with neural networks and machine learning, you know exactly what the real problem is when the machine writes its own code.
You can't debug it. You don't know what "working" looks like, so when you're looking at "broken" you don't know what's wrong.
Of course, if you are only here for fifteen months to implement this feature and then you are getting laid off, what do you care? It's not your problem.
And so the enshittification continues.
Great video! Your subs have nearly doubled since i found you and with good reason, i hope you see success with your projects!
"It is best to attack the castle when the enemy is asleep"
- Someone misquoting Art of War
With the way AAA is progressing, I hope we get a boom in AA games and AA studios in addition to increase of people playing indie games
All those laid off devs have to do something with their free time.
Really great video! Your words and advices are fresh air in this weird and harsh reality.
I been following major ai developments since gpt-2, and at the time, I was really into it. But the more I see, the more I realize how robotic its outputs feel. It seems like people see the wide pool of ai opportunity, but don't realize how ultimately shallow and formulaic it is. Indie games are thought to be centers of creativity. By handing over that creativity bit-by-bit to an algorithm, is it that dissimilar to why many find AAA games stale?
The difference is games as creative expression vs. games as profit generators
The entire point of AI is saving time, money, and effort, so we're going to be seeing a lot of shovelware
hey man I love you channel, lots of amazing contents, keep up the good work
This was super inspiring, thank you!
The world is collapsing, all dreams are dead and soon so will we.
0:55 - Sorry to be a contrarian, but players were NOT more than happy to install Steam and download Half-Life 2 in 2004... We all HATED it!
We bought a game disk in a box (I still have mine from the week of release!), but then had to download the entire game? WTF?
This was when broadband was only just taking off, it was still slow (512kbps), and most people still used dial-up.
And to cap it all, Steam was a clunky buggy mess. And we knew it signalled the start of the end of physical media for PC gaming.
Anyway, rant aside, great video with great advice, as always :)
Really good video. In many topics I have the same or just similar look at / opinion about the current trends. Thank you for your thoughts :)
Inspiring. Thank you.
Why do you always upload a video about topic I need to hear about it when I really need to hear about it!
Great analysis on the current landscape, thanks!
This is truly inspirational!
Thanks for the lesson
4:30 what you say about marketing is fundamental. 'since you are taking your time to craft this piece of art, it deserves attention', exactly! if not even myself as the indie developer give what my game deserves, how could I pretend other people to even care about it. I think it all is about a combination of 2 factors: keep pushing on what you do, and the algorythm suddenly favoring one of your posts, no matter if you did 1000 posts, it all takes ONE SINGLE push by the algorithm to make your product or game to be highlighted
You're probably right with the AI, as much as I hate it. As a consumer I really dislike AI-products, because it feels like that I lose my respect for an art form. A fridge drawing I see from a kid would most likely draw much more of an emotional reaction from me than AI. Not because it looks better but because I can actually respect the effort and skill of someone. But in the end of the day game developers, as well as every other job in the market has to think about competition. And they will surely use AI.
How would you feel about a game that used AI just for concept art (meaning, none of the ai art was used in the actual game, it just served as reference for building the 3d assets).
I'm asking this because I'm currently making a game by myself while working 9 hours a day. I'm a pretty good digital artist but drawing is very time-consuming, so for my character designs and concept art i just draw simple sketchs and use ai to finish it for me. That way I can move on to asset production faster.
I'm worried that, once people find out that I used ai (regardgless of how I used), they will reject my game and call it fake.
So, in your personal opinion, what do you think?
@@Rivershield Let me iterate I do not think that there is anything wrong for you to use AI as a tool to speed up your work process. I just don't like the implication that it could be abused to mass produce art and cheapens the art form. In the end of a day most people will probably judge your game by how fun it is, but if you can avoid it I'd probably not mention the AI at all. Especially, if you don't even use any of it in the actual game. AI will make shovelware more common and it will become a mark like rpg-maker, where players will start to not even pay attention to the game if it's made with something that has a bad reputation. Even if the game is good. That's how I already react to games that say they have AI in it.
@@minze202 I see. Thank you for answering me bro
Makes sense. My inability to understand code will never let me make the game I want, but the idea's still there and hopefully I can figure it out at some point. maybe.
Don't both Unity and Unreal have visual scripting now? I saw a guy made a pretty successful boxing game without writing a single line of code
Punch a Bunch, that's it
Good advice on the AI technology. I personally won't use this but you are not wrong.
The number ome question i have though is WHEN to start marketing. Because some will say dont put out greyboxes as it taints the future feel of your game and wait untul you have some polish. Others says get out early and often. Would love any advice here for my game!
Both are right, but in different cases. If you don't make YT or other social media content, which constantly brings you new followers, then wait until you have vertical slice of your final game. If you have good social media presence, then you can even start marketing your game idea on social media and lure new followers with all kind of trending topics about games or whatever.
So many different types of developers are being affected by A.I. There are so many budget cuts and layoffs in all the I.T. industry. Times are hard for everyone. Hopefully things take a turn for the better soon.
0:20 please, tell me where I can find this magic AI that can code a game (I mean, sections) for me. I tried to use chatGPT and Gemini to guide me in Unreal Blueprints. Both just gave me vague directions and a ton of programming mistakes (and I'm not even a programmer. I had to tell AI what they were doing was wrong. AI supposedly should help me, not the opposite)
First view and comment! But seriously, I love your channel! You help me continue to fight the imposter syndrome voice.
Nothing has changed.
Step 1: Make a good product.
Step 2: Tell people about your product.
Step 3: Release your product.
Step 4: Collect your customers into a community.
Step 5: Start work on your next product.
Rinse and repeat. Work hard, do a good job, stay in touch with your customers. Works for games, books, movies, software, porn, t-shirts, posters, hot dogs, shoe polish, whatever the hell you do this is how it works.
Steps 2 and 4 are where the money gets made. Step 3 is where you collect it, but in step 2 your audience is sitting around waiting to give you money, and in step 4 they are watching to see if they want to give you more. The purpose of step 3 is to make them FEEL GOOD about giving you money.
For all the disruption PocketPair is causing with Palworld, this is exactly what they did and there's not a single new thing about it.
And we all know what's wrong with the AAA industry is that they just flat-out stopped doing step 1, and they started telling a bunch of lies in step 2, so step 3 doesn't make the customer feel good anymore, and step 4 just produces a cyclone of shrieking trolls.
The first rule of marketing, if you make something good, people will buy it. If you need psychologists to force your game to be "good", clearly you are not making a good product.
It also doesn't hurt to actually _use_ the product you make, because clearly the shareholders who want these AAA games have never played a game in their life.
@@markguyton2868 The first rule of marketing is "get the money." The second rule of marketing is "don't give it back."
Marketing has NOTHING to do with a quality product.
@@cdarklock so ignore step 1, got it ;3
@@markguyton2868 Step 1 is not marketing. Marketing is not the whole process. It's never been the whole process.
@@cdarklock I know, that's step 2. Clearly I am not understanding the explanation.
I'm a solo indie dev that has been using Ai and I'm curious about peoples honest opinions on the matter. How would you guys feel about a game that used AI just for concept art (meaning, none of the ai art was used in the actual game)?
I'm asking this because I'm currently making a game by myself while working 9 hours a day. I'm a pretty good digital artist but drawing is very time-consuming. It would take me months just to draw all the artwork needed for the game, so for my character designs and concept art i just draw simple sketchs and use ai to finish it for me - I save several hours by doing that, and that way I can move on to asset production faster.
I'm worried that once people find out that I used ai (regardgless of how I used), they will reject my game and call it fake.
So, in your personal opinion, what do you think of all of this? Would you buy a game that used ai during its development?
in short, it’s actually the best time ever for indie dev. AAA studios are making any decent game seem amazing
I am glad you mentioned Counter-Strike. And I am also glad that you mentioned psychology. In my opinion we are at the brink of a new era. If humanity and civilization won't crumble, then we should be getting the chance to step into the new era of video gaming. This new era does have some problems however, and the traces are already getting on the surface. One of the problems is that people and game designers don't have a mindset for the modern era. Although if you think of it, even back in the old days, one of the most important words was "space". I assume "space" is still gonna be rather important, it's just gonna get new meanings. There is another important word however. And that is "spirituality". This was a word that was not spoken about and was not emphasized. But this word could get interesting meanings in the new era. What has already begun is the so-called "reflective" style. The Singularity video game (Raven Software game from 2010) has done a great job in working with this new style. This is a game creation style where creators focus on learning from and reflecting on things that have been happening and going on in the video game industry and in the real world also.
“AI is not going anywhere.”
Oh… it’s goin somewhere…
I have made and published a game in 2015 on my own engine and thinking to make another one, but I believe the market is oversaturated with indie junk right now because of how easy it is to make a game nowadays.
Indies now have chance to revive the golden age of games witnessed in 90s. Many small to moderate size (then AAA) studios created excellent games in that era. The current AAA industry requires enourmous amount of resource and dozens of people.
Dude this is simple. During a industry boom the best thrive. With new technology and new ways of creating the best ideas will be the most popular.
2:24 "It doesn't matter at what experience level you're at, there is a free resource out there for you"
Hmmm, I can't really agree with that, pretty much every ressources, at least on youtube, are made for beginners, since the content is driven by algorithms, aka views and popularity of the content, most people are beginners, most people give up before getting above the beginner level, meaning that making content meant for intermediate or expert level will result in close to no views, meaning that people won't make that kind of content.
Kind of why being caught in "tutorial hell" is a problem, cause if you can't learn to be self reliant and tackles your own problem, you will quickly plateau, cause there wont be a tutorial for that specific thing you are trying to do.
There are lots of books and CZcamsrs that talk about large game design and multiple system stuff. It's tough to assume a CZcamsr will create a series where they put multiple multiple systems together. Why not just make a game vs an entire tutorial with that time. Do you feel stuck in tutorial hell?
In general I agree, but there are a lot of exceptions and youtubers that have a genuine interest in sharing their skills. I just followed an in depth tutorial on how to use photon fusion in unity. Definitely not beginner level content.
@@jankuhni1359 Yeah, they gotta do it for the love of the craft at that point.
@@shockingchris9809 I'm actually simply parroting the term "tutorial hell" tbh. I only heard it recently and never really related to it. I've been doing it for a while where youtube tutorials were not really a thing.
Kind of where I'm going with that, unless you started like less than 5 years ago, you probably outgrew most youtube tutorials.
0:24 You say exponentially, but the graph trend is linear (or appears linear at this scale.)
🤯
yes
I enjoy making my game, and I know ... getting attention is almost impossible.
Lol ngl im working on a game fully using chatgpt to code for me. I dont have the large coding background to code the game i can just make the ideas. Its just hard cause chat gpt bugs and the fact chat gpt doesnt give detailed code unless you really get detailed. But it honest works as you get along
Thats awesome, stick at it. Im sure youll learn the coding side of things as you go.
The "truth" about marketing is not truth.
If we, all the indie game developers suddenly "fell in love" with marketing, and we all did equal amount/quality of marketing for our games, then, our visibility wouldn't change. We would still have the same attention we would have gotten with no marketing.
Because it's a competition. In fact, it's THE competition. You can make a shite game and market it well and profit, where a really solid idea of a really good game exectued really well but with shite marketing will lose.
As indie developers what we have to do... is to find a solution to this problem. We need a non-profit organization, a centerpiece, an open-source centralized platform where it's not the MONEY that advertises your game but the need of your game for visibility. We can't avoid the most downloaded/most played lists, but the advertisements can promote the games that need attention the most.
It should have entry fee, curators should eliminate/pick the games/companies, setting an objective bar is not that hard.
Hell, that bar, well documented, could even elevate the industry...
make an actual good and marketable game that feels good and looks good and not be a dumb person that makes a post mortem in r/gamedev about "muh marketing failed"
"AI is making hard earned knowledge easier to gain than ever before"
that's such a backwards way of looking at it.
to the contrary: AI amplifies hard earned knowledge.
the more experience you have, the more powerful the AI will be when you use it as you know exactly what and how to ask it.
but at the current state AI can really just provide general purpose help which experienced developers working on very specific custom solutions are rarely in need of anyway.
it's mostly great for rookies but is in no way offsetting experienced developers.
the situation with game engines that come with GUI editors is similar.
yes, these editors are amazing tools that can save a lot of time and effort, but you still need a lot of experience to make a good, fun game.
editors like that of Unity do not just spit out quality games with the press of a button.
experience is as relevant as ever as only then will you actually be able to use an engine/editor like that to get something of value out of it.
other than that, hard agree with everything!
i would say that, is not that designers hate marketing as much as... devs are introverts by nature, and they need to hone 100 skills in order to make a game to begin with; skills that they might actually ENJOY learning and getting better, with the added excuse they can say 'well... i could do a couple hours of sOCIaL MeDIa (uuuuurgggggg) or I could spend that hours debugging that lil piece that I haven't gotten too (cause is easyer for me, and is my comfort zone)
so... i think is more a case of getting out of your comfort zone that anything else
Marketing being boring has nothing to do with being an introvert. It's just boring. And no, being a dev doesn't mean you're an introvert, introverts are just more likely to sit at their computer all day, which is great for acquiring computer-related skills.
For me personally, the only thing unethical about AI is whether artists get paid to use the training data. Otherwise, it's completely fine. It's still in its infancy in terms of capability, but it can only get better over time and will get better very quickly. I often say it's like the early stages of GPS when it was still literally driving people off bridges, right before it became used in absolutely everything. For now, it's a fantastic tool for concept art and prototyping, which is mostly what I use it for.
Artists themselves don't pay for art they train on. So from my standpoint it's just completely fine as is.
@@ForOne814 I generally agree and that's been my argument to the people who are up in arms about AI. Basically, all of society needs to rethink its position on IP laws more broadly.
@@MarushiaDark316 all of your society. I'm from ex-Soviet part of the world, and our people don't even understand what IP is conceptually. So no one cares. Except for may be some artists, because they're afraid of losing their jobs. But among our artists way larger percentage just uses AI tech themselves.
@@ForOne814 Its kinda different though, inspiration is different than pixel for pixel theft imo
@@RawrxDev well, yes, pixel for pixel theft is copying an image. That's not what generative AIs are doing. That's what I am doing when I am copying a picture I like and using it with no regards towards copyright laws.
Here's a wild thought that will immediately make your game stand out.............. make it for mobile and release the full game WITH NO ADS! Imagine!
If that were profitable companies would do it. Don't be a naive consumer. You're just a tiny bag of money to companies
You mean "The gamedev landscape is collapsing".
Pretty solid advice but I do think it's pretty irresponsible and morally wrong to advocate for the use of generative AI software. Virtually all pieces of generative AI software are built on stolen data/art and in turn using it means you're essentially complicity to theft. It's made worse in that the theft is basically entirely against fellow artists and devs.
It's better to take longer on your game and have every element made by a human. So your code takes longer to do? At least you can rest assured that's it's been made with integrity and none of it was stolen. As an indie dev that's entirely in your control, and opting into using generative AI feels more like stepping on the backs of your peers to get ahead than anything else.
As an indie game developer - how can I market my game without spending a ton of money? Can I do it without showing my face?
This is something I'm struggling with as well. How to even get started with marketing and how to get anyone to look at your game!
@@dominiauk you're literally one google/youtube search away from a comprehensive answer.
Gamedev youtubers showing their faces because they want promote channels and himself not a games, only pure devlog promote game and nothing more
@@humman007 putting a face on the thumbnail and having a face in the footage boosts engagement, it's a well-known fact. It's beneficial for the marketing purposes, both the channel and the games. Also cross-promotion is effective.
Yes--a publisher.
A real holier than thou attitude in this whole video, where indie developers are painted as somehow the saviors of the gaming industry.
Edit: This is also crazy how you talk about devs getting lazy and games from the heart when the game you're making is literally a Hollow Knight rip-off. How is that not lazy and how is that a game built from the heart.
Wow. Such a controversial topic it seems. The use of AI tools. Everyone is free to have their own opinion about it. I for instance see AI tools as an opportunity to be able to produce something great on my own in a shorter period of time.
4TA
I do not disagree with anything you said, and it is a reasonable sumary of the situation. But i must say that i was disapointed with the video. Nothing original or even a personnal touch in it. It is ok and even needed to spread common sense ideas, but please give it an indie touch at least just so we viewers can apreciate more the time you invested in doing it? Maybe the best part of the video is when you mentionned the pretentious viewers that cannot accept that people might earn some money for their youtube videos.
Here’s my bottom line. It’s 2024 and there are STILL no good modern pirate games. There’s always going to be an area of opportunity for indie. Just gotta find it lads.
What I love about AI is that it helps make my dream game a reality in terms of programming while I focus on what I'm good at which is 3d modelling and animation.
programming is the last field AI can replace or account for. if your code sucks, the game wont feel right. because, the glue of most of the softwares is the code
@@furkannarin2844 programming is also what the AI is the best at at the moment. And engines handle most of the important stuff anyway. Being a programmer straight up isn't a requirement for being a gamedev, and it's been this way for like a decade already.
@@ForOne814 I play a lot of demos each Steam Next Fest. The programming quality has never been lower compared to the last years.
@@ForOne814 you are lying to yourself buddy. wake up from your dream. anything you see on the screen is made up of code. a good game needs a good code organization, good memory management, good communication between parts of the code, fast and stable execution. a game without beautiful assets can succeed but a game with a lot of bugs in code will not. Even if it is TLOU:Remastered, if you keep people waiting for 3 hours to compile shaders nobody is going to like your game :D
Also, AI is not the best at programming. AI code is usually garbage. Our backend guy used chatgpt code before leaving the job and we have been cleaning his mess for the last two months. so, no AI is not good at programming and it does not have to be.
AI could only create assets or parts of code with very strict limitations and under supervision. That is why generative content creation went viral with AI. Yet! nobody talks about a AI product that can spit out a program that can run on all mobile devices or that can securely scale in the backend etc.
@@furkannarin2844 you are delusional. Plenty of the industry defining indies were buggy messes. Rust, Dayz, PUBG, Tarkov. All of them still are, actually, although nowhere near as buggy. What games need is gameplay. That is the only requirement. Players are willing to tolerate anything if the gameplay is good. Bugs, lack of proper audio, lack of good graphics and bad art direction, etc. Hell, people tolerate even gameplay-related issues if the core game loop is good. Standalone added gardening before it added vehicles, and people still played the game, Tarkov had its atrocious recoil system.
AI is the best at programming, as in out of all the things that can be done with AI, programming is the thing it's the best at.
As I've said, plenty of successful indies were developed by people who aren't programmers. And that was before AI coding became a thing.
2nd :)
You act like this a new thing
Promo SM 😥
First
I feel like indie games or solo dev games are getting more popular in 2023 and 2024
AI is absolutely the future. It may be shunned currently in the industry (maybe?), but I suspect it will be the norm in 3-5 years, especially on the art front.
Yeah, but the vast majority of games, AAA or Indie, are utter trash nowadays. So any decent game will stick out. Start to worry when decent games become the norm, I would say ;)
Saying that AI is good / encouraging people to use AI doesnt make you any different than those shitty AAA companies. I'm unsubscribing.
Lol did you feel the need to announce your leaving are did you feel that anyone cares if you unsubscribe.
@@maskedparanormal2271 :// you're so weird buddy. + "Did you feel that" I would care about your opinion, "maskedparanormal2271" ?
@Kaggors lol
I believe if you truly have passion and create something amazing someone will enjoy it. But you need to put in the work.