Approaching Keyword Mapping Like A Pro | SEOs Getting Coffee Ep. 11 (2/2/2024)

Unlock the Secrets of Keyword Mapping with Sean Carroll and Emina Demiri-Watson in this week's episode of SEOs Getting Coffee.
🔍 Dive deep into the world of SEO with Sean Carroll and Emina Demiri-Watson. Grab your favourite mug (coffee optional!) and join us as we unravel the complexities of keyword mapping, offering you an insider's guide to optimising your website's content strategy.
In this episode, we kick off with a light-hearted exchange about coffee preferences before diving into the meat of the matter - keyword mapping. Whether you're a seasoned SEO professional or just dipping your toes into digital marketing waters, you'll find invaluable insights into:
➡️ Defining Keyword Mapping: Understand the essence of keyword mapping and why it's crucial for your SEO success.
➡️ Research and Application: Learn how to conduct effective keyword and topic research, identify gaps in your content, and strategically align your website's pages with your SEO goals.
➡️ Tools of the Trade: Discover the tools and data sources SEO experts rely on, from SEMrush to Google Analytics, and how to use them to your advantage.
➡️ Content Mapping vs. Keyword Mapping: Explore the differences and connections between content mapping and keyword mapping, and how they influence the customer journey.
➡️ Real-World Strategies: Gain practical tips on optimising both new and existing websites, leveraging keyword mapping for better visibility and engagement.
➡️ SEO Pitfalls to Avoid: Emina and Sean discuss common mistakes and how to navigate the ever-evolving landscape of search engine optimisation.
💫 Plus, don't miss our candid conversation on AI-generated content and its impact on platforms like LinkedIn. Is it enhancing engagement or diluting personal connections? Join the debate!
Timestamps:
00:00 Introduction and Confession
01:03 Defining Keyword Mapping
02:04 Differentiating Keyword Mapping and Content Mapping
03:38 The Connection Between Keyword Mapping and Content Mapping
04:28 The Importance of Multiple Data Sources in Keyword Mapping
07:06 When to Start Keyword Mapping
08:40 Keyword Mapping for Smaller Sites
09:31 The Constant Development of Keyword Research
11:24 Considering Traffic and Conversions in Keyword Mapping
12:38 The Drawbacks of SEO Softwares in Keyword Mapping
13:41 The Importance of Gut Feeling in Keyword Mapping
14:52 The Significance of Zero Volume Keywords
15:34 The Impact of Keyword Mapping on Business
17:44 Room 404: AI-Generated Responses on LinkedIn
19:14 Room 404: AI Assist in Writing LinkedIn Posts
25:41 Conclusion and Farewell
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Let's brew some success together in the world of SEO.
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[@FranziskaDietrich-re5by]

HAHAHA love the sound effects