The Importance of Audience Analysis in Creating Helpful Content | SEOs Getting Coffee Ep. 20

Don't let your hard work go to waste. The importance of truly understanding your audience when creating content that resonates is crucial but often overlooked. 👀
In this episode of SEOs Getting Coffee, Sean Carroll, Emina Demiri-Watson and Annika Haataja discuss the importance of audience analysis in creating helpful content and the need to understand the audience's pain points, goals, and journey to ensure that the content resonates with them.
𝗧𝗼𝗽𝗶𝗰𝘀
What you'll learn in this episode:
✨ Defining Helpful Content and Audience Analysis
✅ Must-Haves of Audience Analysis
🤝 Collaborating with Other Departments and Creating Personas
📈 Identifying Emerging Trends and Questions
💣 Detonating Content Strategies and Lessons Learned
⚖️ Balancing Audience Needs and SEO Considerations
🤖 Room 404: Banishing AI-Generated Content
Get ready for an engaging and actionable conversation that will level up your content strategy! ⬆️
𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝘀𝗽𝗲𝗮𝗸𝗲𝗿𝘀
𝗔𝗻𝗻𝗶𝗸𝗮 𝗛𝗮𝗮𝘁𝗮𝗷𝗮
💼 SEO Director at Seeker Digital and WTS Mentor, she has over a decade of marketing experience, including 7 years dedicated to technical SEO.
𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗔𝗻𝗻𝗶𝗸𝗮
/ annika-haataja
/ annika_haataja
𝗘𝗺𝗶𝗻𝗮 𝗗𝗲𝗺𝗶𝗿𝗶-𝗪𝗮𝘁𝘀𝗼𝗻
💼 Head of Digital Marketing at Vixen Digital, with special expertise in topics of SEO, email, automation and social media.
𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗘𝗺𝗶𝗻𝗮
/ emina-demiri
𝗦𝗲𝗮𝗻 𝗖𝗮𝗿𝗿𝗼𝗹𝗹
💼 Experienced digital marketer who specialises in SEO and content creation with a background in photography and higher education.
𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗦𝗲𝗮𝗻
/ i-am-sean-carroll
/ seancarrollseo
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Visit our website for more free content and SEO tips 👉 Vixen Digital www.vixendigital.com/ 🦊