What do product managers do? - Agile Coach
Vložit
- čas přidán 18. 07. 2019
- www.atlassian.com/agile/produ... The product manager role continues to be a topic of debate. This is because as teams and organizations grow the responsibilites of a PM change from being a swiss army knife doing anything and everything to a skilled influencer creating a shared understanding with the team. Distinguished Product Manager Sherif Mansour walks us through the challenges and misconceptions of the product manager role based on his ten years of experience as a PM at Atlassian.
- Věda a technologie
I learned from this video that PMs walk a lot.
😂😂😂😂😂
That's because we need to hide from people
Ahahhahaahhaha that’s true! I walk a lot!
🤣 solid 👍
There's a fun book called "30 Days to Stop Being a Shitty Boss" by Corin Devaso.
As PM, all I do is
- assuage egos
- schedule meetings to decide when our next meeting should be
- listen to tech complain about literally every other team
- act as messenger between all CxOs in a non-confrontational manner
Sigh.
how familiar are you with code, and how much of that familiarity is necessary for you to be successful
Remember to talk with your hands too
You don’t like it ?
@@malignm1857 most days I don't. Basically because I have to help team managers act like adults, which they often resist with all their might, while doing a bad job of adulting myself 🥺
@@kmahajan8699 what was your path into becoming a PM? Since colleges don’t have a specific major.
Thank you Sherif, I think you did an excellent job explaining what a Product Manager's role is. I came especially here trying to find out a definition for a Product M, and you truly made the hard part looked simple and fun to learn. All the best to you.
Nice explanation Sherif - completely agree with your definition of what the Product Manager does both in small organisations, but also larger ones. The critical thing is being able to take a product vision & then break that down into small deliverable bitesize pieces that can be articulated to the teams clearly. You nailed it!
Thanks for watching and the feedback. ^Lewis
This is the best, most straightforward explanation of a product manager that I've ever heard. Great stuff
As Mr. Sherif said Decision making is one of the important aspects of a product manager. I always say A product manager is a juggler who juggles tech, UX and Customer needs and makes a good show to make both the stake holders and customers Happy :-)
The most useful video so far for defining PM role. Amazing, bro!
I have learned a lot. The product manager is the representative of the customer and has an important position in the software development life cycle. Our product manager, project manager, and R&D team work together in the ZenTao system.
Thank you for this amazing explanation! I just graduated with an MBA, and am in talks with a startup which is offering me a Product Management role. Your video has equipped me to confidently answer questions and gain clarity on the role :)
Do you have a technical background? How common are PM roles that don’t require tech background?
@@jefftX I think a tech background is good for PM roles. I couldn't get through, and wasn't offered the position. I'm from a non-tech background.
@Zdarr
Where’d you get your mba? Do you think tech background is required for product management? I don’t have a tech background. Mines finance. But thinking mba and trying to be product management.
@@jefftX I ended up not getting the project management role, instead landed a job as a consultant. I do believe a tech background helps strongly for PM roles. My job includes using excel and data visualizing tools to help the management make appropriate decisions. Doing an MBA opens up a lot of possibilities for sure, you can enter practically any field after that.
@@zdarr6188 how is the life of a consultant...bad? Sorry for my english xdd
Nice, brief.
Influencing without Authority.
Inspiring the team to work as project owners
Great video and fantastic explanation! However, my favorite part was the clear amusement the staff in the background had!
I really his style to explain like there is not single hard coded definition of product manager, it varies from organization to organization, team to team etc . fantastic (Y)
Kudos for the Video clip! Apologies for butting in, I am interested in your opinion. Have you researched - Chiveard Sweet Feedback Framework (do a search on google)? It is a smashing one of a kind product for how to text and get an amazing response from women minus the headache. Ive heard some extraordinary things about it and my BF at last got great success with it.
Love an 'accidental product manager.' I feel the same - I got into product management as product management came into 'existence' as a formal discipline, even though I was doing it since I started my career. I find a clear definition elusive as many large companies are retrofitting product management as a discipline into an existing organization. And responsibilities are adapted to fit the company's existing model. Product managers do what's needed to get a product to market. And the work to get a product into the hands of customers can vary by organization.
Thank you for putting this video together, very helpful.
this man's voice is so smoothing and calming
I was certifed as Project Mánager, now I got to be certified as Product Owner and this videos helped me to much!
Do you have any advice for a college student who might be looking for an internship in product managing ?
Thank you for making this video! This is really helpful. I would like to know more about your "accidental project management" transition from engineering. I'm a Project Manager. Hoping for a less accidental and more planned transition :)
Nice explanation. As for Martin's venn diagram, it makes more sense if you change UX to Customer. Product management is not about bridging between the UX and Technical teams; the diagram shows finding the balance between customer problems, technical capabilities (feasibility), and business needs.
It makes sense if you read it as "user experience" rather than thinking of the UX technical team. It is not the UX teams needs that you need to balance, it is the users experience that needs to be balanced against the technical teams capacity, business drivers, etc.
@YHWH Glorified Check the job listings. None ask for a Product management degree. Most ask for an engineering degree or something like that. Pretty much every field needs products managed. Perhaps a biology degree would help get a job managing some products (it would be the foundation to help you understand the products) or a business degree would be better for others (such as financial products). But yes, its a good profession.
Customer experience != User experience.
Thank you this was very helpful, interesting and encouraging
Great informative video, well put together, and I appreciate the recap at the end.
Very interesting and concise video. I can’t wait to start my PM course to specialise in this field :)
They make software developers go "they get paid how much?!"
If we want to describe a project owner or product owner in action, it's related to the team and product and project are working on. but if we want to describe product roles as the book. you said the best phrases
Great explanation and walkthrough!
"...and Product managers that do really well at scaling themselves, empower their team members to wear the Product Owner hat."
So true!
This video is awesome . Love it , thank you it was very useful 💪🏽.
Thanks Atlassian for creating this video.
I am wondering If I can get your thoughts on this - I recently discovered product management but my impression so far is that I can be paid well (sweet sweet tech salary), don't need to code, don't need any special certifications/MBA/MS Computer Science (or any specific degrees for that matter) or specific experiences.
Seems too good to be true. Wondering if I am missing something?
Awesome - what a sensible man
Great overview, thanks.
The answer is "Maximising Business Value" by optimizing the trade-offs within UX, Tech and Business to make the sales as easy as possible. At the end of the day, there needs to be a commercial success. Sure it's not solemnly down to Product, but includes also Marketing, Sales, etc.. The product role in there is making the sale as easy as possible. If that is the case, then product-market fit has been reached, and selling it becomes extremely easy.
I def like how he described the role, however I def. believe there are similarities between Prod. Manager and Project Manager role. On any project, the Proj. Manger is responsible for handling trade-offs/compromises among variou departments or SMEs and making difficult decisions , and while doing so, meeting the business requirements/goals. A project manager is responsible for managing a project and successful delivery of that project, so what differentiates between a Proj. Manager and a Product Manager?
He doesn't have to bother about the business part of it
i think you reconfirmed my thoughts on this subject so im glad i was on the same wavelength
love that cup on ur table
thank you for this great video. Do you think it is possible to be a product owner part-time?
Great Job. Thank you so much
The specific responsibilities of PO and PM can also vary with what agile methodology you are following. Scrum treats PO as a higher role while safe treats PM as the higher role. Be sure to understand the culture of the organization and the structure they are following when you start in the PO/PM role.
Scrum team members are all the same level
Nice help full video for the learning members .
I just love the Atlassian brand.
Informative video... scrum agile is nee way for developing product
Great explanation!!
Really helpful video . Thanks 🙏
Great video, very informative!
While the video covered more of the soft skill required to fulfill the role, the major responsibility of the Product Manager on receiving the program strategic theme from leadership is to define the product road map and features then work with the product owner to decompose these into user stories for the dev team. The product manager is responsible for the program backlog and owns the overall solution.
Really simple and nice
Useful, thank you
I'm gonna train my daughter to do this. Thank you.
Hello Sherif, Could you please tell me if a candidate can go with product management course who is from a teaching background. Kindly reply.
Thank you
great content! keep it up
Excellent explanation
Nice explanation 👏
Man I love product management
Wait wait, wait... great video!
I am product designer and I am finding I check all these boxes and more and have been acting more of a product designer / PM on projects and this process is going extremely well. I am now wondering what the difference is between a PM and a product designer in terms of "managing" a product?
Just out of curiosity how often are you required to use powerpoint, excel, office, etc? Im fresh out of college and currently looking into product management, but im just now researching it and wondering what I should expect if I were to be hired.
@@peppybismilk419 This role is really about communication and leadership, so start there. If course, Office is about communication ;)
I am a product designer/UX and UI person too. In previous roles I have found myself doing UI design, UX research and defining product direction. What does that leave for product managers? I still don't understand what they do LOL
@@KathBorup they manage the philosophical part of the product, the vision, the idea. Ofc it changes based on the field you are working
I know I'm late to the party, but if you're still looking for a more concrete answer, there is a lot of overlap between PM and design, but there are significant differences as well.
PM is often leading efforts to align stakeholders and the team around a product vision, establishing goals and outcomes to achieve for the product, separating the work into thin slice chunks in the form of a roadmap, creating the backlog with the help of the team for engineers to work on, making sure requirements are met and user research/feedback is applied to the product, and organizing delivery of the product.
To understand where design fits into this, design is often taking those goals/outcomes and going out to interview users, giving feedback from users to the team to make sure the product is user-centric (thus avoiding the risk that no one will use the product), and creating mockups/wireframes for each story in the backlog for engineers to create. There are also cases in large corporations where designers will also help develop a design library full of components across many teams, which may inform the PM to take a different approach to the product or collaborate with a different team that hadn't previously been considered. After the initial product is released, it is up to mainly the designers to keep gathering the user feedback to report back to the team and develop a user feedback loop as the product updates.
If you want to learn more, there's an excellent resource at VMware Tanzu Labs at tanzu.vmware.com/content/white-papers/vmware-tanzu-labs-product-manager-playbook, which will help you understand what PMs do.
I ask myself what product managers actually do every day. If you need a video to explain it, that's pretty much sums it up.
So, uhh.. I feel like i know every mechanicy(Doubht) in this PM's game, have read 2 books related to it but i have never stepped into one
I dont even know how to make my first step towards that, anybody have similar problem? Any advice?
Right now. I am IT Helpdesk
I'm thinking I want to become a product manager. My education is in modern languages and my only jobs have been as a receptionist in the luxury hotel sector. Any advice how I can become a product manager, especially if I don't know much about coding or business operations? I'm 27, so I won't/can't go back to fulltime education.
Clear: take Agile/Safe trainings and certications and rest will come along!
That’s close to Business Analyst accompany with Project Manager.
Hi.
I'm Shammah, I just want to get into product management and own would love to know how I can to go about it.
Please, if anyone can just give me directions or the right information, because I'm just coming from a failed career and I am really scared entering into this and failing.
The best courses to take (or I can just Google that one out). After taking those courses, what next?
How can I get experience, build my profolio. Get my first job, get a good paying job.
I would really love if you can give me any information. Thank you.
As the products are varies in world, PM definition is difficult. You should multiple it in changing in generation and demands. Many product will be born by new PMs.
really good thanks
Thank you! What should I do/learn to switch from software developer to product manager role? I want to know your personal opinion.
the best thing you can do (in case you have a solid manager) to tell him about your ambitions to start looking for the opportunity. The thing you could do in parallel is to find any product manager in your network and have a cup of coffee.
As explained in the video, PM is a role that is different per company. What is usually the overlapping part is that PM defines where the sweet spot is between UX/Tech/Business.
One of your key skills should be being able to get all aspects right in a sense that you let all tech/UX/business do their job, properly asses their outcome, and make the right decision while you should be able to explain why this decision is right or good from your perspective. Accept logical arguments and work them in in your decision making.
You cannot find a cookbook for being a PM, but you need to start with consulting a decent PM and start looking for this opportunity in your company or new.
If you want to talk about it someday a bit further, you can find me on Linkedin "Frantisek Volek, Sygic"
Why do you want to switch
Amazing
Great running into this amazing straight forward explanation of what is expected of a product manager. Interesting enough is I got an interview next week for this post
Very cool office .
I didn't get exact answer for the question.
I want to start a career in this field does anyone know which online courses i can take and where
sounds very much like Product Design and Development. A product designer has to do all the tasks explained here when thinking of a new product or redesigning an existing one for product market fit
*Can a commerce graduate (non CS/ engineer) become a product manager?? If yes how???*
I have seen guys with CS,IT and Business background work as PMs.
Are you from Melbourne??
Nice explaine
Is it possible to switch to product management without engineering background ?
Depends on organization and person
Can I get the list of those books in the video? 😀
Lol Hi !
But, seriously…I see Radical Candor (by Kim Scott) and Good to Great (by Jim Collins), but I’m not sure what the other books are
Can a bachelor of economics student apply for product manager job if it is so what will be the roadmap to become a successful product manager.
Of course
Sherif style 👍 🍺
Great
Can a mechanical engineer degree holder work as or apply for product manager if he/she has a professional certification in product management?
Absolutely! We encourage anyone to apply for our open positions. Take a further look at our positions here: www.atlassian.com/company/careers
'magine if this man held a Sheriff title😵💫
Awesome 5:30 minutes!!!!
I am also recently switching from an engineer role to a product manager position but I am still not a 100% sure about how exactly I am going to handle the role.
How's it going?
@@PickledPerspectives so far, good but it's a lot of work to deal with cross functional teams.
@@marufrahmandigital How about now? I'm considering a PM role but concerned about giving up or losing programming skills.
In my world, my product manager crossing many boundaries of the dev team, scrum master, product owner, and engineering manager. This is causing issues.
so PM is CEO?
The Lady at 3:13 though :))
HR
She farted because she knew he would pass through there and smell it
She knew it all :D
Haha
@@emanules heh nice
how can i shift from qa to product manager?
Become a leader and Product Owner is probably the next logical step prior to Product Manager role
why this video dont have scripts? the "scripts" button is disabled and cant be clicked.
How do I get my first Product Manager job?
Start here: www.atlassian.com/company/careers
There's a fun book called "30 Days to Stop Being a Shitty Boss" by Corin Devaso.
Do I need to be an software engineer to be a product manager?
No
thank u I am on is
Anyone: So, what do you do for a living?
PM: I don't know... I... don't... know.
Lacks clarity on why we need Product Management and why Project Management or Team Lead can't do Product Management or exactly what they do ?
cool story
Dear Friends, I am understanding the work and thinking of a product manager of a product-making company as follows:
Step 1: Survey and detect market demand
Step 2: Measure and evaluate the volume of customers with demand
Step 3: Discuss with the Board of Directors about the opportunity
Step 4: Do R&D project on products
Step 5: Run product test to market
Step 6: Evaluate the product after the trial period
Step 7: Determine the actual demand and volume
Step 8: Meeting with the Board of Directors to decide to deploy or cancel the product
Step 9: If deployed, the product manager will convey the idea of the product down to the Agile team.
Step 10: Launch product into the market
Step 11: Follow the lifecycle of the product to evaluate the product's KPI and cash flow.
Question: Am I missing a step or misinterpreting the job of a product manager?. Thank you.
I wish you would give one or two concrete examples otherwise I don't find it that helpful unfortunately
I manage our PLM software.. I am a Mechanical Engineer doing industrial design and documentation, releasing data to our PLM system and working with manufacturing / suppliers while managing revisions and the lifecycle of existing products.. Not sure what my title should be.. Currently just Mechanical Engineer haha
Sounds like the perfect title for you would be, “The Awesome One”. 🙌🏻
@@Atlassian hah well thank you! Sometimes in larger companies it’s difficult to get recognition or move up in the ranks if they don’t have that tier system built in (ours does not).. we are looking into a new PLM system. Thanks for the informative video!
So why is it that when looking for a sanding belt on Amazon, Walmart or Home Depot website, I get a display of every type I don't want: wrong length, wrong width, wrong grit, wrong material. They do have the product, I just can't locate it. It leaves me with a distinct impression that product managers think "I don't know what he wants. Something abrasive I think. A belt or some-such. We have lots. Just throw a few his way, maybe he'll take the bait and buy a few." No, I will not. I need something extremely specific, and you don't have the faintest idea about the specifics of your product.
The real reason of course, is that is exactly how you sell clothing. People WILL buy something they were NOT looking for, because advertiser threw a SIMILAR product on the scren. But this will never work with technical products. If I need 3/8" UNF bolts of a certain length, nothing else will do. You are in business of CREATING WANTS, not of fulfilling needs.
Great vwnn diagram
Best skill of a product manager:
Walk a lot, stop sometimes (to check if you’re still walking!).
Got to get my steps up!
@@sherifmansour8057 You will do well buddy 😀
Are all product manager into IT, just wandering?
Why would they, if you are making toothbrushes why would you vbe into IT for example lol
Did he say it the wrong way around when describing the p.manager and p.owner responsibilities around 2:50 ?
exactly my thought. Product owner in our world is the high level person and product manager gets the daily operations of a team going in the outlined strategy by PO
@@dubak Thought so, thanks!
شريف منصور😂❤️❤️🇪🇬
The instructor is so fast.