20 Years of Product Management in 25 Minutes by Dave Wascha
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- čas přidán 10. 09. 2017
- There is probably one part of the product management job we can all agree is the hardest - people. People are unpredictable, have strong opinions and unconscious biases, and many people in your organisation have more power than you, yet are wrong just as often. In this illuminating talk from Mind the Product San Francisco 2017 Janna Bastow, Co-Founder of Mind the Product and Co-Founder and CEO of ProdPad, shares her own stories of dealing with people, and how she handles the toughest part of the job.
Good Books:
- Product Management For Dummies - amzn.to/2U6dPT7
- Start with Why: How Great Leaders Inspire Everyone to Take Action - amzn.to/2SZbr0F
- The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback - amzn.to/3A9ilBd
![Ishq Murshid - Episode 19 [𝐂𝐂]-11-जुन/24 - Sponsored By Khurshid Fans, Master Paints & Mothercare](http://i.ytimg.com/vi/sokj5u9pk2Q/mqdefault.jpg)
See also:
Yes, Product is Hard, but WHY? by Marty Cagan - czcams.com/video/7r57ykdDmks/video.html
Executive summary:
2:30 Listen to customers (for user problems)
5:00 Don't listen to customers (for solutions)
6:23 Watch the competition (for customer research)
8:40 Don't watch the competition
10:15 Be a thief
10:57 Get paid
15:30 Stop worrying about getting paid
21:25 Speed up
23:18 Say no
25:10 Stop saying no
25:20 Don't be a visionary
26:05 Don't confuse yourself with your customer
27:58 Be dumb
Great charismatic talk!
Very Good , you are good listener
Never seen so many contradictions in a single speech.
Wow Definitely not watching this 😂
So viele danke!
Incredibly smart way to be of service and being able to transfer knowledge so efficiently.
TLDW:
1. listen to your customers… to deeply understand their scenarios and problems
2. stop listening to your customers… when it comes to building solutions
3. watch the competition… to better understand customers problems, reactions & feedback
4. don't watch the competition… you don’t HAVE blindly copy every feature
5. be a thief… take ideas from other products/people that help solve your customer problems
6. get paid… validate that you create value that customers will pay for
7. don’t only worry about getting paid… appeal to your customers social and emotional needs, not just functional needs
8. speed up! Inaction & delay can be costly
9. say no… for the right reasons. you can do anything once you stop trying to do everything
10. don't be a visionary… products don't need visionaries, they need product managers who are obsessed with understanding the customers problem and solving it.
11. don't confuse yourself with your customers… you may use your product, but you are NOT ALL your customers
12. be dumb… you don’t know everything. So keep learning & always advocate for customers
Short crisp and tangy. was great to recapture the whole session. Thank you.
Saw this before watching the whole video.. This stuff is golden.
Just a small contribution as you forgot the between 9 and 10. What do you think of "9b. stop saying no... make sure sure you say no for the right reasons, in a customer perspective "
Thanks a billion!
I miss the time when companies at least tried to solve people's problem instead of just using marketing to convince them they have a problem which they really don't have.
you're not having fun salting your dishes!
That's not marketing, that's just shoving irrelevant ads into their faces.
Oh yeahhhh !!!!
Cameraman is really having a tough job today, following this guy
LOL
it's as if his body wants to go somewhere, but doesn't know where
It's as if he really needs to pee
Ahahaha
@@DrewShah .........
The best 25 minutes spent listening to the Product Management presentation. Thank you, Dave, for the great advice!
This is one of those videos where you find new gems and insights every time you rewatch every few months.
In a single line: Genuine and Key Customer Focus -- Product Enhancement -- Marketing -- Better Revenue...
This has got to be the most useful, down-to-earth, authentic presentation I have ever watched. Thank You Dave
- Listen to your customers: Get the basics of customers problems right
- Don't listen to your customers for solutions
- Competition - Judge them by how well they are solving customers problem
- Get paid: Will your customers pay for the feature? Users pay for value, not for how hard you try
- Not everything is about getting paid: Features might not have a direct impact on value add
- Speed up: There is a huge cost of indecision
- Say no: What does not add value to the user cannot be added BUT Say no only to protect the customer, not your team mate
- Don't be a Visionary: Focus on users problem
- Be dumb: Always look at a problem from the lens of a customer
Don't listen to dave
Great presentation! Everything he spoke of mirrors my experience as a PM. The only thing he missed is - the PM fills in all the gaps on their team. Lose your BA, you write specs. No launch manager, available? You do the launch.
I would like to say thanks to Dave. This is definitely a great talk. Very insightful.
Are you referring to Gina's review of the Oral-B Blabbityblahblah? ;)
Title is correct, this was Dave Wascha. Description is dead wrong, this was not Jann Bastow.
This is a good talk not only for product managers but also entrepreneurs and start ups.
"The server's on fiiiiiiiiiiire, on fiiiiiiiiiiiiiire"
The AAA gaming industry leaders need to watch this presentation. Those publishers are notorious for coming up with every possible way to make money and not what will create an engaging user experience for the customers.
Thanks Dave !! This is a pleasant stay , excellent experience, thought process to lead in product services!!
Some real and useful points that were covered in this talk, definitely one of the finest I'd say as far as product management is concerned. It is in fact true that how some of the obvious points mentioned here are something most product managers fail to execute. Even reminding yourself what you are supposed to be doing with some key questions once in a while goes a long way in making the most from this role. ~ Amyth
Thank you for this! Very educational talk..
I'm a newly assigned PM and this video is very helpful!
God bless!
One of the finest talks on products I have listened to. Thanks Dave.
And "some people" are never given the opportunity to fail. Perfection is demanded from the very beginning. No second chances.
I know right. It can be a luxury to be in a life situation where you can fail. It's situational, and that is why these talks are often nonsense. Also, the part about 'listening' to the customer, Thats a 30 minute talk right there, because again it's situational and depends on the relationship with the customer/stakeholder; organizational size/industry, etc. In most cases its best to have a formal process to interact with customers, it would make it much smoother. Such as a Project Scope Form and also a Change Request Form. This way 3 months down the road you don't get into a "He said/She said" Situation.
Starting off tomorrow as a product owner so happy I found this. Also useful to share some ideas on my channel about product. Thanks for sharing David Wascha!
If you play it at 2X, Dave starts running off the stage. Good talk though
What an amazing speaker! His presentation was educational, humorous, and had my attention the entire time.
Love sir, great lecture
Oh man! That is one of the best 29 minutes I have spent in my life! ❤️🔥🔥
Brilliant presentation!
Loved every aspect of it
*Summary of the video:* The Product Manager's job is to say "No" for the right reasons...
Failing to do this crucial job properly results in the Software Engineers getting stuck with implementing all the unnecessary crap the Product Managers failed to say *"No"* to, which in turn results in slower time to market, more bugs, more technical debt, and much greater cost of development and *maintenance.*
_Having a poorly defined technical specification that accurately represents the customers needs is another major contributing factor to poor products._
Loved it and it was 100% worth watching
Good piece of subtle, grounded, non-jargon knowledge. Good work Dave.
great presentation Dave!
this is honestly very insightful and engaging talks to watch
Thank you for sharing your knowledge and your experience, I've learned a lot!
I liked the part about the emotional connect
Great talk! Loved it.
Thanks Dave ! for the great insight and fun
Amazing control of presentation & the audience.
Really inspiring and great talk with indeed essential and truly important knowledge.
Besides his hilarious jokes, what really made me chuckle was how at 28:14 Dave simply called all the customers dumb: "[...]and the best product managers that I've ever worked with have had this capacity to be dumb to always look at a situation through the eyes of the customer." :-D
One of the best videos on Indian Politics. Great work Mohak.
I really enjoyed this one 👏🏽👏🏽
Thanks so much! This helped a lot
I can't remember last time when I grabbed my notebook and a pen when watching CZcams, but this definitely doesn't happen often.
Summary:
1.Listen to customer problem
2. Don't Listen to customer solution
3. Watch the competition
4. Don't watch the competition
5. Be a thief if its a good idea
6. Get paid
7. Stop worrying about getting paid
8. Speed up (cost of delay)
9. Say no, no to features not useful for customers
Thanks for this great video on Product Management.
Good content. Presented well!!
Great job. Thank you so much
Amazing thank you very much.
I love Dave Wascha
Wow! This made my day!
He's a great story teller. Sounds and reminds me a lot of Simon Sinek
*The camera man is having a tough job following this dude 😂✌️*
Crisply explained... Dave ❤❤
Again - really interesting stuff!
Loved the bit about pagerduty
This is such an amazing presentation. I love the way he has command on stage.
Advice starts at 4:50
the best 30 mins for my career.
beautiful insights
This was so insightful !!!! love it
Awesome talk.... Insightful points articulated with humour..... Very engaging❤
Wonderful session... 11 Guidelines Principles of Product Management....one of beauty of this lecture is that there are not any heavy managment jargons (hired from HBR😂)
These are gems. Watch the video from start to end. And do not spoil videos for a few likes
Great Advice, TIA Dave
Thank you
Wow !! what a great masterpiece !! Loved it :)
Great walk ... talk!
Executive summary:
2:30 Listen to customers (for user problems)
5:00 Don't listen to customers (for solutions)
6:23 Watch the competition (for customer research)
8:40 Don't watch the competition
10:15 Be a thief
10:57 Get paid
15:30 Stop worrying about getting paid
21:25 Speed up
23:18 Say no
25:10 Stop saying no
25:20 Don't be a visionary
26:05 Don't confuse yourself with your customer
27:58 Be dumb
If you can make somebody smile, you give the foundation of lifetime of royalty
Wow ,love this
Great video, MTP. Great speaker.
Amazing talk !
It's easy to point to a product that has already failed and identify it as a failure. Try doing that with one of your existing products.
Pager duty team always carry on a mic: just in case random guy asks them to sing :D
clearly pre-arranged! :)
This is awesome and mind blowing, this is actually applicable to so many things and not just a product alone. Its applicable to life itself
You spoke my mind
语言文化不同却产生了高度相同的产品理念，谢谢这个视频让我更自信。thank you!
Two great words I picked up from this video. BE DUMB. Thanks Dave for this
This video has been in my recommendations for 10 days now, I'm just here to say that this looks like Dana white from the thumbnail.
Lol
Glad I kept watching for Barber Duty
Worth watching.
one of the greatest speech I've ever seen
Thanks my Portuguese friend
What a brilliant talk! Highly engaging - humorous and getting the point across very well.
This made me clap in front of my computer! Thank you for the gems!
Is that John, the server guy, from Silicon Valley singing in the quartet?
I left Evernote by just going with the feeling a year before , something was really wrong with that
Great presentation.
Good!!!
One of the greatest time I had
Quality storyteller
Great Video
Bill's sales pitch of this smalt dispenser was AWSUMN! but especially loved the part at 4:08 when there was that one guy in the audience shouting out a little "Whoo!" ... hmmm ... How do i get my hands on a pair of these smalts, anyway?
When the product manager who made Internet Explorer says a product is bad... you know it is bad.
Well it does make somebody has a job and be useful in their own skills, digital marketing is a source not just for business but also for our own leisure, to promote oneself the likes and their creations.
Thanks for the upload - but please correct the video's description! It seems not to be Janna Bastow who is talking here ...
Okay sick plug for Pager Duty at 20:25 smart move to sing it, lol
That cameraman hates him so much to this day
Just awesome
There is something worng with video description.
Listen to your customers to understand your problems , mind the product , Watch the competition , Mind the PRODUCT , shipping to be instinct and what they think about , People are starting to SAY , even Comments on Communication. Friends k samne hi open hojata hu bhai mai aise kisi k samne open ni hota