💣 Digital Marketing In 2024: Will The Paid Media Market Collapse?

Kasim reveals a bold prediction about the future of digital marketing in 2024-anticipating a market collapse in the paid media space! Tune in for a thought-provoking discussion on the future of paid media and the emerging trends that could reshape the industry.
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7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551: • 7 Astonishing Digital ...
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0:00 Digital Marketing In 2024: Will The Paid Media Market Collapse?
2:01 Moving away from the straight line conversion model
4:39 One of the alternative routes
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[@aviadstark6215]

Google has hiked their pricing so much in the past 12 months it's stupid - CPCs are out of whack. Also the transition to GA4 has been horrible and threw any efficiency out the window. Pricing will have to come down as it is inevitable that companies will have no choice but to spend less. I am paying literally double or triple for the same keywords / clicks for similar CPCs from a year ago - Google has gotten greedy and I think they are going to head into a lot of hurt in the next 6-12 months - especially during an election year in conjunction with a tough economy.

[@MikeMancini]

Great conversation guys! Well done!

[@chandanraj3960]

Is there any cost per conversion(CPC) bidding strategy are available on Google which show after huge amount on account then that option shows us. I don't know exact but I hear from someone . Please can clearify this

[@imrannadirk]

That was very insightful.
I was confused on what may happen as loads of things in SEO & then I saw ads dropping to 2nd position in Generative searches but your prediction makes a lot more sense now.
Paid media will also get equal hit as seo.

[@solutionseight]

Thanks for watching, we appreciate the feedback! 🫶

[@ryanlucia1919]

Kasim, thanks for posting this. Great content. How do you suggest a local service based business do work with influencers? We’ve worked with a few with little response from their base.

[@ryanlucia1919]

Well, sorry. I commented before you got to the comment about micro influencer.

[@funearly1370]

Yes , now seo=sem

[@MudSTR]

Does this mean our new way of "PPC" would be to get into SEO as well as PPC